Are you looking for a quick and non-intrusive way to gather real-time feedback from your customers? Discover how Slide Up Surveys can help you achieve this goal!
Understanding your customers, website visitors, and product users is of paramount importance for the success of any business. And the only way to know how your customers perceive your brand and feel about their experience with it is by collecting Customer Feedback.
Customer Feedback can be collected through various channels, but when you want to obtain real-time feedback from your product users and website visitors, Slide Up Surveys are one of the best ways to do it.
Measure Customer Feedback & User Insights
With Slide Up Surveys, understand what users need in real-time and learn ways to delight your customers.
In this article, we will explore what Slide Up Surveys are, how they can prove to be beneficial for your business, when and how to create and use them, and some cool tips to leverage them in obtaining valuable customer insights and driving business growth. Let’s get started!
Table of Content
- What is a Slide Up Survey
- Slide Up Survey Questions
- Tips to Use Slide Up Surveys Effectively
- Using Slide Up Surveys with Zonka Feedback
What is a Slide Up Survey?
A Slide Up Survey is a Feedback Widget that is typically designed to slide up on the website and product pages from the bottom of the screen, capturing the attention of the product users and website visitors.
A Slide up appears on the user’s screen based on the previously set triggers, like a particular action or event by the customers, without disturbing them or creating any hindrance in their work.
You can set the following triggers for Slide Up Surveys:
- Scrolling of a web page till a certain percentage, like 20% or 50%.
- After the customers have come to or crossed a particular touchpoint in their customer journeys, like a purchase.
- Just after your customers have interacted with your customer support team.
- After an issue resolution or ticket closure.
- When the customers have chosen to leave your website or application.
Why Use Slide Up Surveys?
Now that we know what slide up surveys are, it's time that we discussed why you should start implementing these as a part of your feedback collection strategy. They have several benefits, and not hampering the user experience is one of the key benefits. And that's what we will uncover here.
Let’s learn why you should use Slide Up Feedback Surveys for your business by exploring their benefits.
1. In-Moment Feedback
Slide Up Surveys enable you to collect Customer Feedback in real-time when the customers are interacting with your website or application. This helps you capture in-moment customer expressions, feelings, and the feedback generated in their minds through their fresh experience with your product or website, which you may otherwise lose to capture.
2. More Accurate Feedback
As you collect Customer Feedback in real time, the feedback data captured is more accurate than the feedback collected otherwise. As the Customer Experience is fresh in the minds of your website visitors and product users, they do not have to recall their experience, which reduces the chances of missing any valuable insight.
3. Slide Ups do not Disturb the Customer
One of the core advantages of Slide Up Surveys is that they appear in a non-intrusive manner without disturbing the product users or website visitors. They slide up from the bottom of the screen without obscuring or hiding the main content, ensuring that users can continue interacting with the website or application uninterruptedly. This approach minimizes disruptions and maintains a seamless Customer Experience.
4. Captures Feedback at Various Touchpoints
Slide Up Surveys help you collect targeted feedback at various touchpoints of the customer journey separately. This helps you collect relevant feedback about specific Customer Experiences rather than asking customers about every aspect of the business in one go, which will also include irrelevant survey questions in the survey.
Let’s explore some Slide Up Survey Questions that you can use in your surveys to collect valuable customer insights.
Slide Up Survey Questions
Here are some of the effective Survey Questions you can use in your Slide Up Surveys to collect meaningful customer insights.
1. Based on your recent experience with our app/website/product, how likely are you to recommend us to your friends and colleagues on a scale of 0 to 10?
This is the Ultimate Question of a Net Promoter Score (NPS) Survey that is used to measure customer loyalty. This is a one-in-all question that helps you to gauge the overall Customer Experience with a specific aspect or touchpoint of your business, website, or product.
Customers will recommend a brand to their own ones only when they are themselves fully satisfied with its product and services. So this question helps to measure Customer Satisfaction and loyalty generated through their recent experience with your product, app, or website.
You can use this question after a customer interaction, a purchase, a bill payment, or a ticket closure.
2. How would you rate your experience with our product/app/website?
This is a Customer Satisfaction (CSAT) Survey question that you can use to measure Customer Satisfaction with any aspect of your business or with any touchpoint of the customer journey. You can use this after a customer interaction, a purchase, or a bill payment.
You can modify this customer satisfaction question as per your survey requirements and share it with your customers like this:
- How satisfied are you with the design of our website?
- How would you rate the user interface of this application?
- How satisfied are you with our return and refund process?
- How would you rate this article?
3. To what extent do you agree or disagree with the following statement? ‘The company helped me enough to handle my issues and get my work done.’
- Strongly Agree
- Somewhat Agree
- Somewhat Disagree
- Strongly Disagree
This question is a Customer Effort Score (CES) Survey question that is used to gauge the customers’ perceived efforts to get a job done or an issue resolved.
The best time to use a CES Survey is to use it after a customer support interaction or a ticket closure. This will not only help you measure customers’ satisfaction with your Customer Support process but will also help you track the performance of your support agents.
