TL;DR

• 10 Salesforce survey tools evaluated across integration depth, channel range, AI analysis, automation, and ease of setup.
• GetFeedback Direct shuts down December 31, 2026. If you're on it, start your migration now.
• Native Salesforce Feedback Management covers simple email programs. For SMS, WhatsApp, in-app channels, or AI analysis on open-text responses, you need a third-party platform.
• Top picks: Zonka Feedback for AI feedback analysis and signals across channels; SurveyVista for fully native Salesforce programs; Qualtrics for enterprise CX; AskNicely for NPS-focused teams with frontline visibility needs.
• For NPS tools specifically: best NPS tools for Salesforce. For CSAT setup: Salesforce CSAT survey guide. Full program context: complete guide to Salesforce surveys.

Most Salesforce teams already have a survey tool. What they don't have is a survey program that works.

Responses sit in a separate dashboard nobody logs into. Open-text comments pile up unread. A low CSAT fires and nothing happens because nobody set up the follow-up workflow. The tool wasn't the problem. The integration was. Or the channel coverage. Or the fact that responses mapped to Contacts instead of Cases — which quietly broke every agent-level report from day one.

The tool choice matters more than most teams realize until they've made the wrong one. Get the integration wrong and you're rebuilding in 18 months. Get the object mapping wrong and six months of CSAT data is disconnected from the cases it was supposed to measure. Get the channel coverage wrong and you're missing everyone who doesn't respond to email.

We've set up Salesforce survey programs across more than 100 organizations. What follows is an evaluation of how these tools actually perform inside Salesforce — what they're genuinely suited for, where each one falls short, and how to pick the right one before you find out the hard way.

What Is a Salesforce Survey Tool?

A Salesforce survey tool connects to your org to collect customer feedback and sync responses back to CRM records. Survey invitations trigger from Salesforce events, responses map to Contacts, Cases, Accounts, or Opportunities, and your team sees feedback in context — not in a separate dashboard that nobody logs into.

That last part is what matters. A CSAT score in a standalone tool is just a number. That same score attached to a specific Case, visible to the agent who handled it, flagging a follow-up Task if it's low? Now your team can act on it. The difference between a Salesforce survey tool and a generic survey tool is that the data stays connected to everything else you already know about the customer.

Why Most Salesforce Teams End Up Needing a Dedicated Survey Tool

Salesforce includes a native survey feature called Feedback Management, part of Service Cloud and Experience Cloud. For some programs, it's enough. For most, it isn't.

The native tool handles email distribution and basic question types. It doesn't reach customers on SMS, WhatsApp, or in-app. There's no AI layer for analyzing open-text responses at volume. Conditional logic and branching are limited. And if you're running surveys that need to map responses to custom Salesforce objects or trigger from complex workflow conditions, you'll hit the ceiling quickly.

Third-party tools fill that gap. They connect via AppExchange, handle the collection and analysis layer, and sync response data back to whichever Salesforce objects your program needs. The trade-off is one more vendor. For programs beyond basic email-only surveys, that trade-off is usually worth it.

What Should You Look for in a Salesforce Survey Tool?

Salesforce integration depth. Can responses map to Cases and Opportunities, not just Contacts? Does the tool support Salesforce Flow triggers without custom development? Is the AppExchange package actively maintained? These aren't minor details. They determine whether your program runs automatically or requires manual work every time someone closes a case.

Channel coverage. Email-only programs work for some teams. If your customers are on mobile, in the field, or interacting through channels outside email, you need SMS, in-app, or offline support. Check which channels are included in base pricing versus which are add-ons.

AI on open-text responses. Most teams collect open-text feedback and don't read it. At any real volume, that's inevitable unless you have automated analysis. Thematic clustering, sentiment detection, and entity mapping to Salesforce records are what turn a pile of comments into something product and support teams can use.

Closed-loop automation. Can a low CSAT score automatically create a Task or Case and route it to the right person? Can you track scores at the agent performance level? Can you suppress contacts who've been surveyed recently? Programs that collect feedback without a structured follow-up process don't drive improvement. Closing the feedback loop matters more than the survey.

