Top 15 Product Survey Tools for Data-Driven Product Decisions

In the fast-paced world of product development, making data-driven decisions is more crucial than ever. Imagine launching a new feature only to find out it doesn’t resonate with your users. How do you avoid such pitfalls?

Enter product survey tools – your indispensable ally in capturing, analyzing, and leveraging user feedback to drive innovation and customer satisfaction.

Take for example Airbnb, that utilized the power of product survey tools to fine-tune their user experience. By analyzing feedback from hosts and guests, they identified key issues. New features like better search filters and easier booking boosted user satisfaction and engagement. The result? A substantial increase in booking rates and customer loyalty, proving that listening to your users can directly impact your bottom line.

Why is this so effective? Because product survey tools provide the actionable data needed to refine features, enhance usability, and ultimately deliver products that customers love. But with so many options out there, how do you choose the right one?

In this guide, we'll explore the top 15 product survey tools designed to empower you with the insights needed for data-driven product decisions. From comprehensive feedback management solutions to specialized in-app survey tools, we’ve curated a list that caters to diverse needs. Let's get started. 

TL;DR

• Product survey tools are used to collect, analyze, and manage feedback from users about a product’s performance, usability, and overall experience
• Selecting the perfect product survey tool requires assessing features, pros and cons, pricing, and ratings. Our top 15 picks simplify this process, ensuring a seamless collection of valuable customer insights.
• Some of the best product survey tools include Zonka Feedback, Canny, Refiner, Marker.io, Userback, Survicate, and Delighted among others.
• You can sign up for a free trial or book a demo with Zonka Feedback to create product surveys, share them through different channels, and measure user feedback so that your customers would love the product you create.

Measure & Improve Product Experience 

With Product Surveys, understand what users need and learn ways to delight your customers.

Best Product Survey Tools at a Glance

What are Product Survey Tools?

Product survey tools are indispensable assets that helps you create products that truly resonate with your customers. These platforms empower empower you to gather, analyze, and act upon user feedback, transforming raw data into actionable insights.

By understanding user needs, preferences, and pain points, you can make data-driven decisions to enhance product features, improve user experience, increase customer retention and optimize marketing efforts.

What Features to Look for in a Product Survey Tool?

Here are some important features that you must look for in a product survey tool so that you can leverage user insights for product development. 

• In-App Survey Capabilities: Your product survey tool should allow you to collect feedback directly within your product interface, increasing response rates and providing real-time insights. This means that after a user completes a task, a pop-up survey can gauge satisfaction with the experience.
• Targeted Survey Delivery: Your product survey tool should be able to deliver surveys to specific user segments based on demographics, behavior, or product usage to maximize relevance. For example, you can target new users with onboarding surveys or power users with feature feedback forms.
• AI-Powered Analytics: A product survey tool should have artificial intelligence to automatically analyze survey data, identify trends, and uncover actionable insights. For example, sentiment analysis can help understand overall user sentiment towards a product feature.
• Closed-Loop Feedback Management: The survey data you obtain should automatically integrate with product development tools to streamline the feedback loop. For example, you should be able to directly route feature requests to the product roadmap or bug reports to the development team with your product survey tool. 
• Versatile Survey Creation: Your product survey tool should offer a variety of survey types, including NPS, CSAT, CES, and open-ended feedback, to measure different aspects of user experience.

Best Product Survey Tools to Collect User Feedback

Let's look at the best product survey tools in detail so that you can make informed decisions, choose the perfect platform, and start gathering invaluable user insights.

1. Zonka Feedback: AI-Powered Product Survey Tool

Zonka Feedback is a cutting-edge product feedback platform designed to transform raw data into actionable insights that drive product innovation. With this product feedback tool, you can conduct in-depth surveys to measure product experience, uncover hidden market opportunities, and gather invaluable feature requests. You can create engaging microsurveys and in-app experiences, ensuring you capture feedback at every user touchpoint.

At the heart of Zonka Feedback is its commitment to closing the product feedback loop. By seamlessly integrating with existing workflows and providing clear action steps, Zonka Feedback ensures that customer voices are heard and acted upon. Intelligent workflow automation, real-time alerts, and detailed segmentation help you prioritize feedback, assign tasks to relevant teams, and take action. With features like task assignment, review acknowledgment and online review generation, you can facilitate stronger customer relationships while boosting your online reputation.   

By tracking recurring issues and analyzing feedback trends, you can identify areas for improvement and make data-driven decisions to drive business growth. This not only improves customer satisfaction but also boosts product adoption and retention.

