Why Survey Redirects are Important and How to Set Them Up

Ever completed a survey that simply ends with a “Thank you for your response” message — and nothing else? That’s a missed opportunity.

For most businesses, the survey is just one part of the customer journey. What happens after a respondent hits Submit can make or break engagement. Yet, many feedback programs stop right there, leaving respondents at a dead end instead of guiding them toward the next meaningful step.

Imagine this: a happy customer who rated you 10/10 could have been redirected straight to your Google Reviews page to share that positivity publicly. Or a dissatisfied one could have been routed to a support form for quick resolution. Without a smart survey redirect, both moments are lost.

This is where Survey Redirects become powerful. They don’t just end surveys — they extend them. By automatically sending respondents to a specific page or URL after completion, you can transform a simple survey into a seamless brand experience that drives action, loyalty, and insight.

TL;DR

• Survey redirects automatically send respondents to a specific URL or thank-you page after completing a survey.
• They help you maintain engagement, guide next actions, and improve the overall survey experience.
• You can use redirects to send respondents to review pages, follow-up forms, or even a second survey for deeper insights.
• In Zonka Feedback, this is easy to set up within the survey builder using the redirect toggle and custom redirect URL options.
• Conditional redirects can personalize post-survey flows — for example, send promoters to a review site and detractors to a support form.
• Pro Tip: A well-placed redirect can boost response engagement and conversions by keeping your participants connected beyond the survey.
• Try Zonka Feedback — Schedule a Demo to explore logic-based survey redirects.

What is a Survey Redirect?

A survey redirect is a feature that automatically sends respondents to a specific page or URL after completing a survey. Instead of ending the survey with a static thank you message, you can create a seamless transition that supports your business goals.

For example:

• Redirect satisfied customers to leave a review on Google.
• Route unhappy users to a contact form or support page.
• Send participants to a landing page with a special offer.
• Trigger a second survey for deeper insights.

Redirects can be universal (same page for all respondents) or conditional (redirect URL changes based on responses).

You can set up both types:

• A default thank you page redirect using a simple toggle.
• A conditional redirect based on logic—like NPS score or contact location.

This feature turns surveys from a one-way interaction into a dynamic flow—helping you engage, convert, and follow up instantly.

Why Survey Redirects Matter

Most survey programs focus on gathering responses but overlook what happens next. A well-designed survey redirect ensures that the experience doesn’t just end at the “Submit” button — it continues, adding real value to both the respondent and the organization.

Redirects are especially powerful because they create continuity. Instead of leaving survey participants on a blank or default screen, you guide them to a meaningful destination — one that aligns with their feedback and intent.

Here’s why it matters:

1. Close the loop instantly
   • Send respondents to a thank you page that feels warm, branded, and purposeful.
2. Drive actions post-survey
   • Direct customers to book a call, download a guide, or redeem an offer.
3. Segment experiences
   • Redirect detractors to a service recovery form, and promoters to review platforms.
4. Improve conversion paths
   • Especially useful in lead-gen or product-led setups, where each click counts.
5. Enhance trust and UX
   • Respondents feel acknowledged and valued when they’re guided thoughtfully.

We’ve seen clients increase review submissions by over 25% just by redirecting to their Google Review page with a tailored thank you message.

It’s a small setup change with big impact.

💡 Pro Tip: Use conditional redirects to personalize the post-survey experience. For example, direct happy respondents to your review page while sending dissatisfied ones to a dedicated feedback or resolution form. This small adjustment can double your engagement and reduce response drop-offs.

How to Set Up Survey Redirects in Zonka Feedback

Setting up survey redirects in Zonka Feedback is a simple yet powerful way to make your post-survey flow seamless and personalized. Whether you want to guide happy respondents to a review page or direct unhappy ones to a support form, Zonka’s survey builder gives you full control over where your participants land after they complete the survey.

Let’s go step-by-step.

Step 1: Log in to Your Zonka Feedback Account

Start by logging in to your account using your credentials. Once you’re in, you’ll land on your main dashboard, where all your active and draft surveys are displayed.

