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90+ Product Survey Questions, Best Practices and More (With Template)

In the bustling realm of a product-driven market, there's a golden rule that sets the game-changers apart from the rest: listening to your users. Whether you're launching a new product or dominating the market, product feedback from users is your secret weapon for continual growth and staying ahead of the competition.

As a product manager, it's natural for questions related to features and product success to pop up in your head. Thankfully, you can turn to your users for answers by conducting product surveys.

When created using the right product survey questions, these surveys can provide invaluable insights into different aspects of your product's performance, allowing you to identify strengths and areas for growth and guide your product's journey.

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In this blog, we will delve into the world of product surveys and explore how they can unlock a treasure trove of user insights to propel your product toward success. It's time to leverage user insights, bridge the gap between your vision and your user’s expectations, and steer your product in the right direction. So let’s get started!

Table of Content

What is a Product Survey?

A product survey is conducted by businesses to understand what users think about their products. It involves creating and deploying well-crafted product survey questions to collect information that shapes the product roadmap based on user feedback.

Product surveys can be conducted to capture feedback on various aspects of the product, such as usability, user interface, features, general suggestions, and so on. 

If you want to conduct a product survey and see how your users like your product, you can leverage this product survey template and share it with your users through in-app/product, embed it in the website, or simply share via email. 

Use this Template

Product Survey Questions to Create Exceptional Product

Product survey questions should be designed considering the goal you want to achieve. Whether you want to gauge customer satisfaction with your product, get feedback on new features, or get a bug report for your product, you need to ask relevant specific questions to get actionable feedback. Let us look at product survey questions on different aspects you can leverage to gather meaningful insights and drive improvements in your product

1. Idea Generation

By asking your users about their ideas for new features, improvements, or even entirely new products, you can open the door to innovative solutions that you may have never considered. Product survey questions on idea generation can catalyze sparking new ideas and expanding the possibilities for your product.

When you involve your users in the idea-generation process through surveys, you empower them to become co-creators of your product. This not only fosters a sense of ownership and loyalty among your user base but also ensures that the features and enhancements you develop align closely with their needs and expectations.

Here are some product survey questions on idea generation that can get you creative feedback and novel insights from your users:

  • What features or improvements would you like to see in our product that is currently missing?
  • Is there anything you wish our product could do that it currently doesn't?
  • Do you have any innovative ideas or suggestions for enhancing our product's functionality?
  • Are there any emerging trends or technologies that you believe our product should incorporate?
  • Are there any existing products or services in the market that you find inspiring or particularly well-designed?
  • Would you be interested in participating in future user research or beta testing opportunities to help shape the direction of our product?

2. Development Stage

As a product manager, you need to clearly understand what your users want and need from your product. By asking the right product research survey questions in the development stage, you can gain insights into what features or functionalities your users are looking for, how they perceive the current state of your product, and what improvements or additions they would like to see.

You can ask users about their overall satisfaction with the progress and direction of the development, their perception of the quality and stability of the product during this stage, and any suggestions or concerns they may have. This feedback can not only help you identify areas that need improvement but also provide product idea validation and reassurance that you are on the right track.

Here are product survey questions that you can ask your users in the development stage:

  • What features or functionalities would you like to see in the product?
  • How user-friendly is the product's user interface?
  • Are there any technical issues or bugs that you have encountered while using the product?
  • How would you rate the overall performance and speed of the product?
  • Are there any specific pain points or areas for improvement that you have identified?
  • How satisfied are you with the product's current features and functionalities?

3. Post Release Optimization

Conducting product surveys post-release is important as it allows you to gather user feedback and insights after the product has been launched. By conducting this survey through your product feedback software, you can gain a deeper understanding of how your product is performing in the market and how your target audience is receiving it. This information can be crucial in making informed decisions about future updates or enhancements to your product.

Here are some product survey questions for post-release optimization that you can include:

  • How satisfied are you with the overall performance of our product?
  • Are there any specific features or functionalities that you find particularly useful or enjoyable?
  • Are there any areas of our product that you find confusing or difficult to use?
  • Have you encountered any bugs or technical issues while using our product?
  • Is there anything you would like to see improved or added to our product?

