TL;DR

• Refiner is widely used for in-app surveys and contextual feedback across web and mobile apps, especially for NPS and product sentiment tracking.

• As feedback programs grow, teams often seek stronger analytics, broader channel coverage, flexible targeting, and better workflows to turn insights into action.

•  This guide compares the top Refiner alternatives across in-app survey tools, NPS platforms, product feedback systems, and enterprise CX software.

• Leading competitors include Zonka Feedback, Qualaroo, Satismeter, Survicate, Hotjar, SurveyMonkey, Alchemer, Typeform, Jotform, and Userpilot.

• Each tool is evaluated based on in-app survey capabilities, support for NPS, CSAT, and CES, analytics depth, multi-channel coverage, scalability, and real-world product and CX use cases.

• Note: This guide is written by the team at Zonka Feedback. Tools are included based on independent research, official documentation, G2 reviews, and practical use-case analysis. The list is not sponsored or ranked by paid placement.

Looking to run in-app surveys with Refiner, but wondering if there’s a better fit for your feedback program?

Refiner is a well-known tool for collecting contextual feedback inside web and mobile applications, especially for in-app surveys and NPS. As teams scale, the right platform often depends on how you want to target surveys, analyze responses, and connect feedback to your broader product and customer experience workflows.

That’s why many teams explore Refiner alternatives. In this guide, we compare the best Refiner competitors in 2026 to help you choose a tool that matches your in-app feedback needs today and supports your customer experience strategy as it evolves.

Why Look for a Refiner Alternative?

Refiner is often used by product and CX teams to collect in-app feedback and run surveys at key moments in the user journey. For early-stage or focused use cases, it can help teams get started with contextual feedback. However, as feedback programs grow and business needs evolve, teams may find that Refiner no longer meets all their requirements.

Below are some common reasons why teams begin evaluating Refiner alternatives and competitors.

1. Limited analytics and insight depth
   As feedback volume increases, teams often need more advanced reporting, trend analysis, and text analytics to uncover meaningful insights. Basic dashboards can make it harder to identify patterns, prioritize issues, or act on feedback at scale.

2. Gaps in omnichannel feedback collection
   Many teams want to capture feedback across multiple touchpoints, including in-app, web, email, SMS, and offline channels. Relying heavily on a single channel can limit visibility into the overall customer experience.

3. Less flexibility in targeting and automation
   As use cases expand, teams may require more control over survey targeting, triggers, and workflows. This includes automating follow-ups, alerts, and closed-loop actions based on customer responses.

4. Scalability and integration needs
   Growing teams often need better integrations with CRMs, helpdesks, analytics tools, and product stacks. They also look for platforms that scale smoothly without adding operational complexity.

For teams facing these challenges, exploring modern feedback platforms becomes a natural next step. Many businesses move toward tools that support stronger customer feedback loops and enable teams to turn responses into action more efficiently. If your focus is expanding beyond basic surveys, it is also worth understanding how in-app surveys can be used strategically across the customer journey to capture timely and contextual insights.

How to Choose the Right Refiner Alternative?

When comparing Refiner alternatives and competitors, it is important to look beyond surface-level features and focus on how well a tool supports your feedback goals as your business grows. The right platform should not only help you collect responses, but also make it easier to analyze insights and take action across teams.

Here are the key factors to consider when evaluating a Refiner alternative.

1. In-app survey capabilities and flexibility
   If in-app feedback is a core use case, look for tools that offer native in-app surveys with flexible targeting and triggers. The ability to show surveys based on user behavior, milestones, or feature usage is critical for collecting contextual feedback without disrupting the user experience.

2. Support for multiple survey types
   A strong Refiner competitor should support common survey frameworks such as NPS, CSAT, and CES, along with product feedback and custom surveys. This allows teams to run relationship surveys alongside transactional and in-product surveys without switching tools.

3. Analytics and text analysis depth
   As response volume grows, analytics become just as important as data collection. Look for platforms that offer real-time dashboards, filtering, segmentation, and text analysis to help teams understand trends and prioritize action.

4. Omnichannel feedback collection
   Many teams need feedback from more than just in-app touchpoints. Choosing a tool that supports feedback collection across web, email, SMS, and other channels makes it easier to get a complete view of the customer journey. This is especially important when building a scalable omnichannel customer experience strategy.

5. Integrations and workflow automation
   Feedback is most valuable when it connects to existing systems. Tools that integrate with CRMs, helpdesks, analytics platforms, and collaboration tools help teams close the loop faster. Automation also plays a key role in enabling effective closed-loop feedback processes.

