Top 29 Online Survey Tools [Paid+ Free] for 2024

Online survey tools have become indispensable resources for businesses aiming to thrive in competitive markets.  While being a means of collecting feedback; they serve as invaluable instruments for understanding customer preferences, conducting market research, and fostering meaningful engagement across diverse audiences and platforms.

In this article, we will explore some of the most popular online survey tools, their unique features, their strengths and potential drawbacks of using them for your business, and how adaptable and suitable they are for the different needs and expectations of various businesses.

Whether you're a seasoned entrepreneur or a burgeoning startup, this comprehensive guide will help you explore the top online survey tools in the market and help you choose the most suitable one for your business based on features, reviews, pricing, and other factors. Let's get started!

TL;DR

• In this article, we've covered the top 29 survey tools, their unique features, integrations, channels of distribution, survey reports and analytics, and more to help you find the best fit for your needs.
• Some of the leading online survey tools from our list include Zonka Feedback, Qualtrics, SurveyMonkey, Typeform, Hotjar, Zoho Surveys, Google Forms, and many more.
• Online survey tools are great platforms to capture real-time feedback from customers wherever they are through emails, SMS, your website, and other channels.
• Zonka Feedback is an effective online survey software that you can use to create engaging surveys of all types, share with users, analyze reports for insights, and close the feedback loop. You can sign up for a 14-day free trial on Zonka Feedback or schedule a demo.

Gather Feedback with Online Surveys ⭐

Reach your customers on any device through powerful online surveys and collect actionable feedback to measure and improve customer experience.

The 29 Best Online Survey Tools at a Glance

Best Online Survey Software for Collecting Customer Feedback

Let's begin by looking at the best online survey software that can help you collect deeper insights from your customers and increase satisfaction among customers.

1. Zonka Feedback: An AI-powered CX and Feedback Management Tool

Zonka Feedback is an all-in-one, easy-to-use online survey software that offers a wide range of features, including customizable surveys, real-time reports, and robust analytics. It helps you to collect customer feedback through surveys of various types like Likert scale survey, 1 to 10 opinion survey scales, and metric surveys like NPS, CSAT and CES surveys by sharing them on different channels across the customer journey.

As one of the most effective online survey tools, Zonka Feedback also helps you take instant action on feedback to close the feedback loop, improve and automate CX, and deliver better customer experiences to grow your business.

Top Features of Zonka Feedback

• 100+ customizable ready-to-use survey templates
• 30+ question types including CX metric questions like Net Promoter Score, Customer Effort Score, and Customer Satisfaction Score can be deployed easily for real-time feedback collection
• White labeling of surveys to design your surveys with your brand, logo, colors, background, and style
  
• Advanced features like survey logic and branching, hide logic, answer piping, multilingual surveys, and survey redirection to create dynamic surveys for efficient data collection
• Multiple channels and feedback widgets to collect online feedback like popups, bottom bar, slideouts, and feedback buttons
• Microsurveys to get instant feedback from customers.
• Real-time feedback alerts and notifications for feedback based on the criteria you set
• Workflow automation for automating processes like response tagging and auto-responding that seamlessly integrate into existing tech stack
• User segmentation and segmenting of feedback data for targeted audience
• Advanced reporting and analytics for top primary metrics and detailed response analysis
• AI-powered analytical features like Sentiment Analysis, Text Analysis, and more
• Powerful integration with business tools like Salesforce, Zendesk, Freshdesk, Slack, Mailchimp, Webex, Google Analytics, AirTable, Intercom, Zoom, and more

Zonka Feedback Pros

• Easy-to-use intuitive interface
• Extensive customization
• Robust analysis and reporting
• AI-powered feedback and sentiment analysis
• Responsive support
• Fits to all business sizes
• Data Security with ISO 27001:2022 certification

Zonka Feedback Cons

Though the tool integrates with a lot of apps, some integrations may not be available. But the team is available to do bespoke integrations, at request.

Pricing

• Starts at $49/month.
• Customizable plan as per business requirement available.
• Free trial for 14 days available

Rating

• G2: 4.7/5
• Capterra: 4.8/5
• GetApp: 4.8/5

2. Qualtrics: Experience Management Tool for Enterprises

Qualtrics is a survey platform known for its advanced survey logic capabilities, comprehensive reporting tools, and user-friendly interface. It offers extensive customization options pushing the boundaries of traditional surveys, making it an effective choice for survey makers for creating surveys and managing feedback.