4. New Product Feature

As a product manager, you want to ensure that any new feature you introduce adds value to your product and enhances the user experience. By including questions about new features in your product survey, you can gather feedback on their usability, usefulness, and overall satisfaction. By measuring product feature feedback, you can make informed decisions about the future of your product and prioritize product feature requests from users that will have the maximum impact.

Here are some product survey questions for new product features that you can include:

  • What specific benefits or improvements does the new feature bring to your experience?
  • Are there any challenges or difficulties you encountered while using the new feature?
  • How frequently do you use the new feature?
  • Is there anything missing or lacking in the new feature that you expected?
  • Would you like to see any additional enhancements or modifications to the new feature in the future
  • Were there any unexpected positive or negative outcomes from using the new feature?

5. Gauging Product Experience

Asking questions about the overall product experience is crucial for understanding how users interact with and perceive your product. It provides a holistic view of user satisfaction levels, identifies areas of delight or frustration, and sheds light on aspects that are most valuable to users. This feedback enables you to make data-driven decisions to enhance the product and improve the overall user experience.

Here are some questions that you can add to your product survey to gauge product experience:

  • What aspects of our product do you find most valuable or enjoyable?
  • Are there any specific features or functionalities that you particularly appreciate in our product?
  • Did you encounter any challenges or difficulties while using our product?
  • Have you experienced any technical issues or bugs while using our product?
  • How satisfied are you with the performance and reliability of our product?
  • What improvements or enhancements would you like to see in our product to better meet your needs?
  • How well does our product meet your expectations in terms of its capabilities and performance?

6. Mapping Product Churn

It is important to understand why users are leaving your product and what improvements can be made to retain them. According to research, customer churn can be reduced by 67% if you can resolve user issues in the first interaction itself.

Product survey questions can help you uncover common issues, such as usability problems, lack of desired features, or poor customer support, that may be driving users away. Armed with this information, you can make strategic decisions to address these issues and enhance the overall user experience, ultimately reducing churn and increasing customer satisfaction. You can use a ready-to-use product churn survey template to quickly create this survey and measure the feedback to assess all pain points. 

Consider these churn survey questions to observe customer churn in your product experience survey:

  • What led you to stop using our product?
  • Were there specific features or functionalities that you found lacking or unsatisfactory?
  • Did you encounter any difficulties or obstacles that prevented you from fully utilizing our product?
  • Is there anything we could have done differently to retain you as a customer?
  • Were there any issues or problems that were unresolved during your usage of our product?
  • Did you find our product difficult to integrate or use within your existing workflow? If yes, please elaborate.

7. Competitor Analysis 

Considering the high competition in the product-dominated market, it is important that you perform a competitor analysis to understand how your product stacks up against the competition. By asking users about their awareness of competing products, their satisfaction with those products, and any specific features they find appealing, you can set your product apart.

Additionally, understanding your users' perception of your competitors can guide your product marketing and positioning strategies, enabling you to effectively communicate the unique value proposition of your product.

Here are some questions on competitor analysis that you can include in your product survey.

  • Are you familiar with any competing products or services in the market?
  • What do you perceive as the main strengths of our competitors' products or services?
  • Are there any features or functionalities offered by our competitors that you find appealing or superior?
  • How does our product compare to our competitors in terms of quality, performance, and user experience?
  • What factors influenced your decision to choose our product over competitors?
  • Are there any gaps or areas where our product falls short compared to our competitors?
  • Is there any additional information or insights about our competitors that you think would be valuable for us to know?

8. Product Performance

There might be some areas where the performance of your product might not be meeting user expectations. Product performance-based questions can help you identify any issues or bottlenecks that users may be experiencing, allowing you to address them promptly and ensure a seamless user experience. Additionally, these questions enable you to measure customer satisfaction based on the effectiveness of any updates or enhancements you make to your product, providing you with valuable feedback on the impact of your efforts.

