Top 14 Free Customer Feedback Tools You Can Use In 2023

Feedback is critical in businesses of every size. It lets you get a profound understanding of customer sentiment and decipher their desires, needs, and pain points.

And to transform the voice of your customers into actionable insights, you need customer feedback tools. These digital allies play a pivotal role in bridging the gap between your business and your customers, providing a direct channel for collecting, analyzing, and leveraging feedback to drive improvements and foster lasting customer loyalty.

The good news is that there are some really reliable and intelligent survey tools out there that allow you to create a free survey for different customer platforms without any hassle. All you need is a little research in choosing the best free survey maker. 

In this blog, we have covered the top free customer feedback tools based on different parameters like their offerings, key features, what type of limitations they have on their free plan and how they are rated on platforms like G2. So, let's get into the list of tools. 

TL;DR

• Customer feedback tools are essential for understanding customer sentiment, needs, and desires. They bridge the gap between businesses and customers, enabling the collection, analysis, and leverage of feedback for lasting customer loyalty.
• This blog presents a list of the top free customer feedback apps and platforms, offering insights into their features, limitations, and user ratings. 
• We have included several free feedback tools like Zonka Feedback, TypeForm, QuestionPro, and more, each with its unique strengths.
• Zonka Feedback is a popular free feedback platform that lets you capture and close the customer feedback loop effectively with real-time alerts and digests. You can sign up for the Free version or schedule a demo to know how the tool can help you create surveys. 

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Top Customer Feedback Tools you can use

A quick search in Google, and one can find tens of free feedback tools offering unlimited features and capabilities for businesses of all scales. But only some are there that let you create and send surveys and gather feedback for free. And that's what we've covered below. 

Here are the best customer feedback tools that you can use for free. 

1. Zonka Feedback

Zonka Feedback is one of the most helpful free customer feedback software which is designed for customer-centric businesses, both small and large scale. It is a multichannel customer feedback platform that enables seeking feedback, looping in the team, and closing the feedback loop – all on the same platform.

Zonka Feedback goes beyond measuring feedback across the standard metrics NPS, CSAT, and CES. You can create short as well as long surveys based on the feedback platform and customer touchpoints.

You can use this customer feedback tool to add a rating scale, MCQs, and even open-ended survey questions to collect qualitative feedback. Surveys can help you grab the customer's pulse and shape your product roadmap, even during the discovery phase. 

Key Features

Here are the key Zonka Feedback features:

• Code-free survey builder
• Three active surveys
• 25+ question types, including MCQs, rating scales, emoji scales, etc.
• 500+ survey templates, including NPS survey template, CSAT survey template, website feedback survey template, etc. 
• Customizable surveys with images, videos, GIFs, etc.
• Multilingual surveys with over 30 languages
• Multichannel surveys
• Free website feedback widget, including popup surveys, feedback buttons, polls, etc.
• Real-time notifications
• Mobile-responsive surveys and free customer feedback app
• Unlimited members and unlimited responses
• Intelligent reporting and analysis

Below is a free market research product survey questionnaire which allows customers to share feedback on the product quality, innovation, requirements at the moment, and value for money. It also consists of an NPS rating scale to let participants share their likeliness of recommending your brand.

Rating

4.8

Free Option

Lifetime Free Customer Feedback Software Version Available

A Free Trial for paid plans is also available for 7 days.

2. TypeForm

TypeForm has to be one of the most interactive free customer feedback tools if you are looking for surveys that engage your target audience. You can embed images, videos, icons, etc, in your survey forms. Moreover, you can create unique survey flows and tones in order to capture the most relevant customer feedback.

TypeForm also allows you to accept payment through its free customer feedback app. You can also schedule your surveys if you wish to clearly define a process.

Key Features

Here are the main features offered by TypeForm:

• Unlimited surveys with 10 questions and 10 responses per month
• Skip logic and hidden fields
• Templates
• Downloadable survey data
• Integration with business tools like Zapier, Slack, Mailchimp, HubSpot, etc.

Rating

4.7

Free Option

Lifetime Free Account Available

3. QuestionPro

QuestionPro is a community feedback tool that manages all kinds of feedback through a centralized customer feedback platform. You can collect the most accurate customer feedback data – both qualitative and quantitative – with the help of its branching feature. You can also customize your surveys with your brand theme to improve brand recall.

Key Features

Here are the primary features you can enjoy with the QuestionPro free customer feedback software:

• Unlimited free surveys with up to 300 responses per survey
• Access to 1 member
• 30+ question types
• Customized surveys for branding
• Skip logic
• Integration with Google Sheets
• Export feedback to CSV and XLS

Rating

4.7

Free Option

Free Customer Feedback Platform Version Available

4. SoGoSurvey

SoGoSurvey is among the top free customer feedback tools ideal for businesses of all sizes. So, if you’re using SoGoSurvey for your small business, you can continue using it even after you expand. The tool is known for its short learning curve. However, you cannot access integration benefits with the free plan. 

