Happy or Not Surveys: Using Smiley Buttons to Capture Customer Feedback😃😊😕😞

Many organizations rely on various types of surveys for collecting customer feedback to know how happy customers are about their experiences with their products and services. But many times, surveys become a boring and time-consuming task for the customers and therefore they tend to avoid responding to feedback surveys, which eventually leads to a low and inaccurate survey response.

So it is a necessity to have a short survey type in place that the customers perceive to be less time-consuming, easier and more engaging to respond to. A happy or not survey is one such survey that can serve the purpose of collecting customer feedback in a very simple and quick way without bothering the customers.

In this article, we will explore what happy or not surveys are, when they should be used, and some questions and examples of these surveys. Let’s get started!

TL;DR

• There are certain types of surveys that allow businesses to capture customer feedback in a quick and easy way like Smiley face surveys, Thumbs up/down surveys, 1 to 10 opinion scale surveys, and other rating scale surveys. with different rating scales like 1-10 rating scale surveys, 1-5 rating scale surveys, and 1-7 rating scale surveys.

• A happy or not survey is one such customer satisfaction survey used to collect customer feedback easily and quickly through simple questions asking the customers whether they are happy with their experience or not, accompanied by simple smiley face options for the customers to respond to.

• A happy or not survey is beneficial to your business because of its simplicity, ease of responding, and versatility. It provides quick insights into the customers’ minds.

• Happy or not surveys are ideal to use when there is high traffic, when you are in service industries like an airport, train station or busy retail spaces; when you want to capture event feedback, and when your target audience is children or millennials. You can use this customer satisfaction survey to collect website feedback, and in-app feedback, and measure customer happiness with a service interaction and the overall business.

• Use simple and concise questions in these surveys to measure customer happiness. With the help of a good customer feedback tool like Zonka Feedback, you can easily create and share your happy or not surveys with the customers to collect instant customer feedback to take action in real-time and improve customer experience. It also offers a free trial for 7 days.

What are Happy or Not Surveys?

Happy or Not surveys are a type of CSAT survey designed to measure and evaluate customer satisfaction in various establishments or environments. The surveys typically consist of a simple question asking the customers whether they are happy with their experience or not, accompanied by a range of response options.

The most common format involves a smiley face survey scale, ranging from a very happy or satisfied face to a very unhappy or dissatisfied face. Here are some features and benefits of Happy or Not surveys.

Benefits of Happy or Not Surveys

• Simple Interface - The core benefit of a happy or not survey is that it is simple and easy to use and is also easily understandable for the audience.

• Quick Customer Feedback - It allows customers to provide feedback rapidly.

• Versatility - It is applicable in various business types including retail, airports, restaurants, and more.

• Customizable Questions - The questions of this survey can be tailored to specific aspects of the customer experience.

• Provides Instant Insights - It enables you to gauge customer satisfaction in real-time.

Let’s learn when you can use happy or not surveys.

When to Use These Surveys?

Happy or Not surveys are ideal in various situations where quick, simple, and immediate feedback on customer experience is valuable. Here are some scenarios when it is ideal to use happy or not surveys.

1. When There is a High-Traffic Environment

In bustling environments with a high influx of people, such as airports, train stations, or busy retail spaces, Happy or Not surveys provide an efficient way to gather valuable customer feedback without disrupting the fast-paced flow. Customers can express their satisfaction levels with a simple touch, making it an ideal tool for places where time is of the essence.

2. When you are into Service Industries

For service-oriented industries like hospitality, healthcare, and restaurants, Happy or Not surveys serve as a quick and effective means to measure customer satisfaction. Whether it's the quality of the dining experience, the efficiency of healthcare services, or the overall guest experience in a hotel, you can utilize an SMS survey software or email survey tool with these surveys to get customers' thoughts on the spot.

3. When to want to Capture Event Feedback

Events, conferences, and exhibitions present a prime opportunity to utilize Happy or Not surveys. By sending surveys through SMS survey tools or email, attendees can swiftly convey their satisfaction levels with the organization, speakers, venue, and overall event experience. This immediate feedback is invaluable for organizers to enhance future events and tailor them to the preferences of their audience.

4. When your Target Audience is Children or Teenagers

Happy or Not surveys are ideal to use when you are addressing younger audiences like children, teenagers, and millennials. If you are in a business dealing in products like candies, ice creams, chocolates, fast food, or any other product that has young customers, a happy or not survey is a good way to collect customer feedback using customer feedback software.

