Best NPS Survey Tools for Pipedrive in 2025: Complete Comparison & Integration Breakdown

Customer satisfaction and sales performance are no longer separate goals—they’re interconnected. After working with Pipedrive for years across SaaS, B2B, and service-led teams, I’ve seen firsthand how much easier it is to grow revenue when customer feedback is tightly integrated into your CRM. The companies that consistently win today aren’t just optimizing sales pipelines; they’re building customer-driven pipelines.

This is where Net Promoter Score (NPS) becomes a critical advantage. NPS remains one of the most widely used customer loyalty metrics in 2025, and when you combine it with Pipedrive’s sales-focused CRM workflows, you turn simple survey responses into actionable, revenue-aligning insights. Instead of collecting NPS in a siloed platform, you can sync every promoter, passive, and detractor directly to deals, contacts, and custom fields—making customer sentiment visible at every stage of your pipeline.

In my own experience integrating NPS tools into Pipedrive, whether for onboarding sequences, post-demo follow-ups, or renewal workflows, the impact is immediate:

• Sales reps close the loop faster.
• Account managers identify churn risks before they escalate.
• Leaders get clearer forecasting because customer sentiment is baked into pipeline health.
• Promoters become your next referral pipeline.

The right NPS tool doesn’t just measure satisfaction—it turns your CRM into a customer intelligence engine.

In this guide, I’ll break down the best NPS tools for Pipedrive in 2025, how they integrate, which teams they work best for, and how they can help you strengthen customer loyalty, retention, and revenue—based on real usage and hands-on evaluation. Let's gets started!

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TL;DR

• NPS tools for Pipedrive help you measure customer loyalty, automate post-deal or post-interaction surveys, and sync scores, comments, and sentiment directly to Deals, Contacts, and Organizations. These platforms allow sales and account teams to capture real-time feedback, identify churn risks early, personalize follow-ups, and tie customer sentiment directly to revenue outcomes — all without leaving Pipedrive.
• This blog reviews the top NPS survey tools for Pipedrive in 2025, based on integration depth, workflow automation, trigger reliability, data-sync capabilities, AI insights, reporting quality, and pricing transparency. Each tool is evaluated for how well it supports deal-stage NPS triggers, CRM-based segmentation, two-way field syncing, revenue attribution, and Pipedrive-native visibility.
• Based on hands-on testing and 2025 integration analysis, the strongest picks by category are Zonka Feedback for AI-powered, native Pipedrive NPS automation and revenue-linked feedback workflows; Survicate for simple, fast NPS deployments triggered from Pipedrive activities; Nicereply for lightweight email/transactional NPS; and Qualtrics for enterprise-grade NPS programs with deep analytics and custom Pipedrive data mapping.
• To improve retention, strengthen post-sale experiences, and build a customer-driven sales motion inside Pipedrive, schedule a demo with Zonka Feedback and explore how integrated NPS workflows can help your teams close loops faster and create long-term revenue growth.

What is Pipedrive CRM?

Pipedrive is one of the widely used pipeline CRM or Customer Relationship Management tools that align sales processes with customer relationship building. With the help of Pipedrive, businesses can import their leads, assign them to the designated salesperson, and ensure that they move strategically across different stages in the sales cycle. 

Managing customer interactions can be a hassle. With a platform like Pipedrive, businesses can manage their sales pipeline, prioritize leads, schedule follow-ups, and collaborate effectively throughout the sales process. The main reason behind using a CRM tool like Pipedrive is to facilitate sales teams with a simplified process and valuable insights to drive sales performance. 

Why Should You Integrate NPS with Pipedrive?

Using the best NPS tools for Pipedrive, businesses can unlock a process that helps them not just sell but also ensure customer satisfaction to boost customer loyalty and retention. Integrating Pipedrive with Zonka Feedback or other NPS tools lets you put your customer at the center of your business strategy, drive sales, foster customer loyalty, and ultimately, grow your revenue.

Here are some of the reasons for integrating NPS tools with Pipedrive:

• Gain a holistic view by measuring customer satisfaction and loyalty 

• Tailor the approach to customer interaction based on segmentation for the NPS survey score

• Improve the conversations with prospects to address their concerns and dissatisfaction

• Generate insightful survey reports by combining NPS data with CRM data

• Automate actions based on NPS Scores and set up workflows to trigger specific follow-up activities

Top NPS Tools for Pipedrive (2025): Comparison Table

What are the Best Pipedrive NPS Integration Tools in 2025?

The best NPS tools for Pipedrive in 2025 are those that offer native integrations, automated survey triggers, bidirectional data sync, and revenue-linked feedback insights. Leading platforms like Zonka Feedback, Survicate, Delighted, Nicereply, and SatisMeter stand out because they let you send NPS surveys automatically after deal updates, map feedback directly to contacts and pipelines, create follow-up tasks for detractors, and measure how customer sentiment influences conversions, churn, and expansion. These tools offer the most reliable automation, strongest Pipedrive workflows, and the fastest setup for sales-led and SaaS teams. Let us look at them and more in detail.

