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Powerful Form Builder Software to Create Forms and Collect Data

Use Zonka Feedback as a powerful form builder software to create and manage interactive forms. Get real-time actionable insights and take action to enhance customer experience.


13 Best Form Builder Software Tools in 2024

An online form is a great way to collect feedback and other information from your customers, employees, guests, patients, and clients. By providing them a platform to share their experiences, both positive and negative, you can gain valuable insights into what's working and what needs improvement to refine your overall customer experience. 

To gather data effectively through forms, it is essential to have an effective form builder software in place. It offers intuitive interfaces, customizable templates, drag-and-drop functionality, and various question types. This saves CX teams and organizations time and resources, allowing them to focus on what matters most - understanding and exceeding customer expectations. Moreover, their seamless integration with existing CRM systems helps to track interactions and gain deeper insights into customer behavior.

In this blog, we will explore some of the best form builder software and apps based on their features, pros and cons, pricing structure, and rating so that you can easily choose the one that best suits you for collecting customer feedback and other information. Let's get started!


  • Organizations need form builder tools for collecting customer feedback, capturing leads, enabling customer support ticket submissions, and facilitating various data collection processes.

  • We have enlisted the top form builder tools including Zonka Feedback, Typeform, Jotform, Forms on Fire, Truecontext, Magpi among others. 

  • We've also covered key considerations such as ready-to-use templates and multiple distribution channels, along with best practices like keeping forms concise and enabling real-time alerts.

  • Zonka Feedback as a form builder tool helps you create, share and manage forms and collect valuable data from customers. You can leverage its AI to analyze data and take action to improve customer experience. Sign up for a free 14-day trial or schedule a demo to get started. 

Collect Customer Feedback with Form Builder Software💻

Create interactive forms, survey your customers, and collect data with powerful form builder tool.

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What is a Form Builder Tool or Software?

A form builder software is a tool that enables its users to create, design, send and manage online forms without needing to have good coding knowledge. It allows users to design, customize, and manage forms for data collection, surveys, collecting, analyzing and acting on feedback to improve customer satisfaction and experience.

An online form builder software:

  • Provides an interface to design forms easily without much technical knowledge.

  • Provides inbuilt customizable templates to create various kinds of forms.

  • Enables to send forms to the target audience.

  • Helps collect customer feedback and other information from the audience.

  • Helps to analyze the data collected and prepare meaningful reports.

  • Is equipped with various features to make form building easier for the users.

Let’s explore some of the best online form builders software and tools that you can use for your business as per your requirements.

13 Best Form Builder Software at a Glance

Form Building Use Case Form Builder Tool Free Version Starting Price (Per Month)
Customer Feedback & Experience Management Zonka Feedback ✔️ $49
SurveyMonkey ✔️ $25
Satismeter ✔️ $199
General Form Building & Surveys Typeform ✔️ $25
Jotform ✔️ $34
Forms.app ✔️ $12.5
Formstack $50
Zoho Forms ✔️ $6.95
Mobile Forms Forms on Fire $20
Pronto Forms No information
GoCanvas $49
Lead Capture & Online Orders Magpi $250
Paperform $24

Best Form Builder Tools

When looking for a good form builder tool, the best way is to consider your business requirements as well as your budget, and then choose a suitable tool accordingly. To make this task easier for you, we have listed some good tools based on their key features, pricing, rating and pros and cons. 

Here are some of the best form builder tools that you can consider for your business.

1. Zonka Feedback: AI Driven CX Management Form Builder

Zonka Feedback is one of the most effective form builder software that businesses of all sizes can use to create and manage online forms. It is a great tool that provides a user-friendly interface for creating forms and surveys in minutes, allowing organizations to gather valuable customer feedback and insights. Along with creating forms, the form maker supports overall customer experience management.

Its AI features include text analysis and sentiment analysis enable in-depth understanding and interpretation of customer responses. You can auto tag responses and create intelligent workflows to trigger automatic actions. It also provides data visualization through charts, graphs, and other visuals to facilitate easy understanding and communication of findings.

