With the increasing need to satisfy the customers in the competitive market and the requirement to gather Customer Feedback, the market of Survey Software is emerging with a great pace. Survey Software are used to conduct surveys for capturing customer data and obtaining Customer Feedback.
There are different ways by which you can take Customer Feedback using Survey Tools. You can take feedback online using website surveys, SMS Surveys and Email Surveys or you can take feedback in real-time, on premise using devices like Android Tablets, Smartphones, iPads and iPhones. You can also collect data via smartphones thorough SMS surveys and emails.
Wherever possible, when the customers are on premises, at your location, the ideal way to take feedback is in real-time using touch-screen devices like iPads and Tablets. When the customers are there at the place, the Customer Experience is fresh at the moment and thus the feedback they share is the most accurate.
Also, in case they are facing some issues, you are in a better position to resolve them and change their bad experience into a good one thereby retaining them. So, it is best to obtain live feedback through an iPad Survey Software.
Moreover, when you connect with the customers personally asking them for feedback, it conveys a message that you care about them and want to satisfy them in the best possible way. Let's list out some reasons to go for an iPad survey.
Why do Surveys on the iPad?
- Fresh Experience - Higher Accuracy
- Instant notification of Issues - Better resolution
- iPads can be handed over to customers or setup as kiosks
- Easy to create surveys and view reports
- Feedback can be obtained offline as well
- Better Response rate
Let's review how iPad surveys benefit you in these ways.
1. Fresh Experience - Higher Accuracy
When you take Customer Feedback on the premises through an iPad survey, the Customer Experience is fresh and the customers can better describe their experience and explain their issues (if any).
Fresher the Customer Experience, higher the accuracy of the Customer feedback
An accurate feedback helps you ascertain the market position and the customers' expectations in a better way which enables you to make better business decisions.
2. Instant notification of Issues - Better resolution
When you take real-time feedback through an iPad survey, you get to know instantly about any bad experience or issues a customer has. This instant notification of negative feedback helps you take immediate corrective actions by giving them better resolution and thus satisfying the customers.
This also helps you assign the tasks to your concerned staff and close the feedback loop. In this way, you can change a negative feedback into positive thus converting your detractors into promoters. This also helps in Customer Retention.
70% of the unhappy customers whose problems are resolved are willing to shop with a business again. (Glance)
3. iPads can be handed over to Customers or setup as Kiosks
iPads can be physically handed over to customers for some time in order to get real-time feedback face-to-face. The customers can easily fill the survey and you can also provide them some assistance (in case they need) in doing so. This helps you to engage more with the customers and get valuable real customer insights.
The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing - John Russell
Moreover, you can also use your iPad to set up unattended kiosks at your business premises at different touch-points where the customers can easily take the survey.
4. Easy to create surveys and view reports
Through an iPad survey app, it is very easy to create customized surveys, administer them and view reports in real-time. It enables you to monitor feedback and get in-depth analysis of all the responses.
There is no much IT or any special technical knowledge required for this purpose as an effective iPad Survey Software simplifies these tasks.
5. Feedback can be obtained offline as well
Web-based feedback modes like online surveys, email surveys and SMS surveys require internet connectivity. But one of the major advantage of iPad Surveys is that they can be run offline as well.
Imagine a customer giving a survey through a link you provided via an SMS or email and he starts facing the issue of bad internet. In such cases, usually customers close the survey and leave it in between. iPad Survey Software eliminates this problem for you and facilitates obtaining feedback offline.
It will continue to work and the customer can keep filling the survey at the time of bad internet or even total absence of internet connectivity. The app can store feedback for weeks without internet and syncs all the data as soon as it gets internet connectivity.
6. Better Response Rate
When you send SMS or an email survey invitation, it is not necessary that the customer will go on the link and spend his time in taking the survey. Although, SMS have a good response rate and a great read rate, yet, it can not match the effectiveness of the real-time, on-premises iPad surveys.
When you personally approach the customers and request them to spend a little of their time in giving their valuable feedback so that you can serve them better, it is a common tendency of the customers to spare a moment to share their experience with you. But after they have left the place, the chances of their reverting on the survey request decrease to a large extent.
Therefore, it is best to seek the customers for feedback in real-time through an iPad survey if you want your survey to yield a great response rate and be a success!