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Salon Experience Feedback Form (Detailed) Template

Measure customer satisfaction in your beauty salon by capturing customer feedback after their appointment to improve their experience using this detailed Beauty Salon Experience Feedback Form Template. 

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Salon Feedback Survey is a great way to encourage clients to share their feedback on salon experience, staff performance, skill proficiency and nature of interaction, salon ambience, and overall satisfaction with your salon services.

Questions Included in this Salon Feedback Template

This Salon Survey Form Template includes the following questions to help you collect customer feedback about your salon services and take action to improve them and boost client experience:

  1. 1. What services did you avail today?
    • Hair
    • Makeup
    • Spa
    • Manicure
    • Pedicure
    • Facial
  2. 2. Did the appointment start on time?
    • Yes
    • No
  3. 3. How would you rate the promptness of the salon staff in attending to your needs?
    • Very Slow
    • Slow
    • Neutral
    • Prompt
    • Very Prompt
  4. 4. Please rate your satisfaction with the following parameters.
    • Appointment Booking
      • Very Poor
      • Poor
      • Average
      • Good
      • Excellent
    • Cleanliness of the salon
      • Very Poor
      • Poor
      • Average
      • Good
      • Excellent
    • Ambiance
      • Very Poor
      • Poor
      • Average
      • Good
      • Excellent
    • Value for money
      • Very Poor
      • Poor
      • Average
      • Good
      • Excellent
  5. 5. How would you rate the overall experience at the salon today?
  6. 6. Are there any new beauty treatments you would like to see at the salon?
  7. 7. How likely are you to recommend us to a friend or colleague?

You can customize this questionnaire as per your specific survey requirements by adding, removing, or modifying any questions in the template. Here are some suggestions of questions that you can consider including in your feedback form depending on the services you provide and your survey objectives.

  1. 1. How did you first hear about our salon?
    • Word of mouth
    • Online search
    • Social media
    • Advertisement
    • Walk-in
    • Other
  2. 2. How would you rate the friendliness and professionalism of the salon staff?
    • Not Friendly/Professional at All
    • Slightly Friendly/Professional
    • Moderately Friendly/Professional
    • Very Friendly/Professional
    • Extremely Friendly/Professional
  3. 3. Did the stylist/technician listen to your preferences and provide personalized recommendations?
    • Yes, completely
    • Yes, to some extent
    • Neutral
    • No, not really
    • No, not at all
  4. 4. How satisfied are you with the end result of the service availed?
    • Very satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very dissatisfied
  5. 5. How comfortable and relaxing was your experience during the service(s)?
    • Very comfortable and relaxing
    • Comfortable
    • Neutral
    • Uncomfortable
    • Very uncomfortable
  6. 6. Did you find the pricing information clear and transparent?
    • Yes, very clear and transparent
    • Yes, somewhat clear
    • Neutral
    • No, not very clear
    • No, not clear at all
  7. 7. How would you rate the variety and quality of beauty products used during your visit?
    • Excellent
    • Good
    • Average
    • Below average
    • Poor
  8. 8. How satisfied are you with the additional offerings, discounts, and promotional services offered?
    • Very satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very dissatisfied
  9. 9. Did you face any issues or concerns during your visit?
    (Open text for response)
  10. 10. How would you rate the communication from the salon, including appointment reminders and follow-up messages?
    • Excellent
    • Good
    • Average
    • Below average
    • Poor
  11. 11. Is there anything we could do to improve your future salon experiences?
    (Open text for response)
  12. 12. How likely are you to revisit our salon for your next beauty needs?
    • Very likely
    • Likely
    • Neutral
    • Unlikely
    • Very unlikely

These questions cover a variety of aspects of the salon experience. You don’t need to include all of them in your survey, you can choose as per the services at our salon and your survey goals.

How to Use this Salon Feedback Form Template?

Make the most of this Salon Feedback Survey Form Template to gather valuable insights into customer satisfaction following their salon experience. Follow these steps to optimize the usage of this template and leverage it to collect meaningful feedback from your salon clients.

  1. Edit this template: Click on 'Edit this Template' to open the salon feedback form. This will take you to the editing interface, allowing you to customize the form template based on your specific survey needs.
  2. Customize the template: While in editing mode, tailor the salon guest feedback form to suit your unique needs. Incorporate questions that delve into different aspects of the customer's salon experience, such as satisfaction with the hairstyling process, quality of beauty products used, friendliness and professionalism of salon staff, and overall satisfaction with the salon. 
    For example, if the customer has gone for a hairstyling from your salon, consider questions like "How satisfied are you with the hairstyling experience?"
  3. Preview and adjust the template: Take a moment to review the customized salon client feedback form. Ensure that the questions are clear and relevant to the customer's salon experience. Adjust the form flow to align with your specific feedback collection process, ensuring that customers can easily understand and respond to the questions.
  4. Share the Survey: When you are done with all the editing and adjustments in the survey template, your salon feedback form is ready to use to collect client feedback. You can consider multiple distribution channels to share your feedback form based on the touchpoint you want to gather feedback at, and the communication channel used to connect with the customers.
    • Trigger  email surveys or SMS surveys after specific salon appointments to collect post-appointment feedback.
    • If customers engage with your salon through a mobile app to book appointments or make payments, utilize in-app surveys for seamless feedback collection.
    • For customers using your salon's website, use feedback widgets like popup surveys, slide-up surveys, and feedback button to trigger surveys and capture in-moment feedback. For example, you can trigger a popup after a customer has completed a booking asking ‘How was your appointment booking experience on our salon website?’
    • Use  offline surveys at salon locations by applying survey kiosks in the waiting areas. 
    • You can also approach customers with physical devices like iPads, Android tablets, and smartphones and request them to take the survey through these devices and share their valuable feedback.