Step 2: Create or Open an Existing Survey

From the dashboard, either create a new survey or open an existing one where you’d like to enable redirects. You can access it directly from your list of surveys.

Step 3: Navigate to Builder → Questions

Open your selected survey in the Survey Builder and go to the Questions tab. This is where you can choose which questions will trigger a redirect or add logic-based actions at the end of the survey.

Step 4: Choose the Question for Redirect

Select the question for which you’d like respondents to be redirected after completing the survey. This is often done on key questions like NPS, CSAT, or CES scores — for example, you might want to redirect happy respondents (promoters) to your review page.

Step 5: Add Logic — Skip and Redirect

Click Add Logic and choose the “Skip and Redirect” option.

From here, you can select specific choices or conditions that will trigger the redirect.

For example:

• Redirect respondents who select “Very Satisfied” to your Google Review page.
• Redirect those who choose “Dissatisfied” to a follow-up support form.

This allows you to customize post-survey journeys based on responses and intent.

Step 6: Choose Your Redirect Type

Zonka Feedback supports multiple redirect types to suit different workflows:

• Redirect on Completion: Send all respondents to a single thank-you page or resource link once they’ve submitted the survey.
• Redirect Based on Language: Show different URLs based on the survey’s selected language — ideal for multilingual feedback programs.
• Redirect Based on Location: Automatically route respondents to specific location-based pages, such as regional websites or store-specific links.

You can use any one or a combination of these redirect options depending on your feedback program’s goals.

Step 7: Add the Redirect URL

Next, enter the Redirect URL — the page where you want your respondents to land after completing the survey.

This could be:

• A thank-you or confirmation page (https://yourdomain.com/thank-you)
• A public review link (https://g.page/yourbusiness/review)
• A follow-up form or feedback page (https://yourdomain.com/support-feedback)

Ensure that the URL begins with https:// for security and loads quickly to create a smooth post-survey experience.

Step 8: Test Your Redirect

Before going live, always test your setup.

⚠️ Important: Preview mode doesn’t work for redirects.

Instead, go to the Distribute section and use the Direct Link to test your survey.

Submit a test response to confirm that respondents are redirected to the correct page or link.

Testing via the distribution link ensures your redirects function as intended once the survey is live.

Pro Tips & Best Practices for Using Survey Redirects Effectively

Once your survey redirects are set up, a few small adjustments can make a big difference in how seamless and impactful they feel for your respondents. Over time, we’ve noticed that the most successful feedback programs use redirects not just for navigation, but as part of a larger engagement strategy.

Here are a few tried-and-tested tips to help you get it right:

1. Use Conditional Redirects for Personalization

Don’t send everyone to the same page.

Use conditional redirects to create a tailored experience for different respondent groups.

• Promoters (NPS 9–10) → Redirect to a review page or referral link.
• Passives (NPS 7–8) → Redirect to a thank-you or feature update page.
• Detractors (NPS 0–6) → Redirect to a follow-up form for resolution.

💡 Pro Tip: Personalizing the redirect journey based on sentiment shows respondents that their feedback matters and is being acted upon instantly.

2. Always Test Redirects Using the Live Survey Link

As mentioned earlier, preview mode doesn’t support redirects, so always test using the direct link from the Distribute section.

This ensures your redirects function properly in real-world scenarios.

Check if:

• URLs open correctly.
• Redirects trigger for the right logic conditions.
• Data or parameters pass through as expected.

3. Add UTM Parameters to Track Engagement

If you want to see how effective your redirects are, add UTM parameters (like ?source=survey&campaign=post-feedback) to your redirect URLs.

This helps you measure post-survey engagement and understand how many respondents reached your landing or review page.

4. Keep Redirect Pages Branded and Consistent

When respondents are redirected, they should feel they’re still interacting with your brand.

Use branded thank-you pages, logos, and tone that match your survey style.

Avoid generic URLs or unstyled forms that break continuity.

5. Combine Redirects with Auto-Responders

For a complete feedback loop, pair your redirects with automated thank-you emails or messages.

