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Top 16 Visual Feedback Tools & Software for Website

Research indicates that 66% of online users prefer to look at beautiful websites and 42% exit a website quickly because of poor functionality. A visual feedback tool can come in handy in enhancing the overall look and feel of your

A visual feedback tool helps brands capture insightful user data and establish an influential online presence through their website.

In this article, we explore the top visual feedback tools for websites, outline why every brand needs them, and provide essential criteria for choosing the right tool. Read on to optimize your digital presence.


  • Visual feedback tools for websites primarily focus on capturing and sharing feedback related to the visual elements of a website, such as its layout, colors, photos, typography, and overall aesthetics.

  • It allows users, designers, and stakeholders to provide feedback on things like the placement of elements, alignment, spacing, and any visual discrepancies or design errors.

  • A good visual feedback tool streamlines collecting feedback through features like screenshots, video recordings, customizable surveys, integrations, user data retrieval, and automated workflows, facilitating efficient feedback management.

  • Selecting the perfect visual feedback tool requires assessing features, pricing, and ratings. Our top 15 picks simplify this process, ensuring a seamless collection of valuable customer insights for your website.

  • If you are looking for tools that can serve other purposes, you can check out our article on best nps tools, customer satisfaction tools, market research tools, product feedback tools, in-app feedback tools, website feedback tools, enterprise feedback management tools, and offline survey tools.

  • To collect feedback from website visitors regarding its visual appeal, consider using an online survey tool such as Zonka Feedback. This platform provides comprehensive features for designing surveys, analyzing results, taking proactive measures based on feedback, and ultimately closing the feedback loop effectively. You can get started with a 14-day free trial or schedule a demo to explore how this tool can benefit your website.

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What are Visual Feedback Tools?

Visual feedback tools or design feedback tools for websites are software applications or online platforms designed to facilitate the process of providing and managing feedback on the visual aspects of a website's design. Visual feedback tools typically allow users to provide comments, annotations, and suggestions related to the aesthetics and layout of a website.

These tools help marketers and CX managers collect website feedback through online surveys that can be directly embedded in the website or triggered based on user activity on your platform. Mostly used by web designers, developers, project managers, and clients, design feedback tools help to streamline the design review and collaboration process.

Top Design Feedback Tools for your Product

To select the best visual feedback tool that suits your needs, you may need to check out a lot of different software options. But to narrow down your research, we have put together the details of the most efficient tools for the web design process.

1. Zonka Feedback

Zonka Feedback is an intuitive design feedback tool that captures feedback through website surveys at different touchpoints across metrics like CSAT, NPS, and CES. It consists of an easy-to-use survey builder that allows the creation of attractive surveys with the least effort.

It generates detailed, insightful reports of user feedback that help in decision-making and website enhancement. Moreover, it offers workflow automation that tags responses and enables effective collaboration with design teams.

Key Features

  • 100+ customizable survey templates

  • Multilingual surveys and 30+ question types

  • Mobile-responsive and in-app feedback surveys

  • Feedback button survey and various survey distribution channels

  • Advanced features like survey logic and branching for relevant feedback

  • Branding and white labeling

  • Information passing

  • Geo-location tagging

  • Real-time alerts and notifications

  • Automated workflows

  • Response tagging and response-based actions

  • Integration with business tools

  • Free website feedback widget available




  • Starter Plan: $49/month
  • Professional Plan: $99/month

  • Growth Plan: $199/month

  • Free trial and custom plans are available

Visual Feedback Tool Zonka Feedback

2. Qualtrics

Qualtrics is among the top design feedback tools, which offers both website intercept surveys and embedded surveys to collect user feedback. The Qualtrics reporting tool also offers power recommendations and allows taking actionable feedback automatically. It is a reliable choice for conducting online market research.

Key Features

  • 250 survey templates

  • Panel management

  • Automation

  • Predictive behavior analysis

  • Real-time response monitoring

  • Data insight reports

  • Branding

  • Integration with other tools




  • Starting from $1500/year

  • Free plan available

Visual Feedback Tools Qualtrics

If you think this design feedback tool is on the higher end of the price, you can check out Qualtrics alternatives to consider other options to choose from.

3. QuestionPro

QuestionPro is an easy-to-use website design feedback tool that allows running surveys on both website and mobile apps. You can set surveys to trigger at the right to capture in-the-moment feedback or you can directly embed the surveys into the website page. Triggers can be set based on factors, such as sign-ups, transactions, intent to exit, etc.

Key Features

  • 20+ unique survey themes

  • Survey logic and branding

  • Geolocation surveys

  • Real-time notifications

  • Integration with business tools




  • Advanced Plan: $129/month

  • Team Edition: Customized

  • Free plan available

Visual Feedback Software QuestionPro

4. SurveyMonkey

SurveyMonkey is among the popular design feedback tools that offer key survey features along with integration and automation capabilities. It is known for its insightful reports and pleasant survey themes.