You can also use it if you are in the education industry and want to collect student feedback about their learning experiences. It is a fun and accessible method for gathering insights from a demographic that might find traditional surveys less engaging.

5. Just After Customer Service Interactions

Happy or not surveys are ideal to use immediately following a customer service or support interaction whether it is an in-store, over-the-phone, or online interaction through Android survey apps or survey software. These surveys allow your customers to provide prompt feedback on the assistance they received. This real-time information empowers you to address concerns swiftly and recognize exemplary service.

6. To Collect Website or App Feedback

If you want to collect user feedback about your website or app, happy or not surveys can serve your purpose. These surveys on websites, android survey app, or within mobile apps enable users to express their satisfaction with the platform, report issues, or share suggestions instantly. This facilitates ongoing improvements and ensures that the digital experience aligns with user expectations.

7. To Measure Employee Satisfaction

You can also use happy or not surveys to measure the satisfaction levels of your employees with various aspects of your company and work environment. Measuring and ensuring employee satisfaction helps you identify problem locations of your business, and work on them to improve employee engagement and satisfaction.

Let’s explore some questions to use in a happy or not survey.

Some Happy or Not Survey Questions

Here are some survey questions that you can use in your happy or not surveys for measuring customer satisfaction about various aspects of your business.

• How happy are you with your overall experience with our products and services?

• How happy are you with the assistance from our staff?

• Are you happy with the range of products available at our store?

• How happy are you with our billing and payment process?

• How happy are you with our after-sales services?

• Are you happy with your recent interaction with our customer care representative?

• How happy are you with the performance of the product?

A smiley terminal is provided below these questions which is usually a 4-point smiley rating scale expressing emotions through smileys from very happy to very unhappy. The customers can choose the smiley button as per their happiness level with their experience.

You can customize these questions as per your survey needs and the aspect for which you want to gauge customer satisfaction using voice of customer tools. Let’s explore some examples of these surveys.

Examples of Happy or Not Surveys

Here are some examples of happy or not surveys with customized questions for different industries.

Retail Store

1. How satisfied are you with the assistance from our retail store staff?

• 😃 Very Happy
• 😊 Happy
• 😕 Unhappy
• 😞 Very Unhappy

2. Are you happy with the range and variety of products available at this store?

• 😃 Very Happy
• 😊 Happy
• 😕 Unhappy
• 😞 Very Unhappy

3. How happy are you with the pricing of our products?

• 😃 Very Happy
• 😊 Happy
• 😕 Unhappy
• 😞 Very Unhappy

4. How happy are you with the payment options available at the store?

• 😃 Very Happy
• 😊 Happy
• 😕 Unhappy
• 😞 Very Unhappy

5. How happy are you with your overall experience at this store?

• 😃 Very Happy
• 😊 Happy
• 😕 Unhappy
• 😞 Very Unhappy

Let’s review some other examples of Happy or Not survey questions for more industries.

Hotel

1. How happy are you with the cleanliness of your room?

• 😊 Very Satisfied
• 🙂 Satisfied
• 😐 Neutral
• 😕 Unsatisfied
• ☹️ Very Unsatisfied

2. How would you rate your overall stay with us?

• 😃 Excellent
• 😊 Good
• 😐 Average
• 😕 Poor
• 😞 Very Poor

Event Venue

1. How satisfied are you with the overall organization of the event?

• 😄 Excellent
• 😊 Good
• 😐 Average
• 😕 Poor
• ☹️ Very Poor

Airport

1. How was your overall experience at the airport today?

• 😄 Excellent
• 😊 Good
• 😐 Fair
• 😕 Poor
• ☹️ Very Poor

2. How was your experience with our check-in process today?

• 😄 Excellent
• 😊 Good
• 😐 Average
• 😕 Poor
• ☹️ Very Poor

Similarly, you can modify the customer satisfaction survey questions as per your business nature and survey needs, and create surveys to measure customer satisfaction.

Conclusion

Happy or not surveys are a short, simple, and quick way to collect customer feedback on various aspects of your business. With the help of a good customer satisfaction software like Zonka Feedback, you can easily create short happy or not surveys and send them to your customers through various online and offline surveys channels like Android surveys, in-app surveys, website surveys, kiosk surveys, email surveys, and SMS surveys.

Zonka Feedback enables you not only to create surveys and collect customer feedback but also to analyze and take action on it to close the feedback loop, improve the overall customer experience and enhance customer satisfaction.

It also offers a free trial. Try Zonka Feedback free for 7 days and see how it works for you to capture more survey responses with better and more accurate responses.