Understanding your target audience is one of the main determiners of your corporate values and even your corporate performance. In healthcare, things are a bit different. Namely, information that your team has available ensures that you can provide optimal healthcare to your patients. Having the right feedback ensures that you don’t mistake the errors from the past (or at least that they’re less likely).
Then, there’s your intention to improve your business as a whole and achieve greater efficiency (time, resources, effort) in what you do. The information you need in order to start making these changes can sometimes come from surveys.
Now, let’s discuss some of the most common survey types and try to figure out ways to help improve your healthcare organization.
Health Risk Assessment Surveys
This form of the survey assesses risk factors in one’s lifestyle and helps you get an idea of your healthcare workload and capacities. You see, while there are a lot of unpredictable factors when health is in question, the truth is that this kind of assessment is something that’s used by more than just insurance companies. When profiling each patient, it’s important that you know what you’re up against.
For a lot of healthcare-related organizations, a health risk assessment survey can be used to set adequate prices. In some scenarios, self-reported data can be used in a number of ways. It’s not just about price. Sometimes, the extensive report can drastically improve the quality of healthcare that you can provide to your patients.
Sure, in today’s world, you have an easy time gathering biometric data, but not everything can be seen in this biometric data. There are situations in which you’ll depend on your patients’ willingness to share personal information of their own volition.
Using Data to Craft SOP
Standard operating procedure (SOP) is a course of action that your staff should follow in order to reach its optimal objective. There are many benefits of SOPs when it comes to streamlining the process of your practice and ensuring that you address every major issue that comes up in these topics.
Most importantly, this is not just about tackling all these issues but tackling them in the most efficient manner possible. What you’re looking for is a way to maintain consistency across the board, reduce the likelihood of error (although eliminating it is impossible in healthcare), as well as reduce the onboarding time for your employees.
There are a couple of other logistical issues that this can help out with. For instance, it allows you to establish a clear chain of command. This can get quite confusing in healthcare, seeing as how managerial staff and medical staff seemingly belong to two separate branches.
Remote Health Monitoring Survey Check-ins
Taking care of one’s health is a long-term thing. This is why remote health monitoring is such an important matter. In today’s world, their blood sugar levels, blood pressure, and their vital signs. This can drastically improve the quality of healthcare that your organization is providing, which is a massive boost from both business and moral standpoints.
This survey, nonetheless, requires some specific tools and devices to reach optimal efficiency. You need a glucometer, pulse oximeter, thermometer, and scale. In today’s world, there are innovative options for all of these tools, and through the IoT (internet of things), reporting happens in real-time.
Even more importantly, all of these reports go to the same database (patient’s chart). With the help of intelligent information management (IIM) system, you get reliable on-demand access. If anything, this just goes to show just how reliant your healthcare organization is on the latest digital trends.
Patient Satisfaction Surveys
At the end of the day, you’re running a business, and your patients are also your customers. What this means is that patient satisfaction might determine your patient retention, patient return rate, as well as patient loyalty ratio. Sure, the patients are biased and may not understand how a healthcare organization is run, but you really need to know what your practice looks like from the outside.
Patient satisfaction will often be tied to your staff and their performance/behavior. This is actually a great thing, seeing as how it provides you with actionable information of what you need to improve in order to give your performance a sizable boost. It also helps you evaluate your business performance in a more accurate manner.
The reliability (and even value) of your patient satisfaction survey often depends on the quality of your questions. There are a couple of factors you need to take into account while formulating these questions. These are:
- Quality of medical care
- Interpersonal skills of your medical staff
- Financial aspects of care
- Accessibility of care
- Transparency and communication
Out of all these things, the quality of medical care may be the most controversial. You see, as laymen, your patients won’t be able to accurately access the quality of medical care that they’ve received. Still, their perception of this quality of medical care is just as relevant.
Just keep in mind that putting these factors into words may be a bigger challenge than you expect. While this is never a 1:1 translatable, you might even want to look at the way in which other industries handle these survey questions for inspiration.
Post-discharge follow-up is similar to a post-sale follow-up with several major differences. It is an outreach performed by a trained medical professional, which means that it has to be further customized and that this feedback needs to be taken care of far more seriously.
Now, the majority of hospitals and practices simply cannot afford to conduct such a follow-up for every single patient, which sometimes results in poor clinical outcomes. The main reason behind this lies in the fact that these healthcare organizations refuse (or are unable to) leverage technology to its fullest potential. Present-day outreach methods and systems can be fully customized and adjusted to healthcare so that they provide a unique centralized approach.
In any other industry, having a patient return within 30 days would be a good thing, but here, things are quite opposite. Your inability to solve their medical problem for good (if you’ve previously promised to do so) will be seen as a major inaptitude on your part. Moreover, in some cases, it may lead to a tragic outcome. Conducting these post-discharge surveys more efficiently can help you avert this problem for good.
Having the right core values is important, but in order to make your mission and visionless generic, you need to know exactly what you’re dealing with. It is sometimes more important to ask how than what. To craft this plan, you’ll need to ask a lot of questions. On this quest, the surveys that you use will be indispensable.