18 Best Hotjar Alternatives & Competitors

When it comes to analyzing user behavior, optimizing conversions, and improving the overall user experience on your website or application, Hotjar has long been a popular choice. Started in 2014, Hotjar offers a suite of features, that help businesses make data-driven decisions to improve conversions and enhance the overall user journey. 

While it applies a customer-centric approach to web analysis, it also has its limitations. For instance, its ask tool is limited to on-site surveys, link surveys, and feedback forms. Businesses looking for offline surveys or feedback widget options other than the feedback button might also find the tool to be quite restrictive.

This is when businesses started looking for Hotjar alternatives to find a more comprehensive tool that offers an advanced and extensive platform to capture user insights and improve the overall customer experience. 

If you're also looking for something simpler, cheaper, or with a different set of features, then this article is for you. In this article, we have curated a list of top Hotjar alternatives that can empower your analytics strategy and help you with user journey analysis.

TL;DR

• Teams are searching for Hotjar alternatives due to expensive pricing plans, limited heatmaps, limited surveys and question options, and more.
• We have gathered a list of the top 18 Hotjar alternatives with thorough market research, and set parameters.
• Some of the popular alternatives are Zonka Feedback, Survicate, Mouseflow, Fullstory, Canny, Satismeter, and more.
• Apart from Hotjar alternatives, we have also shared a list of other platforms and their various alternatives like  Medallia alternatives, SurveyMonkey alternatives, Hotjar alternatives,  Typeform alternatives, GetFeedback alternatives, Cloudcherry alternatives, Jotform alternatives, AskNicely alternatives, InMoment alternatives, Forsta alternatives, Delighted alternatives, Survicate alternatives, Qualtrics alternatives, Uservoice alternatives, Canny alternatives, Nicereply alternatives, Satismeter alternatives, SurveySparrow alternatives, Google forms alternatives,  Data collection tools, Forms on fire alternatives, Paperform alternatives, Fulcrum alternatives, GoCanvas alternatives
• To see how Zonka Feedback can be your top choice as a Hotjar alternative, sign up for a free 14-day trial or book a demo!

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18 Best Hotjar Alternatives

Hotjar, originally known for its heatmap tool, has now expanded its offerings to include survey collection, feedback polls, survey widgets, and more making it a versatile tool for businesses. In 2021, Contentsquare acquired the Hotjar tool. Contentsquare and Hotjar help companies understand their customer's online behavior. Together, the companies now serve the global market, enabling businesses of all sizes to deliver exceptional digital experiences to their customers - from sole proprietorships to SMBs/growth companies to large enterprises.

 Although the platform does offer limited survey-related features, it may not have the same level of specialization in surveys as other platforms like Zonka Feedback.

With its heatmap feature, Hotjar allows businesses to visualize and analyze user behavior on their websites. This provides valuable insights into how users navigate and interact with the site, helping businesses optimize their user experience. However, Hotjar's evolution into survey collection while taking its capabilities to another level, there's still a long way to go before it becomes one of the leading survey collection tools. So, if you are also looking for the best Hotjar alternatives, we've got you covered.  

Top Hotjar Alternatives For Surveys

While Hotjar has plenty of satisfied users, some marketers may also need customer feedback survey analytics tools, and product feedback tools, that are easier to use, offer more granular, in-depth CX metrics, or offer more flexibility to customer feedback. If that's you—and you're looking to replace Hotjar with a solution that better fits your needs—you've come to the right place. Below are a few Hotjar alternatives specifically designed for survey creation, deployment of Google Analytics, and data analysis, so you can find the right tool for you and your team.

#1. Zonka Feedback

Zonka Feedback is a powerful customer experience and platform that is specifically designed for businesses of all sizes to capture and analyze feedback surveys and collect insights from them. However, Zonka Feedback emerges as a strong competitor to Hotjar due to its unparalleled comprehensive user interface, feedback, and management capabilities.