1. Zonka Feedback: Best AI-Powered Pipedrive NPS Software for Advanced Deal-Stage Survey Automation

Zonka Feedback is the best Pipedrive NPS integration tool in 2025 thanks to its flexible deal-stage triggers, advanced CX automation, and true two-way sync. It automatically sends NPS surveys, CSAT surveys, CES surveys, and other rating or 1-10 opinion scale surveys based on Pipedrive actions, and syncs responses directly to deals and contacts to help teams prioritize and close the feedback loop with accuracy.

Best for: Teams that want the most advanced, automation-heavy Pipedrive NPS integration — including custom triggers, multi-metric CX surveys, and revenue-linked feedback intelligence through CX automation

Primary Use Cases

• Automating NPS/CSAT/CES surveys after deal updates, wins/losses, or stage changes
• Syncing feedback directly into Pipedrive deals/contacts
• Creating new leads/deals from survey responses
• Closing the loop with detractor alerts & automated follow-ups
• Surfacing customer sentiment inside the pipeline to influence prioritization

Zonka Feedback and Pipedrive Integration Highlights

• Trigger surveys when deals move stages, are won/lost, or meet custom conditions
• Sync feedback (scores, comments, metadata) back into Pipedrive
• Auto-create leads or deals from survey responses
• Insert signature surveys in Pipedrive emails for continuous feedback
• Give sales teams a real-time view of sentiment beside pipeline data
• Map Pipedrive fields → Zonka survey attributes → CRM analytics

Why this matters: Compared to other NPS survey tools (Survicate, Surveysparrow or Nicereply) offer for Pipedrive, automations in Zonka Feedback go deeper — especially in terms of two-way sync and stage-based triggers.

G2 Rating: 4.6/5 (out of 79 reviews)

What Makes Zonka Feedback One of the Best NPS Tools for Pipedrive in 2025?

Zonka Feedback is a comprehensive CX and survey platform supporting NPS, CSAT, CES, and customizable experience surveys. Its Pipedrive integration transforms customer feedback into CRM-ready intelligence by automating survey delivery, syncing responses to deals/contacts, and enabling real-time sentiment tracking throughout the sales pipeline. With branded survey templates, dynamic logic, multi-channel distribution (email, SMS, web, in-app, offline), and AI-powered analytics, Zonka Feedback gives sales and customer-facing teams the insights they need for closing the feedback loop quickly and influence revenue outcomes.

Why Choose Zonka Feedback as Your NPS Tool for Pipedrive?

• It provides the most powerful Pipedrive automation among all NPS tools.
• Offers full flexibility in survey triggers—any stage change, status, or event.
• Two-way sync ensures both tools update each other in real time.
• Maps NPS data to deals/contacts for fast prioritization and churn prevention.
• Supports NPS, CSAT & CES, giving richer context than NPS-only tools.
• Works flawlessly for sales-led, SaaS, onboarding & post-purchase journeys.

2. Nicereply: Best AI-Flexible Pipedrive NPS Software for Real-Time Deal-Level Insights

Nicereply transforms Pipedrive into a feedback-driven CRM by automatically sending NPS, CSAT, or CES surveys when deals close, then pushing responses — including scores, comments, and metadata — back into the related Pipedrive deal as notes or custom fields. This ensures your team sees customer sentiment inline with sales data, enabling real-time follow-up and deeper insight into deal quality and customer satisfaction.

Best for: Small to mid-sized sales and support teams using Pipedrive who want a simple, deal-level feedback loop without heavy setup — especially useful for tracking satisfaction/effort post-deal, comparing agent performance, and using feedback to inform churn prevention or cross-sell efforts.

Primary Use Cases

• Automatically sending NPS/CSAT/CES surveys when a deal is marked won or lost in Pipedrive 
• Syncing survey results (score + comment) back into the relevant Pipedrive deal as a note or custom field for easy sorting and automation
• Embedding surveys in email signatures or Pipedrive email templates for continuous feedback collection after any customer touchpoint
• Monitoring CSAT, CES and NPS per agent, team or overall to assess service quality and agent performance
• Triggering automations/workflows based on feedback values (e.g. follow-up for detractors, tagging for promoters) using Pipedrive’s automation capabilities

Nicereply and Pipedrive Integration Highlights

• Automated survey triggers on deal closure (won/lost) or other conditions.
• Push ratings and comments directly as notes within the related Pipedrive deal — or store them in custom fields for advanced filtering.
• Automatic contact name association even if customer skips entering name — mapping via deal ID ensures feedback stays linked correctly.
• Ability to sync Pipedrive users (agents) to Nicereply — enabling per-agent feedback tracking and reporting.
• Supports multiple feedback metrics: NPS, CSAT, CES — giving flexibility to measure loyalty, satisfaction, or effort as per business need.
• Embed surveys via email signature or template for maximum reach post-deal or post-interaction.

