10 Best CustomerGauge Alternatives and Competitors in 2026: Top CX Tools Beyond NPS

CustomerGauge is widely used by B2B and enterprise teams to run structured NPS and account-based experience programs. Across reviews on G2 and Capterra, it’s consistently recognized for connecting customer feedback with revenue, churn risk, and customer success outcomes. For organizations with mature CX operations, that focus can be a strength.

At the same time, a clear pattern emerges from both product evaluation and user feedback. CustomerGauge is heavily NPS-centric, with limited flexibility for teams that want to measure CSAT, CES, or collect feedback across multiple touchpoints in one system. Users also frequently point to complex setup, rigid reporting, and enterprise-level pricing as reasons the platform feels misaligned for fast-growing or agile teams.

As a result, many organizations now look for CustomerGauge alternatives that deliver broader feedback capabilities, faster deployment, and more flexible pricing. That is why we have analyzed the most credible CustomerGauge competitors available today, focusing on tools that solve these exact gaps.

This article compares platforms based on feedback coverage beyond NPS, ease of implementation, automation, reporting flexibility, integrations, and pricing transparency—the factors that matter most when teams are actively evaluating a switch. Each alternative is assessed by real-world use case, including SMBs, SaaS companies, customer success teams, and enterprise CX programs. So, let's get started!

TL;DR

• Many teams explore CustomerGauge alternatives due to its NPS-heavy approach, complex setup, and enterprise-focused pricing, which can limit flexibility for fast-growing, mid-market, and modern CX teams.
• In 2026, several CustomerGauge competitors offer broader CX measurement beyond NPS, including CSAT and CES, along with AI-powered feedback intelligence, real-time automation, and faster deployment, without the operational overhead of enterprise-only platforms.
• We’ve curated the best CustomerGauge alternatives across key categories—holistic CX platforms, enterprise experience management, customer success–led systems, CRM-driven service tools, and budget-friendly NPS software—evaluated on feedback depth, automation, AI insights, integrations, scalability, and G2 ratings.
• Our top picks include Zonka Feedback, Qualtrics, ChurnZero, SurveySparrow, SurveyMonkey, AskNicely, Medallia, Gainsight, HubSpot Service Hub, and Retently, each suited to different CX, customer success, and enterprise use cases.
• Looking for a modern, AI-powered CustomerGauge alternative that supports account-level NPS while expanding into CSAT, CES, and actionable insights? Schedule a demo with Zonka Feedback to see how it modernizes CX programs end to end.

Measure Customer Feedback & User Insights

Try the best Medallia competitors and alternatives to understand what users need and learn ways to delight your customers.

Jump to the CustomerGauge alternatives directly

Why Switch to CustomerGauge Alternatives & Competitors?

CustomerGauge is purpose-built for enterprise, account-based NPS programs, and for organizations with mature CX operations, it can deliver meaningful insight tied to revenue and customer success. Its CRM-centric approach and focus on long-term relationship tracking make sense in complex B2B environments.

However, as customer feedback programs evolve, many teams find that CustomerGauge no longer aligns with how they operate today. Modern CX teams move faster, collect feedback across multiple touchpoints, and rely on more than a single metric to understand customer experience. In this context, CustomerGauge can feel restrictive.

Organizations typically begin exploring CustomerGauge alternatives when they encounter challenges such as:

• A narrow focus on NPS, making it harder to run CSAT, CES, or contextual feedback programs alongside core CX tracking
• Enterprise-oriented pricing, which can feel disproportionate for SMBs or mid-market teams
• Longer setup and onboarding cycles, often tied to heavy CRM configuration
• Limited flexibility for product, support, and marketing teams, who need faster feedback loops
• Integrations that are primarily CRM-focused, rather than spanning the full CX and product stack

These factors often prompt teams to look for platforms that offer broader feedback capabilities, faster deployment, and greater operational flexibility without sacrificing insight quality.

What to Look for in a CustomerGauge Alternative?