Key Features

Here are the main features offered by SoGoSurvey:

• Template bank with customizable reports
• Social media sharing
• One-click reports
• Built-in data analytics (Predictive Analytics)
• SSL encryption

Rating

4.7/5

Free Option

Lifetime Free Plan Available with this customer feedback tool

5. Qualaroo

Qualaroo is a powerful online survey tool that helps you collect feedback from your target audience. It is designed to make survey creation easy and supports multi-channel targeting.

You can create hidden survey Nudges™ for your website, mobile app, and SaaS product to collect in-the-moment feedback from the target audience. You can also launch surveys in your prototypes to collect feedback during development.

Qualaroo also has a powerful AI-based sentiment analysis engine that analyzes the customer feedback data in minutes to share the sentiments behind the feedback. It can help save time and allow you to focus on closing the feedback loop rather than picking valuable insights manually.

Key Features

• Visual builder to design various online survey types.
• Pre-built survey templates and 12+ question types to create surveys in minutes.
• Skip and branching logic
• Survey customization, rebranding, and white-labeling. 
• Support for 70+ languages.
• Built-in advanced targeting options to trigger surveys at a specific time, under particular conditions.
• Visual NPS dashboard and automatic NPS calculation
• Advanced reporting section.
• Integration with tools like Slack, Hubspot, etc.

Rating

4.4

Free Version

Free trial is available for 15 days with this customer feedback tool

6. SurveyMonkey

SurveyMonkey is one of the most popular and best customer feedback tools out there. You can use SurveyMonkey's free customer feedback platform with some limited features. However, the tool is excellent when it comes to data management. For example, you can access all your survey data on a single dashboard and analyze it with the help of graphs and charts.

Moreover, it is one of the easiest free customer feedback tools since it allows creating surveys without any coding required.

Key Features

Here are some of the primary features offered by SurveyMonkey:

• Up to 3 team members and 10 questions per survey
• 40+ short survey templates
• Real-time notifications
• 1 survey report filter

Rating

4.6

Free Version

Lifetime Free Customer Feedback Version Available

7. Formsite

Formsite is one of the simplest and best customer feedback tools for small businesses that allows creating professional HTML survey forms. However, you can simply drag and drop to create your surveys from scratch or use readymade survey templates. You can also customize your surveys to match your branding theme.

You can share Formsite customer surveys through email or a link, or you can also directly embed customer surveys into your website.

Key Features

Here are the top features offered by Formsite:

• 5 surveys
• 10 responses per survey
• 100+ customizable templates
• Survey branding
• Real-time email notifications or alerts

Rating

4.5

Free Option

14-Day Free Trial Available with Formsite customer feedback tool

8. Alchemer

Alchemer is one of the well-established free customer feedback tools that small businesses can use. There are several free templates available that you can customize to achieve your purpose and create unlimited surveys.

There is, however, a disadvantage of using the free version of Alchemer. You cannot download your old reports and data. Also, you will be able to only view the recent 12 hours of data.

Key Features

Here are the primary Alchemer features:

• Up to 5 contacts in email surveys
• API - 60 requests per minute
• Survey sharing through links and other platforms

Rating

4.5

Free Option

Lifetime Free Account Available

9. ProProfs Survey Maker

If you want to design engaging surveys to gather real-time customer feedback, then ProProfs Survey Maker is the best option. The free customer feedback tool offers free 100+ ready-to-use survey templates that you can customize using colors, fonts, and your brand logo designs to create a fully personalized experience.

You can share surveys via email or social media or embed them directly on your website using feedback widgets to collect customer feedback.

Key Features

• Unlimited surveys with up to 10 responses
• Library of ready-to-use questions
• Integrations with WordPress, Salesforce, and Zendesk
• Skip Logic
• 20+ question types
• Advanced reporting with intelligent analytics

Rating

4.8

Free Option

Lifetime Free Version Available

10. Survicate

Survicate is your all-in-one customer feedback tool designed to empower businesses with valuable insights into their customers' thoughts and opinions. With this free feedback software, you can unlock the potential to understand, engage, and improve your customer experience like never before.

Key Features

• Drag and drop builder to create customized surveys effortlessly
• Multi-channel customer feedback collection through email, on your website, within your app, or via social media
• Advanced targeting and user segmentation options to send surveys at the right moment and to the right audience
• Unobtrusive feedback widgets to engage visitors in real-time
• Set up automated follow-ups, alerts, and notifications

Rating

4.7

Free Option

Offers free trial with no strings attached for 10 days. 