The platform has the ability to automate customer experience processes, coupled with endless capabilities to send surveys on almost every survey channel. The tool goes beyond helping businesses drive customer satisfaction by offering holistic feedback and analytics solutions based on the responses they receive.

Zonka Feedback Vs Hotjar

Zonka Feedback allows businesses to collect feedback through multiple channels, such as online and offline surveys, email surveys, SMS surveys, in-products, website surveys, and more. If we talk about the types of feedback widgets, Zonka Feedback has a lot more options to choose from as compared to Hotjar- embedded surveys, pop-up surveys, slide-out surveys, and feedback buttons.

Also, the platform allows businesses with survey customization options that enable them to design surveys that align with their branding. One of the features that make Zonka Feedback a top contender for Hotjar is its robust integration, including some of the popular CRM systems like Salesforce, Hubspot, Zendesk, Freshdesk, and more, enabling seamless data synchronization. 

As an all-encompassing customer experience tool, Zonka Feedback offers various types of CX automation abilities to streamline and enhance the customer feedback process. You can set up and automate surveys at predefined intervals or trigger them based on specific user events or actions.

With its automated workflows, you can follow up with unhappy or critical customers. Thus, with its versatile survey options, funnel analysis, event tracking, customer experience management features, feedback management features, and integrations, Zonka Feedback is a powerful all-in-one feedback solution, differentiating itself from Hotjar as it mainly focuses on website and user behavior analysis and event tracking.

Zonka Feedback Key Features

• Workflow and CX automation to automatically close the feedback loop

• Easy to customize surveys as per your needs

• More website feedback widget options to choose from

• Out-of-the-box reporting features like snapshot reports, response inboxes, trends reports, text analytics reports, and other survey reports

• Choose from 30+ survey question types

• Advanced user segmentation and targeting

• Quick access to microsurveys

• Get different survey types- NPS Surveys, CES Surveys 2.0 & CSAT Surveys

• Get real-time reporting, alerts, and digest

• Advanced interface with pre-built templates

• Multi-linguistic and 50+ integration

Pricing

The Essential plan for creating offline surveys starts at  $15 per device/month, while the Starter plan starts at $49 per month. You can either opt for a free plan or try the Zonka Feedback platform for a free trial for 7 days

G2 Rating: 4.8 out of 5

#2. Survicate

Survicate is one of the top alternatives to Hotjar as the platform is helpful for users to collect feedback and analysis. When compared to Hotjar, Survicate offers a variety of survey formats to get qualitative and quantitative feedback from customers.

Survicate Vs Hotjar

With 125+ survey templates available, Survicate enables users to create polls and surveys from scratch. The best part is all the surveys are fully customizable, which allows users to adhere to their brand's style guide. 

With Survicate, users can even distribute surveys through emails or links apart from the website and mobile app, letting users collect feedback from various touchpoints. Additionally, the platform also integrates with all the CRM and project management tools, including Hotjar. 

Survicate Key Features

• Quickly create targeted surveys and feedback forms from scratch or use pre-build surveys

• Get various question types, themes, and customization options to tailor the surveys to specific needs

• Gather surveys through the website, email, SMS, or in-app

• Get real-time reporting and insights

• Seamless integration with all CRMs and PM tools

• Use all the survey types: NPS, CSAT, CES, Customer feedback surveys, and more

Pricing:

The initial plan starts at $89 per month.

G2 Rating:4.7 out of 5

#3. Qualaroo

Qualaroo is an automated research platform designed to help businesses collect valuable insights from their users at scale in the quickest and most seamless way possible. When it comes to comparing Qualaroo and Hotjar, Qualaroo offers laser-focused user research options without any coding knowledge. One of the features that the platform allows is for users to create targeted surveys for advanced targeting and actionable insights. 