Once the decision to explore alternatives is clear, the focus shifts from why to switch to how to choose the right replacement. The strongest CustomerGauge competitors are not just cheaper or simpler — they are designed for how modern teams collect and act on feedback. When evaluating Customergauge alternatives, prioritize platforms that offer:

• Multi-metric feedback in one system: Look for support for NPS, CSAT, CES, and custom surveys so teams can measure satisfaction, effort, and experience without relying on multiple tools.
• Quick deployment and low operational overhead: The best alternatives allow teams to launch surveys, workflows, and dashboards quickly, without extensive technical setup or CRM dependency.
• Action-oriented automation: Real-time alerts, detractor routing, follow-ups, and closed-loop workflows should be built in — not added later through complex configurations.
• Flexible reporting for different teams: CX leaders, customer success managers, product teams, and support teams all need different views. Customizable and role-based reporting is critical.
• Broad integration ecosystem: Modern feedback platforms should connect easily with helpdesks, product tools, collaboration platforms, analytics tools, and CRMs, enabling feedback to flow where teams actually work.
• Transparent and scalable pricing: Pricing should scale with usage and team size, without forcing enterprise contracts or feature lock-ins too early.

Ultimately, the right CustomerGauge alternative is one that fits your current CX maturity, supports future growth, and enables teams to act on feedback faster, not just collect it.

How Have We Evaluated CustomerGauge Alternatives?

To shortlist the best CustomerGauge alternatives, we focused on practical criteria that matter when teams are actively switching, not generic feature checklists. Each platform was evaluated on how well it solves the limitations organizations commonly experience with CustomerGauge, while supporting modern customer feedback programs at scale.

The tools featured were assessed using the following criteria:

• Support for multiple feedback metrics: Priority was given to platforms that support NPS, CSAT, CES, and custom surveys within a single system. Modern CX programs rely on multiple metrics to understand satisfaction, effort, and context across the customer journey.
• Speed of deployment and time-to-value: We evaluated how quickly teams can launch surveys, workflows, and dashboards without heavy technical setup or deep CRM dependency. Faster deployment is critical for agile and growth-stage teams.
• Actionability and closed-loop automation: Platforms were assessed on their ability to trigger real-time alerts, automated follow-ups, and feedback routing so teams can act on insights immediately, not after manual intervention.
• Reporting flexibility and usability: Strong alternatives offer customizable dashboards and role-based reporting that work for CX leaders, customer success managers, and operators alike, without relying on rigid templates.
• AI-powered feedback intelligence: We prioritized tools that use AI to analyze qualitative feedback, detect sentiment and themes, surface trends, and reduce manual analysis. AI-driven insights are increasingly essential as feedback volume grows.
• Integration ecosystem beyond CRM: In addition to CRM integration, we evaluated how well tools connect with helpdesks, product analytics platforms, collaboration tools, and data warehouses, ensuring feedback flows into everyday workflows.
• Pricing transparency and scalability: Tools were reviewed for pricing flexibility, scalability across team sizes, and whether value increases alongside usage—without forcing early enterprise commitments.
• Usability across multiple teams: Finally, we looked at how accessible each platform is for product, support, marketing, and CX teams, not just dedicated CX administrators.

By applying these criteria consistently, we were able to identify CustomerGauge competitors that don’t just replace NPS tracking, but offer broader insight, faster execution, and greater adaptability for modern customer experience teams.

Comparison Table of Top 10 CustomerGauge Alternatives

Let us look at our list of the best CustomerGauge alternatives that supports the needs of modern and growing CX teams. 

What are the Best CustomerGauge Alternatives?

The best CustomerGauge alternatives are tools that help you run account-level customer experience programs while offering broader feedback coverage beyond NPS, faster deployment, stronger automation, or deeper analytics. Zonka Feedback, Qualtrics, SurveySparrow, and SurveyMonkey are some of the best CustomerGauge alternatives, each suited to different CX, customer success, and enterprise use cases. Let us look at the top comeptitors in detail.