Key Features

• Design and launch various survey types, from product concept testing to in-app feedback
• Build a wide range of surveys, including NPS, CSAT, CES, feature requests, and bug reports
• Target the right audience with precise questions using advanced survey logic and branching
• Gather comprehensive product insights through a variety of channels, including in-app surveys, email, SMS, and offline methods
• Focus on high-impact feedback through intelligent prioritization and segmentation
• Leverage AI-powered analytics to uncover hidden patterns, sentiment, and correlations within feedback data
• Assign product feedback to teams, track progress, and measure impact to close the feedback loop
• Assess product performance with key metrics like NPS, CSAT, and CES
• Streamline feedback management with automated actions and notifications

2. Canny: Best for Prioritizing Product Backlog

Canny is a specialized platform that excels at transforming raw customer feedback into actionable product roadmaps. Its core strength lies in its ability to prioritize features based on customer demand, ensuring that development efforts align closely with user expectations. By centralizing feedback collection, Canny facilitates a collaborative environment where voice of customer is heard by enabling product teams to make data-driven decisions.

Canny also emphasizes transparency and communication between the company and its users. By allowing users to see the status of their feedback and vote on others' suggestions, it creates a sense of community and trust.

Key Features

• Organize and categorize customer feedback into specific product areas
• Use voting and weighting systems to rank feature requests based on customer demand
• Create visual product roadmaps aligned with prioritized feedback
• Connect with popular project management and development tools
• Gain insights into customer sentiment and feature usage with robust analytics and reporting

3. Refiner: Best for In-Product Microsurveys 

Refiner is a dedicated product and in-app survey tool, specifically designed to help SaaS and digital product companies gather invaluable feedback from their customers through short microsurveys. Unlike generic survey tools, Refiner is built with a focus on in-app surveys, allowing you to capture user feedback precisely at the moment users are engaging with the product. 

Refiner offers seamless integration into web and mobile apps (JS, iOS, Android, React Native). Customize and launch surveys across platforms for a unified view of user experiences. This flexibility ensures that feedback can be collected across different platforms, providing a holistic view of user experiences.

Key Features 

• Primarily an in-app survey tool with options to distribute surveys via email or shareable links
• Launch surveys in web-based applications using a JS client, or use the Mobile SDK for iOS, Android, and React-Native
• Fully customizable surveys, from questions to the look and feel of the survey widget
• Powerful tools for creating and targeting specific user segments based on actions, events, pages, and features
• Automated data analysis and reporting to provide actionable insights.

4. Marker.io: Visual & Contextual Product Feedback

Marker.io is an innovative product survey tool designed to collect detailed visual and contextual feedback directly from users, making it an ideal choice for product companies. This tool allows users to report issues and provide feedback through a simple widget embedded in your website, app, or SaaS product. Feedback is enriched with screenshots, annotations, and technical metadata, ensuring that product teams receive comprehensive and actionable insights.

One of Marker.io’s standout features is its seamless integration with popular project management tools such as Jira, GitHub, Trello, and ClickUp. This integration allows feedback to be automatically sent to your preferred PM tool, streamlining the feedback management process.

Key Features

• Capture visual feedback where users can provide screenshots, annotations, and screen recordings alongside text descriptions
• The feedback widget integrates seamlessly within the product, minimizing disruption to the user experience
• Automatically capture relevant metadata like URL, browser, and OS, saving users time
• Utilize session replay functionality to see user actions leading up to the reported issue,
• Seamlessly integrates with popular project management tools like Jira, Trello, or GitHub etc.

5. Userback: Visual Feedback for Web and Mobile App 

Userback is a powerful product survey tool designed for comprehensive visual and contextual feedback collection, making it ideal for SaaS companies and digital products. It enables users to provide detailed feedback through screenshots, video recordings, and screen annotations, which are directly integrated into project management tools like Jira, Trello, and GitHub. This approach ensures you receive actionable insights, helping to quickly identify and resolve product issues.

The platform’s session replay feature provides developers with the ability to view user interactions leading up to feedback submissions, offering valuable context for understanding and resolving issues.

Key Features

• Collect detailed visual feedback with screenshots, screen recordings, and annotations
• Embed feedback forms directly within the product interface with in-app widgets
• View user interactions leading up to feedback submission for deeper insights
• Tailor feedback collection to specific needs and user groups with customizable product forms
• Seamlessly connect with tools like Jira, Trello, and GitHub, etc. 

6. Survicate: For Product Feedback Management at Scale

Survicate is a versatile customer feedback tool designed to gather feedback at various touchpoints across customer journey, ensuring comprehensive insights into user experiences. Whether embedded within the product, sent via email, shared through a link, or deployed on a website, Survicate’s surveys capture real-time feedback that is crucial for informed product development decisions.