Here are some product performance-related questions that you can include in your product survey:

  • Have you experienced any technical issues or crashes while using our product?
  • How responsive and smooth is our product's user interface?
  • How would you rate the accuracy and reliability of the data or results provided by our product?
  • Does our product meet your expectations in terms of its stability and consistency?
  • Have you encountered any delays or latency when using our product?
  • How satisfied are you with the loading times and response times of our product?
  • Are there any specific features or functionalities that you find particularly slow or inefficient?
  • Does our product integrate seamlessly with other tools or systems you use? 

9. Missing Features

Asking about missing features helps you understand the specific needs and requirements of your users. By seeking feedback on features they desire but currently find missing in your product, you gain insights into the gaps in your offering. This information enables you to align your product roadmap with user expectations and prioritize the development of features that truly add value by adequately allocating resources.

According to research, the probability of selling your product to existing users is 60-70%, while to a new user is 5-20% only. Therefore by incorporating missing features based on user feedback, you can attract new users and retain existing ones. When users see that their desired features are added to the product, it increases their likelihood of adopting and continuing to use your product.

Consider these questions to add to your product survey for gauging missing features:

  • Are there any specific features or functionalities that you wish our product had but are currently missing?
  • Are there any tasks or workflows that you find difficult to accomplish with our current feature set?
  • Are there any industry-specific features or requirements that you feel our product should address?
  • Are there any integrations with other tools or systems that you would like to see in our product?
  • Are there any improvements or additions you would suggest to enhance the overall user experience and usability of our product?
  • Are there any customization options or settings that you feel are missing from our product?

Product Survey Question based on Various Touchpoints in User’s Journey

To gain a comprehensive understanding of user experience and drive success, it is crucial to conduct product survey across all touchpoints. By implementing online surveys and collecting user touchpoint insights, you can identify areas for improvement, detect issues, and uncover delightful moments throughout the user journey. 

By enhancing user satisfaction, addressing concerns, and delivering an exceptional product experience, you can maintain a robust brand reputation and get positive word-of-mouth referrals. Let's explore the key touchpoints where product surveys can be of utmost importance. 

1. Onboarding

Onboarding is the initial stage of a user's journey with your product. If your onboarding journey is too complicated, 74% of potential users will switch to other solutions. Therefore it is vital that you include a product survey during onboarding to assess the user's first impression and experience. A great survey software or best survey apps will come with a ready-to-use customer onboarding survey template that you can quickly use to ask your product survey questions around onboarding.

It helps you understand if the onboarding process was smooth if users were able to quickly grasp the product's value, and if any improvements or clarifications are needed to enhance the onboarding experience.

Consider these onboarding survey questions that you can include in your product survey:

  • How would you rate your overall experience with the onboarding process of our product?
  • Did you find the onboarding instructions and guidance provided helpful in getting started with our product?
  • Were there any aspects of the onboarding process that you found confusing or difficult to understand?
  • Did you face any challenges while completing the setup steps during onboarding?
  • Did you feel that the onboarding process effectively communicated the value and benefits of our product?
  • What suggestions do you have for improving the onboarding experience and making it more seamless for new users?

2. Post Purchase

By including product survey questions after the purchase, you open up the opportunity to gather valuable feedback on not only the product itself but also the overall buying process and customer support. This comprehensive approach allows you to gain insights into potential issues or concerns that customers may have encountered during their purchase journey.

Additionally, by actively seeking feedback after the purchase, you demonstrate a commitment to your customers and their satisfaction, which in turn improves your NPS score. You can quickly build your post-purchase product survey by using a customer feedback tool that offers a post-purchase survey template and lets you build it in a few minutes.  

Here are some post-purchase survey questions that you should consider to add in a product survey:

  • Did the product meet your expectations in terms of its quality and performance?
  • How would you rate the value for money of our product?
  • Have you experienced any issues or concerns with our product since your purchase?
  • How responsive and helpful do you find our customer support team in addressing your post-purchase queries or issues?

3. Post Usage

Understanding what value your users drive from your product is vital for your product’s success. Including product survey questions after users have used your product enables you to understand the product's effectiveness and potentially identify opportunities for upselling or cross-selling. When users have first-hand experience with the product, their feedback will be more authentic and actionable, helping you make remarkable improvements.