1. Zonka Feedback: Best AI-Powered Multi-Metric CustomerGauge Alternative

Zonka Feedback is the best AI-powered alternative to CustomerGauge for teams that want to move beyond NPS without losing the structure and accountability of an enterprise CX program. It combines relationship NPS, account-level feedback, CSAT, CES, and qualitative insights with AI-driven sentiment analysis, faster deployment, and flexible automation.

• Best for: SMBs and mid-market companies, SaaS and subscription businesses, customer success and CX teams, product and support teams, organizations scaling beyond NPS
• Use Case: Replacing CustomerGauge NPS programs, maintaining account-level CX visibility, expanding from relationship surveys to touchpoint feedback, running CSAT and CES alongside NPS, analyzing open-text feedback with AI, triggering real-time detractor workflows
• G2 Rating: 4.6/5 based on 79 reviews

Why Zonka Feedback Is a Better CustomerGauge Alternative?

Zonka Feedback is built for organizations that treat customer experience as a continuous, cross-functional system, not a single metric or periodic survey. At its core, the platform brings together relationship-level insight, transactional feedback, and qualitative intelligence into one unified customer feedback ecosystem—making it a strong fit for teams evaluating modern CustomerGauge alternatives.

The platform supports NPS, CSAT, CES, and custom surveys across key moments in the customer lifecycle, from onboarding and support interactions to ongoing relationship health. This allows teams to track long-term advocacy while also understanding effort, satisfaction, and context at the moments that influence churn, expansion, and loyalty.

What sets Zonka Feedback apart is its AI Feedback Intelligence layer. Instead of relying solely on score trends, Zonka analyzes open-text responses at scale to detect sentiment, recurring themes, and emerging issues. This enables teams to move beyond dashboards and identify why customer experience is changing without manual tagging or analysis overhead.

Zonka Feedback is also designed for action, not just measurement. Real-time alerts, automated workflows, and role-based dashboards ensure feedback reaches the right team—customer success, support, product, or leadership—at the right time. This closed-loop approach makes it easier to act on detractor signals, prioritize improvements, and maintain accountability across teams.

This survey tool's flexible deployment model and broad integration ecosystem allow it to fit seamlessly into modern CX stacks. Teams can integrate feedback into CRMs, helpdesks, collaboration tools, and analytics platforms, enabling a unified view of the customer without the operational complexity often associated with enterprise-only CX tools.

For organizations looking for a CustomerGauge alternative that preserves strategic CX rigor while offering broader insight, faster execution, and AI-driven understanding, Zonka Feedback delivers a more adaptable and future-ready approach to customer experience management.

What are the Key Features of Zonka Feedback as CustomerGauge Alternative?

• Multi-metric feedback programs: Collect and manage NPS, CSAT, CES, and custom surveys within a single platform, enabling teams to track both relationship health and transactional experience without siloed tools.
• AI-powered feedback intelligence: Automatically analyze open-ended responses using AI to detect sentiment, recurring themes, and emerging issues, reducing manual analysis and helping teams understand the “why” behind score changes.
• Account-level and touchpoint-based insights: Support both relationship-level feedback and moment-based feedback across onboarding, support, and product interactions.
• Real-time alerts and closed-loop workflows: Trigger instant notifications, assign ownership, and automate follow-ups for detractors or at-risk customers to ensure feedback leads to action.
• Role-based dashboards and flexible reporting: Provide tailored views for CX leaders, customer success managers, product teams, and executives—without relying on rigid, one-size-fits-all reports.
• Multi-channel feedback collection: Deploy surveys via email, in-app, web, QR codes, and kiosks, making it easy to collect feedback wherever customers interact with your brand.
• Broad integration ecosystem: Integrate with CRMs, helpdesk tools, collaboration platforms, and analytics systems, allowing feedback to flow seamlessly into existing workflows.

2. Qualtrics XM: Best for Large Enterprise Experience Management Programs

Qualtrics XM is a leading enterprise experience management platform designed for organizations running complex, large-scale CX programs across regions, products, and customer segments. Unlike lighter CustomerGauge alternatives, Qualtrics focuses on deep research-grade analytics, advanced modeling, and cross-functional experience measurement at scale.