Qualaroo Vs Hotjar

You can also create customizable surveys as per your brand's requirements. You can even get unlimited surveys, and responses on every plan you choose on Qualaroo. One of the cool features that set the platform apart from Hotjar is targeting customers based on any parameters on your website, as it isn't limited to only URLs or on-page customer behavior alone. The platform also offers a multi-language feature and supports popular survey types like Net Promoter Score and Customer Satisfaction to help businesses measure customer loyalty and satisfaction levels.

Qualaroo Key Features

• Gain highly specific user insights by employing advanced persona targeting

• Unlimited surveys, unlimited Responses, and unlimited seats in any plan

• Target based on anything you can track on your website

• SDK surveys to measure customer satisfaction

• Customize surveys as per needs

• Get email notifications right into your inbox

• Integrate Qualaroo with your favorite CRM or PM  tools

Pricing:

The initial plan starts at $69 per month.

G2 Rating:4.4 out of 5

#4. Appzi

Appzi is a web-based platform designed for SaaS companies to gather valuable product feedback directly from their website or application. One of its primary features is user feedback and bug reporting, which differentiates it from Hotjar.  It offers an easy-to-use feedback widget that allows users to provide feedback, report bugs, or suggest improvements.

Appzi Vs Hotjar

The platform offers several templates for NPS, CSAT, and other types of surveys, but its survey builder has all the questions that Hotjar lacks. Also, it is possible to set multiple questions on the same survey page. You can even customize your surveys and filter the responses based on the set conditions. One of the factors that Hotjar lacks is conducting in-app surveys to gather targeted feedback from users using Appzi. As far as its integration with popular project management tools, it is effortless and enables users to get notifications in real-time.

Appzi Key Features

• Quickly add tags to specific feedback responses

• Embed easy-to-use feedback widget directly into web applications

• Conduct targeted in-app surveys to gather specific feedback

• Capture and annotate screenshots to highlight visual bugs or design issues

• Seamless Integration with Project Management Tools like Jira, Trello

• Get real-time feedback, and customize your surveys

• Tag multiple feedback responses or set them as “Completed” with a simple click

Pricing:

The initial plan starts at $29 per month.

G2 Rating:4.5 out of 5

#5. Refiner

Refiner is an online survey platform that enables businesses to enhance their user experience through in-product survey widgets and automated actions. The platform is mainly specialized for providing microsurveys tailored to the needs of data-driven software companies. For those looking for specific surveys designed,  and looking to run surveys inside a web or mobile application, Refiner is the perfect Hotjar alternative.

Refiner Vs Hotjar

The platform is best suited to target the right people at the right time. You also get rich user segmentation, dive deeper into the survey responses, and follow up with unhappy customers. One can even easily tie survey responses to user profiles and customize the surveys as needed. Integrating Refiner with any CRM or PM tool is effortless. You can even embed questions inside your emails to reach more customers.

Refiner Key Features

• Highly customizable in-product survey widgets

• Allow triggering specific actions or workflows

• Get advanced user segmentation capabilities to categorize and group users

• Robust analytics and reporting features to derive meaningful insights

• Get real-time notifications and take immediate action

• Create tailored surveys and questionnaires

Pricing:

The initial plan starts at $79 per month.

G2 Rating:4.8 out of 5

#6. Marker.io

Unlike other tools in this list, Marker.io is a visual bug reporting and customer feedback tool for businesses of all sizes. With its unobtrusive widget option, users can quickly get visual feedback with the technical data to back it up. An interesting part is users can even get feedback records of the last 30 seconds through its easy-to-use Session Replay tab. Once the feedback survey is received, it goes straight into the project management tool like Jira, Trello, Asana, GitHub, ClickUp or Monday, and others.

Marker.io Vs Hotjar

One of the main differences that make Marker.io apart from others in this list is its 2-way sync with your project management software. When an issue is raised, responses are received, or a bug is logged, it goes straight into whichever PM tool users use. Thus it is easier for users to gather all of the important information in one place to simplify client communication.

