Best Product Feedback Questions for Different Feedback Goals

Product feedback surveys are very critical if you're looking to derive valuable insights from your customers in terms of usability, functionality, appearance, etc. However, you must structure your surveys in such a way that you get insightful and the most authentic feedback. 

Survey questions are the core of every survey. When it comes to collecting Product Feedback, you must ensure that your survey questions ask the right questions that gauge the sentiments of the customers and go in-depth to find out what customers want and what they don’t.

Measure Product Feedback & User Insights 💻

With Product Feedback Surveys, understand what users need and learn ways to delight your customers.

In this article, we will share the most important Product Feedback Questions that you should use to collect customers’ feedback about products. We will also explore how these questions can make your Product Feedback Surveys beneficial for your business. Let's start with defining Product Feedback Surveys.

Table of Contents

1. What are Product Feedback Surveys?

2. Product Feedback Survey Template

3. Product Feedback Questions that you should ask in your surveys

For Leads

• Market Attribution
• Demographic Questions
• Post-Demo
• Free Trail Feedback Questions

For Customers

• Onboarding Feedback Questions
• Net Promoter Score (NPS) Survey Question
• Customer Satisfaction (CSAT) Survey Question
• Customer Effort Score (CES) Question
• Product Review Questions
• Product Market Fit Question
• Product Feature Request Question
• Bug Report
• New Feature Feedback Questions
• Product Strengths and Weaknesses
• Pricing Feedback Questions
• Customer Churn Survey Questions
• Open-ended Questions

4. Benefits of Product Feedback Surveys

5. Conclusion

What are Product Feedback Surveys?

Product Feedback Surveys are questionnaires that are used as a tool to obtain valuable insights from product users regarding their experience with a product. In a Product Feedback Survey, users are asked questions about how they perceive a product, and how they feel about the experience they had with the product.

These surveys are a great way to understand the needs and expectations of the users with the product and how well your product is able to fulfill those aspirations, if they are structured well and include the right survey questions. Here is an example of a Product Feedback Survey.

Product Feedback Survey Template

Here is a Product Feedback Survey Template. You can use this template straightaway tocollect Product Feedback from your customers.

You can go for this Product Feedback form template for collecting Customer feedback. You can also customize the survey to collect internal product feedback from your team members.

Let's explore effective survey questions to be used in a Product Feedback Survey. 

Product Feedback Questions you should ask in your Surveys

Here are the questions you should be using in your Product Feedback Surveys to obtain valuable user insights. We have divided these questions into two groups, viz., Questions for leads or Prospects, and Questions for Customers. The first group is to ask from your prospective customers when they have just approached you and not actually become your customers.

The questions in the second category are for the users who have subscribed to your product and are actually converted into your customers. You can straightaway these questions as they are, but you don't need to use all the questions in a single survey. You should use only those questions that suits your survey objectives and according to the touchpoint on which your customers are.

Questions For Leads

1. Marketing Attribution Question

Marketing Attribution questions are those that help you find how customers and leads discovered your product, brand, or organization. This basically helps the marketing teams to know which marketing channels are working effectively. The question you can ask is:

How did you get to know about our product?

• Friend or colleague
• Internet Browsing
• TV Advertisements
• Others

2. Demographic Questions

Demographic questions are those which some personal details o your product users. The idea behind these questions is to know your customers and divide them into different segments and make effective targeting decisions.

Are you an individual or a company?

Which age group do you belong to?

How often do you use/plan to use our product?

What are the primary objectives you want to achieve through our product?

3. Post Demo

When you or your customer care executives share a demo with your leads, you can gauge the demo experience from your leads. You can ask these product feedback questions for this purpose:

How would you rate the demo you have just received? (CSAT Question)

Were you able to understand the working of the product through the demo?

How likely are you to try this product?

4. Free Trial Feedback Questions

Free Trial Feedback Surveys are sent to the customers during or just after your potential customers have taken a free trial of your product. The question asks the users about their experience of having the free trial of your product. Product feedback questions you should ask them are:

How would you rate the experience of the free trial?

Did you face any difficulty while using the product during the free trail?

Based on your trial experience with our product, how likely are you to buy this product?