Top Features of Qualtrics

• 50+ survey templates and 100+ question types to create customized online surveys
• User-friendly interface with an intuitive survey-building experience
• Advanced survey logic and branching capabilities
• Multiple channels for survey distribution like mobile devices, websites, and apps
• Comprehensive reporting and analytics for in-depth response analysis
• Collaboration on custom online reports that automatically update in real time
• Integrations with existing systems like Salesforce, Marketo, and Adobe

Qualtrics Pros

• Advanced features
• Powerful analytics
• Robust integrations
• Enterprise-grade security
• Excellent support

Qualtrics Cons

• Steeper learning curve
• Higher pricing tiers
• Complex interface

Pricing

• Offers custom plans as per your business needs
• It also offers a free trial

Rating

• G2: 4.4/5
• Capterra: 4.8/5
• GetApp: 4.8/5

Qualtrics can be expensive and might not fit under the budget of many startups or small businesses looking for a simpler online survey tool. You can check out the top Qualtrics alternatives that we've covered to find more user-friendly and quick-to-start survey tools.

3. BlockSurvey: Software for Anonymous Surveys

BlockSurvey is a decentralized form-builder platform that ensures that the data remains secure and confidential, making it an ideal choice for organizations who worry about data breaches and other security threats. By emphasizing complete data protection and anonymity, BlockSurvey sets the gold standard for trusted survey platforms.

Top Features of BlockSurvey

• Intuitive user interface with AI-powered suggestions for optimal survey design
• Privacy-first approach, ensuring respondent anonymity and data security
• Personalizable templates for versatile form and survey creation
• Dynamic conditional logic, question branching, and skip logic for a tailored respondent journey
• Tailored branding options including themes, logos, and preferred colors
• Team collaboration tools for joint survey design and deployment
• Comprehensive analytics for detailed survey results interpretation
• End-to-end encryption, ensuring data is protected from creation to storage
• No third-party tracking, upholding the highest privacy standards

BlockSurvey Pros

• Blockchain integration
• User-friendly interface
• Data encryption
• Affordable pricing

BlockSurvey Cons

• Limited features
• Smaller user base
• Less robust analytics
• Integration options

Pricing

• Basic plan costs $29/month
• It also offers a free plan for up to 3 surveys and up to 30 responses

Rating

• G2: 4.7/5
• Capterra: 4.9/5
• GetApp: 4.9/5

4. Fynzo Survey: Survey Platform for Experience Management 

Fynzo Survey is an easy-to-use survey platform that allows you to create online surveys effortlessly with its intuitive interface and extensive question types. With this comprehensive tool, you can customize surveys, interact with your audience on any device, and get real-time results. It offers a wide range of customization options and cutting-edge features including over 20 question types, various customization options including custom CSS, survey distribution across multiple channels, and many more, making it a highly robust online form creator.

Top Features of Fynzo Survey

• Easy survey generation with an intuitive interface
• Supports a wide variety of survey question types, including star ratings, smileys, NPS, and Likert scale
• Utilizes sophisticated survey features like piping, skip logic, and configurable variables
• Multiple ways to distribute surveys, such as social media, email, website embedding, and QR codes
• Accessible on both iOS and Android
• Works on-the-go, even offline, you can create, distribute, and view survey findings

Fynzo Survey Pros

• Easy-to-use interface
• Diverse question types
• Mobile-friendly surveys
• Real-time reporting
• Affordable pricing options

Fynzo Survey Cons

• Limited customization
• Basic analytics features
• Lack of advanced integrations

Pricing

• Plans start from as low as $17
• It offers a free Trial of 14 days for you to check out its features

Rating

• G2: 4.4/5

5. Typeform's Questionnaire Tool & Form Builder

Typeform stands out with its visually appealing and interactive surveys. With its easy-to-use interface, extensive question types, and conditional logic, Typeform helps you turn boring surveys into engaging and conversational surveys that captivate respondents.