• Best for: Large enterprises, global organizations, CX and research teams, organizations with complex experience data needs, companies prioritizing advanced analytics over speed
• Use Case: Running enterprise-wide CX and VoC programs, managing large volumes of structured and unstructured feedback, conducting advanced customer research, combining CX data with employee and brand experience insights
• G2 Rating: 4.4/5 based on 4,000+ reviews

Why Qualtrics Is a Strong CustomerGauge Alternative for Enterprises?

Qualtrics goes beyond traditional NPS platforms by positioning customer feedback as part of a broader experience management ecosystem. It supports relationship NPS and transactional feedback similar to CustomerGauge, but extends much further into advanced analytics, research methodologies, and predictive modeling.

The platform allows enterprises to design highly customized surveys, segment audiences at scale, and analyze experience data using statistically robust methods. This makes Qualtrics particularly suitable for organizations where CX insights inform strategic decision-making at the executive level, rather than day-to-day operational workflows alone.

Qualtrics also incorporates AI-driven text analysis, enabling teams to process large volumes of open-ended feedback and identify sentiment, trends, and emerging issues across markets and touchpoints. For global enterprises managing thousands of responses, this depth of analysis is a key differentiator.

What Are the Key Features of Qualtrics as a CustomerGauge Alternative?

• Enterprise-grade survey design: Advanced logic, sampling, and customization for complex research needs
• Relationship and transactional feedback: Support for NPS and event-based CX measurement
• AI-powered text and sentiment analytics: Analyze large-scale qualitative feedback across regions and segments
• Advanced reporting and analytics: Dashboards, statistical analysis, and predictive modeling
• Experience orchestration: Combine customer, employee, product, and brand experience data
• Enterprise integrations: Connect with CRM, ERP, data warehouses, and BI tools

3. ChurnZero: Best for Customer Success–Led Retention Programs

ChurnZero is a customer success platform designed to help B2B SaaS companies reduce churn and increase expansion by combining customer data, engagement, and feedback into a single system. Unlike CustomerGauge, which is CX- and NPS-first, ChurnZero is retention-first, with feedback acting as one of several health signals.

• Best for: B2B SaaS companies, customer success teams, account managers, subscription businesses
• Use Case: Running NPS within customer success workflows, monitoring account health and renewal risk, collecting feedback at key lifecycle stages, triggering playbooks for detractors, aligning NPS insights with churn and expansion data
• G2 Rating: 4.7/5

Why ChurnZero Is a Strong CustomerGauge Alternative for Enterprises?

ChurnZero approaches customer experience from a customer health and retention perspective rather than a traditional survey-first CX model. While CustomerGauge focuses on account-based NPS and revenue linkage, ChurnZero embeds feedback directly into customer success operations, making it especially effective for SaaS businesses managing long-term customer relationships.

The platform supports relationship NPS collection and allows teams to correlate feedback with real-time product usage, engagement trends, and lifecycle stages. This gives customer success managers a clearer view of why an account is healthy or at risk, rather than relying on NPS scores in isolation.

ChurnZero’s strength lies in its automation and playbook-driven workflows. Feedback signals—such as detractor responses or declining sentiment—can automatically trigger alerts, tasks, or outreach sequences for CSMs. This makes ChurnZero highly action-oriented, particularly for teams focused on reducing churn and driving renewals.

What Are the Key Features of ChurnZero as a CustomerGauge Alternative?

• Relationship NPS tracking: Collect and monitor NPS at the account level
• Customer health scoring: Combine feedback with usage, engagement, and lifecycle data
• Automated playbooks and workflows: Trigger actions based on feedback and risk signals
• Customer success dashboards: Account-level visibility for CSMs and leadership
• Lifecycle-based feedback collection: Align surveys with onboarding, adoption, and renewal stages
• CRM and SaaS integrations: Connect with CRM, product analytics, and support tools

4. Surveysparrow: Best for Agile CX Programs with Faster Deployment

SurveySparrow is a customer feedback and survey platform known for its conversational, chat-like survey experience designed to improve engagement and response rates. As a CustomerGauge alternative, SurveySparrow appeals to teams that want to collect NPS and customer feedback in a more interactive, user-friendly format, without the complexity of enterprise CX platforms.

