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Top 20 Market Research Templates [Use-Cases + Examples]

Top 20 Market Research Templates [Use-Cases + Examples]

Are you interested in conducting market research but need some templates to get started? We unpack market research best practices, survey planning best practices, and share some of our best market research templates for brand, customer, product, and employee research in this guide.

What is a Market Research Template?

While you're familiar with the concept of market research and how it can help you reach your target audiences and improve your product or service, the real challenge is creating a market research plan that promotes excellent results.

All this begins with the right market research surveys to aid in the analysis of specific target audiences, the collection of relevant data, and the discovery of insights that can lead to actionable change.

In this post, we are going to:

  • Discuss market research and its applications.
  • Provide you with ready-to-use and 100% customizable market research survey templates for planning your research.

What is Market Research?

Market research determines the viability of a new service or product by conducting surveys and questionnaires with prospective and/or existing customers. It entails gathering data on market needs and prospect/customer preferences. It allows you to identify and/or refine your target market, gather opinions and feedback on what you offer them, and uncover additional prospect/customer pain points and expectations of your service or product.

Market research can be done in-house by you and your research team, or by a third-party firm that specializes in it.

Why Do Market Research?

Market research enables you to meet your buyer where he or she is. This is becoming valuable as our world (both digital and analogue) becomes louder and demands more and more of our attention. You can craft your product or service to appeal to your buyer by understanding their problems, pain points, and desired solutions.

Market research also provides insight into a wide range of factors that affect your bottom line, such as:

  • Where do your target audience and current customers go to research products or services?
  • Which of your competitors does your target audience seek information, options, or purchases from
  • What's popular in your industry and among your buyers?
  • Who is in your market and what are their challenges?
  • What factors influence your target audience's purchases and conversions?
  • Consumer perceptions of a specific topic, ailment, product, or brand.
  • Whether the business initiatives in which you are investing are in high demand.

Use Cases for Market Research Templates

Want to understand your customers but have no data? Market research is the way to go. It helps to discover how customers feel about your product and what they would like to see. Here are some use cases for market research templates:

  • Stay ahead of the competition

Understanding your market and what customers want from you will help to keep you ahead of the competition. Top businesses invest in market research to get an edge over their competitors. Market research also helps you to identify the gaps in the market such as competitors' strengths and weaknesses. Just have your customers answer questions and work towards refining these issues.

  • Reduce risk of product failure

With any new product it’s hard to tell whether the new idea will be successful or not. It is up to you to establish the market's appetite for your product. The best way to do this is by using market research. You will understand the challenges customers face and solve them quickly. With the data from your market survey, you can create a solution that will address the needs and expectations of your customers.

  • Forecast future trends

Market research doesn’t always help you to understand the market but also to forecast future trends. As you conduct the research you can analyze the findings, you can identify the trends. Whatever you are looking to understand about the future business in your market, comprehensive market research can help you to identify it.

Market Research Survey Templates

1. Sean Ellis Product Market Fit (PMF) Survey Template

PMF (Product Market Fit) Survey is a questionnaire devised by Entrepreneur and angel investor Sean Ellis to test and measure your company’s product/market fit.

Questions: 12

Time to complete: 45 secs


2. Restaurant New Menu Survey Template

Stressing if your guests will like the new menu? Don't! Send this restaurant a new menu survey market research template and capture their opinions about the change in menu.

Questions: 7

Time to complete: 1 min


3. Healthcare Expenses Survey Template

The Healthcare expenses template helps you gather real insights into what people invest into healthcare. The survey asked people whether due to insufficient funds they are unable to visit hospitals.

Questions: 2

Time to complete: 30 secs


4. Student Demographics Survey Template

The student demographics survey template helps you understand your students better. Here, you get real insights into your students' background details using this market research template.

Questions: 8

Time to complete: 2 mins


5. Student Stress Questionnaire Template

Our expert student stress questionnaire template helps you take feedback from the students about the stress they have taken. The template will tell you about the stress they go through and the multiple ways by which students cope up with that stress.