Top Features

• An interactive and engaging tool to create a survey with collaborative survey creation
• Customizable online survey and form templates
• Conditional logic, skip logic, and question branching
• Brand customization with themes, colors, and logos
• Real-time data visualization
• Advanced reporting and analytics
• Syncing of online responses to tools Google Sheets and Zapier
• Over 120+ integrations to conduct surveys at scale
• Free features like unlimited surveys and data export options

Typeform Pros

• Beautiful, modern design
• Interactive question types
• Seamless user experience
• Integration options
• Mobile responsiveness

Typeform Cons

• Pricing can be expensive
• Customization limitations
• Complex branching logic

Pricing

• Basic plan costs $25/month
• It also offers a free plan for up to 3 surveys with 10 questions per survey

Rating

• G2: 4.5/5

• Capterra: 4.7/5

• GetApp: 4.7/5

Looking for one of the best online survey tools that come with advanced analytics and more than just an interactive interface? Here are the top Typeform alternatives you can switch to. 

6. forms.app: Quick Online Survey Builder Tool

With forms.app, you can create not only surveys but also data collection forms and quizzes in a short time, thanks to its 1500+ ready-made templates and its AI form generator feature. It is an easy-to-use survey maker with a user-oriented design and offers almost all advanced features in its free plan.

Top Features

• AI form generator
• Various question types
• 25+ form fields
  
• Conditional logic
• Push notifications
• Advanced data analytics
• Easy workflow automation with +500 third-party integrations

forms.app Pros

• User-friendly interface
• Free version available
• Customizable forms
• Responsive design
• Integrations with popular platforms

forms.app Cons

• Limited features in free version
• Basic analytics
• Less advanced customization options

Pricing

• Free plan with 5 forms and 100 responses /month
• Basic plan starts at $25/month

Rating

• G2: 4.5/5
• Capterra: 4.6/5
• GetApp: 4.6/5

7. ProProfs Survey Maker: SaaS Survey Software 

ProProfs Survey Maker is a comprehensive survey solution that meets every survey requirement in an easy, hassle-free way. It lets you create highly effective surveys using a library of 100+ professionally designed, customizable templates with pre-set questions, themes, and sharing options.

You can customize the surveys by adding your brand colors, logos, and style. You can also choose from multiple question types like 1 to 10 opinion surveys, deployment channels, and targeting options for your feedback surveys.

Top Features

• A vast library of 100+ professionally designed templates for a quick start
• Ready-to-use questions for different survey types to save time in finding the right questions to ask
• Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
• Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback
• Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
• Advanced reports and analytics to see who took your survey and when, how they answered, and more
• Integration with CRM and marketing automation software to follow up with your respondents easily

ProProfs Pros

• Easy-to-use interface
• Wide range of question types
• Customizable templates
• Real-time reporting
• Integration options

ProProfs Cons

• Basic analytics features
• Some features only available in higher-priced plans

Pricing

• Starts at $19/month
• Option to add White Label Package for only $300/year
• Free trial for 15 days available

Rating

• G2: 4.3/5
• Capterra: 4.5/5
• GetApp: 4.8/5

8. Zoho Survey: Online Survey & Questionnaire Tool

Zoho Survey offers a range of survey questions and templates, logic, branching, and advanced reporting features. It is a great option if you are looking for AI-infused survey innovations and can be an add-on for your Zoho CRM.

However, when assessed individually, Zoho Surveys isn't as advanced and comprehensive as other survey tools in this list.

Top Features

• 15+ question types like multiple choice, star rating, image type, rating scale, and NPS and 200+ templates
• Free features like unlimited surveys with 10 questions each
• Multilingual surveys
• Collaboration and sharing among the team members
• Reporting and data analysis with visual charts, graphs and filters
• Integration with Zoho Apps and third-party tools

Zoho Survey Pros

• Integration with the Zoho ecosystem
• Advanced reporting features
• Collaboration tools
• Mobile-friendly design

Zoho Survey Cons

• Learning curve for advanced features
• Design customization limitations

Pricing

• Free for 100 responses per survey and 10 questions per survey
• Paid versions start at $25/month per user

Rating

• G2: 4.4/5
• Capterra: 4.6/5
• GetApp: 4.7/5

9. Delighted: An Enterprise Customer Survey Software 

Delighted specializes in creating online forms and sophisticated surveys for collecting Net Promoter Score (NPS) feedback, Customer Satisfaction feedback, and Customer effort score, and is one of the easiest tools to measure customer and employee satisfaction, product feedback, and website feedback.

As one of the popular online survey tools, it offers robust reporting features for text analysis and supports multiple channels to share surveys like email, web links, kiosk surveys, and iOS SKD. It doesn't support Android SDK and SMS Surveys.