Marker.io Key Features

• Issue title and link to Project management tool

• Screenshot with annotations and any other attachments

• Session replay, to check the last 30 seconds before feedback was submitted

• Get quick feedback and bug report issues on a single page

• Automatic 2-way sync via Marker.io

• Get customizable feedback and bug report forms

• Automatic environment, console, and network logs capture

• Unlimited number of projects/websites and unlimited feedback

• Screenshots with every report and annotations with arrows, text, and even emojis

• Session Replay on every Team or Company plan

Pricing:

The initial plan starts at$39 per month.

G2 Rating:4.2 out of 5

Top Hotjar Alternatives For Heatmaps And Website Optimization

Hotjar is a popular web analytics platform and conversion analytics platform that helps you collect feedback from your website users and optimize your website via heatmaps and session recordings. While Hotjar applies a customer-centric approach to web analysis,  it has its limitations. Although the platform offering heatmaps and session recordings provides visual representations of user interactions, such as clicks, mouse movements, and scroll behavior, they lack direct insight into the reasons behind these actions, compelling businesses to look for other Hotjar alternatives.

If you're looking to replace Hotjar with the web analytics tool that better suits your business plan and needs in terms form web analytics, predictive analysis of heatmaps, and website optimization, then below is a list of other analytics tools that we have covered for you.

#7. Freshmarketer

The next Hotjar alternative we have is Freshmarketer. The platform is more of a conversion rate optimization tool. Features like A/B testing, Heatmaps, and Funnel Analysis modules take the limelight, the platform provides a smooth website user experience.

Freshmarketer Vs Hotjar

Freshmarketer conversion rate optimization features and advanced, website analytics tool capabilities set it apart from Hotjar. With its heatmaps and full session recording and replay functionality, businesses can visually understand user behavior on their websites. Also, the all-in-one conversion optimization funnel analysis tool enables you to create and analyze conversion funnels, providing detailed insights into the customer's journey. You can also try its robust A/B testing capabilities that allow you to experiment with different variations of website content, layouts, and elements for better conversion rates.

Freshmarketer Key Features

• Get live heatmaps to identify usability issues and areas for improvement.

• Quick A/B testing via Chrome plugin

• Split URL testing with ease

• Robust funnel analysis to improve overall user experience

• Website form analytics for better conversion rates 

• Quick polls and feedback to enhance engagement and conversions

Pricing:

The starting plan starts at $128 per month.

G2 Rating:4.1 out of 5

#8. Mouseflow

Mouseflow is an excellent alternative if you consider substituting Hotjar. Being one of the top choices among startups and enterprises worldwide, the platform allows users to optimize conversions of digital products and build different types of heatmaps for better website behavior analysis. One of the features that make Mouseflow stand out is its ability to build various types of heatmaps customized to meet your specific requirements. 

Mouseflow Vs Hotjar

Unlike Hotjar, Mouseflow does not impose any restrictions on daily data capture record user sessions; therefore with Mouseflow, businesses can capture and record an unlimited number of user sessions each day, ensuring that no valuable insights are missed or compromised during session recording. Additionally, Mouseflow provides a robust feature of filtering and segmenting options for user session recordings, allowing businesses to narrow down session recordings and analyze user behavior based on specific criteria such as device type, browser, location, or behavior patterns.

The best part is you get unrestricted access to an advanced filtering suite across all its pricing plans, as compared to the Hotjar. As compared to Mouseflow, Hotjar also restricts access to its filtering capabilities, making it more challenging to pinpoint and focus on specific user behaviors. Also, you get unlimited responses on feedback campaigns with Mouseflow, providing greater flexibility and insights compared to the Hotjar alternative's filtering and response limitations.

Mouseflow Key Features

• Know users' website actions in real-time

• Streamline your workflow and transition seamlessly from a reactive to a proactive approach 

• Sync your CMS, eCommerce, analytics, and marketing platforms in minutes

• Collect and visualize every engagement pattern 

• Build custom funnels effortlessly 

• Analyze the field and prevent errors with form analytics

• Create and trigger custom-based surveys

Pricing: 

The initial plan starts at $31 per month.