• Best for: SMBs and mid-market companies, SaaS businesses, marketing and CX teams, teams prioritizing response rates and ease of use, organizations running lightweight NPS and CSAT programs
• Use Case: Running conversational NPS and CSAT surveys, improving survey completion rates, collecting feedback via email and web embeds, launching surveys quickly without technical setup, engaging customers with chat-style experiences
• G2 Rating: 4.4/5 based on 2,500+ reviews

Why Surveysparrow Is a Strong CustomerGauge Alternative for Enterprises?

SurveySparrow takes a fundamentally different approach to customer feedback than CustomerGauge. Instead of focusing on enterprise account hierarchies and CRM-heavy workflows, SurveySparrow emphasizes simplicity, speed, and engagement.

The platform supports NPS, CSAT, CES, and custom surveys, but its primary differentiation lies in how feedback is collected. Surveys are presented in a conversational, one-question-at-a-time format, which often leads to higher completion rates compared to traditional forms.

SurveySparrow is especially well-suited for teams that need to launch feedback programs quickly—without extensive setup, complex reporting structures, or deep CRM configuration. This makes it a strong option for growing teams that want actionable feedback without operational overhead.

What Are the Key Features of Surveysparrow as a CustomerGauge Alternative?

• Conversational survey experience: Chat-style surveys designed to boost engagement and response rates
• Support for core CX metrics: NPS, CSAT, CES, and custom feedback surveys
• Multi-channel survey distribution: Email, web links, embeds, and pop-ups
• Quick setup and deployment: Launch surveys with minimal configuration
• Basic automation and alerts: Notify teams of feedback responses and detractors
• Integrations with business tools: Connect with CRM, helpdesk, and collaboration platforms

5. SurveyMonkey: Best for Flexible, Scalable Customer Feedback & Survey Programs

SurveyMonkey is one of the most established and versatile survey platforms empowering organizations to collect, analyze, and act on customer feedback across multiple contexts. While it began as a general survey tool, its modern suite includes CX-focused capabilities—from NPS and CSAT surveys to real-time analytics and multichannel feedback distribution—making it a strong consideration among CustomerGauge alternatives for teams that need flexible, scalable feedback programs rather than enterprise experience management alone.

• Best for: Mid-market and enterprise teams, marketing and research teams, CX and product teams, organizations needing high-volume feedback collection with customization and analytics, teams requiring strong integration options
• Use Case: Creating and managing NPS, CSAT, CES, and custom surveys; running CX and market research programs; scaling feedback across customer journeys and touchpoints; combining feedback data with CRM and analytics platforms
• G2 Rating: 4.4/5 based on 4,000+ reviews

Why SurveyMonkey Is a Strong CustomerGauge Alternative for Enterprises?

SurveyMonkey offers broad survey design capabilities and feedback management tools that appeal to teams needing flexible CX and research workflows. Unlike CustomerGauge, which is centered on enterprise account-based NPS and CRM-linked workflows — SurveyMonkey provides a scalable feedback foundation that supports a wide range of use cases, from simple customer satisfaction checks to sophisticated experience surveys integrated into broader business systems.

Its survey design tools are intuitive yet powerful, allowing teams to capture NPS, CSAT, CES, and custom metrics without heavy configuration. Enterprise customers can embed feedback across channels, collect responses globally in multiple languages, and integrate survey results with CRM systems such as Salesforce.

SurveyMonkey also packages survey and CX tools into an approachable, all-in-one solution that helps businesses listen to customers and optimize experience programs in a scalable way. 

What Are the Key Features of SurveyMonkey as a CustomerGauge Alternative?