Ultimately, the best Refiner alternative depends on your use case, team structure, and CX maturity. Evaluating tools against these criteria will help you choose a platform that not only replaces Refiner, but also supports long-term feedback and experience management goals.

Top 10 Best Refiner Alternatives for 2026: Comparison Table

What are the Best Refiner Alternatives in 2026?

The best Refiner alternatives in 2026 are tools that support in-app feedback while offering stronger analytics, broader channel coverage, and better scalability as feedback programs mature. While Refiner is commonly used for collecting contextual in-app surveys and NPS, many teams evaluate alternatives based on how well a platform combines in-app listening with analytics depth, multi-channel feedback collection, targeting flexibility, and integrations with the rest of their product and CX stack.

Based on in-app survey capabilities, support for NPS, CSAT, and CES, analytics depth, targeted survey delivery, and integration flexibility, the most relevant Refiner competitors include:

• Zonka Feedback — Best for teams that want native in-app surveys for web and mobile combined with omnichannel feedback collection, AI-assisted analytics, and integrations across CRM, helpdesk, and analytics tools.

• Qualaroo — Best for website and in-app micro-surveys using contextual nudges and behavioral targeting, with a focus on quick, lightweight feedback rather than deep analytics.

• Satismeter — Best for SaaS teams running continuous in-app NPS programs with event-based targeting and simple dashboards.

• Survicate — Best for teams that need flexible survey deployment across in-product widgets, web, email, and link-based surveys, along with AI-assisted insights and segmentation.

• Hotjar — Best for product and UX teams that want qualitative feedback paired with heatmaps and session recordings to understand user behavior on web apps.

Let’s take a closer look at each of these Refiner alternatives and how they compare based on features, use cases, and best-fit scenarios.

1. Zonka Feedback — Best All-in-One Refiner Alternative for In-App & Omnichannel Feedback

 Best For: In-app surveys, omnichannel feedback collection, AI-powered analytics, structured follow-up workflows 

G2 Rating: 4.7/5  

Zonka Feedback is a Refiner alternative for teams that want in-app surveys combined with broader feedback collection and deeper analytics.

Zonka Feedback enables product and CX teams to deploy native in-app surveys across web and mobile applications, collecting NPS, CSAT, CES, and product feedback based on user behavior and attributes. Multiple in-app formats including embeds, slide-outs, popups, and popovers allow teams to control survey UI, branding, and multilingual experiences.

Beyond in-product surveys, the platform supports feedback collection across email, SMS, WhatsApp, web, QR codes, kiosks, and offline channels. Feedback can be tied to user attributes such as plan type, lifecycle stage, and feature usage, helping teams segment responses and analyze trends more precisely.

To support action, Zonka includes AI-powered text and sentiment analysis, survey frequency controls to prevent over-surveying, response routing, and role-based dashboards so feedback can be reviewed and assigned efficiently.

Key features

• Native in-app surveys for web and mobile with behavioral and attribute-based targeting

• Multiple in-app formats including embed, slide-out, popup, and popover with branding, theming, and multilingual controls

• Omnichannel survey distribution across email, SMS, WhatsApp, web, QR codes, kiosks, and offline

• AI-powered text and sentiment analysis to surface themes and trends

• Survey frequency controls including throttling, sampling, and targeting rules to reduce survey fatigue

• Feedback tied to user attributes and segments such as plan, lifecycle stage, and feature usage for targeted analysis

Why it’s a strong Refiner alternative

Zonka Feedback supports native in-app surveys similar to Refiner, including contextual targeting based on user behavior and attributes. It also includes structured response management features such as automated routing, ownership assignment, and follow-up tracking.

The platform provides role-based dashboards so different teams can view feedback relevant to their responsibilities, which helps maintain visibility across product, CX, and support functions.

2. Qualaroo — Best Refiner Alternative for Website & In-App Micro-Surveys

Best For: Website feedback, contextual nudges, lightweight micro-surveys

 G2 Rating: 4.3/5 

Qualaroo is a Refiner alternative for teams that want contextual micro-surveys on websites and lightweight in-app prompts.

Qualaroo enables product, marketing, and growth teams to deploy short surveys triggered by user behavior and page-level conditions. It supports NPS, CSAT, CES, and custom questions, primarily delivered through website “Nudges” and limited in-app placements to capture feedback at specific interaction points.