Time to first survey. Some tools require professional services to configure. Others are live in a few days. Know this before you sign.

How Do You Choose the Right Salesforce Survey Tool for Your Team?

Start with what your program actually needs, not with the demo. The failure mode we see most often: a team picks a tool based on its UI, then realizes six months later it can't map responses to Cases or trigger from Flow without a developer.

• If you need everything inside Salesforce with no external vendor, start with native Feedback Management or SurveyVista. Both keep all data within your org.
• If you need channels beyond email (SMS, WhatsApp, in-app, kiosk), you need a third-party platform. Native tools don't cover these.
• If you have high case volume and open-text comments nobody's reading, AI analysis is the priority. Zonka Feedback, Qualtrics, and Medallia have the depth for this.
• If your program is NPS-only and frontline teams need visibility into their own scores, AskNicely is built for that specific use case. If you're unsure whether you need relationship or transactional NPS, clarify that first — it changes the tool requirements.
• If you're migrating off GetFeedback before December 2026, prioritize bidirectional SF object mapping and migration support.

How We Evaluated The Top Salesforce Survey Tools

We evaluated each tool against six criteria pulled from real Salesforce survey programs, not vendor marketing, and cross-referenced against the Gartner Voice of the Customer market evaluation framework. These are the things that actually cause programs to break down in practice. They also align with what matters for broader customer experience surveys, not just Salesforce-specific ones.

Salesforce integration depth: bidirectional sync, which SF objects responses map to, Flow trigger support, AppExchange availability, and whether mapping requires custom development.

Survey capabilities: question types, conditional logic, branching, multi-language, customization depth.

AI and analytics: whether the tool actually analyzes open-text, not just displays it. Thematic clustering, sentiment analysis, and entity mapping to SF records are the bar. Word clouds don't count. 

Automation and closed-loop: Flow-triggered surveys, low-score Task creation, suppression windows, response routing.

Channel breadth: which channels are included in base pricing versus add-ons, and whether SMS and in-app are genuinely supported or just technically possible.

Setup complexity: how much Salesforce admin involvement a first live survey actually requires.

Top Salesforce Survey Tools at a Glance

Pricing figures are approximate and based on publicly available information as of March 2026. Verify directly with each vendor before purchasing.

The 10 Best Salesforce Survey Tools in 2026

Some of the best Salesforce survey tools in 2026 include Zonka Feedback, Salesforce Feedback Management, SurveyVista, Qualtrics, Medallia, and AskNicely. Each integrates with Salesforce to collect customer feedback and sync responses to CRM records — Contacts, Cases, Accounts, and Opportunities — so your team can act on data without leaving the platform. Beyond survey creation, the stronger platforms support omnichannel distribution (email, SMS, WhatsApp, in-app, kiosk), Salesforce Flow automation, closed-loop workflows, and AI feedback analysis. Below, we break down each tool by how it integrates with Salesforce, what it does well, and where it falls short.

1. Zonka Feedback: Best for AI Feedback Analysis & Signals

Zonka Feedback is built for teams running Salesforce feedback programs that need more than scores — specifically, AI signals on what's driving those scores. The AppExchange integration is bidirectional. Surveys trigger from Salesforce Flow on any object condition: Case status, Opportunity stage, lifecycle fields, custom field changes. Responses map to the record that triggered them — CSAT to the Case, NPS to the Contact, post-deal feedback to the Opportunity. Both custom and managed mapping are supported, with lookup field mapping and partial response capture for programs that need finer control. Full details at Zonka's Salesforce integration.

The real differentiator is what happens after the response lands. The AI layer runs thematic analysis, sentiment detection, and entity mapping across open-text comments — clustering hundreds of case comments into patterns your support team can act on, rather than a backlog no one reads. Ask AI lets anyone query the full dataset in plain language: "What's driving low CSAT in Enterprise this quarter?" That's feedback intelligence — signals, not just scores. Channel range covers email, SMS, WhatsApp, in-app, kiosk, QR code, and offline — all triggerable from Salesforce Flow, all syncing responses to the right Salesforce objects. For healthcare or field service teams where email doesn't reach customers, that's genuine coverage.