By following these steps, you can effectively collect feedback from salon customers, gaining valuable insights to enhance their overall salon experience.

Key Features of Zonka Feedback to Leverage Salon Feedback Form Template

Crafting and conducting effective Salon Feedback Surveys can be a challenging task, but with the assistance of reliable salon and spa feedback software like Zonka Feedback, the process becomes streamlined, allowing you to gather valuable insights from your salon clients. Zonka Feedback stands out as a robust solution for salon feedback surveys, offering powerful features tailored to enhance your feedback collection process.

1. Customizable Survey Template

Elevate your salon customer satisfaction survey using Zonka Feedback's customizable templates and online forms. Tailor pre-built templates to address various aspects of the customer's salon experience, enabling you to modify survey questions based on your survey objectives and specific touchpoints in the customer journey.

2. Skip Logic and Question Branching

Navigate through the salon customer satisfaction survey intelligently with Zonka Feedback's skip logic and question branching. Customize the survey flow based on customer responses, ensuring a personalized and efficient survey experience for each participant.

For example, if a customer expresses dissatisfaction, you can make the survey dynamic enough to ask: “We apologize for any inconvenience. Could you please share the primary reason for your dissatisfaction?”

3. Real-time Feedback Alerts and Notifications

Stay proactive in addressing salon satisfaction feedback with Zonka's real-time response alerts and notifications. Receive instant alerts for incoming client feedback or negative responses, facilitating prompt resolution of concerns and enhancing overall customer satisfaction.

4. Multiple Channel Distribution

Seamlessly distribute salon feedback surveys through email, SMS, website, or other online channels. This flexibility ensures that you capture insights from clients at different stages of their salon experience, depending on the channels through which the salon services are utilized.

SMS Survey: Gather Feedback On-the-go

  • Trigger: Send a concise SMS with emoji reactions (e.g., Smiley surveys or star ratings) immediately after a salon appointment.
  • Example: "Thank you for choosing our salon! How would you rate your overall experience? Reply with a smiley for excellent, a star for good, and a frown for improvement."

Email Survey: Delve Deeper into the Salon Customer Experience

  • Timing: 24-48 hours after the salon visit, send a detailed email survey covering various aspects of the salon journey.
  • Example: "Share your recent salon experience with [Salon Name]! Your feedback helps us enhance our services. Click here to take our short survey."

In-App Survey: Immediate Feedback Post-Appointment

  • Integrated Channel: Integrate the survey within your salon's mobile app right after clients complete their appointments.
  • Example: "How satisfied are you with your appointment? Rate your experience with stars: ⭐⭐⭐⭐⭐. Your feedback is valuable to us!"

Website Survey: Collect Feedback Before Using Online Salon Services

  • Trigger: Offer a pop-up survey on your salon's website after clients browse online salon options or perform transactions.
  • Example: "Planning your beauty session? Help us tailor your experience! Provide feedback on your website visit with this quick survey."

5. Automated Workflows

Streamline the post-appointment customer journey with Zonka Feedback's automated workflows. Trigger online surveys at different touchpoints like after an appointment or just after using online salon services, capturing valuable insights at key moments of the customer's post-appointment experience.

6. Closing the Feedback Loop

Move beyond mere data collection with Zonka Feedback's actionable customer feedback loop. Take informed actions based on received feedback, effectively closing the loop and ensuring a continuous cycle of improvement for your salon services based on customer insights, thus preventing client dissatisfaction and improving overall service quality.

Question Types to Include in Salon Feedback Survey Template

Creating a comprehensive salon feedback survey involves incorporating various question types to extract thorough insights from clients. Explore diverse question formats to customize your salon feedback form, addressing the specific requirements of post-service feedback.

1. Rating Scale Questions

Assess customer satisfaction following a salon service using Customer Satisfaction (CSAT) rating questions. Utilize a five-point rating scale with options represented through adjectives (Excellent to Poor), self-explanatory smileys, star ratings, numbers, and more. Consider options like:

Clearly defined and consistent scales, such as 1 to 5, empower clients to easily express their satisfaction levels regarding the post-service experience.

2. Open-ended Questions

Gain profound insights into clients' post-service experiences by incorporating open-ended questions. Encourage respondents to provide feedback on the reasons behind their ratings, capturing concerns, suggestions, and special experiences they may wish to share.

Analyzing open-ended responses offers a deeper understanding of client sentiments, facilitating the identification of areas for improvement in the salon process and meeting your salon clients’ expectations.

3. Multiple Choice Questions

Streamline feedback collection with effective multiple-choice questions in your salon feedback survey. Provide single or multiple response options, include ranking questions to assess preferences, and organize the survey for standardized analysis. For instance:

"Among these services of this salon experience, which ones do you find most satisfying?"

  • Hairstyling
  • Spa services
  • Manicure
  • Pedicure
  • Facial
  • MakeUp
  • Other
  • Overall

By incorporating these varied question types into your salon feedback survey, you can gather comprehensive insights to enhance and optimize various aspects of the salon experience.

Salon Feedback Survey Template FAQs

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