Beyond simple survey display, Qualaroo offers behavioral targeting rules and basic reporting dashboards to filter and review responses. Surveys can be customized with logic and branding controls to align with different user journeys and site experiences.

To support analysis, the platform includes response segmentation and integrations with CRM and analytics tools. However, its capabilities are centered on lightweight feedback collection rather than structured response management or advanced workflow automation.

Key features

• Website micro-surveys and feedback widgets using Nudges, with customizable placement and display states 

• Behavioral targeting using visitor activity and context, so surveys appear at relevant moments

• Mobile Nudges for collecting responses from users on mobile browsers 

• Support for multiple CX metrics such as NPS, CSAT, and CES

• Survey logic features such as skip logic and templates (highlighted across product overviews) 

If your goal is to run short, targeted questions, this guide on microsurveys can help you decide where to place them and what to ask. And if you are exploring website-based feedback collection more broadly, this breakdown of website surveys covers common formats and best practices. 

Why it’s a Strong Refiner Alternative

Qualaroo supports contextual survey triggering similar to Refiner, particularly for website and limited in-app interactions. It enables teams to display targeted micro-surveys based on user behavior and page-level conditions.

However, its focus remains on lightweight feedback collection rather than structured response management or advanced analytics. This may make it suitable for teams that prioritize quick, behavior-based micro-surveys over broader feedback workflows.

3. Satismeter — Best Refiner Alternative for In-App NPS Surveys

 Best For: In-app NPS tracking, SaaS feedback programs, recurring metric surveys 

 G2 Rating: 4.7/5  

Satismeter is a Refiner alternative for SaaS teams that want a straightforward way to run in-app NPS and CSAT surveys.

It is built primarily for collecting feedback inside web and mobile products, with event-based triggers that allow surveys to appear at specific points in the user journey. Many teams use it for recurring NPS programs and continuous sentiment tracking within subscription businesses.

Features like sampling and throttling help manage how often users see surveys, reducing the risk of over-surveying. In addition to in-app collection, email surveys are supported for relationship-style outreach.

Reporting focuses on score tracking, trends over time, and basic segmentation. Compared to broader feedback platforms, Satismeter stays centered on ongoing metric measurement rather than expanding into multi-channel orchestration or workflow-heavy feedback management.

Key features

• In-app surveys across web and mobile environments, including iOS and Android 

• Targeting by user attributes and event-based triggers 

• Recurring surveys, throttling, and sampling to prevent over-surveying 

• Multiple channels supported, including web, in-app, and email 

• Integrations (listed on the pricing page) and data export options 

Why it’s a Strong Refiner Alternative

Satismeter focuses on native in-app surveys similar to Refiner, particularly for running recurring NPS and CSAT programs within SaaS products. It allows event-based targeting and user-level triggers to collect feedback at relevant moments in the product journey.

Its feature set is centered around continuous CX metric measurement rather than broader omnichannel collection or advanced workflow management. This may suit teams that want a focused in-app NPS solution without expanding into a wider feedback management system.

4. Survicate — Great Choice for Flexible Website, Email & In-Product Surveys

 Best For: Multi-channel surveys, web and in-product feedback, AI-assisted insights 

 G2 Rating: 4.6/5  

Survicate is a Refiner alternative for teams that want in-product surveys along with broader multi-channel feedback collection.

Survicate allows teams to deploy surveys inside web applications using embedded widgets, while also supporting distribution through email and shareable links. It is often used to run NPS, CSAT, and CES programs across different stages of the customer journey.

Behavioral and attribute-based targeting help ensure surveys appear at relevant moments, and recurring survey options support ongoing measurement. The platform also includes AI-assisted insights to help organize open-text responses and identify recurring themes.

Compared to tools focused purely on in-app feedback, Survicate places more emphasis on flexibility across channels. It can be suitable for teams that want contextual surveys inside the product while also collecting feedback through web and email touchpoints.

Key features

• Multi-channel survey support across web, email, link-based surveys, and in-product widgets

• Behavioral and attribute-based targeting to trigger surveys at relevant moments

• Recurring NPS, CSAT, and CES tracking across multiple touchpoints

• AI-assisted insights and sentiment analysis for open-ended responses

• Real-time analytics and customizable dashboards

• Native integrations with CRMs, product analytics, and support tools

Why it’s a Strong Refiner Alternative

Survicate supports embedded and in-product surveys similar to Refiner, while also extending feedback collection across web, email, and link-based channels. It allows behavioral and attribute-based targeting to capture contextual responses during the user journey.

