Understanding Product Experience is crucial for your success when you are into product business. After all, all the hard work you have made to develop a product pays off only when your users are satisfied with the experience they get with your product.
To run a product successfully, it is necessary to ensure User Satisfaction with the Product Experience you provide, and if they face any issue or show dissatisfaction, it becomes your responsibility to work on it and improve their experience.
In this article, we will explore and learn some great ways to improve Product Experience. Let's get started with defining Product Experience.
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What is Product Experience?
Product Experience refers to the entire product journey that users go through from the very beginning when they log into a product till their relationship exists with the product. Every experience which the users go through with the product comes under Product Experience.
Product Experience is a part of the overall User Experience and it focuses on the experience that the users specifically go through with the core product. It starts with when the users first time explore your product and continues throughout all the touchpoints like free trial, buying subscription, onboarding, logging in the product, using it, facing issues, reporting bugs, getting resolutions, or resubscribing a product.
It would be best if you considered your product experience right from the start of your projects. Whether you engage in software development with TSH company or design products with the help of professional designers, your product experience needs to be perfect to attract customers.
Every user interaction with the product and all the thoughts, emotions, feelings, perception, and motive of the users towards a product come under Product Experience. PX is an underrated part of the overall User Experience. If companies take it seriously and work on it to provide their users with a great Product Experience, it can substantially increase User Satisfaction and loyalty. Let’s explore why Product Experience is so important.
Why Product Experience is Important?
Product Experience holds a significant importance to make your users satisfied and stay with the product. With the increase in users’ expectations, companies can’t ignore the importance of Product Experience. New products continuously entering the market, and the ease of users to switch to another product also makes it vital to provide intuitive and personalized experiences to them.
Amazing Product Experiences increase User Satisfaction, loyalty and create lifelong relationships with them. Whereas, poor Product Experiences can prompt your users to try your competitor product and ultimately switch to them thereby increasing customer churn for you.
So it is essential to create great Product Experiences for your users. And if your users raise concern over their experience with your product, it is your duty to take appropriate action on time and improve their experience.
Let’s learn some cool tips and tricks to improve Product Experience.
Ways to Improve PX (Product Experience)
- Ensure Effective and Engaging Onboarding
- Ensure that our product design and interface look good
- Collect Product Feedback
- Leverage Product Feedback to Improve Products
- Provide good Knowledge Base
- Provide Personalized Experiences
- Emphasize PX throughout your company
- Promote Product-led-growth
- Do Testing before implementing a change in product
- Create and implement proper Product Roadmap
Let’s learn how you can use these ways to improve PX.
1. Ensure Effective and Engaging Onboarding
“First Experience is the Last Experience”, this quote perfectly applies when we talk about user onboarding. Onboarding is one of the most crucial touchpoints in which users start their journey with your product. So it is critical to ensure an effective onboarding for your users in order to provide a great Product Experience.
Make your onboarding smooth and simple for the users. Simpler the onboarding process, the better it is. There should be adequate guidance on onboarding and using the product which the users should be able to understand easily and go with the onboarding process smoothly. Also, ensure to provide adequate and readily available support for your users so they don’t get stuck anywhere or feel helpless while using your product.
Moreover, it is equally important to make your onboarding process engaging. Try to add some fun elements to make your Product Onboarding process interesting and engaging.
2. Ensure that our product design and interface look good
You must have often heard, “Don't judge a book by its cover”, but I suggest, if you have made your best efforts to make your book interesting, then why not also create a good cover for it? The same is with your product. You may have a great product with amazing features, but looks also do matter!
Ensure that your product looks good and attractive. Your product design should be engaging and the interface should be good-looking and smooth for the users. Following some UX and UI design tips can help you enhance the user experience of your product. Choose clean, clutter-free designs which are simple to use and add interesting visuals wherever you can to make the experience engaging for the users.
3. Collect Product Feedback
One of the most important and effective ways to improve Product Experience is by collecting Product Feedback at every touchpoint of the user journey. Product Feedback is valuable information about the experience your users have with your product and how they feel about it. In order to improve Product Experience, it is essential to get this information to know how your users perceive the experience.
Of course you cannot improve something if you don’t know what’s there to improve in it. With Product Feedback, you get to know what your users like about the product, what they dislike, what they feel is perfect and no change is required to it, and what they feel is necessary to be changed, upgraded, or completely eliminated. With Product Feedback, you can get feature requests and get ideas to improve your product with better features and thus improve Product Experience.
4. Leverage Product Feedback to Improve Products
Merely collecting Product Feedback is not enough unless you use it wisely. To improve the Product Experience, you must leverage Product Feedback by taking required action on it. Thank the users who are happy with your experience, and reward the loyal users through good offers, deals, added free validity of their subscription or a free trial of advanced features. To the users who gave neutral feedback, ask them what you can do to improve their experience, and try to follow their suggestions.
Apologize to the users who gave negative feedback for their bad experience, and ask them what they don’t like about your product. Do everything that you can to resolve their issues and improve their experience. Inform the users what you have done for them and Close the Product Feedback loop effectively. This strongly improves their experience.
5. Provide good Knowledge Base
While using your product, users can need to know and understand about certain features and functions of the product. In that case, a readily available user education content is the best way they look out for. For this purpose, it is necessary to provide a good knowledge base which can include content like help articles, blogs, and FAQs for the customers to learn about your product, product features and how they work for them.
6. Provide Personalized Experiences
Personalization is a powerful element that drives satisfaction and enhances experiences. 72% of the users agree to the fact that personalization is very important to provide them a good Product Experience.
So it is essential that you develop your product in a way that it provides personalized experiences. Track user’s history and usage pattern and accordingly give them personalized offers, and options that suit their requirements.
7. Emphasize PX throughout your company
Product Experience is not limited to only one person or one team. It is something that every single person in your company should focus on. Educate your employees and various teams to keep their focus on PX and how it will ultimately benefit not only the company, but everyone of them.
The fundamentals of Product Experience must be clear for everyone in your organization and teams must put in all collective efforts to reach the goals of user satisfaction. Motivate your employees by recognizing and rewarding employees’ efforts in the direction of providing amazing Product Experiences.
8. Promote Product-led-growth
Focus on product-led growth and build the vision of your company around it thus promoting it across your organization. Product-led growth motivates your Product Development teams to work in the direction of continuous improvement of the product. This leads the organization towards a better Product Experience.
9. Do Testing before implementing a change in product
Before launching your product or any changes in your product like a new feature or a new feature update, test the final version of your product to ensure proper functioning. This helps to keep a check on bugs and other possible issues that may occur in your product and ruin the experience of your product users.
A/B testing and usability testing are good ways to serve this purpose. They help you understand how your product users react to any change in your product.
10. Create and implement proper Product Roadmap
Product Roadmap outlines the vision, direction, plan of action, priorities, and progress of a product over time. To be able to provide a good Product Experience to the users, effective Product Roadmapping is necessary. Create and implement a Product Roadmap that is influenced by Product Feedback shared by the users so that your product fulfills the needs and expectations of the users.
Users choose only those products that are able to provide a good experience to them. So when it comes to running a product successfully, it is essential to ensure a great Product Experience and satisfy the users so that they choose your product again and do not churn. To improve Product Experience, you need to work on every touchpoint, be it user onboarding, resolving user issues, or any other aspect related to the product.
You should collect Product Feedback about these aspects, take action on it to improve Product Experience, and use the tips mentioned in the article to improve Product Experience and prevent your users from churning.
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