• Support for core CX metrics: Run NPS, CSAT, CES, and custom feedback surveys with robust question logic and scoring.
• Flexible survey creation tools: Drag-and-drop survey builder with templates, conditional logic, branding, and design customization.
• Multichannel distribution: Launch surveys via email, web links, mobile, and embedded experiences.
• Real-time analytics and reporting: Immediate dashboards and exports help teams interpret results and surface insights.
• Powerful integrations: Connect survey data with Salesforce, HubSpot, Marketo, Power BI, Tableau, and others for richer insight workflows.
• AI survey guidance: Tools such as SurveyMonkey Genius aid in survey creation and analysis

6. Asknicely: Best for Relationship NPS Programs with Strong Frontline Engagement

AskNicely is a customer experience platform built specifically around Net Promoter Score (NPS) and continuous customer feedback. It is designed for organizations that want to run always-on relationship NPS programs and empower frontline teams to act on feedback in real time. As a CustomerGauge alternative, AskNicely appeals to teams that want to retain NPS rigor while simplifying execution and increasing adoption.

• Best for: Mid-market and enterprise organizations, CX and customer success teams, service-led businesses, companies running relationship NPS at scale, teams focused on frontline engagement
• Use Case: Running continuous relationship NPS programs, collecting post-interaction feedback, engaging frontline teams with customer insights, closing the loop on detractor feedback, improving service and customer loyalty
• G2 Rating: 4.4/5 based on 4,000+ reviews

Why Asknicely Is a Strong CustomerGauge Alternative for Enterprises?

AskNicely is purpose-built for organizations that view NPS as the primary CX metric. Like CustomerGauge, it supports relationship NPS and focuses on accountability and action rather than one-off surveys. However, AskNicely differentiates itself by placing strong emphasis on frontline adoption and simplicity.

The platform makes it easy to collect NPS feedback continuously and distribute insights directly to teams responsible for customer interactions. Dashboards and alerts are designed to be accessible not just to CX leaders, but also to frontline employees, helping organizations turn feedback into immediate action.

AskNicely also includes tools to support coaching and performance improvement, linking customer feedback to team behavior and service quality. This makes it particularly effective in environments where customer experience is driven by people-led interactions, such as services, healthcare, and hospitality.

What Are the Key Features of Asknicely as a CustomerGauge Alternative?

• Continuous relationship NPS tracking: Always-on NPS programs rather than periodic surveys
• Frontline feedback delivery: Share insights directly with customer-facing teams
• Closed-loop feedback workflows: Route detractor responses and trigger follow-ups
• Coaching and engagement tools: Use feedback to drive behavior change and service improvement
• CX dashboards and reporting: Track trends, promoters, passives, and detractors
• CRM and business integrations: Connect feedback with CRM and operational systems

7. Medallia: Best for Real-Time Journey Analytics for Large  Enterprises

Medallia is a comprehensive enterprise customer experience platform built for organizations that manage high volumes of customer interactions across multiple channels and regions. It is designed to capture, analyze, and act on customer feedback in real time, making it a common consideration for enterprises evaluating CustomerGauge competitors at scale.

• Best for: Large enterprises, global brands, CX and operations teams, organizations managing omnichannel customer journeys, companies with high feedback volume across touchpoint
• Use Case: Running real-time VoC programs at scale, capturing feedback across digital, in-store, contact center, and support channels, monitoring CX performance across regions and business units, triggering operational responses based on customer signals
  
• G2 Rating: 4.5/5 based on 700+ reviews

Why Medallia Is a Strong CustomerGauge Alternative for Enterprises?

Medallia positions customer experience as an operational system, not just a measurement layer. Like CustomerGauge, it supports relationship-based feedback and enterprise reporting, but it extends much further into real-time, omnichannel experience capture.

The platform is particularly strong in environments where customer interactions happen frequently and across channels—such as retail, hospitality, financial services, and large B2B service organizations. Medallia’s strength lies in its ability to ingest feedback from multiple sources, correlate it with operational data, and surface insights quickly to frontline teams.