Why this matters: Nicereply makes Pipedrive not just a sales CRM — but a feedback-aware, quality-tracking CRM where sentiment and satisfaction data live next to deals and workflows, helping teams detect churn risk, measure customer happiness, and follow up proactively.

G2 Rating: 4.5/5 (out of 431 reviews)

What Makes Nicereply Top NPS Software for Pipedrive in 2025?

Nicereply is a lightweight, feedback-focused platform that supports NPS, CSAT, and CES surveys — ideal for sales, support, and customer success teams wanting quick, actionable feedback without heavy overhead. When connected to Pipedrive, Nicereply automates survey distribution after a deal closes, collects responses, and syncs them back to the corresponding deal. This integration gives real-time customer sentiment insights at the deal level, helps teams track satisfaction by agent or pipeline, and enables automation workflows based on feedback values — turning sentiment into action.

Nicereply’s strength lies in its simplicity: no heavy onboarding, no complex workflows, and fast setup — perfect for teams that want straightforward feedback collection and analysis from within their existing CRM.

Why Choose Nicereply as Your NPS Tool for Pipedrive?

• Delivers deal-level feedback immediately after deal resolution — useful for understanding win/loss reasons or customer satisfaction at handoff.
• Supports NPS, CSAT, and CES — giving flexibility depending on what metric you value.
• Feedback is automatically synced to Pipedrive deals (notes or custom fields), making it easy to sort, filter, and automate follow-up.
• Embeddable email-signature surveys catch feedback even when deals don’t explicitly close — capturing sentiment from support or follow-up interactions.
• Lightweight and easy to deploy — minimal setup, fast adoption; ideal for small/mid teams.
• Enables agent- or team-level performance tracking via feedback dashboards.

3. Simplesat: Best Pipedrive Feedback Tool for Automated CSAT/NPS Surveys & Contact-Level Insights

Simplesat delivers lightweight but powerful customer feedback tool for Pipedrive users — automatically sending NPS, CSAT, CES, or quick rating surveys when contacts are synced, then pushing responses (scores, comments) back into Pipedrive as contact custom fields or notes. This enables real-time visibility into customer satisfaction and helps teams act quickly based on feedback.

Best for: Teams and small–to–mid sized businesses that use Pipedrive and need a no-frills, easy-to-setup feedback tool to gather customer sentiment at the contact level — especially useful for support-heavy or service-oriented workflows where quick CSAT/NPS feedback post-interaction matters most.

Primary Use Cases

• Automating NPS, CSAT, or CES surveys for contacts stored in Pipedrive (sync contacts → survey audience)
• Syncing feedback results back into the relevant contact as a note or custom field for easy filtering and reporting
• Embedding surveys into emails (e.g. signatures or follow-up mails) to collect feedback after support or onboarding interactions
• Tracking contact-level sentiment over time (satisfaction, effort, loyalty) to spot churn risk or improvement opportunities
• Segmenting reports by customer attributes — enabling targeted follow-ups, satisfaction monitoring, or agent-level performance analysis

Simplesat and Pipedrive Integration Highlights

• One-click sync of Pipedrive contacts → Simplesat for building feedback audiences
• Automated email surveys for NPS/CSAT/CES delivered to contacts synced from Pipedrive
• Survey responses (ratings, comments) mapped back into Pipedrive contacts as custom fields or notes — enabling CRM-native feedback visibility
• Daily contact synchronization ensures new leads/contacts are included in survey audiences as soon as they’re added in Pipedrive
• Compatible with other tools for workflow automation (e.g. via no-code tools), enabling feedback-triggered actions based on survey responses 

Why this matters: Simplesat turns Pipedrive into a lightweight feedback-aware CRM — giving teams contact-level sentiment data without heavy setup or complex workflows, which is ideal for support- or service-based teams.

G2 Rating: 4.8/5 (out of 160 reviews)

What Makes Simplesat Top NPS Software for Pipedrive in 2025?

Simplesat is a customer feedback management tool that specializes in quick, easy-to-use NPS, CSAT, and CES surveys — perfect for support, service, and SMB scenarios. Its Pipedrive integration enables automated survey distribution and feedback sync, turning feedback into actionable CRM data tied to contacts. With minimal setup required, Simplesat lets teams collect feedback directly after interactions (via email surveys), view results inside Pipedrive, and use that data for segmentation, follow-ups, and service improvements. It’s particularly suited to teams that want to maintain customer sentiment visibility without adding survey-management overhead.

Why Choose Simplesat as your NPS Tool for Pipedrive?