Best Form Builder - Zonka Feedback

Top Features

  • No-code form and survey builder with 30+ question types and 100+ expert templates

  • Ability to create and customize white-labelled surveys and forms, polls, and quizzes

  • CX metrics surveys and forms with NPS, CSAT, and CES questions

  • Dynamic forms with features of skip logic and survey redirection

  • Data visualization through charts, graphs, and other visual representations

  • AI features for intent and entity analysis to extract key information from customer responses

  • Auto tagging and intelligent workflows to automatically tag survey responses and trigger actions

  • Multilingual surveys with support of 30+ languages

  • Multichannel form sharing - offline, email, SMS, and web forms

  • Actionable response reports and insights

  • CX automation and integrations with popular tools like Salesforce, Google Sheets, and more

  • Capterra - 4.8/5 
  • G2 - 4.7/5
  • GetApp - 4.8/5
Zonka Feedback Pros
  • Easy-to-use interface with no code survey builder

  • Extensive customization

  • Robust analysis and reporting

  • AI-powered feedback and sentiment analysis

  • Responsive customer support

  • Fits all business sizes

  • Data security with ISO 27001:2022 certification

Zonka Feedback Cons
  • Integration with every software can be a challenge but the team can build custom integrations to fit your specific needs
Zonka Feedback Pricing
  • Free plan is available

  • Paid plan starts at $49/month

  • It also offers a free trial for 14 days for its paid plans

  • Customizable plan as per business requirement available

2. Typeform: Interactive Form Builder Software

Typeform is a popular form builder software known for its interactive and user-friendly approach to data collection. The tool provides a refreshing and dynamic approach to online interactions. Typeform's one-question-at-a-time format creates an interactive user experience, making the data collection process not just functional but enjoyable.

Form Builder Software - Typeform

Top Features

  • Various kinds of forms - signup forms, feedback forms, order forms and templates

  • Brand kits to add logos, colors, and styles to your forms

  • Forms embedding in email and landing pages without coding

  • Personalization with follow-up questions and personal end note

  • Advanced features like AI and survey logic and branching

  • Integrations with essential apps - Google Sheets, Slack, Salesforce, and more

  • G2 - 4.5/5

  • Capterra - 4.7/5

  • GetApp - 4.7/5

Typeform Pros
  • Visually appealing surveys with lots of questions and templates 
  • Advanced features like survey logic and AI integration

  • Seamless integration with other tools

Typeform Cons
  • Limited customization for branding needs
  • Fewer options for highly structured questionnaires

Typeform Pricing
  • Free plan is available

  • Paid plan starts at $25/month

3. Jotform: Free best free form builder

Jotform is an online form builder that allows users to create a wide variety of forms, ranging from simple contact forms to complex application forms, surveys, and more. The form maker offers features like conditional logic and supports tasks like accepting payments, generating reports, and automating workflows.

Form Builder Software - Jotform

Top Features

  • No-code online form builder with drag-and-drop operations

  • Form customization with your own logo, fonts, and colors

  • 150+ integrations with CRMs, payment platforms like PayPal, cloud storage apps, and more

  • Supports collecting online payments, fees, or donations directly through forms

  • Conditional logic to create dynamic forms

  • Offline form filling and widgets

  • G2 - 4.7/5

  • Capterra - 4.7/5

  • GetApp - 4.6/5

Jotform Pros
  • Intuitive and easy-to-use interface

  • Wide range of templates, widgets, and add-ons

  • Ability to make payments through the form 

Jotform Cons
  • Lacks robust offline functionality 
  • Lacks advanced analytics for complex data analysis
  • Restrictive on free plan with a limited number of form submissions
Jotform Pricing
  • Free plan with a limit of 5 forms and 100 monthly subscriptions 

  • Paid plan starts at $34/month

4. Forms on Fire: best form builder

Forms on Fire is a mobile forms software and app that businesses use to collect customer insight data anywhere, anytime, both online and offline. It is an easy-to-use no-code form builder platform to help organizations collect, share and analyze their operational data.