Medallia also offers advanced text analytics and machine learning to analyze large volumes of unstructured feedback. This allows enterprises to detect sentiment trends, operational bottlenecks, and experience gaps across locations and channels—capabilities that go beyond traditional NPS-focused tools.

What Are the Key Features of Medallia as a CustomerGauge Alternative?

• Omnichannel feedback capture: Collect feedback from digital, in-store, contact center, and service interactions
• Real-time experience signals: Monitor CX performance as interactions happen
• Advanced text analytics and ML: Analyze large volumes of qualitative feedback at scale
• Enterprise reporting and dashboards: Executive-level visibility across regions and business units
• Operational workflows: Trigger actions for frontline teams based on customer signals
• Enterprise integrations: Connect with CRM, contact center platforms, and operational systems

8. Gainsight: Best for Customer Success–Led Account Experience & Renewals Management

Gainsight is a leading customer success platform built to help teams manage customer health, renewals, and expansion using a unified view of account signals—product usage, engagement, support activity, and feedback. As a CustomerGauge alternative, Gainsight is ideal for organizations that want NPS and customer experience signals to live inside a CS operating system, not a standalone survey tool

• Best for: B2B SaaS and subscription businesses, customer success and renewals teams, mid-market and enterprise organizations, teams managing large account portfolios, companies prioritizing retention + expansion workflows
• Use Case: Replacing CustomerGauge’s account-based NPS with CS-led health programs, combining feedback with usage + lifecycle signals, triggering playbooks for detractors and renewal risks, scaling proactive outreach across segments
• G2 Rating: 4.5/5 based on 1,626 reviews

Why Gainsight Is a Strong CustomerGauge Alternative for Enterprises?

CustomerGauge is typically adopted for account-level NPS and executive CX reporting. Gainsight covers that “relationship signal” layer—but goes further by connecting feedback to the operational levers customer success teams actually use: health scores, CTAs, success plans, journey automation, and renewal management.

Instead of treating NPS as the core system, Gainsight treats NPS (and other survey signals) as one input into a broader customer health model. Gainsight supports surveys including standard NPS and CSAT question types, and it’s designed to tie responses directly to CS workflows—like triggering action items and orchestrated outreach.

Where Gainsight typically outperforms NPS-first tools is in scale and execution: teams can centralize account data, identify risk earlier, and operationalize responses through playbooks. 

What Are the Key Features of Gainsight as a CustomerGauge Alternative?

• Customer 360 and account intelligence: Unified view of usage, engagement, support signals, and feedback in one place
• Health scoring and risk identification: Configure account health models to surface churn/renewal risk earlier
• Surveys for relationship feedback: NPS and CSAT survey capabilities that can trigger actions based on responses
• Playbooks, CTAs, and success plans: Operational workflows to standardize proactive customer management
• Journey automation: Lifecycle-based outreach and segmentation to scale engagement across portfolios
• Executive reporting and visibility: Dashboards that help leadership track retention drivers and CS impact

9. HubSpot Service Hub: Best for Integrated Customer Support, Feedback, and CRM-Driven CX

HubSpot Service Hub is a customer service and experience platform designed to unify support operations, customer feedback, and CRM data in one system. As a CustomerGauge alternative, it works best for teams that want to manage NPS and customer feedback alongside tickets, conversations, and customer history, rather than running CX as a separate program..

• Best for: SMBs and mid-market companies, B2B SaaS and services businesses, support and CX teams, organizations already using HubSpot CRM, teams seeking an all-in-one service + feedback platform
• Use Case: Collecting NPS and CSAT within support workflows, linking feedback to tickets and customer records, triggering follow-ups from the CRM, managing CX and support in a single system, scaling service operations without multiple tools
• G2 Rating: 4.4/5 based on 2,000+ reviews

Why HubSpot Is a Strong CustomerGauge Alternative for Enterprises?

HubSpot Service Hub approaches customer experience from a service-led, CRM-first perspective. While CustomerGauge is built around account-level NPS and CX reporting, HubSpot embeds feedback directly into customer support and relationship management workflows.