Top Features

• Net Promoter Score and other metric surveys like CSAT, PMF, eNPS, and CES
• Customizable surveys with branding elements and themes
• Real-time feedback reporting
• Automated workflows and notifications
• Feedback trends and analysis
• Integration with CRMs and helpdesk systems

Delighted Pros

• Simple and intuitive interface
• Automated feedback collection
• Real-time analytics
• Integration with CRM and other tools

Delighted Cons

• Limited customization options
• Focus primarily on NPS surveys
• Pricing may not be suitable for all businesses

Pricing

• Premium plan costs $224/month
• It also offers a free version plan with a monthly survey send limit of 1,000

Rating

• G2: 4.7/5
• Capterra: 4.9/5
• GetApp: 4.9/5

10. SoGoSurvey by Sogolytics: Feature Rich Survey Software

SoGoSurvey offers survey management software for customer and employee experience management, with two product approaches: SoGoCX and SoGoEX, ideal for businesses with diverse survey requirements. It provides feature-rich advanced logic and branching options with customizable templates, while labelling, sentiment analysis, and segment-based analysis with an easy interface.

However, it lacks display logic for questions and once you add logic to a question, you can't change its position, which might make you redo the survey.

Top Features

• Pre-designed templates with survey design customization
• Question branching and survey logic to ask relevant questions and collect data
• Multilingual surveys
• Collaboration and team management
• Embedding multimedia in the survey software
• Reporting and analytics

Sogolytics Pros

• Comprehensive survey features
• Advanced branching and logic
• Robust reporting and analytics
• Customizable templates
• Excellent customer support

Sogolytics Cons

• Learning curve for advanced features
• Interface could be more intuitive
• Limited integrations compared to competitors

Pricing

• Starts at $25/month
• Free trial for 10 days available

Rating

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5

11. Formstack: Workflow Automation Survey Tool

Formstack is one of the best questionnaire tools that allows you to create online surveys effortlessly with its drag-and-drop interface and extensive question types. It offers automation and integration capabilities to streamline survey processes and integrate with other applications.

Formstack Forms is ideal for user-friendly feedback forms, but its drag-and-drop builder lacks customization compared to other tools. Reporting options are limited, and pricing might be a concern for some users.

Top Features

• Easy form builder with drag-and-drop interface
• Advanced question types and conditional logic
• Confidential notifications and workflows
• Mobile-optimized surveys
• Partial survey form submissions
• Robust reporting and analysis
• Seamless integrations with CRMs and third-party tools and automation

Formstack Pros

• Versatile form builder
• Integration with numerous platforms
• Advanced customization options
• Robust data security
• Excellent customer support

Formstack Cons

• Higher pricing for advanced features
• Learning curve for complex forms
• Limited design flexibility

Pricing

• Starts at $50/month
• Free trial for 14 days available

Rating

• G2: 4.4/5
• Capterra: 4.2/5
• GetApp: 4.2/5

12. Netcore Cloud: A Comprehensive Survey Tool

Netcore Cloud offers an intuitive and feature-rich platform ideal for collecting actionable data & feedback across various touchpoints. Whether you’re gauging website experience, understanding product usability, or capturing email responses, their suite is designed to give you a comprehensive view of your customer's journey.

Being among the premier online tools, Netcore Cloud not only aids in data collection but also in analyzing these inputs, ensuring you make informed decisions to enhance customer experiences and streamline business operations.

Top Features

• Over 100+ tailor-made templates including product insight forms, customer experience surveys, industry-specific templates, and more
• Quick surveys with 30+ question formats focused on key Customer Experience metrics such as Net Promoter Score. Deploy these within your app for instantaneous feedback
• Receive immediate alerts and notifications for feedback based on your predefined conditions
• Streamlined workflow automation for actions like auto-tagging responses and instant replies that integrate effortlessly with your current systems
• Seamless integration capabilities with platforms like Salesforce, Zapier, Google Analytics, and numerous others

Netcore Pros

• Advanced survey creation tools
• Real-time analytics
• Personalization features
• Seemless Integration with various CRM and marketing platforms

Netcore Cons

• Pricing may be high for some users
• Learning curve for advanced features
• Limited customization options

Pricing

Rating

• G2: 4.5/5
• Capterra: 4.2/5
• GetApp: 4.4/5

13. Alchemer: Survey Platform for Enterprises

Alchemer, previously known as SurveyGizmo, is one of the most popular enterprise-level questionnaire tools popularly used by various startups and Fortune 500 companies. SurveyGizmo is known for its high-end automation capabilities and customizations that ensure survey management is on the go.