Questions: 8

Time to complete: 2 mins


6. 20 Food Survey Questions + Sample Questionnaire Template

The 20 Food Survey Template helps you to evaluate food quality and food satisfaction feedback from the customers. It will measure the food quality and gather real insights into factors that affect the perception of food quality the most.

Questions: 3

Time to complete: 30 secs


7. Bank Account Survey Template

The bank account survey template provides you with a survey of various types of bank accounts' rate of interest. The template can simply customize the questions and make them attractive to the user.

Questions: 6

Time to complete: 1 min


8. Competitor Research Survey Template

The competitor research survey template helps you understand what all your competitors are doing in the market. Also, you can find out how customers view your brand, and also you can easily compare with your immediate competition.

Questions: 5

Time to complete: 1 min


9. Competitor Survey Template

The competitor survey template will let you know about your potential competitors and also about the clients you want to go ahead with. Also, you can know the reasons why you lose market battles against other companies.

Questions: 3

Time to complete: 30 secs


10. Consumer Behavior Survey Template

The consumer behavior survey template helps you create a sales and marketing approach that resonates. You can know more about how your customers approach their purchasing decisions.

Questions: 5

Time to complete: 1 min


11. Consumer Preference Survey Template

The consumer preference survey template helps you better understand the consumers buying decisions. It makes them understand choosing one brand over the other.

Questions: 5

Time to complete: 1 min


12. Content Rating Survey Template

Using this content rating template you can easily track, analyze and make changes in your content based on what your viewers think of your content. By rating your content, you can also decide on the content strategy that needs to be changed in the future.

Questions: 2

Time to complete: 30 secs


13. Customer Needs Survey Template

Understand your customer's needs better and make your market research faster. Collect real insights to enhance your product and marketing skills by using this customer needs survey template.

Questions: 6

Time to complete: 1 min


14. Demographic Survey Questionnaire Template

Collect demographic information about your targeted audience and serve their needs better using this customizable demographic survey questionnaire template.

Questions: 5

Time to complete: 1 min


15. Mobile App Feedback Survey Template

Analyze how your mobile app performed with the users by capturing their feedback faster using this Mobile App Feedback Survey Template. Know what they liked and disliked about the app and work on enhancing the app experience using the data collected.

Questions: 5

Time to complete: 1 min


16. Mobile Or Cell Phone Survey Template

The Mobile or Cell Phone Survey Template is specially designed for companies and individuals that want to know the mobile usage habits of their consumers. Find out the number of phones they have, the service provider they trust, and daily usage limits with this template for your further research or business purposes.

Questions: 5

Time to complete: 1 min


17. Online Political Poll

Conduct quick surveys about public opinions on their political leanings using this Online POlitical Poll Template. Find out the citizens' opinion on the country's direction of growth, last voted political party, priority factors in voting, and more using this Online Political Poll.

Questions: 4

Time to complete: 1 min


18. Online Shopping Attitudes Survey Template

Find out the shopping behavior of online consumers using the Online Shopping Attitudes Survey Template. Find out their frequency of online purchase, types of products purchased, details on online retailers, security concerns, and more to tailor your marketing message and target campaigns more effectively.

Questions: 7

Time to complete: 1 min


19. Facebook Survey Template

Analyze the Facebook usage behavior of respondents using the Facebook Survey Template. The template is designed to collect data around the frequency of Facebook usage, device used for accessing Facebook, reason for using Facebook, most used Facebook features, and more.

Questions: 5

Time to complete: 1 min


20. Smoking Survey Template

The Smoking Survey Template can be used to capture information about the smoking habits of people in a certain locality. It asks people about their perception of smokers, if they are surrounded by smokers, or if they also smoke.

Questions: 5

Time to complete: 1 min


Using the right market research templates allows you to gather information across brands, products, customers and more, with ease. Finally, use Zonka Feedback to gather a seamless data collection process from start to finish – you can create your survey, share it with respondents, and analyze the resulting data with no hassle.


Published on Aug 16, 2022. Updated on Sep 09, 2022.



Nikhil Rana

Written by Nikhil Rana

Aug 16, 2022

Experienced content marketer, been in the industry for 5+ years. Loves to write about Saas Industry on topics such as NPS, Customer Experience and more.

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