• Fastest and easiest setup among feedback tools — minimal configuration needed
• Direct contact-level feedback mapping inside Pipedrive (no external dashboard switch)
• Supports NPS, CSAT, and CES — gives flexibility depending on what metric matters most
• Useful for service/support teams needing quick post-interaction feedback rather than long-term NPS programs
• Great for small to mid teams who want feedback without overhead or complexity
• Daily contact sync ensures feedback audiences stay fresh as CRM grows

4. Surveysparrow: Best Pipedrive Feedback & NPS Tool for Omnichannel Surveys & Deal-Linked Automation

Survey Sparrow is a popular online survey platform that integrates with Pipedrive to automatically trigger NPS, CSAT, CES, or custom surveys whenever deals or contacts are created or updated — then maps responses back into Pipedrive as deal/contact data. This lets sales and customer-success teams capture real-time customer sentiment, trigger follow-ups, and enrich pipelines with feedback-linked insights.

Best for: Teams that want flexible, omnichannel feedback workflows inside Pipedrive — especially those looking for a mix of lead-gen, post-deal feedback, and survey-triggered CRM enrichment without complex setup.

Primary Use Cases

• Triggering NPS / CSAT / CES surveys automatically when a deal or contact is created or updated in Pipedrive
• Syncing feedback responses back into Pipedrive as fields or notes tied to deals/contacts for easy sorting, segmentation, and follow-up
• Auto-generating new leads or deals in Pipedrive based on survey responses — ideal for feedback-driven upsell or re-engagement workflows
• Embedding survey links in emails (or other channels) to reach customers after interactions for feedback collection
• Running multi-touchpoint feedback collection across the customer journey — from lead capture to post-sales support or onboarding

SurveySparrow and Pipedrive Integration Highlights

• Trigger surveys when a deal or contact is created/updated or when deal stage changes. 
• Map survey responses back to Pipedrive contacts/deals, updating existing records or creating new leads/deals based on responses.
• Supports NPS, CSAT, CES and custom survey types — providing flexibility depending on the feedback metric required.
• Captures survey responses and builds real-time reports and charts inside SurveySparrow, while the core feedback data lives in Pipedrive.
• Enables workflow automation via integration platforms (e.g., via API, Zapier, or no-code tools) for follow-ups, segmentation, and feedback-based triggers. 

Why this matters: SurveySparrow lets you tie feedback to actual CRM objects (deals, contacts), automate feedback collection, and transform survey data into actionable CRM intelligence — all without switching tools.

G2 Rating: 4.4 (out of 2000+ reviews)

What Makes  SurveySparrow Top NPS Software for Pipedrive in 2025?

SurveySparrow is a robust experience management and survey platform that supports a wide range of feedback types — from NPS and CSAT to CES and custom ratings — and designed to capture feedback across channels (email, web, in-app, etc.). Its Pipedrive integration makes it easy to set up automated feedback workflows: once connected, a new survey can trigger whenever a deal/contact is added or updated, then automatically sync responses back into Pipedrive. This turns SurveySparrow from a standalone feedback tool into a feedback-aware CRM layer — enabling teams to track customer sentiment, quality of leads, and satisfaction over time, directly alongside sales data.

Why Choose SurveySparrow as your NPS Tool for Pipedrive?

• Offers flexible survey triggers tied to CRM events (deal/contact creation, updates, stage change) — ideal for both pre- and post-sale feedback.
• Supports multiple feedback metrics (NPS, CSAT, CES, custom) — giving flexibility depending on what you want to measure.
• Lets feedback map directly to Pipedrive objects (contacts, deals) — ensuring feedback lives where your CRM data lives.
• You can generate new leads or deals from survey responses — useful for feedback-driven conversions or re-engagement campaigns.
• Suits teams that need an omnichannel feedback strategy with minimal configuration and friction.
• Integrates smoothly with no-code automation platforms — giving flexibility for more complex workflows without coding.

5. Retently: Best Pipedrive NPS & CX Tool for Automated Feedback & Contact Sync

Retently is a customer satisfaction survey platform that enables seamless feedback automation for Pipedrive — letting you send NPS, CSAT, CES, or other CX surveys automatically to contacts imported from Pipedrive, then syncing responses (ratings, comments, metadata) back into Pipedrive contact or organization records. This ensures customer sentiment lives inside your CRM, making follow-ups, segmentation, and feedback-driven automations simpler.

Best for: Businesses and SaaS or service-oriented teams that use Pipedrive and want to collect customer feedback across lifecycle stages (onboarding, support, renewal) — especially where contact-level feedback and quick setup matter more than complex multi-step workflows.