Form Builder Software - Forms on Fire

Top Features

  • No-code form builder with drag-and-drop question fields to facilitate from creation

  • Simple user interface that allows users to swipe, scroll, and tap to capture data

  • Ability to collect insights and data offline and sync automatically

  • Ability to capture photos, GPS, signatures, barcodes, and more

  • Powerful conditional logic to create dynamic forms

  • Ability to integrate and share data to 1500+ systems, and custom API

  • Performance analytics to view maps, data lists, and details on your device

  • Capterra - 4.8/5

  • G2 - 4.5/5

  • GetApp - 4.7/5

Forms on Fire Pros
  • Intuitive and easy-to-use interface

  • Wide range of templates and add-ons 

  • Integration with popular platforms
  • Advanced form logic
Forms on Fire Cons
  • Limited design customization
  • Steeper learning curve for complex features
  • Limited customer support options
Forms on Fire Pricing
  • Free trial available for 14 days

  • Paid plan starts at $20/month

5. Pronto Forms (Now truecontext): Mobile form builder software

ProntoForms is a leading mobile forms solution, empowering businesses to efficiently collect and analyze field data in real time. With customizable forms and robust workflow automation, ProntoForms streamlines processes, enhances data accuracy, and improves overall productivity.

Best Form Builder Software - TrueContext

Top Features

  • Drag-and-drop app and form builder with no coding required

  • Ability to connect data with back-office systems - FSM, EAM, CRM, and more

  • Convenient navigation to connect data forms and link to data sources

  • Powerful data distribution rules to trigger forms automatically

  • Various question types - drop-down menus, color-coded buttons, image capture, and GPS stamps

  • Ability to add smart automation to forms with advanced conditional logic

  • Real-time in-app access to enterprise-scale data sources

  • G2 - 4.5/5

  • Capterra - 4.6/5 

  • GetApp - 4.6/5

Pronto Forms Pros
  • Integration with various business systems

  • Customizable workflows for automation

  • Robust analytics and reporting features

  • Advanced data validation options

  • Mobile-friendly forms for on-the-go data collection

Pronto Forms Cons
  • Steeper learning curve for advanced features

  • Limited design customization options

  • Some integrations may require additional setup effort

Pronto Forms Pricing
  • Free trial available 

  • Pricing information is not available

  • Sources suggest that it starts from $15/month/user 

6. Magpi:  best offline form builder

Magpi is a versatile data collection and mobile forms platform, simplifying field data collection, surveys, and information gathering. With its intuitive interface, Magpi allows users to design and deploy mobile forms effortlessly. Its focus on ease of use makes it an ideal choice for organizations looking to streamline data collection processes.

form builder tools - Magpi

Top Features

  • Ability to design and deploy forms on Android, iOS, SMS  or IVR

  • Visualization tools to collect data and view real-time reporting

  • No-code integrations with thousands of online tools

  • Customization of forms and reports

  • Skip logic to make your forms dynamic

  • Data collection in the form of photos, GPS, multiple choice, NFC, barcodes, numbers, subforms, signatures, and more

  • Real-time dashboard updates and data visualisation

  • G2 - 4.5/5

  • Capterra - Not available

  • GetApp - 4.6/5 

Magpi Pros 
  • User-friendly interface for designing mobile forms
  • Offline data collection capabilities
  • Integration with various data sources and platforms
  • Real-time data visualization and reporting
  • Customizable workflows for automation
Magpi Cons
  • Limited design customization options compared to some competitors

  • Pricing plans may be restrictive for some users
  • Some features may require technical expertise to implement
Magpi Pricing
  • Free trial available 

  • Pricing starts at $250/month

7. SurveyMonkey: Free Form Builder for All Purpose

SurveyMonkey is a widely used online form builder and survey maker tool that empowers users to create and distribute surveys, collect form responses, and analyze data. With this tool, you can create surveys and forms for different purposes like collecting feedback, making registrations through registration forms, applications, contacts, payments, and more.

form builder tools - SurveyMonkey

Top Features

  • Dozens of pre-built templates for survey and form creation
  • Branching and logic for personalized experiences

  • Form embedding directly on your website with a simple copy-and-paste

  • Forms sharing through multiple channels - emails, web links, website-embedded forms

  • Ability to view entries in a single table for fast analysis

  • Zapier integrations with 5000+ business tools like Mailchimp and Google Sheets

  • G2 - 4.4/5

  • Capterra - 4.6/5

  • GetApp - 4.6/5

SurveyMonkey Pros 
  • Wide range of question types
  • Easy-to-use interface
  • Extensive integrations
  • Advanced analytics
SurveyMonkey Cons
  • Limited features in free version

  • Pricing can be expensive for advanced plans
  • Restrictions on responses in free version
SurveyMonkey Pricing
  • Basic plan is a free plan

  • Paid plan starts at $25/user/month for a Team Advantage plan or $39/month for individuals

Although SurveyMonkey is one of the best form builder tool, it can be a little restrictive on the free plan. How about looking at SurveyMonkey alternatives?