Key Features

• AI Feedback Intelligence: thematic analysis, sentiment detection, entity mapping to Salesforce records, Ask AI for plain-language queries across your full feedback dataset
• Omnichannel distribution — email, SMS, WhatsApp, in-app, kiosk, QR, offline — all triggerable from Salesforce Flow
• Custom and managed mapping: responses sync to Case, Contact, Account, or Opportunity depending on what triggered the survey
• Closed-loop automation: low scores auto-create Tasks or Cases, routed to the right person
• Survey builder with conditional branching, multi-language support, white-label, and Salesforce merge fields
• AI agents that monitor feedback continuously and surface signals before patterns become visible in scores

G2 Rating: 4.7/5 on G2

Best Use Case: Teams running multi-channel Salesforce feedback programs who need to set-up complete Salesforce CX programs, need AI analysis on open-text responses: support operations at volume, CX teams tracking NPS, CSAT, and CES together, and organizations migrating from GetFeedback who need feature parity plus an AI layer.

2. Salesforce Feedback Management: Best for Simple, Native Salesforce Programs

Salesforce Feedback Management is the native option. Built into the platform, no external vendor, and if you have a Service Cloud or Experience Cloud license, it's already there. Surveys are created inside Salesforce, distributed via the default Experience Cloud site or a direct link, and responses appear in standard reports alongside your other CRM data. No AppExchange install. No field mapping between two systems.

For teams that want to start collecting feedback without adding another tool, it works. The survey builder covers the basics: rating scales, multiple choice, text responses. Flow handles automation. Reporting uses the dashboards your team already knows. Getting a first CSAT survey live from a Case closure trigger is genuinely fast. For the step-by-step, embedding surveys in Salesforce emails covers both inline and linked approaches.

The limits show up when programs grow. No SMS. No WhatsApp. No in-app. Conditional branching is basic compared to any dedicated survey builder. There's no AI analysis layer for open-text responses, which means a support org handling 2,000 cases a month will have survey comments nobody reads. Visual customization is constrained by Salesforce's Experience Cloud styling. If those gaps aren't blockers for your program right now, native is the cleanest starting point. But they won't disappear if the program grows.

Key Features

• Built into Salesforce — zero integration setup, no external vendor to manage
• Survey builder: rating scales, multiple choice, text, NPS question type
• Salesforce Flow automation for survey triggers and timing
• Standard Salesforce reports and dashboards on survey responses
• Access controls, survey expiry, and basic response settings

G2 Rating: Not separately rated on G2 (covered within Salesforce Service Cloud reviews)

Best Use Case: Teams already on Service Cloud that want a simple NPS or CSAT program with email distribution only, minimal setup time, and no additional vendors. Right choice when the program scope is genuinely narrow and that scope won't change.

3. SurveyVista: Best for 100% Salesforce-Native Survey Programs

SurveyVista is built entirely on the Salesforce platform, not integrated with it. Surveys, responses, reporting, and automation all live inside your Salesforce org. Nothing leaves. For companies with data residency requirements, strict IT policies around third-party SaaS vendors, or teams that want their entire survey operation visible in Salesforce's object model, that's a real advantage over AppExchange-connected tools.

It extends beyond native Feedback Management in meaningful ways: better conditional logic, more question types, more control over the survey experience, and SMS distribution support (limited compared to dedicated SMS platforms, but present). The Salesforce reporting is deep because the data lives natively in SF objects and can use any standard or custom report type without a translation layer.

SurveyVista has been actively targeting the GetFeedback migration audience, and it's a credible option for that use case. The 100% native angle addresses the concern about adding a new external tool. The trade-off is the AI analysis layer — SurveyVista doesn't have the depth that Zonka, Qualtrics, or Medallia bring to open-text comments. For teams that don't generate high volumes of text responses needing automated analysis, that gap probably won't matter. For those that do, it will.