In addition to survey deployment, Survicate includes AI-assisted insights and segmentation capabilities. This may make it suitable for teams that want broader channel flexibility alongside in-app feedback collection.

5. Hotjar - Best Tool for Product and UX Feedback

 Best For: UX research, behavioral analytics, website feedback 

 G2 Rating: 4.3/5  

Hotjar is a Refiner alternative for teams that want user feedback alongside behavioral analytics.

Hotjar combines on-page surveys and feedback widgets with tools like heatmaps and session recordings. Surveys can be triggered on specific pages, allowing teams to gather contextual input while also observing how users interact with the interface.

It is commonly used by product and UX teams to identify friction points, drop-offs, and usability issues. Rather than focusing heavily on structured NPS or CSAT programs, Hotjar emphasizes qualitative insight into user behavior.

Because of this, it may appeal to teams that want feedback paired with visual interaction data, especially for web experiences, instead of running recurring in-app metric surveys within a product environment.

Key features

• Heatmaps that show where users click, scroll, and focus on pages

• Session recordings for observing real user behavior over time

• Feedback widgets and surveys to collect sentiment directly from visitors

• Conversion funnels and form analysis to spot drop-off points and friction

• Trends and insights dashboards for tracking engagement patterns

• Integrations with analytics, CRM, and collaboration tools to connect insights into workflows 

You can also look at how website surveys complement UX feedback to create a full view of user experience. 

Why it’s a Strong Refiner Alternative

Hotjar offers feedback widgets and on-page surveys that can be triggered during website interactions, similar to contextual in-app surveys. It enables teams to collect qualitative feedback alongside behavioral data such as clicks, scrolls, and navigation patterns.

However, its primary focus is user behavior analytics rather than structured CX metric programs or in-app product surveys. This may suit teams that prioritize understanding user experience and friction points over running continuous NPS or CSAT programs.

6. SurveyMonkey - Established Platform for Large-Scale and Enterprise Surveys

 Best For: Large-scale surveys, structured research, advanced survey logic 

G2 Rating: 4.4/5

SurveyMonkey is a Refiner alternative for teams that need large-scale survey distribution and advanced survey design.

SurveyMonkey is widely used for creating structured surveys that can be distributed through email, web links, and embedded forms. It supports NPS, CSAT, and custom surveys, along with advanced logic such as branching and skip patterns for more complex questionnaires.

Many organizations use it for customer research, employee feedback, and market studies rather than contextual in-app feedback. Its strength lies in survey flexibility and reporting depth across broad audiences.

For teams comparing it to Refiner, the difference is mainly in deployment style. SurveyMonkey focuses on external and large-scale survey programs, while Refiner centers more on targeted in-app feedback inside web and mobile products.

Key features

• Survey distribution via email, web links, and embedded surveys

• Advanced logic including skip logic, branching, and piping

• Pre-built templates and question banks for customer experience, market research, and employee feedback

• Reporting dashboards with filters, exports, and visualizations

• Collaboration features for teams with shared workspaces

• Integrations with CRMs, analytics platforms, and productivity tools

If you are considering tools in the survey space more broadly, this blog comparing SurveyMonkey alternatives and competitors provides useful context on how SurveyMonkey stacks up against other survey platforms.

Why it’s a Strong Refiner Alternative

SurveyMonkey supports NPS, CSAT, and custom surveys similar to Refiner, but is primarily designed for large-scale survey distribution via email, web links, and embedded forms. It offers advanced logic, branching, and reporting capabilities suited for structured research and broad audience outreach.

Unlike product-focused in-app tools, SurveyMonkey does not emphasize contextual or behavior-triggered surveys inside applications. This may suit teams that prioritize comprehensive survey design and large-scale distribution over in-product feedback collection.

7. Alchemer - Advanced Survey Platform with Deep Logic and Reporting

 Best For: Research-grade surveys, advanced logic workflows, enterprise reporting 

G2 Rating: 4.4/5  

Alchemer is a Refiner alternative for organizations that require advanced survey logic and research-grade reporting.

Alchemer is built for designing highly customizable surveys with complex branching, piping, and workflow controls. It supports NPS, CSAT, CES, and custom surveys distributed through web links, email, and panels, making it suitable for structured data collection across different audiences.

It is commonly used by research and CX teams that need deeper analytical control over survey design and response outputs. Reporting options include detailed exports and cross-tab analysis for more comprehensive evaluation.