Survicate’s automated analysis and intuitive dashboard make it easy for product teams to interpret feedback data and prioritize product development efforts based on real user needs and preferences. Its ability to handle large volumes of data and scale with growing businesses makes it a popular choice for enterprises seeking to optimize their customer experience.    

Key Features

• Collect feedback directly within your product through customizable widgets and triggers
• Collect and prioritize product feature requests with its seamless product feedback management
• Build various survey types including NPS, CSAT, product feedback, and custom surveys
• Precisely target specific user segments based on behavior, demographics, and product usage
• Access in-depth data analysis, including reporting dashboards, response filtering, and respondent-level analytics

7. Delighted: For Product Satisfaction & CX

Delighted is a customer experience management platform that has evolved from its roots as a product survey tool. While its core focus lies in measuring overall customer satisfaction, Delighted still offers robust capabilities for collecting and analyzing product-specific feedback. By combining customer experience metrics with product-centric insights, you can gain a comprehensive understanding of customer sentiment and identify areas for product improvement.

Key Features 

• Create product-specific surveys focused on product features, usability, and satisfaction
• Collect in-app feedback directly within the product environment
• Utilize AI to analyze text responses, identify trends, and generate actionable insights
• Take action on feedback by integrating with product teams to close product feedback loop
• Compare performance to industry standards by benchmarking 

8. Pendo Feedback: Best for In-App Product Feedback 

Pendo Feedback stands out as a powerful in-app feedback tool for capturing feedback and correlating it with user behavior data. Its strength lies in its ability to provide a comprehensive understanding of the user experience by combining qualitative and quantitative insights. This unique approach enables product teams to identify pain points, measure user satisfaction, and prioritize product improvements based on real-time user interactions.

Additionally, Pendo's integration with other product analytics tools allows for a holistic view of the user journey, enabling data-driven decision-making.

Key Features

• Capture feedback directly within the product interface with in-app feedback widgets
• Correlate feedback with user actions and product usage data with user behavior analysis
• Prioritize features and fixes based on user feedback and usage patterns
• Target specific user segments with tailored feedback requests
• Measure customer loyalty and identify promoters, detractors, and passives with its Net Promoter Score surveys

9. Usersnap: For Visual Product Feedback 

Usersnap is a versatile feedback collection tool that excels in gathering detailed user feedback, identifying bugs, and validating new features. It seamlessly integrates feedback collection into its core functionality, making it an essential tool for product companies. It allows you to embed surveys directly within your apps, leveraging advanced targeting features and visual feedback options, such as screenshots and screen recordings, to capture real-time, contextual feedback.

Key Features

• Supports visual feedback collection by enabling users to submit feedback with screenshots and screen recordings
• Collect feedback through in-app surveys, email, web widgets, and more
• Efficiently report and manage product bugs and issues with bug tracking feature
• Get access to user session recordings by observing user interactions to identify issues
• Connect with project management, bug tracking, and customer support tools

10. SurveySparrow: For Interactive Product Surveys

SurveySparrow is a survey platform that focuses on creating engaging and interactive product surveys, combined with advanced analytics capabilities. Its AI-driven features streamline the creation of online surveys, allowing teams to quickly build and deploy surveys tailored to specific product-related questions and analyze sentiments behind the responses.

By offering a variety of survey types, including NPS, CSAT, and product-specific feedback surveys, the platform provides a comprehensive approach to measuring customer satisfaction and identifying areas for improvement.

Key Features

• AI-Powered Survey Creation: Quickly build surveys using AI-generated questions and templates
• Analyze product survey data to uncover trends, sentiment, and key drivers with in-depth analytics
• Understand customer emotions and preferences through AI-powered text analysis
• Visualize product survey data to track performance and identify opportunities
• Create versatile surveys including NPS, CSAT, product feedback, and other custom surveys

11. UserVoice: Community Driven Product Development

UserVoice is a prominent tool designed to streamline the collection of product feedback by providing a platform where users can easily submit their feedback, ideas, and suggestions, which are then prioritized based on community voting. This democratic approach to feedback ensures that the most pressing and relevant issues are addressed first, aligning product development closely with customer needs.

With its emphasis on community building, UserVoice fosters a sense of ownership among customers, encouraging active participation and engagement. This collaborative approach leads to a deeper understanding of user needs and preferences, enabling businesses to make informed product decisions.