4. Would you please tell us the reason for your rating?
This is an open-ended question that you can use after an NPS, CSAT, CES, or any survey that asks the respondents to rate their experience. The question is crucial in a Slide Up Survey because this will help you derive meaningful insights from the customers regarding the reasons behind the way they rated your product or website or any aspect of it.
The answers to this question will act as a guide for you to make improvements to your product, app, website, or overall business.
5. Was this content helpful?
This is a Content Feedback Question that you can use to ask website visitor experience questions to gauge feedback about your website content, like blogs, articles, help articles, guides, and whitepapers. You can use this Slide Up Survey Question on the respective webpages or your content to measure customer satisfaction of the readers and track the performance of your website content.
6. How would you Rate your Purchase Experience with this website/app?
This question is helpful to measure the customers’ experiences of making purchases with your website or application and ensure a smooth Purchasing and bill payment process for your customers.
7. What is your primary reason for abandoning the cart?
This is a Cart Abandonment Survey Question that you can ask those customers who have filled their online carts but are leaving the website or application without making the final purchase. This question helps you find the reasons for Cart Abandonment and identify what is stopping your prospects from making a purchase, like any hidden costs, limited payment options, or any other reason.
8. We’re sad to see you go! Could you please tell us what led you to exit our website/app today?
This is an Exit Intent Question meant for asking the customers that are exiting your application or website. The question uncovers the reason for which the customers have made the decision to exit and the probability of returning to the website.
Let’s learn some tips for using Slide Up Surveys.
Tips to Use Slide Up Surveys Effectively
Slide up surveys are a powerful tool for gathering valuable customer feedback while maintaining a seamless user experience. To ensure that you get the most out of these surveys, it's important to follow certain guidelines when creating and implementing them.
By following these guidelines, you can effectively use slide up surveys to collect valuable customer feedback without disrupting their experience.
Keep your Surveys short: Slide Up Surveys are ideally meant to be short surveys asking for Customer Feedback without being too intrusive. But long surveys can become disturbing for your product users and website visitors. So always use short and concise Slide Up Surveys to collect feedback. A Microsurvey is best for this purpose! You can use microsurveys as Slide Up Surveys to gauge Customer Experience and measure satisfaction at various touchpoints.
Share Slide Ups at Relevant Touchpoints: Always share Slide Up Surveys at relevant touchpoints of the customer journey to collect targeted Customer Feedback about specific aspects of your business. For instance, a cart abandonment survey is to be shared only when customers abandon their carts and are leaving without making the final purchase; a CES Survey should be shared to collect feedback about Customer Support after a customer support interaction, and likewise.
Create Mobile-Responsive Surveys: Most people use websites and digital platforms on mobile devices. So ensure that your surveys can be easily shared, viewed, and responded to through mobile devices.
Make your Surveys sound Logical: Use dynamic features like Skip Logic and Question branching to make your surveys sound logical for your customers. These features make your surveys dynamic with the responses your customers provide. For instance, using Question Branching, you can ask separate questions from the satisfied, neutral, and dissatisfied customers depending on their responses and ratings given in the previous question.
Respond to and act on Feedback: Responding to Customer Feedback conveys that you listen to the Voice of the Customers. Taking action demonstrates that their feedback matters and you care for your customers and their opinions. So always respond to every feedback, and take action wherever required to close the feedback loop, enhance satisfaction, and improve Customer Experience.
Use effective Survey Software: Always use good Customer Feedback Software that allows you to use Feedback Widgets and create effective and logical Slide Up surveys through features like Skip Logic and Question Branching. The tool you choose provides you with ready-to-use survey templates to create various types of surveys for different customer journey touchpoints.
Zonka Feedback is one such tool that provides you with all the required features to create effective Slide Up Surveys, collect feedback, take action on it, and close the feedback loop effectively to provide a great experience to the customers. Let’s learn how you can create Slide Up Surveys using Zonka Feedback.
Using Slide Up Surveys with Zonka Feedback
Creating Slide Up Surveys is easy with Zonka Feedback. Here are some simple steps to follow.
Go to Dashboard and Workspace, and select the survey template you want to use from the Survey List View.
Select or edit the survey questions and answer options you want to include in your surveys.
From the top navigation, select the option to Distribute.
From the distribution list, choose Web.
Now choose to Configure in the Widget Window.
In the Configuration Page, you can select the appearance, targeting, and behavior of the survey. You can set button color, button text, choose to show or not show the Welcome screen, Navigation, etc.
Manage the launch and appearance of the survey, i.e., when the surveys have to appear as per user actions like clicking and scrolling.
Manage the visibility of the surveys by selecting to which customers should the survey appear, like to all customers, a certain percentage of customers, or customers with specific attributes and demography.
Set the Slide Up Behavior like a survey should appear only once, or once again as a reminder if the customer doesn’t respond, or again and again till the survey is not taken by the customer.
When you are done with the above steps, you can copy and paste HTML codes into your website code to make your survey live on your website.
Slide Up Surveys are a great way to collect feedback from your website audience and product users. With Zonka Feedback, you can create and share effective Slide Up Surveys and leverage them to enhance Customer Experience and satisfaction, and thus take your business growth to new heights.
Try Zonka Feedback for free for 14 days and see how it works for your business.