Primary Use Cases

• Sending NPS, CSAT, or CES surveys to Pipedrive contacts automatically after key events (e.g. onboarding completion, support resolution, lifecycle changes)
• Importing and syncing Pipedrive contacts and accounts into Retently for survey targeting and segmentation
• Mapping survey results back into Pipedrive as contact/organization properties or notes for analysis, filtering and automation based on feedback
• Automating follow-ups, reminders, or internal alerts based on low/high survey scores (e.g. detractor follow-up, promoter outreach, CSAT-based triggers)
• Segmenting customers based on feedback — for churn prevention, upsell opportunities, or targeted customer success workflows

Retently and Pipedrive Integration Highlights

• One-click, code-free connection between Pipedrive and Retently — no developer needed.
• Sync Pipedrive contacts/accounts automatically with Retently, enabling continuous survey audiences as CRM updates.
• Export survey feedback to Pipedrive: responses get stored as contact/organization properties or notes for easy CRM-native access.
• Support for NPS, CSAT, CES and other survey types — enabling flexible CX measurement depending on business context.
• Ability to trigger surveys based on contact lifecycle events, automation rules or custom filters — giving control over when feedback is requested.
• Integration with automation platforms (webhooks, Zapier, no-code tools) for building complex workflows around feedback (e.g. create support tickets, send Slack alerts, update CRM records).

Why this matters: Retently transforms Pipedrive into a feedback-aware CRM: you don’t just store deals and contacts — you enrich them with customer sentiment and can act on feedback directly inside your sales or support workflows.

G2 Rating: 4.7 (out of 28 reviews)

What Makes Retently Top NPS Software for Pipedrive in 2025?

Retently is a CX and feedback management platform designed for simplicity and integration-friendly workflows. It supports NPS, CSAT, CES, and other customer feedback surveys via email, and integrates natively with Pipedrive. Once connected, you can import contacts/accounts from Pipedrive, trigger surveys automatically based on events or lifecycle changes, and have responses sync back into Pipedrive records. The feedback becomes part of your CRM data — enabling segment-based follow-ups, sentiment tracking over time, and feedback-driven decision-making. Retently is ideal for businesses that want regular customer feedback without heavy overhead or complex setup.

Why Choose Retently as your NPS Tool for Pipedrive?

• Quick, code-free setup — works without developer support
• Full contact/account sync with Pipedrive, enabling ready-to-survey audiences
• Feedback responses sync back directly into CRM — no separate dashboard required
• Support for multiple feedback metrics (NPS, CSAT, CES) — flexibility according to your survey strategy
• Good for recurring feedback at different lifecycle stages (onboarding, support, renewal)
• Automation-friendly — easy to trigger workflows, follow-ups, or alerts based on survey results

6. Survicate: Best Pipedrive Feedback Tool for Custom Surveys & Deal-Driven Automation

Survicate lets Pipedrive users trigger NPS, CSAT, CES, or custom surveys via no-code automation tools (e.g. Zapier, Make) and push survey responses — including scores, comments, and metadata — back into Pipedrive as deals, contacts or notes. This enables teams to enrich CRM data with customer feedback and automate follow-ups or deal creation based on survey responses.

Best for: Teams that want flexible, customizable feedback workflows tied to Pipedrive — especially for lead-gen, post-sale follow-ups, or feedback-driven automations when direct native integration isn’t available.

Primary Use Cases

• Automatically triggering NPS/CSAT/CES surveys after web sign-ups, onboarding, or other events outside Pipedrive, then linking responses to Pipedrive entities via automation platforms.
• Creating new deals or contacts in Pipedrive based on positive survey responses (e.g. high CSAT / NPS), enabling feedback-driven lead generation.
• Updating existing deals or contacts in Pipedrive with feedback data (scores/comments) for segmentation, prioritization, or follow-up workflows.
• Embedding surveys in emails, websites or product UIs — collecting feedback across multiple channels, then syncing responses into Pipedrive via automation.
• Running feedback-driven automation: e.g. tagging detractors, creating tasks, alerting account managers — when survey responses cross thresholds.

Survicate and Pipedrive Integration Highlights

• Supports no-code integration via popular automation tools (Zapier, Make.com, n8n, Pabbly, etc.) to connect Survicate surveys with Pipedrive actions.
• Enables creating new Pipedrive deals or updating contacts/ deals automatically when a survey response meets specified criteria.
• Maps survey data — ratings, comments, metadata — back to Pipedrive entities as custom fields or notes for CRM-native feedback tracking.
• Offers flexibility in trigger conditions: new survey completion, specific answers, segment filters — gives full control to define when and how feedback flows into CRM.
• Supports multiple feedback types: NPS, CSAT, CES and custom surveys, making it adaptable to various measurement needs depending on context.

Why this matters: In absence of native built-in integration, Survicate + automation tools still let you embed feedback workflows into Pipedrive — giving you CRM-linked insights without heavy custom development.

G2 Rating: 4.6 (out of 197 reviews)

What Makes Survicate Top NPS Software for Pipedrive in 2025?

Survicate is a flexible survey and feedback-management platform that supports NPS, CSAT, CES, and custom surveys across channels (web, email, in-app, etc.). Because Survicate doesn’t have a direct native Pipedrive integration, teams connect the two via automation tools (Zapier, Make, n8n, etc.). Once set up, this integration automatically captures survey results and pushes them into Pipedrive as deals, contacts, or notes — effectively turning raw survey responses into actionable CRM data. That makes Survicate a feedback-aware layer on top of Pipedrive: feedback becomes part of the data that sales, CS, and success teams use for segmentation, follow-ups, and growth.