It offers advanced features like branching logic, data analysis tools, and extensive customization options. Ideal for more complex surveys that require in-depth survey capabilities and robust reporting.

Top Features

• User-friendly survey builder with a drag-and-drop interface
• 43+ question types to include in surveys and create surveys, quizzes, polls, exams, and questionnaires
• Advanced survey features like response piping, A/B testing, and more
• Collaboration and workflow management
• Advanced Analytics options like Cross-tabulations and Trend Analysis
• Real-time and flexible reporting
• Automated workflow and easy integrations

Alchemer Pros

• Advanced customization options
• Comprehensive survey features
• Robust reporting and analytics
• Excellent customer support

Alchemer Cons

• Higher pricing tiers
• Some users find the interface overwhelming
• Limited design flexibility

Pricing

• Starts at $55/month per user
• It also offers a free trial

Rating

• Capterra: 4.5/5
• GetApp: 4.5/5

14. Pollfish: AI-Powered Tool

Pollfish is one of the most popular questionnaire tools that specialize in mobile-focused surveys, allowing you to reach a global audience through its in-app surveys. With its AI-powered survey creation, it takes the hassle out of designing surveys by automatically generating them based on your goals and objectives. However, it may not be as robust in areas such as offline surveying or complex survey logic.

Top Features

• AI-powered surveys
• Survey compatibility and flexibility in question types and formats
• Survey distribution control
• Advanced targeting and customization
• A/B testing
• Real-time survey results

Pollfish Pros

• Extensive global reach
• Access to diverse respondent pool
• Real-time results
• Integration with mobile apps
• Cost-effective pricing model

Pollfish Cons

• Limited survey customization
• Less control over targeting
• Potential for respondent bias
• Restricted to mobile platforms

Pricing

• Starts at $95/month

Rating

• G2: 4.4/5
• Capterra: 4.5/5
• GetApp: 4.5/5

15. Visitor Analytics (TWIPLA): Popular Website Survey Tool

Visitor Analytics, now TWIPLA, can be a great tool if you are looking for survey software that focuses primarily on analyzing feedback from website visitors. It allows the creation of simple surveys and real-time reporting, allowing you to gather and monitor website performance simultaneously.

Top Features

• Multiple types of questions, including rating scales, short/long text questions, multiple choice questions, website sliders, and more
• Branding your surveys by choosing their look and feel
• Website analytics, including visitor traffic, bounce rate, page views, and more
• Real-time visitor tracking, conversion tracking, and analysis of the online journey of users
• Heatmaps to track visitor activities like clicking, scrolling, etc.
• Advanced response analytics through the number of survey responses, bounce rates, and funnel analysis

Visitor Analytics Pros

• Real-time website analytics
• User-friendly interface
• Heatmaps and session recordings
• Visitor behavior insights
• Affordable pricing plans

Visitor Analytics Cons

• Limited integrations
• Basic reporting features
• Occasional data discrepancies
• Lack of advanced customization

Pricing

• Free plan supports 400 visits per month
• Basic plan starts at $10.39/month

Rating

• G2: 4.4/5
• Capterra: 4.7/5
• GetApp: 4.7/5

16. Informizely: All-in-One Survey Platform

With its intuitive user interface and comprehensive features, Informizely empowers businesses to understand user behavior, improve customer experience, and drive conversion rates.

Among the most popular website survey tools, it focuses exclusively on online website surveys and analytics, it may not be the best choice if you require survey capabilities through other channels.

Top Features

• Customizable survey designs
• Multiple question types like NPS, CES, rating, and multiple-choice questions
• Targeted surveys and audience segmentation
• Ability to share surveys through links, emails, and website
• Survey triggers and display options for the website
• Real-time feedback and analysis
• Management of survey responses
• Data export and integrations with customer relationship management software and third-party tools

Informizely Pros

• User-friendly interface
• Versatile survey design options
• Targeted audience segmentation
• Real-time feedback collection

Informizely Cons

• Limited customization in free version
• Higher pricing for advanced features
• Learning curve for complex surveys

Pricing

• Starts at $85/month.
• Free trial available for 14 days.