Key Features

• 100% Salesforce-native: all data stored in Salesforce objects, no external servers
• Survey builder with more logic and question types than native Feedback Management
• Salesforce Flow integration for automated survey triggers and routing
• SMS distribution support (more limited than standalone SMS platforms)
• Custom Salesforce object and relationship support
• Standard and custom Salesforce reports and dashboards on all survey data

G2 Rating: 4.9/5 on G2 (34 reviews — newer entrant, AppExchange rating 4.95/5)

Best Use Case: Salesforce-first teams that want more capability than native Feedback Management without adding an external vendor — particularly relevant for IT-constrained environments or GetFeedback migrations where staying inside Salesforce is a hard requirement.

4. Qualtrics: Best for Enterprise Research and Experience Programs

Qualtrics is the enterprise standard for experience management. Customer experience, employee surveys, academic research, product feedback — the platform handles all of it at scale. The Salesforce integration is bidirectional and solid: AppExchange package plus API, surveys trigger from SF workflows, responses map to standard Salesforce objects, and Qualtrics data can surface in Salesforce dashboards.

The analytics depth is where Qualtrics earns its positioning. Text iQ is their AI text analysis layer — thematic clustering and sentiment analysis across large response volumes. Stats iQ handles statistical significance testing for programs that need research-grade analysis. For organizations running quarterly NPS programs across thousands of customers with data science requirements attached, that's real value that simpler tools can't match.

The honest trade-off: Qualtrics is priced and designed for enterprise programs. Teams running straightforward post-case CSAT or simple NPS will find it more complex than they need, and the learning curve reflects that scope. A typical Qualtrics Salesforce implementation involves professional services time, not an afternoon AppExchange install. If the complexity fits the program, it's a strong platform. If you're a 50-person company running quarterly NPS, there are better-fit options on this list.

Key Features

• Text iQ: AI text analysis including thematic clustering, sentiment, and topic classification
• Stats iQ: statistical significance testing and predictive analytics
• Bidirectional Salesforce sync via AppExchange and API
• Advanced branching, skip logic, display conditions, and embedded data fields
• Multichannel distribution: email, SMS, web, in-app, offline
• Role-based dashboards and closed-loop case management

G2 Rating: 4.3/5 on G2

Best Use Case: Large enterprises running complex, multi-program experience management where research-grade analytics and compliance requirements justify the platform's cost and complexity. Not the right fit for teams whose only need is a Salesforce-connected survey program.

5. Medallia: Best for Distributed Enterprise CX Operations

Medallia is built around large, distributed operations. Hotel chains, retail networks, banks, telecoms — organizations running feedback programs across thousands of locations where role-specific signal distribution matters. A branch manager seeing their location's data, a regional VP seeing their region, a CCO seeing the aggregate. That kind of structured visibility is hard to configure in most tools. Medallia has built for it explicitly.

The Salesforce connector is bidirectional and supports object mapping and workflow triggers. The AI layer processes unstructured feedback at real scale. A meaningful differentiator: Medallia can ingest survey responses, support ticket text, review data, and chat transcripts together. For Salesforce teams whose program extends beyond surveys into a broader voice-of-customer initiative, that unified analysis is relevant.

Like Qualtrics, Medallia is positioned and priced for enterprise. Implementation involves professional services. If you're already evaluating Medallia for broader CX operations and Salesforce integration is one component, it's a natural fit. If your primary use case is Salesforce-specific survey feedback, it's probably more platform than you need.

Key Features

• Text Analytics and AI summarization across surveys, tickets, reviews, and chat — not survey-only
• Salesforce bidirectional connector with object-level sync
• Role-based signal distribution: agents, managers, and executives each see a different view
• Real-time alerts and closed-loop case management
• Multi-source feedback unification: surveys plus digital plus social
• Enterprise compliance: HIPAA, GDPR, SOC 2 Type II

G2 Rating: 4.5/5 on G2

Best Use Case: Large enterprises in retail, hospitality, financial services, or telecom where feedback flows from multiple sources into Salesforce and role-specific signals need to reach different teams automatically.