The platform allows teams to collect NPS and CSAT surveys, automatically associate responses with contacts and companies, and act on feedback through tickets, tasks, and workflows. This tight CRM integration makes it especially useful for organizations that want feedback to immediately influence support prioritization, follow-ups, and relationship management.

HubSpot’s strength lies in operational simplicity. Teams can launch surveys quickly, automate responses, and view feedback in the same interface they use to manage customer conversations.

What Are the Key Features of HubSpot as a CustomerGauge Alternative?

• NPS and CSAT surveys: Built-in feedback collection tied directly to CRM records
• Ticketing and support management: Manage customer issues alongside feedback data
• Automation and workflows: Trigger tasks, follow-ups, and alerts based on survey responses
• Customer 360 view: See feedback, tickets, conversations, and history in one place
• Reporting and dashboards: Track service performance and feedback trends
• Native CRM integration: Seamless alignment with HubSpot Marketing and Sales Hubs

10. Retently: Best for Budget-Friendly NPS, CSAT & CES Programs with Quick Setup

Retently is a customer experience and feedback platform designed for teams that want to run NPS, CSAT, and CES programs without the overhead of enterprise CX suites. As a CustomerGauge alternative, Retently is especially appealing to SMBs and mid-market teams that want reliable customer experience measurement, automation basics, and strong integrations—at a more accessible price point.

• Best for: SMBs and mid-market companies, SaaS and services businesses, CX and customer success teams running lightweight NPS programs, teams needing affordable CX measurement with integrations
• Use Case: Replacing CustomerGauge for simpler NPS programs, running NPS/CSAT/CES across lifecycle stages, segmenting surveys by customer groups, automating basic follow-ups for detractors, integrating feedback into CRM and support workflows
• G2 Rating: 4.7/5 based on 28 reviews

Why Retently Is a Strong CustomerGauge Alternative for Enterprises?

CustomerGauge is often chosen for enterprise-grade, account-based NPS reporting. Retently takes a more streamlined approach: it focuses on helping teams collect core CX metrics (NPS, CSAT, CES) consistently, segment results meaningfully, and act on feedback without requiring heavy configuration or long onboarding cycles.

Retently is strongest when your goal is to operationalize a straightforward feedback loop—identify promoters and detractors, understand what’s driving sentiment, and feed those insights into your existing tools. It supports multi-channel distribution and emphasizes integrations, which matters when teams want feedback visible inside CRMs, support platforms, and collaboration tools.

For teams that want a simpler, cost-effective replacement for CustomerGauge, especially when the program scope is focused, Retently can be a better operational fit.

What Are the Key Features of Retently as a CustomerGauge Alternative?

• NPS, CSAT, and CES surveys: Run core CX metrics in one platform
• Customer segmentation: Target surveys to specific customer groups for cleaner insights
• Multi-channel survey distribution: Collect feedback via common channels like email and web
• Analytics and reporting: Track trends and performance across metrics and segments
• Integrations + API: Connect Retently with your workflow tools and build custom integrations
• Fast onboarding: Designed to get CX programs running quickly

Conclusion

CustomerGauge remains a solid choice for structured, account-based NPS programs, especially in B2B environments where CX reporting is closely tied to customer success outcomes. But as feedback programs mature, many teams outgrow NPS-only measurement and start prioritizing broader CX visibility, faster execution, and automation that helps them act on insights across touchpoints. That’s why the right CustomerGauge alternative depends on your operating model.

If you want the closest upgrade path from CustomerGauge, without losing account-level CX discipline, Zonka Feedback is one of the best CustomerGauge alternatives. It supports relationship NPS surveys and account-level feedback while adding CSAT, CES, AI-powered text insights, real-time detractor workflows, flexible dashboards, and broad integrations to help teams close the loop faster across CX, support, product, and customer success.

If you’re considering a switch or wanting to explore the best customer feedback management software, schedule a demo of Zonka Feedback to see how it can modernize your CX program end-to-end!