Rating

• G2: 4.6/5
• Capterra: 5/5
• GetApp: Not Available

17. DronaHQ: Online Form Builder Tool

DronaHQ is a low-code tool that allows users to make feedback, surveys, or online data collection forms easily. With its drag-and-drop builder, you can create forms quickly, using ready-made elements like dropdowns and checkboxes. It also integrates with tools like Slack and Google Sheets to keep your work smooth.

Top Features

• 100+ form fields
• Customize your survey forms with your brand with themes, colors, and logos
• Capture and store data offline
• Push notifications
• Conditional logic & validation
• Features like role-based permissions
• Connect to business tools

DronaHQ Pros

• User-friendly interface
• Real-time analytics

DronaHQ cons

• Pricing may be high for some

Pricing

• Free business trial for 30 days
• Basic plan starts at $10/user/month

Rating

• Capterra: 4.6/5
• GetApp: 4.6/5
• Gartner: 4.2/5

Top Free Online Survey Tools

If you want to explore the best online survey software without committing to paid versions, free online survey tools can be a great option. However, keep in mind some advanced features might not be accessible in the free version.

Let us look at some options that can help you create customer surveys without spending any dime.

18. Google Forms

Google Forms is a free online survey tool that is popular for its simplicity, user-friendliness, and ability to integrate seamlessly with other Google applications. It offers an intuitive interface, along with customizable survey templates, collaboration, and basic reporting features making it an excellent choice for businesses of all sizes.

However, if you need advanced features like sentiment analysis, advanced skip logic, or complex question branching, Google Forms may not suit you.

Top Features

• Easy and free survey creation for unlimited surveys with unlimited questions
• Custom themes and templates
• Collaboration and sharing
• Conditional logic
• Real-time responses and analytics
• Automatic response validation
• Integration with Google Workspace
• Offline form completion

Google Forms Pros

• Free to use
• Easy to create surveys
• Simple sharing options
• Integration with Google Workspace
• Real-time response tracking

Google Forms Cons

• Limited design customization
• Basic features compared to paid tools
• Lack of advanced question types
• Limited offline functionality

Pricing

• Free of cost but a collective package of Google Workspace starts at $6/month per user.

Rating

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5

19. SurveyMonkey

SurveyMonkey is one the most popular free online survey tools that provides a user-friendly platform for creating and distributing surveys. It is known for its simplicity, accessibility, and extensive integration options, making it a widely used tool for feedback and survey collection.

If you are looking for great features at a lower price, its lower-pricing plans may not offer many functionalities. You might have to look for SurveyMonkey alternatives to find features like advanced reporting, display logic support, and more at a lower price. 

Top Features

• User-friendly survey builder with drag-and-drop operations
• Multiple question types like rating scales, open-ended, multiple choice
• Custom survey themes and branding
• NPS and CSAT surveys
• Survey logic and branching
• Email invitations and reminders
• Real-time response tracking and monitoring
• Collaboration and sharing options
• Advanced reporting and analysis
• Integrations with 120+business systems, including Salesforce, Tableau, and Marketo

SurveyMonkey Pros

• User-friendly interface
• Wide range of question types
• Advanced reporting features

SurveyMonkey Cons

• Limited features in free version
• Pricing can be expensive for advanced plans
• Restrictions on responses in free version

Pricing

• Basic plan is a free plan
• Paid plan starts at $25/user/month for a Team Advantage plan or $39/month for individuals

Rating

• G2: 4.4/5
• Capterra: 4.6/5
• GetApp: 4.6/5

20. Hotjar

Hotjar combines surveys with heatmaps and user behavior analytics to provide comprehensive insights into website visitor interactions. This survey tool offers visual representations of user behavior, enabling businesses to optimize their website based on real customer feedback. 

Top Features

• Heatmaps that visually represent user interaction with the website
• Session recording to record and play user sessions and navigation
• Ability to add different types of questions to the online surveys like radio button, checkbox, text field, NPS, and CSAT questions
• User segmentation
• Prebuilt survey templates
• Logical jumps and question branching
• Surveys and form analysis
• AI-powered surveys (recently introduced)
• Real-time web reports and visitor recordings filtering and insights

Hotjar Pros

• Advanced heatmapping features
• Session recording capabilities
• Feedback collection tools
• User-friendly interface

Hotjar Cons

• Limited customization options
• Higher pricing for advanced features
• Learning curve for complex analyses

Pricing

• Basic plan is free of cost
• Paid plan starts at $59/month

Rating

• G2: 4.5/5
• Capterra: 4.7/5
• GetApp: 4.7/5

Hotjar was popular for its free survey builder, but once it began charging, users found it expensive for limited features. If you are looking for survey builder software that supports email surveys or SMS surveys, you can check out Hotjar alternatives as it doesn't offer these.