Compared to Refiner’s in-app, behavior-triggered approach, Alchemer is oriented toward flexible survey architecture and enterprise-level customization rather than contextual product feedback inside applications.

Key features

• Comprehensive survey builder with advanced logic, branching, and piping capabilities. 

• Large set of question types and templates for complex research and structured data collection.

• Reporting and analytics tools, including export options and cross-tabulation.

• Integrations with CRM, analytics platforms, and marketing tools.

• Multi-channel distribution via email, web links, kiosks, and panels.

• Options for custom branding, API access, and enterprise controls.

Why it’s a Strong Refiner Alternative

Alchemer supports NPS, CSAT, CES, and highly customized surveys with advanced branching and logic controls. It is designed for structured data collection and detailed reporting across web, email, and panel-based distribution.

Unlike Refiner’s product-focused in-app approach, Alchemer emphasizes complex survey architecture and enterprise-level analysis. This may suit teams that require deep survey customization and reporting rather than contextual in-app feedback deployment.

8. Typeform - Best Refiner Alternative for Conversational Surveys

 Best For: Conversational surveys, web-based feedback, engagement-focused forms 

 G2 Rating: 4.5/5  

Typeform is a Refiner alternative for teams that prioritize conversational survey design and engagement.

Typeform is known for its one-question-at-a-time interface, which creates a more interactive survey experience compared to traditional forms. It supports NPS, CSAT, and custom surveys that can be shared via web links or embedded on websites.

The platform is commonly used for customer feedback, lead capture, and general data collection where presentation and response rates matter. Logic jumps and design customization allow teams to tailor surveys to different audiences.

Unlike Refiner’s in-app, behavior-triggered model, Typeform focuses on external survey experiences rather than contextual product feedback. It may be suitable for teams that value design and engagement over in-product targeting.

Key features

• Conversational one-question-at-a-time interface that boosts engagement. 

• Drag-and-drop form builder with templates for surveys, quizzes, and forms.

• Conditional logic (logic jumps) to tailor question paths based on responses.

• Custom branding, themes, and design controls on paid plans. 

• Integrations with tools like Slack, Zapier, HubSpot, and more. 

• Data export, analytics, and reporting dashboards.
  

Why it’s a Strong Refiner Alternative

Typeform supports NPS, CSAT, and custom surveys delivered through web links and embedded formats. Its one-question-at-a-time interface is designed to increase engagement and completion rates across external audiences.

Unlike Refiner’s contextual in-app survey deployment, Typeform focuses on conversational survey experiences rather than behavior-triggered product feedback. This may suit teams that prioritize survey design and respondent experience over in-app targeting and product-based triggers.

 9. Jotform- Flexible Form Builder for Surveys and Data Collection

 Best For: Flexible forms, web-based surveys, workflow-driven data collection 

 G2 Rating: 4.7/5 

Jotform is a Refiner alternative for teams that need flexible form-based surveys and general data collection.

Jotform provides a drag-and-drop builder for creating surveys, feedback forms, and workflow-driven forms that can be shared via links or embedded on websites. It supports conditional logic, calculations, and integrations with a wide range of third-party tools.

The platform is often used for structured data capture across marketing, operations, HR, and support use cases. While it can handle customer feedback surveys, its primary focus is broad form creation rather than contextual in-app product surveys.

Compared to Refiner’s behavior-triggered in-app deployment, Jotform is better suited for external or process-driven feedback collection rather than moment-based feedback inside web or mobile applications.

Key features

• Drag-and-drop form builder with a large library of templates.

• Support for surveys, feedback forms, registrations, and internal workflows.

• Conditional logic, calculations, and approval flows.

• Multiple distribution options including links, embeds, email, and mobile forms.

• Integrations with CRMs, payment gateways, cloud storage, and automation tools.

• Data exports, basic analytics, and form response management.

Why it’s a Strong Refiner Alternative

Jotform supports survey and form creation through web links and embedded formats, allowing teams to collect structured feedback across external touchpoints. It includes conditional logic and workflow features suited for general data collection use cases.

Unlike Refiner’s in-app and behavior-triggered survey model, Jotform focuses on flexible form building rather than contextual product feedback. This may suit teams that need adaptable survey forms instead of in-product listening capabilities.

10. ProProfs SurveyMaker - Simple and Affordable Tool for Online Surveys

 Best For: Simple surveys, budget-friendly feedback, small teams 

 G2 Rating: 4.3/5 

ProProfs SurveyMaker is a Refiner alternative for teams looking for a simple and affordable way to run online surveys.

