Whether you’re selling a product, a service, a course, or looking to have users sign up for a subscription, a website always has a key purpose. As a skilled developer or CX manager, your goal should be to create a website that guides users or potential buyers to achieve that purpose. However, issues like a long page-loading time, inconsistent information, cluttered interface, etc., can drive users away even before they consider making a transaction.
But, it doesn’t end at this; 44 out of 100 people with a negative online experience would tell their friends about it. This can lead to a serious hit on your website traffic and conversions. This is the reason, website usability testing is critical.
Usability testing helps create a product that visitors actually enjoy using by helping you get answers to many questions like:
- Is the speed of the website optimized?
- Is the content on your website helpful and relevant?
- Is it easy for users to navigate your web pages?
Usability testing can be done by testers and developers before the website is rolled out as well as by the end users of the product. To get website feedback on each and every aspect of the website that matters, you can ask your users the right set of website usability survey questions.
To make it easier for you to get started, we have put together some usability-related questions from different website surveys in this article. Each question would help you get useful responses to be able to optimize your website for enhanced accessibility and usability.
We have also added a couple of ready-to-use website survey templates so you can get started right away.
Important Website Usability Survey Questions
We have divided the survey questions for website usability testing into categories to help you understand with ease. You can also refer to website user experience survey templates to instantly start conducting website surveys.
The general website usability testing survey is aimed at understanding the overall usability of your website in terms of what the visitors like or dislike. It also allows them to share any challenges on the website as well as suggestions that can improve the overall accessibility or usability of the website.
1. How often do you visit this website?
2. What did you like the most or what stood out for you on our website?
3. Please share what you’d like to change on our website.
4. How likely are you to recommend our website to others on a scale of 1 to 10?
5. Please share any challenges you experienced while using our website.
6. Please share any comments or suggestions you may have.
Here’s a general website usability survey template that you can try out:
The majority of first impressions are made based on the website design. So, you must ensure that the users are engaged immediately as they land on your website.
This kind of website usability survey focuses on the appearance of the website, i.e., the design of the website. The design may include different elements based on your niche, for example, colors, font, size, images, links, buttons, etc. The aim of using these website design survey questions is to understand whether the website is appealing and intuitively attractive.
7. How would you rate the design of our website on a scale of 1 to 10?
8. How would you rate the color palette chosen for our website?
9. Were you able to clearly differentiate between links and the other content?
10. Did you find the images useful and relevant?
74 out of 100 users are more likely to revisit your website if it is mobile-responsive or mobile-friendly. Therefore, you can use these sample survey questions for website usability to understand if users can access it on their smartphones with ease:
11. How would you rate the usability of our website on your smartphone?
12. How would you rate the design of our website on your smartphone?
13. Was the size of widgets and web controls appropriate for your mobile device?
14. Please rate the ease of accessing all our website features on your mobile phone.
15. Did the website render fine on your mobile browser?
Website redesign is done after testing the website and its usability. So, to understand how the overall website is perceived and to highlight the changes or new additions you may need in the next iteration, you can use these website usability survey questions:
16. How would you rate the usability of our website on a scale of 1 to 10?
17. Please share what you liked on our existing website.
18. Please share what you disliked on our existing website.
19. Is there anything you would like to see on our new website? Please share in your own words.
20. Please share suggestions to help us improve our website.
Navigation is one of the top elements of a website that determine its performance. So, you can use these website usability survey questions to find out if the users are able to easily navigate to what they are looking for:
21. How would you rate the ease of navigation on our website on a scale of 1 to 10?
22. Are all the links on our website functional?
23. Did all the links on our website take you to the right page?
24. Were you able to navigate to your desired page without clicking a lot?
The content of your website decides whether or not your website is worth spending time on. So, while creating website content, you must ensure that the users get the most accurate information without putting in much effort. These website usability survey questions will help you cover all feedback in terms of content:
25. How would you rate the effectiveness of the content on our website on a scale of 1 to 10?
26. Did you find the content useful?
27. Did you find the website content relevant?
28. On a scale of 1 to 10, how helpful did you find this page?
29. Were you easily able to find the content you were looking for?
30. How would you rate content clarity on our website on a scale of 1 to 10?
31. How would you rate the conciseness of the content on our website on a scale of 1 to 10?
32. Was the content on our website presented in the right format?
33. Do you think the content could have been presented in a better way?
34. Were you able to play the video inside the website without any extra controls required?
35. Was the audio clearly audible?
36. Did you find the speed of the audio just right to understand the content clearly?
Here’s a readymade survey template that covers most of the navigation, content, and accessibility-related questions:
Users adding items to the cart but exiting without making a purchase because of a payment-related challenge is not uncommon. Sometimes, the payment may take too long or a certain payment method may not be available. Such challenges do not only impact the brand image but also impact conversions dramatically.
To eliminate such issues before they drive away potential customers, you can use these payment-related website usability survey questions:
37. How would you rate the payment security on our website on a scale of 1 to 10?
38. How would you rate the availability of payment methods on our website?
39. Were you able to make the payment quickly without any jitters?
40. How would you rate the payment experience on our website on a scale of 1 to 10?
41. Is there a payment method you would like added to the website?
A good website must load quickly and help visitors accomplish their goals without wasting any time. Therefore, you must keep in mind aspects like loading time, image size, etc., to develop a well-performing website.
Here are some survey questions for website usability testing to gauge the overall performance of your website:
42. How would you rate our website loading time on a scale of 1 to 10?
43. Were you able to easily retrieve your details on our website?
44. Were you able to quickly and smoothly save your data on our website?
45. How would you rate the overall performance of our website on a scale of 1 to 10?
Once you’re done selecting all the right questions for website usability testing, you can add the survey to your website as a feedback widget or embed them directly into the relevant web pages.
We have some excellent website survey-related articles written to help you use and make the most of website feedback surveys. You can check them out below.