You can use SurveyMonkey for embedded surveys or event-specific surveys to improve website design and functionality. Additionally, it allows activating rewards, offers, and message-based actions.

Key Features

  • Easy to set up

  • Branded and customizable survey

  • Automatic survey triggers based on action

  • Centralized dashboard and intelligent reports

  • Integration with business tools




  • Team Advantage Plan: $20/month

  • Team Premier Plan: $49/month

  • Enterprise Plan: Customized

  • Free plan available

Visual Feedback Tools SurveyMonkey

You can also look at SurveyMonkey alternatives if you think this tool does not meet your design requirements. 

5. Survicate

Survicate is a lightweight design feedback tool that offers powerful website surveys to collect generic and specific feedback. The tool has great functionalities yet never slows the website down. Moreover, you can design the surveys without the help of a developer.

Key Features

  • 125 survey templates

  • 15 question types

  • Brand-friendly surveys

  • Automated recurring surveys

  • Intelligent reports that can be exported to CSV, XLS, and Google Sheets




  • Basic Plan: Free

  • Essential Plan: $65/month

  • Professional Plan: $129/month

  • Ultimate Plan: $289/month

Visual Feedback Tool Survicate

6. GetFeedback

GetFeedback is a customer feedback and survey collection platform that primarily focuses on gathering feedback from customers but its versatility and ability to handle visual elements within surveys make it a valuable tool for collecting feedback on the visual aspects of websites, products, and other design-related elements.

Key Features

  • Survey creation and customization

  • Visual and interactive content support

  • Feedback collection on visual aspects

  • Data analysis tools, including sentiment analysis

  • Integration capabilities with other platforms




  • Free version available

  • Custom quotes available

Visual Feedback Tool GetFeedback

You can also check out GetFeedback alternatives if the tool doesn't fit your design requirements for your website.

7. UserTesting

UserTesting is one of the most powerful design feedback tools for websites that allows you to observe the ideal customers as they interact with your product for the first time. It enables precise tester targeting and provides valuable insights into their pain points, frustrations, and needs during testing. You can even conduct post-test interviews for a comprehensive understanding of the user experience.

Key Features

  • Real-time user testing

  • Targeted testing based on specific criteria

  • Deeper insights into user challenges and areas of improvement

  • Post-test interviews to explore user experiences in detail




  • Contact their team to get pricing information

Visual Feedback Tools UserTesting

8. Userlytics

Userlytics is one of the best design feedback tools for websites, offering a range of market research features as well. With advanced video recordings, task success metrics, live conversations with participants, and more, it provides comprehensive insights. Conduct remote testing sessions to observe and hear users' authentic, first-time experiences.

Key Features

  • Advanced video recordings for in-depth analysis

  • Time on-task metrics that measure task completion times and success rates

  • Tree testing and card sorting for evaluating website navigation and content organization

  • Live participant conversations to gain valuable feedback

  • Remote testing




  • $49.00/tester

Visual Feedback Software Userlytics

9. Hotjar

Hotjar is your go-to design feedback tool for websites, offering a range of insightful features. With heatmaps to visualize user interactions, video recordings for in-depth journey analysis, and surveys to gather feedback, it helps you understand and improve the user experience effectively.

Key Features

  • Heatmaps to visualize user behavior and interaction hotspots on your website

  • Video recordings to uncover insights across customer journeys

  • Surveys to gather direct feedback from users

  • Form analytics to understand how users engage with online forms and identify drop-off points

  • Feedback widgets to be placed on the website to uncover insights




  • Paid plan for Hotjar Observe starts at $32/month

  • Paid plan for Hotjar Ask starts at $48/month

  • Paid plan for Hotjar Engage starts at $280/month

  • Basic version is free of all categories

  • Custom plan also available

Visual feedback Tools Hotjar

If you think Hotjar won't serve your purpose, you can check out our article on top Hotjar alternatives and competitors that can help you explore options that align more closely with your requirements and objectives.

10. Marker.io

Marker.io is the right design feedback tool for you if you are looking to collect feedback from users without them leaving your website or web app. It provides high-quality annotated screenshots, accurate bug reports, technical data, and session replays, minimizing back-and-forth frustrations. With this design feedback tool, you can seamlessly manage design feedback for website, improve collaboration, and expedite issue resolution.

Key Features

  • Issue title and integration with project management tools

  • Screenshot annotations with attachments

  • Session replay for insight into user interactions

  • Quick feedback and bug reporting on a single-page

  • Automatic two-way sync via Marker.io

  • Customizable feedback and bug report forms

  • Automatic capture of environment, console, and network logs

  • Unlimited projects/website support

  • Screenshots with annotations, including arrows, text, and emojis




  • Starter Plan: $39/month

  • Team Plan: $99/month

  • Enterprise Plan: Custom

  • Free trial for 15 days available for all plans

Visual Feedback Tools Marker.io

11. Droplr

Droplr stands out as an efficient design feedback tool for websites, offering a range of useful features. With its browser extension and apps for various operating systems, it enables easy screenshot capture, and screen recording for precise feedback. You can effortlessly store and share files in the cloud, making collaboration a breeze.