G2 Rating: 4.6 out of 5

#9. Fullstory

FullStory is a powerful software that will help users improve their digital experience of their virtual products by collecting usage data and visitor behavior patterns. Fullstory offers a similar set of features, including session recording, full session recordings, recording replays, heatmaps, funnels, and conversions, as that of Hotjar. However, choosing Fullstory in comparison with Hotjar is a better choice if the main goal of your studies is to be focused on usability testing.

Fullstorry Vs Hotjar

Privacy is a huge part of FullStory's offer, as the company stresses that all the data collected through the app is absolutely legal. One of the features that it offers is tagless auto-capture which gets ahold of all the touchpoints a visitor has with the website or mobile app. The heatmap functionality is the same, but you can also use the session replay tool in addition to heatmaps to uncover specific problems. 

Fullstory Key Features 

• Monitor user's journey through proprietary auto-capture technology

• Quickly identify root causes or opportunities for improvement

• Get privacy protections for faster optimization

• Seamless integration with all project management tools

• Easily pull in custom event data to add additional context 

• Use features like journey mapping, heatmap feature, session replays, click testing, user segments

Pricing:

You need to connect with their sales team.

G2 rating: 4.5 out of 5

#10. CrazyEgg

CrazyEgg is a popular alternative to Hotjar to help businesses observe user interaction and gauge customer engagement. Apart from heatmaps and other user interactions and session recordings, users can use this tool to create scroll maps and A/B tests, which is a great addition to this toolkit as it facilitates better, and more in-depth product usability research.

CrazyEgg Vs Hotjar

It is also easy to filter clicks to see where on the website your customers are clicking with maximum flexibility. Also, when it comes to sampling, the software makes the whole user interface easy to use and allows you to decide when and how to sample or filter as needed. The best part is that you get more flexibility than other tools in the list for A/B testing. Although you can access A/B testing right inside CrazyEgg, users can also integrate with Optimizely, Google Optimize, and other A/B testing tools.

CrazEegg Key Features

• Snapshot reporting to unlock page improvements

• Heatmaps and scroll maps to leave more about your visitors

• Session recordings to give a better idea of your customer's journey

• A/B testing for better experienced-based research methodology

• Surveys for quick customer feedback

• Demo dashboard for quick and easy overview 

Pricing:

You need to get in touch with the sales team

G2 Rating:4.2 out of 5

Top Hotjar Alternatives For Product Feedback

Even though Hotjar is very advanced in heatmaps and screen recordings, it allows little flexibility for product teams, lacking more advanced capabilities such as prototypes, usability, user acceptance testing features, and more. In addition to this heatmaps tool, a well-rounded product team will have to implement additional user testing tools with other advanced features. Here are a few Hotjar alternatives that we have shared mainly for the product teams.

#11. Userback

As one of the top Hotjar alternatives, Userback enables brands to collect feedback, especially for product and software teams. Brands can quickly access, assign, take action, and close the user feedback loop faster using this single platform.

Userback Vs Hotjar

The best part about this Hotjar alternative is its Screen Annotation feature that works across any device and any browser to give brands the ultimate flexibility to see user recordings and provide insightful feedback instantly. It’s the perfect companion to Video Recording.

With Userback, you can recreate, and resolve bugs in record time with visual feedback, and share them with teams even without any technical knowledge. The platform also helps you understand exactly what users care about so as to build a product strategy based on first-party user data.

Userback Features

• Collect bug reports, feature requests, and general feedback, together

• Create and deliver feedback quickly without sacrificing any detail

• Keep users in the loop and build a more engaged product community

• Connect user insights with software teams throughout the software delivery lifecycle

• Create better an employee experience and speed internal collaboration

• Easily route information to the right team

Pricing: The startup plan starts at $59/month, billed annually.