21. Qualaroo

Qualaroo is an exceptional survey tool for enhancing customer experiences by effortlessly gathering feedback using online survey tools. It lets you delve deep into your customers' experiences, gaining contextual insights and understanding their emotions driving their feedback.

With Qualaroo, you can create concealed survey Nudges™ for your website, mobile app, and SaaS product development, allowing you to capture real-time feedback from your target audience.

Qualaroo's advanced targeting features, including branching and skip logic, ensure that you gather feedback from your desired audience immediately, providing precise insights that align with your objectives.

Top Features

• A range of customizable survey templates, saving time and effort in survey creation
• Brand surveys with your company's logo, colors, and style for a consistent user experience
• You can create surveys and collect feedback in 70+ languages
• Collect feedback through multiple channels, like websites, email, in-product, in-app, and also in your prototype
• Automatically calculates NPS score and shows it on your dashboard with other metrics
• Advanced reporting to provide real-time data and analytics
• Utilizes Sentiment Analysis to automatically analyze and categorize feedback sentiment
• Seamlessly integrates with tools like HubSpot, Salesforce, Google Analytics, and more

Qualaroo Pros

• Advanced targeting options
• Real-time feedback collection
• Robust analytics and reporting

Qualaroo Cons

• Higher pricing for advanced features
• Learning curve for complex setups
• Limited customization in basic plans

Pricing

• Starts from $69/month
• 15-day free trial available
• Premium and Business plans are also available

Rating

• G2: 4.4/5
• Capterra: 4.7/5
• GetApp: 4.7/5

Top Survey Tools to Collect Feedback via Email

When it comes to collecting customer feedback through email surveys, there is no shortage of excellent survey tools available. Each of these email survey software offers unique strengths and features that can help businesses gather valuable insights from their customers.

22. SurveySparrow: This survey platform offers conversational email surveys with pre-built question types and bulk contact imports.

23. Promoter.io (now Retently): This tool helps small and medium-sized businesses improve customer retention rates through a 5-step process, including NPS measurement.

24. QuestionPro: One can use this customer satisfaction tool to conduct email surveys and analyze feedback with its powerful analytical tools and a library of templates and question types.

25. GetFeedback: It is a comprehensive customer feedback platform for email surveys, offering question branching and real-time reporting.

26. Survicate: This tool provides a user-friendly survey builder for embedded and link email surveys, capturing both partial and complete responses.

27. Nicereply: This tool specializes in measuring customer satisfaction and Net Promoter Score (NPS) through email surveys, helping businesses improve their service quality and customer experience.

28. AskNicely: This tool offers advanced automation and follow-up features for gathering real-time feedback via email, facilitating continuous improvement efforts and enhancing customer relationships.

29. Surveysensum: This platform stands out for its AI-powered sentiment analysis capabilities, allowing businesses to gain deeper insights into customer feedback collected through email surveys, and uncover actionable trends and patterns.

You can check out our blog on email survey tools to get a better idea of all the top tools, key features, pricing, and other information. 

Steps to Choose the Best Online Survey Tool

Choosing the best online survey tool among the various available ones can be a daunting task. Here are the steps that can help you choose the best online survey tool for your business.

1. Identify your Specific Survey Goals

Before choosing an online survey tool, it is crucial to have a clear understanding of your specific survey requirements and goals. Take the time to ask yourself important questions like:

• What type of feedback are you hoping to gather?

• Is your goal about measuring customer satisfaction, collecting product feedback, or conducting market research?

• Are you planning to conduct surveys through multiple channels like the website, email, sms?

By clarifying your objectives, you will be better equipped to select a customer survey tool that aligns with your unique needs.

2. Evaluate the Features and Functionalities

When evaluating the features and functionalities of the customer survey tool, it's important to look at the mentioned factors:

• Survey Types: Evaluate whether the tool specializes in specific surveys (e.g., user satisfaction or market research) or offers a broader range of options.