Key Features

  • Screenshot capture and annotation

  • Screen recording with attention to detail

  • Webcam video recording

  • Cloud storage for easy access anywhere

  • Share files of up to 10 GB

  • Integrations with major apps like Slack, Trello, and Google Docs




  • ProPlus Plan: $6/month

  • Team Plan: $7/month

  • Enterprise Plan: Custom

Visual Feedback Tool Droplr

12. InVision

InVision is a versatile web design process feedback tool, offers designers an array of templates and prototyping capabilities. It simplifies the process of creating website mockups and collecting client feedback with renderable mockups and easy sharing. While it's free for up to 100 active users and offers a range of integrations, it's worth noting that team management and pricing options may vary.

Key Features

  • More than 100 templates from reputable companies

  • Wireframing and prototyping for website mockups

  • Easy client feedback gathering through shared links

  • Rendering for accurate representation

  • Integration with popular apps like Asana, Figma, and Adobe XD

  • Different viewing modes for project review




Contact their team for pricing details

Visual Feedback Tools InVision

13. Diigo

Diigo, while primarily an annotation tool, proves to be a valuable design feedback tool for websites. It empowers users to save web resources and add annotations directly within their browsers. With its outlining tool, tagging, and sticky notes, Diigo simplifies client feedback, allowing for creative collaboration through the highlighting and annotation of specific design elements.

Key Features

  • Web resource saving and annotation

  • Outlining tool for structuring references

  • Tagging and sticky notes for feedback

  • User-friendly extension compatible with most browsers

  • Simplified annotation-based feedback process




  • Starts at $40/month

  • Free version available

Visual Feedback Tools Diigo

14. Usersnap

Usersnap stands out as a comprehensive design feedback tool for websites, designed to enhance collaboration among web designers, QA testers, and developers. With the ability to integrate feedback forms into web pages and mobile apps, connect with various software solutions, and provide customized responses to bug reports, Usersnap empowers teams to streamline their design feedback process.

Key Features

  • Integration of feedback forms in mobile apps via mobile app SDK

  • Webhooks and native integrations for connecting with software solutions

  • Custom templates for responding to bug reports

  • Progress statuses for issue tracking

  • Screen recording and comment pinning for user feedback




  • Startup: $69/month

  • Company: $129/month

  • Premium: $249/month

  • Enterprise: $949/month

  • Free trial available

Visual Feedback Tools Usersnap

15. FileStage

FileStage is a real-time collaborative platform that focuses on design feedback and the review process itself. It allows specific team members to streamline the review and approval process for various types of creative content, including design files, videos, documents, etc., and is most suitable for collecting client feedback.

Key Features

  • File sharing and upload

  • Real-time annotation and comments

  • Version control

  • Collaborative review

  • Customized approval workflows

  • Deadline management

  • Integration with other tools




  • Basic Plan: $49/month

  • Professional Plan: $249/month

  • Enterprise Plan: Contact their sales team

  • Free plan available

Visual Feedback Tools FileStage

16. Vmaker

Vmaker, a free screen recording software, empowers users to capture screens, webcams, or both along with audio. Whether providing feedback on website design or offering content suggestions.

After you have completed recording a video feedback using a screen recorder, it’s easy to share them with your team. Especially if you’re using a screen recorder like Vmaker. You can share the recording by sharing the video link on chat, email or from your workspace directly.

Key Features

  • Screen Annotation and Mouse Emphasis

  • Mic and system audio capture

  • Blur tool to hide sensitive information on the screen

  • In-built video editor

  • Team Collaboration

  • AI-powered Virtual Background (for screen + webcam mode)

  • Free cloud storage




  • Lite: Free

  • Starter: $7/Mo billed yearly

  • Teams: $8/Mo billed yearly

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Types of Questions to Ask on Your Website

You can easily improve your website performance by gathering design feedback using a web design feedback tool. The key is to ask the right questions that highlight challenges or areas of opportunity. Here are some top website survey questions you can ask in your design feedback surveys:

NPS Question

An NPS or Net Promoter Score question helps in measuring your website users' likeliness of spreading good word about your website (i.e., brand). Here's an NPS question for your website:

How likely are you to recommend our website to a friend or a known professional?

You can always ask your users an open-ended question as a follow-up question in an NPS survey to allow them to elaborate on the reason for their score.