8. GoCanvas: Online Form Builder for Inspection

GoCanvas is a mobile form builder and data collection platform that enables businesses to create, deploy, and manage digital forms and workflows. The tool focuses on mobile-first forms and enables offline data collection making it ideal for field teams and remote work scenarios.

form builder tools - GoCanvasTop Features

  • Pre-built customizable form templates

  • Real-time data collection while offline, syncing all data in real-time when back online

  • Seamless integrations

  • Intuitive drag-and-drop workflows

  • Smart tools to automate workflows and schedule assignments

  • Dedicated customer support

  • G2 - 4.3/5

  • Capterra - 4.5/5 

  • GetApp - 4.5/5

GoCanvas Pros 
  • Intuitive form builder with drag-and-drop functionality
  • Mobile-first approach for seamless data collection in the field
  • Offline data collection capabilities
GoCanvas Cons
  • Limited design customization options compared to some competitors
  • Steeper learning curve for advanced features
GoCanvas Pricing
  • Free trial available
  • Pricing starts at $49/month/user

9. Forms.app: Best Free Form Builder 

Forms.app is one of the best free online form builder tools that allows users to easily create various types of forms and surveys without any coding knowledge. Its user-friendly interface and customizable templates along with its intuitive design makes it an easy choice for users to create professional-looking forms quickly and efficiently.

Best Form Builder Software - Forms App

Top Features

  • Easy-to-use online form creator to create attractive forms, surveys, and quizzes

  • Deep customization to match your brand image

  • Form sharing through web links and embedding on landing pages

  • Advanced analytics section with different ways to review form responses - spreadsheet format, email inbox format, and useful statistics

  • Conditional logic to create automated workflows

  • Ability to accept payments

  • Powerful integrations with 500+ apps

Score On

G2 - 4.5/5

Capterra - 4.6/5

GetApp - 4.6/5

Forms.app Pros 
  • User-friendly interface
  • Customizable forms
  • Responsive design
  • Integrations with popular platforms
Forms.app Cons
  • Limited features in free version
  • Basic analytics
  • Less advanced customization options
Forms.app Pricing
  • Free plan available
  • Pricing starts at $12.5/month

10. Paperform: Versatile Online Form Builder Software

Paperform is a versatile online form builder tool that simplifies the creation of forms and surveys. It offers a wide range of features, including eSignatures, bookings, payments, and more, making it an all-in-one solution for businesses seeking dynamic and interactive forms. Its user-friendly interface and customizable templates make it a popular choice for various use cases.

Best Form Builder - Paperform

Top Features

  • Effortless no-code forms creation

  • 700+ custom web form templates with customizations

  • Flexible forms to capture leads, accept payments and share surveys

  • Mobile-optimized and desktop-optimized forms

  • Unique calculations function allows to transform text, calculate shipping rates and discounts based on real-time user input

  • Integrations with thousands of popular apps like Slack, Mailchimp, and more

Score On
  • G2 - 4.5/5

  • Capterra - 4.8/5 

  • GetApp - 4.8/5

Paperform Pros 
  • User-friendly interface with customizable templates
  • Versatile features including eSignatures, bookings, and payments
  • Seamless integration with popular apps and services
  • Excellent customer support
Paperform Cons
  • Limited design customization options
  • Some features may require technical knowledge to implement
  • Limited analytics and reporting capabilities
Paperform Pricing
  • Free trial available
  • Pricing starts at $24/month

11. Formstack: All-in-one Automation Form Builder

Formstack is a comprehensive online form builder tool that empowers users to create a wide range of forms and surveys, collect data efficiently, and automate workflows seamlessly. Its user-friendly form builder requires no coding knowledge, enabling users to quickly create and deploy online forms to start collecting data effortlessly.