Questions for Customers

Now, when the leads get converted into customers, you need to ask different questions as per your product and the touchpoint at which you are taking the survey. Here are some useful product feedback questions that you can use to ask your customers in a Product Feedback Survey.

1. Onboarding Feedback Questions

Onboarding Feedback Questions help you know your customers’ feedback about your onboarding process and hence ensure smooth onboarding.

How was your Onboarding experience?

Did you face any difficulties while onboarding?

2. Net Promoter Score (NPS) Survey Questions

Net Promoter Score Survey is a popular metric survey that is meant to track and measure customers’ loyalty by asking about their likeliness to recommend a product to their friends and known ones on a scale of 0 to 10 where 10 means Most Likely and 0 means Not at all Likely. The net promoter score survey questions is:

How likely are you to recommend this product to your friends and colleagues? (Rating Options 0-10)

You can check out our NPS survey template here: 

The above Ultimate Question is followed by an open-ended follow-up question to ask the reason for the users’ ratings. The question is:

Can you please let us know the primary reason for your rating?

3. Customer Satisfaction (CSAT) Survey Question

Customer Satisfaction (CSAT) score is a CX metric that is used to measure the level of satisfaction of your customers with their experience with your products. In a CSAT survey question, the customers are asked to rate their experience on a five-point scale. The answer options can be displayed in different ways like self-explanatory emoticons, star ratings, adjectives ranging from Excellent to Poor, and more.

Here the CSAT Survey Question you can use.

How would you rate your experience of using our product?

If you wish to get started right away, you can check out our product purchase experience survey template which consists of CSAT question, open-ended question, and closed-ended questions for the most specific feedback. 

Further, you can customize website usability survey questions to get more detailed feedback in your product.

The main CSAT question is also followed by an open-ended follow-up question to know the why behind the customers’ ratings.

What is the primary reason for your score?

4. Customer Effort Score (CES) Survey Question

CES or Customer Effort Score Survey is aimed to know how much the product was helpful for the users to make their tasks easier and get their work done and issues resolved. CES surveys can also be used after a customer ticket is closed or any service is dealt with or resolved. 

For instance, if a customer faces a defect in the product, and raises an issue to avail the warranty for the same, or to exchange or return the product; you can ask CES questions to collect the customer’s feedback regarding the overall experience of getting the issue resolved. 

Here is the CES Survey question you can use in your Product Feedback Survey.

To what extent do you agree or disagree with the following statement? "The company made it easy for me to handle my issues."

• Extremely Disagree
• Disagree
• Somewhat Disagree
• Neither Agree Nor Disagree
• Somewhat Agree
• Agree
• Extremely Agree

The above main question is followed by a follow-up question asking the reason for the rating given by the customer. The question is:

What is the primary reason for your rating?

5. Product Review questions

These product feedback questions are used to collect customer reviews regarding the product with respect to various parameters. The questions would be:

• How often do you use this product?
• How would you rate the product in terms of ease of use?
• How would you rate the product in terms of value for money?
• What feature do you think we missed in the product?
• How helpful was the product to accomplish your goals?

6. Product Market Fit Question

Product Market Fit Question is designed to know how much your product is able to satisfy the users in a good market and how valuable is your product for your users. The Market Fit Survey Question is:

How would you feel if you could no longer use our product?

• Very Disappointed
• Somewhat Disappointed
• Not Disappointed

7. Product Feature Request Question

These questions help you know if your product users like the features of your product and if they need any other features in your product.

Which important feature do you feel is missing in the product?

Which feature do you want to add to the product?

8. Bug Report

A Bug is an error or fault in a SaaS product. A Bug Report is a report that tells about what is going right and what is going wrong in a SaaS product.  When your customers face a bug, they report it. You can survey your customers asking about the bug and the experience of reporting and resolution. You can ask these questions:

• How much did the bug affect your work?
• Did you find the bug reporting process helpful?
• Did you get the resolution in time?
• How would you rate the overall experience of bug reporting and getting the issue resolved? (CSAT rating question)

9. New Feature Feedback Question

When you add a new feature to your product, it is important to survey your customers and collect their feedback with respect to the new feature. You should use Product Feedback Questions like these.