Key Features

• Indulge into idea management by collecting, categorizing, and prioritizing feature requests from customers
• Get community voting by allowing users to vote on feedback and ideas, prioritizing the most relevant issues
• Do roadmap planning by aligning product strategy with customer priorities based on feedback data
• Gain insights into customer sentiment, trends, and feature adoption
• Seamlessly integrates with various enterprise tools and systems

12. Qualtrics: Product Survey Tool for Product Managers

Renowned for its advanced features and scalability, Qualtrics empowers enterprises to gain deep insights into customer needs and preferences, driving product innovation and enhancing customer satisfaction. Its comprehensive approach to product feedback encompasses a wide range of survey methodologies, including NPS, CSAT, CES, and custom surveys.

Its advanced analytics features, including predictive analytics and text analysis, provide valuable insights into customer sentiment, product performance, and areas for improvement. By leveraging Qualtrics' capabilities, product teams can make data-driven decisions, optimize product roadmaps, and deliver exceptional customer experiences.  

Key Features

• Utilize predictive analytics, text analysis, and other statistical methods to analyze product survey responses
• Initiate surveys based on specific user actions or events within the product
• Embed surveys directly within your product for real-time feedback capture
• Control the placement and timing of surveys to maximize response rates while minimizing intrusiveness
• Integrate product feedback with customer experience data for complete experience management solution

13. Hotjar: Best for Web-Based Product Feedback

While primarily known for its robust heatmap and session recording features, Hotjar also excels as a product survey tool, particularly suited for web-based products. Hotjar’s on-site surveys enable enterprises to gather valuable product feedback directly from users through web widgets that can be triggered by popovers or buttons. This capability makes it an ideal choice for collecting feedback on usability, user satisfaction, user testing, and design.

Key Features

• Create and deploy various online survey types (NPS, CSAT, product feedback) directly within your website
• Correlate survey responses with user behavior data for deeper insights with heatmaps and recordings
• Define specific user segments for targeted survey delivery based on behavior or demographics
• Initiate surveys based on user actions or page visits with specific survey triggers
• Tailor survey appearance and questions to match your brand and gather specific feedback

14. SurveySensum: For AI-Driven Product Feedback 

SurveySensum is a versatile customer feedback platform that offers a robust set of tools for gathering, analyzing, and acting on product-related insights. One of SurveySensum's standout features is its AI-powered text analysis, which provides deeper insights into open-ended questions. This capability helps you understand customer sentiments, identify trends, and uncover hidden issues that might not be evident through structured survey questions alone.

The platform also offers real-time analytics and reporting, allowing product teams to monitor feedback trends and make data-driven decisions quickly.

Key Features

• Use its AI-powered text analysis to uncover emotions within open-ended responses
• Product roadmap prioritization helps prioritize features based on customer feedback
• Visualizes key performance indicators for product refinement and track progress
• Collect feedback through various channels, including web, email, SMS, and in-app surveys
• Creates complex survey flows with branching and skip logic to gather precise data

15. Qualaroo: For Contextual In-Product Feedback

Qualaroo (now ProProfs) is a powerful product survey tool designed to gather contextual feedback within websites, apps, and mobile platforms. This tool is particularly effective for you if you are looking to capture real-time, in-product feedback from users at specific touchpoints. It's unobtrusive surveys, known as Nudges, enable you to ask targeted questions while users interact with their products, providing valuable insights into user experience and satisfaction.

Qualaroo's advanced targeting features allow you to segment users based on behavior, demographics, and user journey stages. Its AI-powered analytics, driven by IBM Watson, provide sentiment analysis and word clouds, offering deep insights into user feedback and identifying trends and opportunities for improvement.

Key Features

• Create and deploy targeted surveys within the product interface with in-app surveys
• Analyze survey responses for sentiment, trends, and actionable insights with AI-powered insights
• Design survey prompts to match product branding and user experience with customizable nudges
• Segment users based on behavior, demographics, and user journey stages

Conclusion

Understanding and responding to your customers is the cornerstone of successful product development. By harnessing the power of product survey tools, you can unlock a wealth of insights into user preferences, pain points, and expectations. From refining product features to enhancing user experience, these tools are essential for driving customer satisfaction and loyalty.

By carefully selecting a product survey tool that aligns with your specific needs and goals, you can embark on a journey of continuous improvement.

Zonka Feedback is a product survey tool that empowers you to transform raw data into actionable insights. With its comprehensive feature set, including AI-powered analytics, multi-channel survey distribution, and intelligent workflow automation, it helps you close the product feedback loop effectively.

Sign up for a 14-day free trial and get started with creating products that truly resonate with your target audience and drive long-term business growth.