Customer Feedback is crucial to collect in any business. It is the information provided by the clients about their perception regarding their experience they had with you and your products. It is a way to know how your business is performing in the market and what is the scope in future.
To collect Customer Feedback, you need to take customer surveys, but you don't need to approach each and every customer with a pen and paper questionnaire. There are better ways to survey your customers. One of them is Email Surveys.
Email Survey is a survey mode in which you send a survey to the customers via email. You can send a questionnaire or a link to the questionnaire which the customers can easily open, respond to the questions and submit.
Now, there are also other ways to send a survey to your customers like SMS surveys, web online surveys, kiosk surveys and iPad surveys but email survey has its own place. Although its response rate maybe lower as compared to some other modes, yet it is one of the most cost effective and easy way to survey your customers.
Advantages of Email Surveys
Before making the decision whether you want to use email surveys or not, you should look at the pros and cons of using email surveys. Let's review some benefits of Email Surveys knowing which you will be able to make better decision as per your survey requirements.
Benefits of Email Surveys
- Cost Effective
- Ease of gathering data
- Can be sent to many people in a few clicks
- Customers have their own time to respond
- Honest answers from the customers
Let's review how an email survey becomes beneficial for you with these advantages.
1. Cost Effective
One of the greatest advantages of email survey is that it involves very less cost to send email surveys. You don't need to do any major setup to capture Customer Feedback or survey responses.
2. Ease of Gathering Data
Emails are easy to be sent and so are the email surveys. Email survey software allow you to easily create customized surveys and distribute them to your customers in a matter of few clicks.
On the other hand, customers can easily check their emails, visit the link, fill survey responses and submit. In this way, Customer feedback and other data can be easily collected through email surveys.
3. Can be sent to many people in a few clicks
One of the biggest advantage of email surveys is that they can be sent to multiple people at the same time. It saves you a lot of time as compared to traditional methods which involved sending of paper questionnaires to the customers separately.
You can send a single email to all the customers whom you want to ask the same questions. You don't need to draft every time a new mail for this purpose.
4. Customers have their own time to respond
Everybody checks his email in his own time and take actions accordingly. In the case of on-premises surveys, customers usually don't have that much time to think and respond properly.
Whereas, for email surveys, customers can take their own time to fill the surveys and give proper response to every questions they are asked.
5. Honest answers from the Customers
Email surveys help you to obtain honest answers from the customers. Sometimes, customers are not comfortable to share their views openly when asked for feedback. But it is a common tendency of people to open up while writing and convey what they have in mind.
In the email surveys, customers get the opportunity to write freely so that they can express their views freely in the email surveys. This increases accuracy of the survey and make it a success.
Making Email Surveys Successful
In order to make your email surveys successful, you need to ensure that you get a good response rate on your surveys. Make sure that your email surveys are short and simple so that your customers can understand them and respond to them easily. You can also try embedding questions in your email surveys.
Moreover, you should use an engaging subject line and personalize it as much as possible. Make sure that the surveys are mobile-friendly as most people have started using mobiles to check their emails nowadays.
By following these best practices to maximize responses on your email surveys, you can make use of the benefits of these surveys effectively.