Why Choose Survicate as your NPS Tool for Pipedrive?

• Offers full flexibility: NPS, CSAT, CES, and custom surveys depending on your feedback strategy
• Works via no-code automation — no developer required, so ideal even for non-technical teams
• Lets you turn survey results into actionable CRM entries — deals, contacts, notes — enabling feedback-driven workflows
• Suitable for both lead-gen feedback, onboarding surveys, and post-sale customer satisfaction tracking
• Enables feedback collection across multiple channels (web, email, in-app), giving broader reach than deal-triggered only tools
• Great for teams who want to collect and act on feedback even if they don’t need deep automation out-of-the-box

7. Qualtrics: Best Enterprise-Grade Advanced CX Analytics NPS Platform for Pipedrive 

Qualtrics is an enterprise feedback management software that integrates with Pipedrive through API and automation tools to send NPS, CSAT, CES, and multi-question experience surveys triggered by lifecycle changes, then pushes scores, comments, and sentiment tags back into Pipedrive for account-level insight. It’s the strongest option for enterprises that need advanced CX analytics, role-based dashboards, and predictive intelligence inside their CRM workflows.

Best for: Mid-sized to large teams, enterprises, or product-led businesses that require robust, flexible feedback mechanisms and want to integrate deep survey intelligence with sales/CRM data for account health, renewals, product feedback, or customer success workflows.

Primary Use Cases

• Sending NPS, CSAT, CES or custom feedback surveys to customers after events, onboarding, support resolution, or product usage milestones.
• Importing or syncing customer/contact lists from Pipedrive and using them as survey audiences in Qualtrics, ensuring accurate targeting.
• Mapping survey responses back to Pipedrive — updating contacts, deals or creating activities when feedback is submitted.
• Automating workflows based on survey responses — e.g. triggering follow-up tasks for detractors, tagging promoters for upsells, creating support tickets, or alerting account managers.
• Combining feedback data with CRM metadata (deal size, close date, customer value) for segmentation, churn prediction, renewal readiness, or health scoring.

Qualtrics and Pipedrive Integration Highlights

• API-based two-way sync between Qualtrics responses and Pipedrive contacts
• Multi-channel triggers: email, SMS, in-app, web, embedded
• Sync feedback as attributes or notes in Pipedrive for account-level visibility
• Integrates with automation platforms to update deals or trigger tasks based on feedback
• Predictive sentiment analysis and driver analysis for deeper insights
• Supports logic-heavy, multi-page feedback flows uncommon in lighter NPS tools

Why this matters: With this integration, Qualtrics becomes an enterprise-grade feedback layer over Pipedrive — combining deep survey analytics with sales and account data to help businesses act on feedback systematically, not just occasionally.

G2 Rating: 4.3 (out of 739 reviews)

What Makes Qualtrics Top NPS Software for Pipedrive in 2025?

Through integration with Pipedrive (via Zapier, Make, LeadsBridge, Skyvia, or custom API), Qualtrics enables automatic surveying of contacts imported from Pipedrive, and returns responses into the CRM. This integration lets sales, support, and customer success teams view feedback alongside deals, accounts, and historical data — enabling data-driven decision making around customer health, renewals, upgrades, or churn.

Because Qualtrics supports complex branching, multi-question surveys, and robust analytics, it is ideal when you want more than just a raw NPS score — for example, product feedback, customer effort scoring, segmentation by behavior or value, or longitudinal satisfaction tracking across lifecycle stages.

Why Choose Qualtrics as your NPS Tool for Pipedrive?

• Enterprise-grade survey functionality: complex logic, custom metrics, multi-question feedback (not just NPS) — ideal for product-led or service-heavy businesses.
• Flexibility in integration: works with no-code automation tools or via API/custom scripts — useful whether you’re a small team or large organization.
• Feedback mapped to real CRM entities (contacts, deals, organizations, activities) — ensures feedback is part of CRM workflows, not isolated in separate dashboards.
• Enables rich analytics and segmentation when feedback is combined with CRM data (deal value, renewal dates, usage metrics) — great for customer success, retention, and growth strategies.
• Scalable for large contact lists, multiple regions, and complex feedback flows — suitable for enterprises or rapidly growing businesses.

8. SurveyMonkey: Best NPS Tool for Pipedrive Integration for Flexible NPS & CSAT Feedback

SurveyMonkey is one of the most widely used online survey tools, and when connected with Pipedrive through no-code integrations like Zapier, Make, Unito, or Skyvia, it becomes a practical way to run NPS surveys, CSAT surveys, CES surveys, and other rating or 1–10 opinion scale surveys tied to your sales pipeline. You can automatically send surveys when deals move stages, then use responses to update people, deals, or activities in Pipedrive—helping teams keep customer insights and sales data in sync.

Best for: Teams that want simple, accessible Pipedrive feedback workflows using a familiar survey tool — ideal for SMBs and teams that need flexibility without adopting a full-scale CX automation platform.