Consider these questions to add to your product survey to get post-usage feedback from users.

  • How satisfied are you with your overall experience using our product?
  • On a scale of 1 to 10, how satisfied are you with the overall performance of our product?
  • What specific features do you find most valuable in our product?
  • Have you encountered any challenges or difficulties while using our product?
  • How would you rate the user-friendliness and ease of use of our product?
  • Are there any improvements or enhancements you would suggest to make our product even better?

4. Upgrades or Renewals 

When users consider upgrading their plan or renewing their subscription, it is a valuable touchpoint to gauge their satisfaction and loyalty. Including product survey questions during the upgrade or renewal process helps you understand their motivations, uncover any concerns they may have, and gather feedback on their overall experience with your product.

By asking product feedback questions to identify what aspects of your product users appreciate and value, you can gain valuable insights into what sets your product apart from competitors. This information not only helps you make informed decisions about product enhancements and updates but also allows you to highlight your unique selling points to potential customers.

Here are some product survey questions based on upgrades or renewals that you can ask your users.

  • How satisfied are you with the recent product update or renewal process?
  • Were you adequately informed about the new features or improvements introduced in the latest update?
  • How would you rate the value and benefits of the updated version of our product?
  • Have you encountered any challenges or difficulties during the product update or renewal process?

5. Abandoned Carts

Abandoned carts represent a missed opportunity, and understanding the reasons behind cart abandonment allows you to gather feedback on any barriers, concerns, or issues that led to the abandonment. This information helps you optimize the checkout process, identify friction points, and implement strategies to reduce cart abandonment rates.

Consider these questions that you can include in your product survey questions to gauge reasons for abandoned carts:

  • Why did you recently abandon your while attempting to make a purchase on our app/website?
  • Did you encounter any technical issues or errors during the checkout process that led to the abandonment of your cart?
  • Were there any concerns or doubts about the product or its suitability that led to the abandonment of your cart?
  • Did you encounter any difficulties or delays in accessing or using a discount code or promotional offer during the checkout process?

6. Exit or Cancellations

Collecting subscription cancellation feedback is essential to know the reasons why users decide to discontinue their relationship with your product. Including product survey questions during exits or cancellations allows you to take immediate action and offer some alternative to retain users from churning.

Here are some questions on exit or cancellation that you can include in your product survey.

  • Could you please share the reason for cancelling your subscription with us?
  • Did you encounter any challenges or difficulties while using our product that influenced your choice to cancel?
  • Did you find the pricing or subscription plans of our product suitable for your needs?
  • Were there any issues with our product's performance, reliability, or stability that contributed to your decision to exit or cancel?
  • Were there any factors outside of our product that influenced your decision to exit or cancel?

7. Periodic Check-ins

Periodic check-ins throughout the user's journey allow you to assess their ongoing experience and satisfaction with your product. Including product survey questions during these check-ins helps you to proactively address users’ issues, adapt to their changing requirements, and continuously improve the user experience.

Here are some questions based on periodic check-ins that you can include in your product survey.

  • How satisfied are you with your overall experience using our product?
  • Are there any specific features or functionalities that you have started using or find particularly valuable?
  • Have you encountered any challenges or difficulties while using our product?
  • How well does our product align with your evolving goals or objectives?
  • Are there any areas where you feel our product could further improve to better meet your evolving needs?

Product Survey Questions based on CX Metrics

Customer experience metrics provide specific and standardized measurements that help gauge customer sentiment and drive improvements not just in your product but overall performance. Through CX metrics like CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score), you can prioritize improvements, increase satisfaction, and bring loyalty to your user base.

Let us look at the questions based on customer experience and customer satisfaction metrics that you can include in your product survey.

a. NPS

Product Net Promoter Score survey is a metric that measures customer loyalty and the likelihood of customers recommending your product or service to others. By including NPS survey questions, you can assess the level of customer loyalty and identify promoters, passives, and detractors. This metric helps you understand the sentiment of your customer base, gauge their willingness to promote your product, and take targeted actions to drive customer advocacy and loyalty.

