A Survey is presented to the audience in two ways. One is the traditional form-type approach, where all questions are presented on a single screen. The other and more advanced way of presenting a survey is to display one question at a time in your surveys.
Imagine you get a survey message or an email (which you usually check through your mobile phone) where a Customer Satisfaction Survey invitation is given with a hyperlink. You open the link to fill out the survey. The survey opens on your mobile phone’s screen with ten questions on the same screen.
In the other case, when you open a survey link, an attractive, clearly written question with clear answer options and a Submit Option are displayed on the screen to submit your answer and move to the next question. Which one would you feel is more appealing and comfortable to fill? Of course, the one which displays a single question at a time. The reason is that it is simple, easily readable, and seamless to take that survey.
The same is with your customers. When you are not able to represent your surveys well, they tend to ignore them and leave them without any response. This article will explore what ‘One Question at a Time Surveys’ are, how they work, their benefits, and how to use them.
How One Question at a Time Surveys Work?
One Question at a Time is a Survey strategy in which you present only one question to your customers on the screen at a time. With this way of creating surveys, the respondents do not have to scroll down looking for the next questions. The screen changes when they answer one question, and the next question appears.
In this way, the respondents can view only one question at a time and respond to it with complete focus, and then only can ready the subsequent questions and respond to them in the same way. Let’s learn why you should use this strategy for your surveys.
Why to Use One Question at a Time Surveys?
One Questions at a Time Survey is a great way when you want your customers to concentrate on every question. Let’s understand this by exploring some great benefits of One Question at a Time Surveys.
Benefits of One Question at a Time Surveys
- Less Survey Fatigue
- Better Survey Experience
- Better Response rate
- More Accurate Data
- Visually Appealing Surveys
- Makes a Better Brand Image
- Friendly for Mobile phones Users
- Surveys become More Dynamic
Let's know more about these benefits.
1. Less Survey Fatigue
The list-type surveys have a tendency to cause Survey Fatigue in your audience. When your customers see a list of questions, it may appear as a long survey, due to which they can become uninterested in spending time to fill the survey. Whereas, if you tell them in the beginning that it's a short survey of, let's say 2 minutes, and present the questions before them one by one, they are more likely to respond to them and submit their responses quickly.
2. Better Survey Experience
One question at a time strategy provides a better survey expereince to the respondents. The reason is that these surveys are easy to navigate, and the customers don’t need to scroll to look at the following questions. One Question at a Time Surveys are clearer surveys with more visible buttons to respond and submit the responses of all the questions.
3. Better Response rate
As they provide a better and more interesting survey experience to the audience, they are more likely to respond to them. In contrast, a long list can prompt the customers not to take the survey, which ultimately decreases the response rate of the survey.
4. More Accurate Data
When you use One Question at a Time Surveys, your customers cannot view the next questions without responding to the current question, whereas if they can see the other questions, they may change their minds and answer the questions differently. Eventually, this makes the survey data inaccurate to an extent.
On the other hand, when you use the One Question at a Time Survey strategy, the customers respond to the questions with entire focus and tend to give more accurate answers.
5. Visually Appealing Surveys
The Surveys which display One Question at a Time are more visually appealing than the traditional list-type surveys. You can make them more attractive by adding your design, styling, and themes to make them more appealing.
6. Makes a Better Brand Image
When you make your surveys more appealing and presentable to the audience, it represents your brand in a better way. Moreover, you can also add your brand, logo, styling, colors, and themes to every page with every survey question. This also enhances your brand recognition.
7. Friendly for Mobile phones Users
Researches suggest that 80% of the world's population uses smartphones, and 47% of people use mobiles to check their emails and do other online stuff. Nobody likes to scroll lengthy lists on their mobile phones; neither do people want to see the tiny font on the mobile phones or struggle to zoom in and look for what’s written.
One Question at a time Surveys are more readable and mobile-responsive. So your customers are more likely to open the survey and respond to it.
8. Surveys become More Dynamic
Dynamic Surveys change themselves and display the next question based on the response to the previous question. With the One Question at a Time Strategy, you can make the surveys more dynamic and conversational. On the other hand, there is no question of making the surveys dynamic or applying any logic in the case list-view surveys.
Now, let’s explore some best practices you should follow while using One Question at a Time Surveys.
Best Practices while Using One Question at a Time Surveys
- Make Short Surveys
- Surveys should open within a second
- Use a Good Survey Software
- Use Features like Survey Logic
- Make Attractive Presentation of Survey
Let's explore how to follow these best practices while using One Question at a Time Surveys.
1. Make Short Surveys
Isn’t it frustrating when you want to see content, but it buffers for long? The same is with your customers. So if you are using this strategy of One Question at a Time, make sure your next question appears within a second on the screen so that the customers do not have to wait for long after every question.
2. Surveys should open within a second
Isn’t it frustrating when you want to see content and it buffers for long? The same is with your customers. So if you are using this strategy of One Question at a Time. make sure your next question appears within a second on the screen, so that the customers do not have to wait for long after every question.
3. Use a Good Survey Software
Always use effective Survey Software to create One Question at a Time Surveys. Your survey tool must have enough features to utilize this strategy. A good Survey Software lets you create customized surveys with attractive themes and designs, white-label your surveys to add your branding and make your surveys more dynamic.
4. Use Features like Survey Logic
Survey Logic is a great feature to make your surveys sound logical. You can use Skip Logic and Hide Logic to make your questions available on the next screen as per the customers’ previous responses.
5. Make Attractive Presentation of Survey
Make your surveys look more attractive and presentable before your customers. This motivates and prompts the audience to take the survey. Add good colors, themes, styling, and branding to your surveys to present your surveys to the audience.
Creating One Question at a Time Surveys with Zonka Feedback
1. Get Started with Zonka Feedback
2. Choose Among the Available Templates
Zonka Feeback has 40+ question types and templates available to choose from. Choose one among the various that suits your needs and business requirements.
3. Edit the Survey
Customize the surveys as per your choice. You can add, remove, or modify your questions in the survey.
4. Add Questions and apply logic (if required)
Then you can apply logic like Skip Logic and Hide Logic to your survey to make it more dynamic and sound more logical.
5. Share Your Surveys
Once you have created your survey, share it with your customers through multiple survey channels like email, SMS, Android tablets, and smartphones.