The platform allows users to create and distribute surveys through web links and embedded forms, supporting common formats such as NPS, CSAT, quizzes, and general feedback forms. It includes basic logic controls and reporting dashboards for reviewing responses.

ProProfs is typically used by small teams or organizations running periodic feedback programs rather than continuous in-app surveys. Its strength lies in ease of setup and straightforward deployment across external channels.

Compared to Refiner’s contextual in-product targeting, ProProfs focuses more on general survey distribution and simplicity. It may suit teams that need lightweight feedback collection without advanced targeting or analytics requirements.

Key features

• Survey and quiz builder with ready-to-use templates.

• Support for common question types, including multiple choice, rating scales, and open-ended questions.

• Logic and branching to control question flow based on responses.

• Survey distribution via links, email sharing, and website embeds.

• Basic reporting and response analysis dashboards.

• Integrations with tools such as Salesforce, Zendesk, and Google Sheets.

Why it’s a Strong Refiner Alternative

ProProfs SurveyMaker supports NPS, CSAT, and general feedback surveys through web links and embedded formats. It offers basic logic and reporting features suited for straightforward survey distribution.

Unlike Refiner’s contextual in-app targeting, ProProfs focuses on ease of use and affordability rather than behavior-triggered product surveys. This may suit teams that need simple, periodic feedback collection without advanced targeting or analytics requirements.

11. Userpilot: Best Refiner Alternative for Product-Led In-App Feedback

 Best For: Product-led growth, in-app feedback, feature adoption tracking 

 G2 Rating:  4.6/5 

Userpilot is a Refiner alternative built for product-led teams that want feedback tightly connected to in-app experiences.

It allows teams to launch surveys directly inside web applications, triggered by user actions, feature usage, or lifecycle stages. NPS, CSAT, and custom feedback can be collected in context, often alongside onboarding flows, tooltips, and feature announcements.

Because Userpilot links feedback with product usage data, responses can be analyzed alongside behavioral insights. This makes it particularly relevant for teams focused on adoption, retention, and feature performance.

Where Refiner centers primarily on in-app survey delivery, Userpilot combines feedback collection with broader in-product engagement elements. It may suit organizations that want surveys embedded within product growth and onboarding workflows.

Key Features

• Native in-app surveys for web applications, including NPS, CSAT, and custom product feedback

• Event-based and attribute-based targeting to trigger surveys at specific moments

• In-app UI patterns such as modals, tooltips, and checklists for user guidance

• User segmentation based on behavior, lifecycle stage, and attributes

• Feedback and engagement analytics tied to product usage data

• Integrations with analytics, CRM, and customer success tools

Why it’s a Strong Refiner Alternative?

Userpilot supports native in-app surveys similar to Refiner, including NPS, CSAT, and custom feedback triggered by user behavior and events. It allows teams to collect contextual responses directly within web applications.

In addition to surveys, Userpilot connects feedback with product usage data and in-app engagement flows. This may suit product-led teams that want feedback closely tied to feature adoption and lifecycle interactions rather than broader omnichannel survey programs.

12. Wootric (InMoment) - Continuous NPS Tracking and CX Analytics for Growing Teams

 Best For: Continuous NPS tracking, multi-touchpoint CX measurement, sentiment categorization 

 G2 Rating: 4.9/5 

Wootric (now part of InMoment) is a Refiner alternative designed for ongoing NPS and customer experience measurement across touchpoints.

It enables teams to collect NPS, CSAT, and CES feedback through in-app prompts, email, SMS, and web surveys. Many organizations use it to run continuous relationship and transactional surveys throughout the customer lifecycle rather than limiting feedback to a single interaction point.

The platform also includes theme categorization and sentiment analysis to help organize qualitative responses at scale. Its structure is centered around recurring metric tracking and customer journey monitoring.

While Refiner emphasizes contextual in-app surveys, Wootric leans more toward structured, always-on CX measurement across channels. It may be suitable for teams that prioritize ongoing sentiment tracking beyond product interactions.

Key features

• Supports NPS, CSAT, or CES tracking, depending on the plan and setup.

• Multiple delivery channels including web app, mobile app, email, link, and Intercom Messenger, with SMS available on Growth.

• Auto-categorization of feedback themes across plans.

• Advanced survey targeting and broader triggering options on higher plans.

• “Voice of the Customer” package adds text and sentiment analytics and the ability to import feedback from other sources.