Here’s how you can frame your product NPS survey question:

On a scale of 0 to 10, how likely are you to recommend our product/service to others?


Product customer satisfaction survey questions (CSAT) helps you to quantify customer satisfaction levels with your product and track changes over time. This metric provides actionable insights to drive customer-centric decision-making and prioritize initiatives that enhance satisfaction.

A very popular product customer satisfaction survey question would be:

On a scale of 1 to 5, how satisfied are you with our product/service?

c. CES

Product CES survey questions can understand the level of effort users perceive in various interactions with your product. Customer Effort Score helps you identify areas where users may face difficulties or frustrations, allowing you to streamline processes, simplify workflows, and reduce friction.

An example of a product CES survey question would be:

To what extent do you agree: The company made it easy for me to handle my issue.

Sharing Product Survey for Maximum Response

Once you have created your product survey, it is time to share it with your user base through a platform where they would notice it and take the survey. If you want to boost your product survey response rate past 85%, you have to execute your survey really well through a popular survey distribution channel.

Let us look at the most popular survey collection channels that can get you the maximum product survey response. 

1. In-app/product

Sharing your survey directly within your app or product is an effective way to reach your user base. By integrating the product survey seamlessly into your application, users can access and complete it without leaving the app. This ensures convenience and improves the likelihood of participation since users are already engaged with your product.

Consider using unobtrusive in-app notifications or dedicated survey sections within your product.

2. Website

Embedding the survey directly on your website eliminates the need for users to navigate away, making it more convenient for them to take the survey. You can place the product survey prominently on relevant pages of your website, such as the homepage or product-specific pages, to capture the attention of visitors.

Utilizing eye-catching banners, popup surveys, or dedicated survey pages to encourage users to participate are some of the best practices of website surveys that you can leverage while sharing product surveys.

3. Email

Leveraging email communication allows you to directly reach users who are already in your contact list or customer database. You should craft an engaging email that clearly communicates the purpose of the product survey and its importance and includes a call-to-action button or link that directs recipients to the survey.

Distributing the email survey has an added advantage in that you can personalize the email as much as possible to increase the chances of users opening and responding to it.

Types of Product Surveys

There are many different types of product surveys that you can implement in your app or product or on the website. Let us look at some of the most popular ones that can get you maximum response.

  • Popover Survey: A popover survey is a type of survey that appears as a small window or box within the user interface of your product. Popover surveys are non-intrusive and can be strategically placed at relevant moments during the user's journey, such as after completing a task or when encountering a specific feature.
  • Popup Survey: Popup surveys can be added within your product/app or website to seek product feedback immediately. As they are intrusive in nature, they are more noticeable than any other type of product survey. It's important that surveys comprising popup survey questions are well-timed and not overly intrusive to avoid disrupting the user experience.
  • Feedback Button: A feedback button is a persistent element within your product's user interface that allows users to provide feedback or access the survey. It is typically displayed as a button or icon that users can click to open a feedback form or survey. The website feedback button questions can be asked throughout the user's journey, providing a convenient option for users to share their thoughts or report issues.
  • Slide-up Survey: A slide-up survey is a type of survey that appears as a small panel sliding up from the bottom or side of the screen. It catches the user's attention without obstructing the main content.
  • Bottom Bar Survey: A bottom bar survey is a survey that appears as a persistent bar at the bottom of the screen and stays fixed as the user navigates through different pages or sections of the product. They can be used to gather feedback at any point during the user's journey, providing a consistent and accessible product survey option.
  • Microsurvey: Microsurveys are used to gather targeted feedback on specific touchpoints, features, or interactions within the product journey with quick one or, at max, two questions. Due to their brevity, microsurveys can be easily integrated into the user interface of the product, such as through a popover, slide-up panel, or feedback button.

Best Practices for Creating Product Surveys

To maximize the effectiveness of your product survey, consider key factors when creating it. Let us look at some best practices that can enhance your survey's impact.