6. AskNicely: Best for Frontline NPS Programs

AskNicely is built around one thing: running NPS programs for frontline service teams. Not a general CX platform that handles NPS as one of many metrics — a tool designed specifically for the use case where frontline employees, the people actually delivering the service, need visibility into their own NPS performance and the ability to act on detractor feedback in real time.

The Salesforce integration is purpose-built for NPS: survey triggers from SF events, NPS scores write back to Contact records, and real-time leaderboards show team performance in a UI that frontline employees can actually use without training. The automated workflows handle the fundamentals — alert the employee when a detractor responds, route promoters toward leaving a review, track how individual performance moves scores over time.

The limitation is scope. AskNicely is NPS first. CSAT and CES exist on the platform, but the depth is in NPS programs. If your Salesforce survey needs include multi-metric programs with AI analysis on open-text, or omnichannel distribution beyond email and SMS, you'll hit the ceiling. For service businesses where employee-customer relationships are the primary NPS driver, the frontline-first design is well-matched to how those programs work.

Key Features

• Frontline leaderboards: individual and team NPS visibility for service employees
• Native Salesforce sync: NPS scores to Contact records, triggers from SF events
• Real-time detractor alerts with automated follow-up workflow
• Promoter review routing to Google, app stores, and Yelp
• Email and SMS survey distribution
• Basic NPS comment analysis

G2 Rating: 4.7/5 on G2

Best Use Case: Service businesses — property management, hospitality, home services, fitness studios, healthcare practices — running NPS programs where frontline employee visibility is core to the program. The Salesforce NPS survey guide covers the strategy and setup side — what counts as a good NPS, timing, and closed-loop automation. Less suitable for multi-metric or high-volume analytics programs.

7. Wootric (Now InMoment): Best for Product and CX Teams Running NPS, CSAT, and CES Together

Wootric was an independent CX platform before InMoment acquired it. It's been absorbed into InMoment's broader platform, which adds text analytics depth the standalone Wootric didn't have. The Salesforce integration is bidirectional: surveys trigger from SF events, responses sync to Contact and other objects. The methodology covers NPS, CSAT, and CES across SaaS apps, web forms, mobile apps, email, and SMS — more versatile than a pure NPS tool and at a lower price point than Qualtrics or Medallia.

A practical note: buyers should be clear whether they're getting Wootric, the entry product, or InMoment, the enterprise platform. Pricing, onboarding, and implementation support differ meaningfully between the two. The post-acquisition product direction has also introduced some uncertainty around roadmap. Worth confirming current tiers directly with InMoment before committing.

Key Features

• NPS, CSAT, and CES — all three metrics supported natively
• Salesforce AppExchange integration with bidirectional sync
• Survey distribution via email, SMS, web, in-app
• Text analytics through InMoment's platform
• Automated workflows for low-score follow-up
• Reporting dashboards with Salesforce data sync

G2 Rating: Not available for Wootric

Best Use Case: Mid-market CX and product teams that need NPS, CSAT, and CES across web and in-app touchpoints with Salesforce sync, at a price point below Qualtrics or Medallia.

8. SurveySparrow: Best for Conversational Survey Experiences

SurveySparrow's main differentiator is format. Chat-style, conversational surveys — one question at a time, messaging-like interface — rather than traditional static form layouts. The argument is that this format gets higher response rates on mobile, and in practice it does work for consumer-facing programs where the survey experience itself affects whether someone completes it.

The Salesforce integration connects via AppExchange. Surveys trigger from SF events, responses sync to Salesforce records, and basic sentiment tagging is available on responses. NPS, CSAT, CES, and custom survey types are covered. Distribution spans email, SMS, web, and in-app. The AI analysis layer is limited — basic NLP tagging rather than the thematic clustering and entity mapping that Zonka or Qualtrics provide. For programs generating high volumes of open-text that need automated analysis, that gap matters. For programs where response rate and survey experience are the focus, it may not.