• How was your experience with the newly added feature to the product? (CSAT rating question)
• Are you able to use the newly added feature in the product?
• Did you find the new feature helpful?
• On the basis of your experience with the new feature, how likely are you to recommend this product to your friends and colleagues? (NPS rating 0-10)

10. Product Strengths and Weaknesses

These product feedback questions tell you what customers like and what they dislike. With the responses to these questions, you get an idea as to what’s working and what’s not and get to know the strengths and weaknesses of your product, so that you can work on improving the product by eliminating the weaknesses and maintaining the strengths. The questions would be:

• What do you like the most about this product?
• What do you dislike the most about this product?
• Name one feature without which you would stop using the product.
• Name one feature which you would like to remove from the product.

11. Pricing Feedback Question

This question is to know whether your product is adequately priced in the market or not. The question asks the customers how they feel about the pricing of the product. The question is:

How would you rate the product in terms of being value for money?

12. Customer Churn Survey Questions

Customer Churn Survey is used when a customer wants to end the subscription to your product. The product feedback questions in this survey are aimed to find the why behind customer churn and attempt to bring the customers back. Here are the questions.

We are sad to see you go. Could you please let us know the reason for ending this subscription to our product?

• It was hard to use
• The price is too high
• I found a better alternative
• I don’t need it anymore
• Others

Do you think we can do anything to make things better for you?

We would be happy to know your overall experience with our product (Open-ended question)

13. Open-ended Question

An open-ended question is a must to provide your survey respondents with a space to share their experiences, grievances,  opinions, or suggestions about your product in their own words. These types of questions let your customers vent out their feelings and share rich qualitative feedback that you can use to make effective product decisions.

We value your opinion! Would you like to give any suggestions about our product?

Be using these effective Product Feedback Questions, you can make your surveys powerful enough to collect actionable feedback and meaningful insights from your product users, which will eventually help you make your product better.

Let's explore benefits that an effective Product Feedback Survey will fetch you.

1. It helps to measure customer satisfaction

Product Feedback gives you real customer insights about your product and it tells you whether customers are happy with your product or not, and how much they are satisfied with the product. This valuable information guides you to take further actions and make crucial decisions like making changes in the product, adding or removing features, and more.

2. It helps to improve customer experience

Product or in-app feedback tools help product managers understand what it is about their product or app that users dissatisfied or satisfied with. The most definite feedback directly from customers, in turn, helps in working in the direction of improving the overall product experience. Feedback for products also tells what customers liked and what they disliked and guides you regarding the actions you should take to improve the overall customer experience.

3. It enables you to be in line with the changes in customer preferences

Customers’ expectations and preferences keep on changing with time and vary as per their own culture, and ethnicity. You may have a common understanding of your customers’ problems, but their priorities may have changed since they started. In-app user feedback lets you know those priorities and enables you to be in sync with them to satisfy your customers.

4. It helps you stay ahead in the competition

SaaS is a highly competitive market where a product can be successful only if you make it dynamic and keep on upgrading it as per the latest market trends and customer requirements. With the right Product Feedback, you can plan better regarding the development and changes in your product. This will help you stay ahead in the competitive market.

5. It helps to prevent churn

When you collect Product Feedback with the help of an effective product management tool with feedback surveys, and act on it making the right developments in the product, thereby improving customer experience; your customers get the feel of getting heard. When you make changes as per customers’ suggestions, it improves their experience drastically and prevents customer churn.

Now, when you have understood how Product Feedback is crucial for your business, Let’s explore some useful Product Feedback Questions that you can include in your surveys and derive the right information that is helpful for your business. You can directly use these questions as templates for your product feedback surveys and collect valuable information with them.

Conclusion

Product Feedback Surveys are crucial to the success of a product because it is essential for the product managers to know what customers really want if they want to satisfy them. As questions are the core of your surveys, it is essential to choose your survey questions wisely in order to create effective surveys.

The best way is to use an effective Product Feedback Tool that provides you with ready-to-use survey templates of various types. Zonka Feedback is one of the most effective Product Feedback Software that provides you with ready-to-use and customizable Product Feedback Survey Templates that you can use to build simple, yet powerful surveys to fetch valuable feedback data from your product users.

It also offers a Free Trial. You can Try it for Free for 7 days and see how it works for your product.