Visual feedback Tools NPS Question

CSAT Question

A customer satisfaction survey question helps in measuring customer satisfaction and understanding users' levels of satisfaction with your website. You can add a follow-up question to let users either select the reason for their low or high satisfaction levels or share the answer in their own words. Here's a website CSAT survey question for example:

On a scale of 1-10, how satisfied are you with our website experience?

Visual Feedback Tools CSAT Question

Emoji Scale Question

An emoji scale question like a smiley face survey is a quick and effortless way for your website users to share feedback. For example, to share their overall experience with the website, they do not need to take a detailed survey or type their answer. They can simply click on the emoji that best represents their experience. 

How would you rate rate us based on the overall design of our website.

You can use an emoji scale in microsurvey questions like CSAT and NPS to encourage your users to share quick feedback so you can capture the general sentiment of your audience and understand where your product stands. 

Visual Feedback Tools Emoji Question

Bug Report Question

The bug reporting option allows users to identify and report any issues or glitches they encounter while using your website, helping you maintain a smooth and error-free online experience. Here's an example of a bug report question:

Please select the challenges you faced on our website today.

You can give your users options to choose from and also add an open-ended question for them to report a bug that may not be listed.

Comment Box

While it's impossible to anticipate every challenge users may encounter, creating room for unsolicited feedback is essential. This is achieved through open-ended questions or comment boxes.

When users have unexpected experiences, they can easily share their thoughts in the open-ended feedback survey space on the same page, eliminating the need for them to seek out your official email, thereby enhancing user engagement. Here's an example of comment box question for your website:

Do you have any suggestions for improving the overall aesthetics and user experience of our site?

Visual Feedback Tools Question

UX Feedback Question

A UX feedback survey allows users to share feedback in terms of website design, usability, navigation, mobile responsiveness, etc. They help website owners collect design feedback, identify areas for improvement and create user friendly interface.

Here's an example:

Please rate the website's design and usability on a scale of 1 to 10.

Visual Feedback Tools Question on UX


Your website or mobile app users may not always have a complaint; sometimes, they may need assistance in using your website or have a general query, for example, the expected restocking date of an out-of-stock product.

Is there anything specific you'd like to know or inquire about our website/product?

By enabling your product users to share queries quickly, you can improve experiences and increase conversions. This may be done with a website form where your user can share their email address and query so you can get back to them with the response. 

Benefits of Using Design Feedback Tools

Let us look at the benefits of using visual feedback tools for websites that can help you make data-driven decisions and enhance your online presence:

  • User-Centric Development: Design feedback tools enable a user-centric approach, helping your brand align the products with users' needs and preferences.

  • Enhanced User Experience: By collecting and acting on user feedback, these tools contribute to an improved user experience, ensuring the website or app meets user expectations.

  • Feature Enhancement: Design feedback tools can gather insights on various aspects, such as navigation, rewards, payment processes, and other features, leading to enhancements based on user feedback.

  • Responsive Design Optimization: Users can provide feedback on the responsiveness of a website on various devices, leading to improvements that cater to different screen sizes and orientations.

  • Conversion Rate Optimization: Addressing user feedback, augmented by engaging visual tools such as Depositphotos, facilitates design modifications that positively impact conversion rates, driving higher customer satisfaction and business outcomes.

What to Look for in a Visual Feedback Tool?

Good visual feedback tools not only make collecting design feedback easier but also enable efficient feedback management. Here are some top features you must look for:

  • Screenshots - To allow users to take screenshots of the mobile app or website screen or part of the screen, point to the bug or element, and tag it with their feedback

  • Video - To record user sessions and replay them without the need for an extension and collect the most contextual feedback

  • Customizable Questions and Survey Templates – To build surveys in minutes using the readymade themes and questions

  • User Data Passing – To retrieve user information such as email or geographic location as hidden fields to make the feedback more insightful and actionable

  • Response Tagging and User Segmentation – Automatic response tagging to enable prioritization and user segmentation based on CX touchpoints

  • Affordability – Affordable packages based on your requirements and the ability to create website surveys free of cost

  • Automated Workflows – Ability to delegate tasks automatically based on the response type or user segment; for example, assigning design-related feedback to the UX team and usability-related feedback to the dedicated development team

  • Integration – Ability to integrate the website design feedback tool with other business tools like Slack, Google Sheets, Intercom, Zendesk, HubSpot, etc.

  • Reports for Analysis & Trend Tracking – Intelligent reports and analysis to prioritize issues and identify repeating challenges


There are a lot of visual feedback tools today that you can choose from. But if you're looking to collect visual feedback for the first time, look for a tool that doesn't increase unnecessary management responsibilities. Rather, select the one that makes your work easier while also helping you enhance your website.

Zonka Feedback is one such survey software that can help you get started with collecting visual feedback on your website easily. Sign up for its 14-day free trial and capture feedback on your website today!


Written by Kanika

Oct 12, 2023

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