For example, redirect respondents to your thank-you page and simultaneously trigger a follow-up email that summarizes their response or shares next steps.

Redirects are small actions with big outcomes. When done right, they make your feedback journey feel intentional, personalized, and connected — leading to higher response satisfaction and better engagement metrics.

Real-World Use Cases of Survey Redirects

Survey redirects might sound like a small feature, but in practice, they have a big impact on how businesses close the feedback loop. The most effective organizations use them to guide respondents naturally to the next step — whether that’s leaving a review, requesting support, or exploring a new product.

Here are a few real-world examples that show how different industries use redirects to enhance engagement and outcomes.

1. SaaS Companies – Turning Promoters into Advocates

A B2B SaaS platform runs an NPS survey after every support ticket closure.

• Respondents who score 9 or 10 are redirected to their G2 review page.
• Passives are shown a thank-you page with a short product update video.
• Detractors are redirected to a form that automatically notifies the success team.

This approach helped the company increase its online review volume and reduce churn by proactively engaging detractors.

2. Retail & eCommerce – Encouraging Post-Purchase Reviews

An eCommerce brand collects CSAT feedback after order delivery.

Once customers complete the survey:

• Satisfied shoppers are redirected to their Google Business review page.
• Unhappy ones are redirected to a “Contact Support” form with order details passed via the URL.

By redirecting based on satisfaction level, they improved public review ratings and reduced negative feedback on social channels.

3. Healthcare & Patient Experience – Providing Instant Resources

Hospitals and clinics use survey redirects to offer personalized resources.

After a patient submits a post-visit satisfaction survey:

• Respondents who rated “Excellent” are redirected to a thank-you page with health awareness links.
• Those who report issues are redirected to a Patient Experience Support Form for immediate escalation.

This ensures quick intervention for complaints and builds trust among patients by showing that feedback leads to immediate action.

4. Hospitality & Travel – Driving Repeat Bookings

Hotels and travel brands use redirects strategically after guest satisfaction surveys.

• Happy guests are redirected to a discount code page or loyalty program signup.
• Guests who faced issues are redirected to a guest recovery form connected to the service desk.

This personalized redirect flow not only increases repeat stays but also prevents negative reviews by addressing concerns instantly.

5. Education & Training – Collecting Follow-Up Insights

Universities and training institutes often run feedback loops across multiple surveys.

After students finish the first feedback form, they’re redirected to a second survey for course improvement or faculty feedback.

This chain of redirects helps institutions gather detailed, structured insights without overloading respondents in a single form.

Survey redirects make feedback actionable — turning every completed form into a trigger for the next best step. Whether it’s for marketing, customer success, or operations, redirects ensure the journey continues smoothly beyond the last question.

Pros & Cons

Like every feature, survey redirects come with their own set of advantages and considerations. When implemented correctly, they can transform your post-survey experience and create more meaningful engagement. But if overlooked or misconfigured, they can cause confusion or data loss.

Here’s a quick breakdown of what to keep in mind.

💡 Pro Tip: Keep your redirects purposeful. Every redirect should serve a clear goal — such as gathering reviews, resolving issues, or sharing valuable resources. Avoid using redirects just for navigation; use them as a strategic extension of your feedback process.

Closing Thoughts

A survey redirect might seem like a small configuration detail, but it can completely change how your feedback program performs. Instead of ending the experience abruptly, redirects help you create a continuous, branded journey — one where every response leads somewhere meaningful.

They connect insight to action.

They show respondents that their voices matter.

And most importantly, they help you turn feedback moments into relationship-building opportunities.

Whether you’re guiding happy customers to review pages, sending unhappy ones to a resolution form, or simply showing a thoughtful thank-you page — redirects keep engagement alive even after the survey ends.

If you haven’t tried it yet, this is the perfect time to start optimizing your post-survey flow.

👉 Ready to make every survey response count?

Try Zonka Feedback and explore powerful tools like survey redirects, logic-based workflows, and automated follow-ups — all designed to help you capture, act, and close the feedback loop effortlessly.

Book a Free Demo