Why it’s a Strong Refiner Alternative

Wootric supports in-app, email, and web-based surveys for NPS, CSAT, and CES, similar to Refiner’s contextual feedback model. It allows teams to run continuous relationship and transactional surveys across different stages of the customer journey.

In addition to survey deployment, Wootric includes theme categorization and sentiment analysis capabilities. This may suit teams that prioritize ongoing CX metric tracking across multiple touchpoints rather than focusing primarily on in-app survey programs.

13. AskNicely- Service-Focused NPS and Customer Feedback Platform

 Best For: Service-based NPS programs, frontline coaching, continuous customer sentiment tracking 

 G2 Rating: 4.7/5 

AskNicely is a Refiner alternative focused on continuous Net Promoter Score (NPS) programs and service-driven feedback collection.

The platform helps organizations collect customer sentiment through automated NPS and CSAT surveys delivered via email, SMS, and web links. It is frequently used by service and customer success teams that want regular feedback tied to interactions or account touchpoints.

AskNicely also emphasizes team-level visibility, allowing performance tracking across locations or frontline teams. Feedback results are often used for coaching, recognition, and service improvement initiatives.

Compared to Refiner’s in-app, product-centered survey approach, AskNicely is more oriented toward relationship surveys and service performance measurement. It may be suitable for organizations prioritizing ongoing customer sentiment tracking outside the product environment.

Key features

• Automated NPS surveys delivered via email, SMS, or web with real-time feedback capture.

• Workflow automation for follow-ups, alerts, and reinforcement of service standards.

• Customer feedback dashboards that visualize trends and performance metrics.

• Role-based insights and frontline coaching tools to empower teams with actionable data.

• Integrations with CRM and support systems to unify customer feedback with operational workflows.

Why it’s a Strong Refiner Alternative

AskNicely supports automated NPS and CSAT surveys delivered via email, SMS, and web, enabling continuous customer sentiment measurement similar to Refiner’s metric-focused surveys. It allows teams to track feedback across service interactions and customer touchpoints.

Unlike product-centered in-app survey tools, AskNicely emphasizes frontline performance tracking and service-driven feedback workflows. This may suit organizations that prioritize ongoing NPS measurement and team-level visibility over contextual product feedback deployment.

14. GetFeedback - Salesforce-Native Survey Tool for CX Teams

Best For: Salesforce-native surveys, CRM-linked feedback, relationship and transactional programs 

 G2 Rating: NA 

GetFeedback is a Refiner alternative built for organizations that operate within the Salesforce ecosystem.

It enables teams to design and distribute NPS, CSAT, CES, and custom surveys through email and web channels, with responses syncing directly to Salesforce records. Surveys can be targeted using CRM data, allowing feedback to align with specific customer segments or journey stages.

Because of its Salesforce-native foundation, reporting and workflows are closely connected to existing CRM processes. Many teams use it to tie customer feedback directly to account management and operational follow-ups.

Unlike Refiner’s focus on contextual in-app surveys, GetFeedback is centered on CRM-driven survey programs. It may be suitable for teams that prioritize tight integration with Salesforce over behavior-triggered product feedback.

Key features

• Salesforce-native survey creation with direct syncing to Salesforce CRM data.

• Support for NPS surveys, CSAT surveys, CES surveys, and custom surveys.

• Survey distribution via email, web links, and embedded surveys.

• Drag and drop interface for building surveys without coding skills.

• Targeted surveys based on Salesforce data and customer journey stages.

• Dashboards and reporting within Salesforce for analyzing survey responses.

Why it’s a Strong Refiner Alternative

GetFeedback supports NPS, CSAT, and custom surveys delivered via email, web, and embedded formats, similar to Refiner’s structured feedback collection. It enables targeted surveys based on CRM data and customer journey stages within the Salesforce ecosystem.

Unlike product-focused in-app survey tools, GetFeedback is designed to connect responses directly to Salesforce records and workflows. This may suit organizations that prioritize CRM-integrated feedback management over contextual in-app targeting.

 Also Read:  Guide on GetFeedback alternatives and competitors 

15. Qualtrics - Enterprise-Grade Customer Experience Management Platform

 Best For: Enterprise CX, advanced analytics, multi-channel surveys 

 G2 Rating: 4.3/5 

Qualtrics is a Refiner alternative suited for organizations running large-scale customer experience and research programs.

It supports survey distribution across web, email, mobile apps, SMS, and kiosks, covering NPS, CSAT, CES, and advanced custom research studies. The platform is often used by enterprises that require structured experience measurement across multiple departments and touchpoints.