1. Set your Goals

Before creating a product survey, clearly define your goals and the specific information you aim to collect. Whether you want to create a product survey to gather feedback on a new feature or on general user satisfaction, setting clear goals can help you focus your survey questions and ensures that the collected data aligns with your objectives.

2. Ask Relevant Questions based on Use Case

Craft survey questions that are relevant to your use case and the purpose of the survey. Tailor the questions to gather insights specific to your product, target audience, and industry. By asking questions that directly address the topics you want to explore, you'll obtain targeted and actionable feedback to guide your decision-making.

3. Avoid Leading Questions

When formulating product survey questions, it's important to avoid leading questions that may influence users or bias their answers. Ensure that your questions are neutral and do not steer users toward a particular response. This encourages honest and unbiased feedback, providing a more accurate representation of user opinions and experiences.

4. Leverage Omni-channel Approach

To maximize participation and reach a wider audience, leverage an omnichannel approach for distributing your product surveys. Consider deploying surveys through various channels such as online platforms, email, mobile apps, social media, or even in-person interactions. This approach allows users to choose their preferred method of participation, increasing response rates and capturing diverse perspectives.

5. Inform your Intent to Users

Clearly communicating the purpose of the survey and how the data will be used is essential for maximizing user participation and obtaining honest and comprehensive responses. When users understand the intent behind the survey and feel assured that their feedback will be valued, they are more likely to actively engage and provide valuable insights.

By transparently conveying the purpose of the survey, you establish trust with your users, showing them that their opinions are important and will directly impact the decisions and improvements you make. This transparency fosters a sense of collaboration and encourages users to share their thoughts and experiences openly.

Furthermore, when users understand how the collected data will be utilized, they can see the direct link between their responses and the actions taken to enhance the product or service. This knowledge empowers users and reinforces their belief that their input matters, motivating them to provide more thoughtful and detailed feedback.

Why should you Run Product Surveys?

Product surveys serve as a direct line of communication between your businesses and users, providing a platform for users to share their opinions. They offer a unique opportunity to listen attentively to your users, enabling you to shape your product strategy based on their genuine needs and expectations. Let us look at the reasons why every company that is driven by product-led growth should conduct product surveys.

  • Understand your Target Users: By collecting product feedback, opinions, and preferences, you can tailor your product to their specific requirements and ensure that it resonates with and meets their expectations.
  • Make Product Roadmap User-Centric: You can prioritize features, enhancements, and functionalities based on user preferences and demands. This ensures that your product development efforts align with user needs, increasing the chances of delivering a solution that truly solves their problems and delights them.
  • Identify New Product Ideas: Users’ product experiences and challenges are an opportunity for you to uncover innovative suggestions and identify potential opportunities that you may not have considered. These insights can fuel your creativity and guide you in developing new products or expanding existing offerings.
  • Collect User Insights for Product Improvement: User feedback is instrumental in product improvement. By gathering feedback on usability, functionality, performance, and overall user experience, you can get actionable data to iterate on your product, fix issues, and enhance its value proposition.
  • Improve Customer Satisfaction: By actively seeking and listening to customer feedback, you demonstrate that you value their opinions and are committed to meeting their needs. Addressing their concerns, implementing their suggestions, and acting upon their feedback fosters a positive customer experience and builds customer loyalty.


Product surveys play a vital role in every stage of product development and in shaping the trajectory of your product. By leveraging well-designed product surveys, you can capture your target users' feedback and make informed decisions to run a successful product.

For creating Product Surveys, it is important that you leverage a good Product Feedback tool that helps you not only create product surveys but also analyze feedback, measure trends, take action, and close the feedback loop to enhance user satisfaction and loyalty.

Zonka Feedback is an effective Product Feedback tool that you can use to create effective surveys, share them with your users via multiple channels, and collect feedback. With its powerful reporting and dashboard capabilities, it also enables you to analyze feedback and trends and take action on feedback to improve your product and enhance user experience.

You can sign up for a 7-day free trial to create effective product surveys to elevate your product and reign in the product-dominated market!


Written by Kanika

Jul 11, 2023

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