Primary Use Cases

• Automating NPS/CSAT/CES surveys based on deal stage updates (e.g., demo done, proposal sent, deal won/lost)
• Syncing SurveyMonkey feedback directly into Pipedrive contacts or deals as notes or custom fields
• Creating new leads, people, or deals from survey submissions
• Using survey insights to identify promoters/detractors and trigger automated follow-ups
• Surfacing customer sentiment in Pipedrive to help with prioritization and pipeline forecasting

SurveyMonkey and Pipedrive Integration Highlights

• Trigger surveys automatically when a deal is updated, moves stages, or is marked won/lost
• Sync feedback (scores, comments, metadata) into Pipedrive as contact or deal updates
• Create new Pipedrive people or deals based on survey form responses
• Add survey responses as notes or activities for CRM-native visibility
• Build automated workflows for feedback-triggered actions (e.g., follow-up tasks, adding labels/tags)
• Connect SurveyMonkey + Pipedrive using tools like Zapier, Make, Unito, Integrately, or Skyvia for two-way sync

Why this matters: Compared to lightweight NPS survey tools like Nicereply or Simplesat, SurveyMonkey offers broader question types, more flexible survey structures, and familiar workflows—making it perfect for teams who want ease and flexibility rather than advanced CX automation.

G2 Rating: 4.4 (out of 23k reviews)

What Makes SurveyMonkey Top NPS Software for Pipedrive in 2025?

SurveyMonkey supports a wide range of survey formats—including NPS, CSAT, CES, and fully customizable experience surveys—making it an ideal choice for teams that want flexible feedback forms without heavy configuration. When paired with Pipedrive via automation platforms, it becomes a lightweight but effective CRM feedback layer, enabling teams to trigger surveys at key moments in the sales cycle, sync results back into the CRM, and understand sentiment alongside deal progress.

Its template library, easy form builder, and multiple distribution methods make it accessible for teams who need fast, reliable feedback workflows that integrate smoothly with Pipedrive.

Why Choose SurveyMonkey as your NPS Tool for Pipedrive?

• Ideal for teams that need simple, familiar survey workflows without adopting a dedicated CX automation platform.
• Flexible enough to support many use cases — onboarding, post-demo, post-support, win/loss — while keeping setup light.
• Works seamlessly with Pipedrive through no-code connectors, making it easy to automate deal-stage feedback without technical overhead.
• Lets teams centralize feedback inside the CRM, improving pipeline prioritization and follow-up quality.
• Great for SMBs who want to collect NPS/CSAT/CES without the cost or complexity of enterprise CX tools.

9. Trustmary: Best Pipedrive NPS Tool for Automated Surveys, Testimonials & CRM-Linked Feedback

Trustmary enables teams to collect NPS surveys, CSAT surveys, CES surveys, star-ratings, reviews, and video or text testimonials automatically, based on Pipedrive deal or contact actions — then push feedback directly back into Pipedrive. This unified feedback + review + CRM integration makes it easy to gather customer sentiment, collect social proof, and manage feedback workflows without leaving the CRM.

Best for: Sales-led, service-oriented, and small-to-mid sized businesses using Pipedrive who want an easy-to-use tool for gathering feedback, tracking customer sentiment, and building testimonials/reviews — without using separate feedback and review systems.

Primary Use Cases

• Triggering NPS, CSAT, CES or star-rating feedback when deals are won, contacts are updated or after key customer interactions
• Automatically requesting reviews or video/text testimonials upon deal completion or major milestones
• Syncing feedback, survey scores, comments, and review metadata back into Pipedrive contacts or deals for CRM visibility
• Using feedback as social proof — turning satisfied customer responses into website testimonials or review widgets to boost credibility and conversions
• Segmenting customers based on feedback scores and managing follow-ups or retention efforts using CRM automation

Trustmary and Pipedrive Integration Highlights

• Native Pipedrive integration available via Trustmary’s app in Pipedrive Marketplace — no external automation needed.
• Automatic survey- or review-triggering based on pipeline events, deal status, or contact updates.
• Support for feedback surveys (NPS, CSAT, CES, star-rating) plus review/testimonial requests (text or video) — all through the same tool.
• Responses and review submissions sync back into Pipedrive as contact/deal data or notes, keeping feedback tied to CRM objects.
• Ability to automate follow-ups, segment customers, and turn promoters into advocates — as feedback flows directly into CRM workflows.

Why this matters: Trustmary blends feedback collection, testimonial/review gathering, and CRM synchronization — giving you unified data, easy social proof, and streamlined feedback-to-revenue workflows.

G2 Rating: 4.6 (out of 12 reviews)

What Makes Trustmary Top NPS Software for Pipedrive in 2025?