11. SurveySparrow

SurveySparrow is a dynamic customer feedback tool that offers unique and interactive survey experiences. With its conversational interface, SurveySparrow allows you to engage your target audience in a more personalized and conversational manner and collect customer feedback.

You can create surveys that feel like natural conversations, making it easier for participants to provide valuable feedback.

You can use this free customer feedback app to take your feedback to the next level by creating engaging and interactive surveys that capture valuable insights. Whether you're looking to gather feedback on your products, services, or overall customer experience, SurveySparrow provides the tools and features to make it happen. 

Key Features

• Conversational surveys with chat-like interfaces
• Conditional branching and skip logic
• Customizable survey themes and branding options
• Multilingual surveys to cater to a global audience
• Integration with popular business tools like Slack, Salesforce, and HubSpot
• Real-time analytics and reporting
• Mobile-friendly surveys and offline data collection

Rating

4.4

Free Option

Offers a free trial with no obligations for 14 days.

Need more than just conversational and chat-like surveys for customer feedback requirements? Check out some of the top SurveySparrow alternatives that you can switch to for a more comprehensive customer feedback tool with advanced analytics. 

12. InMoment

InMoment is a comprehensive customer feedback tool that provides businesses with valuable insights into their customers' experiences. With InMoment, you can gather feedback from various channels and touchpoints, allowing you to gain a holistic view of your customers' thoughts and opinions.

This is one of the best customer feedback software out there that lets you gather and analyze customer feedback. It combines data, technology, and industry expertise to help you gather customer feedback in the moment and take action to improve customer satisfaction. 

Key Features

• Capture feedback in real-time
• Collect feedback from your customers through surveys, social media, or even voice recordings
•  Advanced analytics and reporting capabilities for analyzing customer feedback
• Customizable dashboards and visualizations to track trends, identify areas for improvement, and measure the impact of your customer experience initiatives
• Engage with your customers and close the feedback loop
• Automated follow-ups to personalized responses
• Works great as an enterprise feedback management software

Rating

4.7

Free Plan

Offers a 30-day free trial for microsurveys with its CoreCX. 

Looking for a simpler tool with a less complex UI to create your customer feedback surveys? We have compiled a list of the top InMoment alternatives that you can explore as your feedback tools. 

13.  Qualtrics

Qualtrics is a leading customer feedback tool that offers a comprehensive range of features to help businesses gather valuable insights from their customers. With Qualtrics, you can create customized surveys and collect feedback through various channels, including email, website, and social media.

Key Features

• Advanced analytics capabilities with powerful data analysis tools
• Generate reports and visualizations for a deeper understanding of your customers' thoughts and opinions
• Integrations with popular business tools, such as CRM systems and customer support platforms to streamline your customer feedback management process
• Robust survey customization options, including the ability to create personalized survey themes and branding
• Complete customer experience management platform that lets you collect feedback on 125+ channels
• Automatically deliver recommended actions based on the feedback received

Rating

4.4

Free Plan

There is no pricing information available for Qualtrics. However, they do offer a free account with limited capabilities. 

For several startups and small organizations, Qualtrics might seem too weighed down by features that they don't need. Here are some of the popular Qualtrics alternatives that you can explore as your customer feedback tools. 

14.  GetFeedback

GetFeedback is one of the most comprehensive and best customer feedback tools that offer a range of features to help businesses gather valuable insights from their customers. With GetFeedback, you can easily create interactive and engaging surveys that capture the true sentiment of your customers. This customer feedback app offers the agility businesses need to enhance their customer experience across every touchpoint in the customer journey through feedback-driven decision-making. 

Key Features

• Drag-and-drop survey builder with customizable templates
• Real-time feedback collection through email, websites, and mobile apps
• Advanced reporting and analytics to visualize trends and track customer satisfaction
• Seamless integration with popular CRM systems and customer support platforms
• Multi-channel feedback collection for a holistic view of the customer experience
• Automated follow-ups and personalized responses to close the feedback loop

Rating

4.5

Free Option

Offers a free trial with no obligations for 14 days.

GetFeedback might look too complex and Salesforce-driven to many. If you are looking for a more intuitive customer feedback platform, here are some of the top GetFeedback alternatives that you can try.   

Conclusion

There is no dearth of free customer feedback tools in the market today. What small businesses need is to find a tool that they can upgrade and continue using even after their requirements increase with the business growth.

So, do not look for the number of free surveys or the number of responses available with each survey. Rather, look for a free feedback system that you can see using in the long term.

Zonka Feedback offers a free plan for you to create and send customer satisfaction surveys, service surveys, and other surveys to capture customer feedback effectively. This free feedback platform lets offers an intuitive UI and user-friendly interface to create surveys for products and website feedback.  

You can try it for free or schedule a demo to explore the product.