• Variety of Question Types: Look for a survey tool that supports various question types, such as multiple-choice, rating scales, short text, and specific survey types like Net Promoter Score survey questions, CSAT survey questions, CES survey questions, or star rating questions.

• Customization: Ensure the tool provides customization options to white-label surveys for branding, logo inclusion, and color/font selection to match your brand's identity.

• Integration: Choose a survey tool capable of integrating with other business tools like CRM tools or email marketing for seamless survey data collection and analysis.

• Essential Features: Verify the tool includes vital features like survey logic, advanced reporting, collaboration, and multimedia support for effective survey management and insights gathering.

3. Ensure Some Must-have Features

Here are some of the features that should be at the forefront of your mind as you make your decision and select the perfect survey software for your needs:

• Powerful Survey Builder - Choose a tool with a user-friendly survey builder for effortless survey creation and brand customization.

• Ready-to-use Survey Templates - Save time with tools offering pre-designed survey templates as starting points for your surveys.

• Dynamic Survey Features - To create a personalized and engaging survey experience, choose a survey tool with features like skip logic, question branching, and redirection based on respondents' answers.
• Real-time Response Notifications - Stay updated with real-time response notifications as they help you to follow up timely and address feedback promptly.

• Survey Distribution through Multiple Ways - Ensure that the online survey tool you choose should allow you to share surveys with your customers through various channels like email, SMS, and website and especially those ones that you require.

• Reporting & Analytics:  Choose a tool that allows comprehensive reporting and analytics abilities including real-time survey reports, track response rates, analyze survey data, and visualize collected data through charts and graphs. Ensure that the tool allows you to collet and share feedback with your teams in multiple formats, such as charts, graphs, and analytical reports for effective communication.

• Collaboration and Workflow Management: Choose a tool with collaborative response inbox and workflow management for role assignments, design collaboration, and streamlined survey review and approval processes.

  

4. Compare Pricing Plans & Value for Money

The next step is to explore and compare the pricing plans of the software you have shortlisted. When comparing survey tool pricing plans, focus on value for money. Consider the number of surveys, respondents, and any extra costs for advanced features.

Find a tool that balances features and affordability, ensuring you get value without compromising functionality. You should also evaluate the necessity of additional features and their cost before making a decision.

5. Read User Reviews & Testimonials

When selecting an online survey tool, gather information through user reviews and testimonials on platforms like Capterra, G2, and GetApp.

Assess ratings, satisfaction scores, and comments about usability, support, and performance. These insights complement the survey platform's listed features. Real-world experiences, both positive and constructive, reveal how the tool performs and helps businesses meet survey goals.

6. Take Advantage of the Free Trials or Demos 

Taking advantage of free trials or demos is a crucial step in choosing the best online survey tool for your business. These opportunities allow you to test the survey platform firsthand and gain a deeper understanding of its functionality, user interface, and suitability for your specific requirements.

During the trial, explore features, assess ease of use, and evaluate user experience. Interacting with the software helps you determine if it aligns with your goals and provides the necessary functionality to create and manage surveys effectively.

Additionally, testing the software yourself allows you to evaluate its compatibility with your existing systems and workflows. You can assess whether the survey tool integrates seamlessly with other apps or platforms you use, streamlining all the data transfer processes and optimizing your workflow efficiency.

7. Make an Informed Decision based on your Evaluation

After conducting thorough research, evaluating features, comparing pricing, and considering user feedback, make an informed decision. Choose the customer survey software that best aligns with your survey requirements, offers the necessary features, and provides value for money. Remember to consider the long-term scalability and potential for growth as well.

Get Started with a Powerful Survey Tool

Selecting the right customer survey software involves identifying your specific requirements, evaluating features, considering pricing, reading user reviews, and making an informed decision. Choose a survey software that aligns with your goals, offers essential features, fits your budget, and has positive user feedback to collect feedback for effective feedback collection and analysis.

Zonka Feedback is one of the best tools to consider that fits the needs of businesses of all sizes. It helps you to only survey your customers and collect their meaningful insights, but with its powerful features like real-time response alerts, it notifies you about customer feedback in no time and enables you to take instant action to close the feedback loop effectively and improve customer experience. Moreover, it is equipped with AI-powered sentiment analysis and powerful reporting features.

It also offers a free trial. Sign up with Zonka Feedback for a 14-day free trial or schedule a demo to explore its features and see how it works for your business.