Trustmary isn’t just a survey tool — it’s a feedback + reputation + CRM tool. It supports standard metrics (NPS, CSAT, CES, star-rating) and review/testimonial gathering (text & video), making it a dual-purpose platform. With native Pipedrive integration and automation support, feedback and reviews become part of your sales pipeline, not a separate afterthought. This makes it ideal for teams who want to measure satisfaction and use that feedback to build social proof, improve retention, or generate referrals — all from within Pipedrive.

Why Choose Trustmary as your NPS Tool for Pipedrive?

• Provides a unified feedback and review workflow — NPS/CSAT/CES + testimonials/reviews — without needing multiple tools.
• Native Pipedrive integration makes setup straightforward and keeps feedback tied to deals/contacts.
• Automates feedback requests and review/testimonial invites based on CRM triggers — minimal manual effort.
• Lets you collect honest user reviews and convert positive feedback into social proof for marketing and growth.
• Works well for small to mid-sized teams, SaaS businesses, agencies, or service companies that want feedback + reputation + CRM in one package.
• Flexibility to send rating surveys, open feedback forms, testimonial requests (text/video), and star-rating surveys depending on use case.

How to Choose the Right NPS Tool for Pipedrive?

Choosing the right NPS tool for your Pipedrive CRM isn’t just about sending surveys — it’s about making sure feedback actually improves deal outcomes, retention, and customer experience. The ideal tool depends on your workflows, team size, automation needs, and how deeply you want feedback tied into your pipeline.

Below is a clear, practical decision checklist to help you pick the right NPS survey solution for your Pipedrive setup.

1. Start With Your Primary Use Case

Your NPS tool should match the biggest outcome you want from feedback:

• Sales teams → Need deal-stage triggers, real-time sentiment in pipelines, automated follow-ups.
• Support teams → Need CSAT/CES, email-signature surveys, agent performance reporting.
• Customer success teams → Need account health tracking, recurring NPS cycles, churn prevention workflows.
• Product-led teams → Need multi-channel surveys, flexible question types, website/app feedback.

If your NPS goal touches multiple departments, pick a tool with multi-metric CX support and strong automation.

2. Evaluate Integration Depth With Pipedrive

Not all “integrations” are equal. Look for:

• Native integration vs. no-code connectors (Zapier/Make)
• Two-way sync (does Pipedrive send triggers and receive feedback data?)
• Deal-stage triggers
• Contact/organization mapping
• Ability to create deals/leads from responses
• Visible feedback notes or fields inside deals

If feedback needs to influence pipeline decisions → prioritize tools with deep deal-stage automation like Zonka Feedback. 

3. Consider How Much You Want to Automate (and How Much AI Helps)

Automation + AI is where modern NPS tools for Pipedrive shine. Ask yourself:

• Do you want surveys to send automatically at the right deal moment?
• Should detractor alerts reach the right rep instantly?
• Would summaries written by AI save your team time?
• Do you want themes like “pricing concerns” or “support delays” surfaced automatically?

If the answer is yes, pick a tool known for strong AI-powered CX automation rather than a form builder with optional triggers.

4. Check Whether Their Reporting Matches Your Team’s Maturity

Not all reporting is equal, and not every team needs enterprise analytics. Some teams just want NPS trends, agent scores, quick read on who’s happy vs. unhappy, others want AI sentiment analysis, driver analysis, account health scoring, renewal risk forecasting.

Don’t overbuy analytics you won’t use — but don’t limit yourself if you expect to scale your CX program.

5. Match the Tool to Your Budget and Growth Stage

Here’s the honest truth: small teams or SMBs don’t need Qualtrics-level analytics, growing teams need automation, multi-channel surveys, and clean CRM sync, and mature orgs may need deep AI reporting or enterprise governance.

Also consider hidden costs like paid Zapier/Make integrations, response limits, AI sentiment add-on pricing, per-user licensing. It’s better to scale into a tool than feel trapped by one.

6. Think About Your Team’s Tech Comfort Level

Some teams want a plug-and-play tool, the ones that are installed in 10 minutes, surveys running in an hour. Others want customizable journeys and AI automation logic across multiple channels.

If your team prefers simplicity, choose a tool that “just works."

If your team likes tinkering, pick one with robust APIs and automation flexibility.

7. Look Beyond NPS (AI Needs More Data to Learn)

Modern NPS tools aren’t just about one question. AI becomes dramatically more valuable when you also collect CSAT, CES, open-text comments, multi-question feedback, review/testimonial requests,  and post-demo or post-support survey data.

If you think you’ll eventually expand your CX program, choose a tool that supports more than one metric. AI insights get better with variety.

Final Thoughts

The right NPS tools for Pipedrive can maximize the sales representative's productivity, speed, and sales cycle and boost productivity. Before you choose any tool, make sure to take your time to ensure it meets your business needs, goals, and budget. In this blog, we have listed the top NPS tools for Pipedrive for better understanding and solutions. Choosing the right NPS tool for Pipedrive can be time-consuming, but if you do it right, you can leverage it and scale your business. Schedule a demo today with Zonka Feedback.