G2 Rating: 4.8 out of 5

#12. Usersnap

Another Hotjar alternative is Usersnap which enables businesses to capture, organize, respond to, and scale user feedback all in one place. An interesting part of this customer feedback platform is that businesses can quickly streamline issues, and feature requests, suggestions, and collect product survey responses to capture and prioritize surveys using online survey software.

Usersnap Vs Hotjar

As compared to Hotjar, Usersnap prioritizes building a bug-free, superior UX, meaningful product for brands. It also empowers users to share feedback anytime on the product with screen capturing and annotation tools.

The platform helps users categorize feedback with labels on important topics, and helps manage development and track issues with the status, assignee, priority fields, and more. One can quickly integrate user analytics with 50+ apps using Usersnap, and take actionable feedback to make quick improvements to mobile apps.

Usersnap Features

• Build impactful products by scaling issue tracking, user testing, in-app research

• Put user needs at the center of your product development

• Allow users to send screen captures, target Microsurveys, track feedback activities, and more

• Categorize feedback with labels into important topics

• Connect with 50+ integrations, and also 2-way integration with Jira, Azure DevOps

Pricing: The startup pricing plan starts at $69/month. However, the company plan starts at $129/month.

G2 Rating: 4.5 out of 5

#13. Canny

As one of the best Hotjar alternatives, Canny helps businesses capture, and analyze product feedback in one place to make an informed product feedback strategy. It helps them gather valuable insights and understand what customers want so as to help brands build the features that matter most to their customers.

Canny Vs Hotjar

With Canny, you can also organize customer feedback with a product feature voting board. This feature enables businesses the best ways to collect product feedback in a dedicated feedback board that automatically groups similar requests, pins important updates, leaves feedback, and closes the product feedback loop.

Canny Features

• Collect customer feedback and discover valuable insights

• Understand what your customers want to build customer-centric products

• Automatically group similar requests, and pin important updates at the top of any post

• Close the product feedback loop with automated updates

• Use existing user accounts to see all votes from a specific user on their profile

• Improve customer satisfaction through listening

Pricing: The essential plan is $360/month. However, you can also start with a free account.

G2 Rating: 4.5 out of 5

#14. Satismeter

Satismeter, a web-based customer feedback portal and product management tool, emerges as a leading contender among Hotjar alternatives. The platform offers users the opportunity to see user segments and gain profound insights into their products, services, customer base, and overall business operations.

Satismeter Vs Hotjar

Trusted by some of the most customer-focused companies, Satismeter enables users to pose the right questions at the most opportune moments in their funnel analysis of customer behavior, facilitating the seamless growth of their businesses. Through its customer journey mapping tools, users can actively monitor customer behavior and gauge customer satisfaction across various touchpoints in the customer experience.

Satismeter Features

• Analyze project performance or develop a business strategy quickly

• Get a clear picture of what the future holds

• Keep an eye on customer satisfaction and monitor the results

• Run Microsurveys, make pricing adjustments, look into your product-market fit, and more

• Measure long-term customer satisfaction and loyal through CX metrics

• See responses in the Product management tool to prioritize feedback

Pricing: The starter free plan here is $199/month; however, you can even start using the tool for free for 25 responses per month.

G2 Rating: 4.8 out of 5

#15. MoEngage

MoEngage is a customer engagement platform that stands out due to its robust AI engine. Since its establishment in 2014, the platform has been dedicated to delivering customer engagement strategies fueled by a combination of a strong customer-centric approach at scale and ongoing product advancements.

MoEngage Vs Hotjar

MoEngage provides marketers, product managers, and owners of product teams with AI-driven insights, allowing them to craft omnichannel experiences that are adored by consumers. With MoEngage, you and your product teams can harness the potential of personalization to enhance every customer's journey and acquire more profound customer insights into your customer base.