Online form builder - Formstack Forms

Top Features

  • No-code form builder with 300+ templates and drag-and-drop capabilities 

  • Branching logic to build smart web forms that react to form responses

  • Automated workflows to streamline your approval process

  • Multiple channels to share forms - website embedding, social sites, and email

  • 100+ integrations with other software

  • Custom online form URLs for a more secure form-filling experience

  • Electronic signatures capture 

Score On
  • G2 - 4.4/5

  • Capterra - 4.1/5 

  • GetApp - 4.1/5

Formstack Pros 
  • Wide range of form templates and customization options
  • Seamless integration with popular apps and services
  • Advanced features for data collection and automation
  • Excellent customer support and resources
Formstack Cons
  • Limited design customization options for advanced users
  • Steeper learning curve for complex features
Formstack Pricing
  • Free trial available
  • Pricing starts at $50/month

12. Satismeter: CX Form Builder Software

Satisfmeter is a tool that enables businesses to collect customer feedback and insights through customer feedback survey forms and popular CX metric surveys like NPS surveys. Its user-friendly interface, customizable survey templates, and robust analytics make it easy for businesses to collect actionable feedback and improve customer satisfaction. 


Top Features

  • NPS, CSAT, CES, and PMF survey forms

  • Customization of forms and surveys to suit your brand
  • Automated processes to trigger survey forms at various touchpoints

  • Integrations with CRMs, helpdesk software and other tools - Hubspot, Twilio and more

  • Real-time feedback collection and monitoring of customer sentiments

  • Analytics and reporting to analyze NPS trends, track changes, and identify areas of improvement

Score On
  • G2 - 4.8/5

  • Capterra - 5/5 

  • GetApp - 5/5

Satismeter Pros 
  • Specialized in CX metric surveys 
  • User-friendly interface for creating and deploying surveys
  • Robust analytics and reporting features 
  • Integration with popular platforms 
  • Excellent customer support and resources
Satismeter Cons
  • Limited customization options 
  • Pricing plans may be restrictive for smaller businesses
  • Some advanced features may require additional setup or technical knowledge
  • Limited survey types beyond CX metric surveys
Satismeter Pricing
  • Free plan available
  • Free trial of paid plans available
  • Pricing starts at $199/month

13. Zoho Forms: Best Free Form Builder

Zoho Forms is an online form builder tool provided by Zoho Corporation, offering a range of features to create, design, and manage various types of forms. With this tool, you can create powerful forms for free, share them online, receive instant alerts, and effectively manage your data.

Zoho Forms

Top Features

  • 30+ field types designed to create interactive and beautiful forms

  • Field validations on live forms in real-time

  • Multi-page forms to split a long form into multiple pages

  • Skip logic and survey redirection to make surveys conversational and dynamic 

  • Form sharing through links, webpage embedding, and circulation within the organization

  • Customization of forms with colors and styles as per your brand

  • Automated workflows and integrations

Score On
  • G2 - 4.4/5

  • Capterra - 4.5/5 

  • GetApp - 4.5/5

Zoho Forms Pros 
  • User-friendly interface 
  • Wide variety of question types for different needs
  • Customizable templates to save time Integrates with Zoho CRM and other popular CRMs
Zoho Forms Cons
  • Limited free plan options
  • Some advanced features require higher-tier plans
  • Reporting and analytics may not be as powerful as some competitors
Zoho Forms Pricing
  • Free plan available
  • Pricing starts at $6.95/month

Features to Look for in a Form Builder

When you are choosing a form builder tool for your organization, do consider what are your needs and ensure that the tool you choose has all the appropriate features to meet your requirements. Here are some common features you should look for while choosing the right form builder software for your business.

1. Ease of Use

Ensure that the tool you choose is easy to use for you and your team members so that form creation doesn’t become a daunting task for your team. Always select a no-code form builder tool that lets you create interactive forms with simple drag-and-drop features, ensuring that you and your team can create forms without technical knowledge.

2. Multiple Distribution Channels

You should always opt for a tool that offers easy and multiple form distribution channels such as websites, emails, SMS, In-app and offline kiosk, allowing you to reach your audience wherever they are.