Qualtrics also includes advanced text analytics, segmentation, and predictive reporting capabilities. Many teams rely on it for centralized experience management rather than focusing only on in-product survey collection.

While Refiner centers on targeted in-app feedback inside digital products, Qualtrics is designed for broader enterprise-wide experience programs. It may be suitable for organizations that need extensive analytics and governance across large customer datasets.

Key features

• Multi-channel survey distribution including web, email, mobile apps, SMS, and kiosks.

• Support for NPS surveys, CSAT surveys, CES surveys, and advanced custom surveys.

• Advanced logic, branching, and question customization.

• Real-time dashboards and reporting with segmentation and filtering.

• Text analytics and sentiment analysis for open-ended feedback.

• Predictive insights and machine learning for trend detection.

• Integrations with CRM, BI, HR systems, and enterprise data platforms.

• Closed-loop workflows and alerts to operationalize feedback across teams.

Why it’s a Strong Refiner Alternative

Qualtrics supports in-app, web, email, mobile, and SMS survey distribution, including NPS, CSAT, and CES programs similar to Refiner’s feedback model. It allows organizations to deploy structured surveys across multiple touchpoints in the customer journey.

In addition to survey collection, Qualtrics provides advanced analytics, text analysis, and enterprise-level reporting capabilities. This may suit organizations that require broader experience management infrastructure beyond contextual in-app feedback deployment.

Which Refiner Alternative Should You Choose?

Choosing from the many Refiner alternatives depends on how and where you want to collect customer feedback, the complexity of your surveys, and how deeply feedback ties into your customer experience and business workflows. Here are some clear decision paths to help you choose the right survey tool.

1. Choose an in-app survey focused tool if contextual feedback matters most
   If your goal is to collect user feedback directly inside your web app or mobile apps, look for platforms that support in-app surveys with targeting based on user behavior, feature adoption, or lifecycle events. Tools like Zonka Feedback, Qualaroo, and Satismeter allow teams to capture feedback at the right moment and tailor surveys to specific target users.

2. Pick an omnichannel feedback platform to gather insights across touchpoints
   If you need to gather feedback across multiple channels such as email, SMS, web forms, in-app, and offline touchpoints, an all-in-one platform works better than a basic survey tool. Omnichannel tools help you capture feedback across the full customer journey and connect survey responses into a single feedback loop for deeper insights.

3. Use simple survey tools for basic or periodic feedback
   For small businesses or teams running basic surveys like customer satisfaction checks, registration forms, or feedback forms, lightweight tools such as ProProfs Survey Maker, Jotform, or Typeform can be sufficient. These tools offer drag and drop or online form builder capabilities and are easy to use without coding skills, but they are not built for advanced customer experience management.

4. Choose NPS-focused tools for continuous metric tracking
   If your primary focus is tracking customer satisfaction through NPS surveys or NPS CSAT programs, tools like Delighted, Wootric, and AskNicely are designed for continuous measurement. They work well for ongoing customer interactions but offer limited flexibility for custom surveys or broader user research.

5. Select enterprise platforms for advanced analytics and scale
   For organizations running large-scale customer experience or market research programs, enterprise platforms like Qualtrics or Salesforce-native tools such as GetFeedback provide advanced features like sentiment analysis, complex branching logic, and deeper insights across teams. These platforms are best suited for mature CX programs with dedicated resources.

6. Go with a flexible CX platform if you want to scale over time
   If you are looking for the best Refiner alternative that can grow with your needs, prioritize a customer experience management platform that combines in-app surveys, multi-channel surveys, advanced analytics, and automation. This allows you to collect insights, analyze customer behavior, and make data-driven decisions without switching tools as your feedback program matures.

Conclusion

There isn’t one “best” option among the many Refiner alternatives in 2026. The right choice depends on what your team needs today and how you plan to collect and use feedback going forward.

If your focus is in-app and contextual surveys, look for tools with strong targeting and product-based triggers. If you need feedback across email, web, SMS, or offline touchpoints, an omnichannel platform may be more suitable. For ongoing NPS programs, some tools specialize in continuous measurement. And for enterprise research or advanced analytics, larger CX platforms may be a better fit.

Before deciding, consider how feedback will be used in your daily workflows. Review survey flexibility, reporting depth, segmentation options, and how insights are shared across teams.

The goal is not simply to replace Refiner, but to choose a platform that aligns with your processes and supports your feedback program as it evolves.