Once your event gets over, you might have some questions in your mind like "how it went?", "What did attendees like?", "What didn’t interest them?", "What about sponsors, Will they likely to support the event next year?", and many more questions. To be very honest, getting inside the heads of your attendees and other stakeholders is a hard nut to crack. The best way to know your attendees’ unbiased feedback is to ask them directly. That's why Event Survey Tools offer multitudes of Pre-event survey and post-event survey questions that help you to gather important attendees and stakeholder feedback and optimize your event strategy.

What is Event Survey

Event Surveys are questionnaires that are sent to attendees (guests, volunteers, stakeholders) of a live planned event pre, during, or post its occurrence. It comprises both close-ended questions and open-ended questions. An event survey not only enables to gauge the satisfaction level of your attendees but also helps you to make your event more audience-centric.

Besides choosing the best ways to collect feedback from your event attendees, the questions of your event feedback surveys also play a crucial role. It helps to identify the critical aspects of your audience to sell event tickets on a scale. So, if you are looking to acquire a better response rate and useful survey data, then asking the right questions at the right time matters a lot. 

Checkout! the Top 12 best questions to ask in event surveys for the best results.

Pre-Event Survey Questions

Pre-event survey questions help you to know what your attendees expect from your live planned events. Pre-event survey is a great way to generate some additional buzz and excitement. Here are some pre-event survey questions to ask before the event begins.

1. Why did you choose to attend this event?

This is the qualitative question you can think to asked from your early-bird registrants who take longer lead time between signup and attendance. This question helps you tailoring your event experience according to the attendees’ expectations from the event.

2. What do you expect to get out of this event?

If you want to know your attendees and their preferences in deep, then this question is the perfect choice for you. Asking this question can help you to identify the goals & objectives of attendees behind attending the event. Thus, this question plays a crucial role in making your survey response driven and helps you to maximize the attendees engagement.

3. From where you get to know about this event?

This is another important pre-event survey question that helps you to check the effectiveness of your marketing efforts. If you ask the question from your attendees that "How did you first learn about the event?" they not only provide you with the answer, but the scope of improvement in marketing strategies to make the event more interacting.

For instance - If you ask the above question in the multiple-choice format and provide four options, say Facebook, Instagram, BookMyShow, and Recommendation. Based on survey response you find that Facebook and BookMyShow are the two platforms where your attendees come to know about your event. This can help you to streamline your marketing efforts and event promotions in the future.

4. Do you find the location of this event easy to get to?

This question works best in the scenario when you have opted for another event space. This type of binary question can be asked during the booking or post-registration process. Although you have a shared location to your attendees, this question helps you to figure out whether your attendees need a dedicated transportation facility or not.

During-Event Survey Questions

During-Event Surveys are conducted during the event. This survey helps you to know the ongoing qualitative and quantitative data on the attendees' experience. Usually, the event organizer/manager avoids taking feedback during the event but it is one of the best way to improve the engagement with the attendees during the event. Here are some mid-event survey questions to ask during the event.

5. How would you rate the venue?

It is apt that the first impression is the last impression and Venue is the first impression based on which attendees build the overall perception of the event. Therefore, this quantitative question helps the event organizer/manager to gain a detailed holistic view of attendee satisfaction. You can send this question within your event app immediately after check-in.

6. Are you satisfied with check-in?

Attendees rate the event on the basis of its management as well. They are more influenced by the accessibility and flow at the event venue. Sometimes, check-in can often be a hassle. Thus, it is important for the organizer/manager to check whether they are satisfied with the check-in process or not? Based on the response, you can keep a check on the routes and traffic during the event, and augment the event experience.

7. How satisfied you are with the following aspects of the event:
Venue
Speakers
Quality of sessions

Posing this question is completely dependent on the type of event. In the event like conference and seminar, venue, speaker, and quality of sessions are important event characteristics that shape the experience for attendees. On collecting feedback about the above aspects, you may able to find some great insights for the next time you plan an event.

8. What are your thoughts on the event thus far?

This qualitative question helps you to gain knowledge about how volunteers or staff members engage with attendees and vendors during the event? If you have 3 days event, You can ask this question either at the end of the day.

To get a timely response to this question, either you personally engage with your audience or best option is to use the Event Feedback App.

Also Learn: The Art of Lead Capturing at Events and Trade Shows 

Post-Event Survey Questions

Post-Event Survey is like the report card that reflects the performance of your overall event. This survey provides you with a better holistic view of your attendee perception towards the event. With the post-event survey, you will get a fair idea of whether your attendees will going to attend your next event or not? Thus, Pre-event surveys help you to optimize your event.

9. How likely are you to recommend this event to a friend or colleague?

Net Promoter Score (NPS) Survey question is common yet powerful way to get a detailed insight about your attendees willingness to recommend your event to your friend/colleague. Your Net Promoter Score is the satisfaction indicator that asses the value of your event. Based on the calculated net promoter score you can categorize your attendees into 2 categories:

1. Promoters - Those attendees who rate their willingness to the recommendation to 9-10. They speak good about your event.
2. Detractors - Those attendees who rate their willingness to the recommendation to 6 or below 6. They are denied to attend the event and potentially advise the same to others.

Learn 7 Smart Tips to Convert your NPS Detractors into Promoters.

 10. What did you like & dislike most about the event?

This qualitative open-ended question provides you with the scope to do SWOT (Strength, Weakness, Opportunities, and Threats) analyses of your event. If you want to make your event more audience-driven, then it is important for you to identify both good and sore spots in the event and take corrective action to sort the issues. You should not leave the negative feedback unaddressed at all because negative feedback has more impact on the mind than a positive one.

11. Do you have any suggestions to share?

This is often the last but not least question that allows you to improve the interaction with your attendees. Moreover, when you ask this question from your attendees, this makes them feel special and realize that their suggestions are really important for your event growth. Therefore, this augments the attendees engagement with both event and brand.

12. Based on your experience this year, how likely are you to attend this event in next year?

This simple yes/no post-event question helps you to know the overall satisfaction level of the attendees. When you ask your attendees "Will you come next year?" this will help you easily source the new and fresh attendees for your next year’s event. This, in turn, helps you to optimize your event.