Form Builder Distribution Channel Zonka Feedback

3. Easily Embeddable

Your form builder tool should easily embed forms into various platforms such as websites and emails. This enables you to seamlessly integrate forms into existing digital properties without the need for complex coding or technical expertise. When your online form builder software offers simple embedding options,you can quickly deploy forms to collect data from your target audience across different channels.  

4. Ready-to-Use Templates for Different Use Cases

Your form builder tool should have ready-to-use templates for different use cases such as website feedback survey template, competitor research survey template, online shopping experience survey template, product feedback form  template so that you can share forms without much effort. 

5. AI Features

Features powered by AI such as text and sentiment analysis allows you to identify the sentiment behind customer responses and act on them. The automation capabilities such as notifications, task assignments, or triggering of survey forms at various customer journey touchpoints allows for streamlined workflows and enhanced customer engagement.

Unsupervised sentiment analysis difference

6. Mobile Responsiveness

Given the prevalence of smartphone usage for survey completion, prioritize a form builder with mobile-responsive designs. This ensures optimal survey display and usability across various devices, enhancing respondent experience and data accuracy.

7. Integration Capabilities

Select a form builder with extensive third-party integration options to streamline your workflow. Look for tools that offer seamless integration with popular platforms and services like CRMs, email marketing tools, and project management software. Custom integrations and support for APIs, such as Zapier, can further enhance the tool's flexibility and utility in your workflow. 

8. Various Question Types & Conditional Logic

You should choose a form builder tool that supports different kinds of questions like multiple choice questions, Likert scale survey questions, 5-star survey questions, checkboxes, dropdown, radio buttons, smiley face survey questions and more. Moreover, the tool must be equipped with features like skip logic and question branching so that you can create dynamic and conversational forms to give your customers personalized survey experiences.

Form Builder Software - Skip logic and Branching

9. Offline Capabilities

The software you choose must have the capability to become an offline survey tool when needed so that you can collect customer insights and data offline at your premises, as well as in the field, even without the internet at even the remotest of locations. This will give you the freedom to collect data anytime anywhere, and that data can be automatically synced when you are back online.

10. Free Trial or Demo

Apart from these features, do take a free trial of your form builder software before making the final decision to invest in the tool. So ensure that the tool you choose offers a free trial or has a free plan so that you can check how it works for your business.

Tips & Tricks to Effectively Use Form Builder Tools

For using form builder tools effectively, follow these best practices while using the tool to create effective forms and leverage your form builder tool.

  • Clearly define the form purpose - Clearly articulate the purpose of your form. Understand the information you need to collect and define the goals before starting the design process.

  • Keep forms concise and relevant - Keep forms short and focused. Include only essential fields to prevent user fatigue and increase completion rates.

  • Use features like Skip Logic - Utilize features like Skip Logic and Question branching while creating your forms so that your forms become dynamic and seem logical and conversational to the respondents.

  • Brand your forms - Use the feature of white-labelling to add your own branding and logo to the forms.

  • Take advantage of integrations - Take advantage of integration capabilities to streamline data transfer. Integrate your form builder with CRM systems or email marketing tools for enhanced functionality.

  • Enable real-time notifications and alerts - Set up real-time notifications to receive form submission alerts when form submissions are received. This allows for prompt follow-ups and action based on user responses.

  • Test your forms - Thoroughly test forms before making them live. Ensure that all form fields work correctly, conditional logic functions as intended, and notifications are received.

Build your Feedback Form with Zonka Feedback

Forms are useful in almost every business and industry to collect various information and feedback from the customers and a powerful form builder tool helps you create effective forms to serve this purpose. Choosing the right form builder requires understanding your needs, comparing features, assessing pricing, reviewing ratings, and then making a well-informed choice.

Zonka Feedback is one of the best online survey tool that fits the needs of businesses of all sizes. It has all the advanced features like real-time response alerts on form submissions, customizable survey templates, AI features like text analytics and sentiment analysis, intelligent workflows and advanced reporting and analysis that help you not only create, send and effectively analyze responses from forms but also follow up on the responses to close the feedback loop effectively.

It also offers a free trial. Try Zonka Feedback for free for 14 days or schedule a demo to see how it helps you collect valuable data, customer feedback and insights for your business.

Nikhil Dawer

Written by Nikhil Dawer

May 15, 2024

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