MoEngage Features

• Empower marketers and product owners with AI-driven insights to create omnichannel experiences

• Go beyond campaign and product analytics with AI-driven capabilities

• Prevent customer churn and empower marketers with actionable consumer insights

• Proactively identify and remove bottlenecks to optimize your customers’ journeys

• Compare, analyze, and track campaign performance with behavioral analytics

Pricing: You can request a demo to learn about their pricing plans.

G2 Rating: 4.5 out of 5

#16. Instabug

Instabug is one of the top Hotjar alternatives that enables brands to get valuable insights with user feedback for product teams. The platform provides a channel for businesses to hear from customers so as to make data-driven decisions and improve their app performances.

Istabug Vs Hotjar

When compared with Hotjar, Instabug is a customer feedback platform that mainly focuses on collecting user feedback through surveys and mobile apps only. It enables brands to get feedback from stakeholders and see user behavior so as to avoid surprises and have a full picture of how your product management app is doing. The unlimited feedback platform makes it easy for people to submit ideas and share feedback right from inside the idea management app.

Instabug Features

• Get Valuable Insights With User Feedback

• Provide a channel to hear from your users to make data-driven decision

• Receive feedback quickly, early, and often

• Collect feedback proactively with user surveys

• Analyze the feedback you get to make data-driven decisions and prioritize fixes

Pricing: The basic plan starts at $249/month, billed annually.

G2 Rating: 4.3 out of 5

#17. Delighted

Delighted enables users to collect feedback through a website feedback form, email surveys, in-app feedback forms, customer surveys, and more in the fastest and easiest way. ThisHotjar alternative provides an easy-to-use website in-app feedback widget and survey software to brands to quickly trigger a survey on just any website page.

Delighted Vs Hotjar

The best part is it enables users to set up automated, mobile app surveys up and running in minutes, not days as compared to Hotjar. It also allows you to ask the right in-app questions at the right time. Adding a logo, custom domain, and customizing in-app surveys just take a fraction of a second.

Delighted Features

• Easy setup needs as minimal technical knowledge required

• Customize and translate your survey to 30+ languages

• Send your website feedback surveys to users once, on a recurring basis, or after an interaction

• Test your survey before it’s live

• Ask open-ended questions to uncover crucial insight into customer satisfaction

• Customize a Thank You message based on the survey response

• Use in combination with other survey methods such as Email, In-app, QR code, and Link surveys

Pricing: You can create a free account to get the pricing details.

G2 Rating: 4.7 out of 5

#18. SurveyMonkey

Another popular Hotjar alternative is SurveyMonkey as the platform offers robust features for collecting customer data and analyzing it to yield more actionable insights and business insights. This cloud-based tool offers real-time insights and advanced analytics features that can empower the development team to boost the company’s effectiveness online.

SurveyMonkey Vs Hotjar

Its website feedback tools, free Google Analytics account, and survey software enable users to distribute surveys and get feedback about their business plan customers' preferences, and needs. When it comes to advanced features, SurveyMonkey has more features and is more sophisticated than Hotjar for product feedback. 

SurveyMonkey Features

• Advanced survey creation with AI guidance for creating better questions

• 250+ survey templates for various use cases

• Manage multiple users and gain visibility through data collected across locations

• Make feedback automated and actionable by connecting to key business systems

• Choose from expert-written sample questions to include in your surveys

• Capture feedback when the experience is fresh

• Gather real-time data to quickly identify opportunities and make improvements

Pricing: The essential plan starts at $55/month, billed annually.

G2 Rating: 4.6 out of 5

Conclusion

As we conclude this in-depth piece, we hope this article has provided you with ample information to select the Hotjar alternative that best aligns with the specific requirements of your business. Although Hotjar is best known for session recording and heatmap, each tool mentioned in the list is a strong competitor for Hotjar. 

And if you are still unsure which software to choose, why not try our top alternative- Zonka Feedback? While Zonka Feedback doesn't offer heatmaps, the platform offers a diverse selection of surveys that enable you to capture feedback from your customers effortlessly. You can also sign up for a 14-day free trial to explore the survey platform.