Key Features

• Conversational, chat-style survey format with one-question-at-a-time delivery
• NPS, CSAT, CES, and custom survey types
• Salesforce AppExchange connector with response sync
• Email, SMS, web, and in-app distribution
• Basic sentiment analysis and NLP tagging
• Recurring survey scheduling and audience management

G2 Rating: 4.4/5 on G2

Best Use Case: Teams that prioritize survey experience and response rates over analytics depth — B2C programs, consumer-facing surveys, smaller teams without enterprise analytics requirements.

9. Formstack: Best for Form and Survey Automation Inside Salesforce Workflows

Formstack sits at the boundary between form builder and survey tool — it handles both. The Salesforce connector is well-established with solid documentation. Where it becomes specifically relevant: teams that need surveys alongside document generation or e-signatures in the same Salesforce workflow. A feedback form that triggers a document, gets signed, and routes a follow-up task. That combination is hard to find elsewhere on this list. If your feedback collection involves approvals, consent forms, or document workflows alongside survey responses, Formstack handles all of it together.

As a pure survey tool for Salesforce CX programs, it's functional but limited. Basic NPS and CSAT questions work. Web and email distribution, standard Salesforce field mapping, conditional logic — covered. AI analysis on open-text is absent. Channel range is narrower than any dedicated survey platform. The value is specifically for operational workflows where surveys are one step in a process that also involves documents or signatures.

Key Features

• Native Salesforce connector with field mapping to standard and custom objects
• Drag-and-drop form and survey builder, no-code
• Conditional logic and multi-page survey support
• Formstack Documents and Formstack Sign integration for combined workflows
• Basic CRM workflow triggers from survey responses

G2 Rating: 4.3/5 on G2

Best Use Case: Operations teams using Salesforce for complex workflows where surveys connect to document generation and e-signatures. Not suited for standalone CX survey programs or teams that need AI feedback analysis.

10. Titan: Best for No-Code Salesforce-Native Surveys and Web Experiences

Titan builds everything on Salesforce — surveys, web apps, portals, documents, e-signatures, all native to the platform. Like SurveyVista, all data stays inside your Salesforce org. The difference is scope: Titan extends beyond surveys into a broader no-code platform for building Salesforce-connected web experiences. Teams that need customer-facing portals or self-service tools alongside survey collection will find that breadth useful in a way SurveyVista doesn't offer.

As a dedicated survey tool, Titan handles the basics well. Form and survey creation, Salesforce object mapping, Flow triggers, standard Salesforce reporting. The no-code builder is genuinely accessible. AI analysis on open-text is absent, and channel range is limited to what's native in Salesforce — web forms and email. For teams whose primary need is a Salesforce-native survey embedded in a larger web experience they're building anyway, it's a strong no-code option.

Key Features

• 100% Salesforce-native: all data stored in Salesforce objects
• No-code builder for surveys, forms, web apps, and customer portals
• Salesforce Flow integration for automated triggers
• Custom Salesforce object and relationship mapping
• E-signatures and document capabilities alongside surveys
• Standard Salesforce reporting on all survey data

G2 Rating: 4.5/5 on G2

Best Use Case: Teams building customer-facing Salesforce web experiences — portals, self-service apps, onboarding flows — where survey collection is one part of a larger no-code Salesforce build. Not suited to dedicated CX feedback programs or high-volume survey analytics.

Moving Off GetFeedback Before the December 2026 Deadline

GetFeedback was purpose-built for Salesforce. Clean survey design, solid NPS and CSAT programs, tight bidirectional sync. For the teams it served, it worked well. That's exactly why the shutdown hurts more than a generic tool going away. SurveyMonkey confirmed the full timeline in their official GetFeedback end-of-life announcement.

The default migration path SurveyMonkey is offering is SurveyMonkey Enterprise. Worth understanding what that actually means: SurveyMonkey Enterprise is a general research platform. It's not Salesforce-native. The integration is functional but requires setup work that GetFeedback never needed. For teams whose program depended on responses mapping automatically to Cases, Contacts, and Accounts, that's a real step backward.

What to look for in a replacement:

• Bidirectional Salesforce sync without middleware — not through Zapier or a manual export
• Object-level mapping — responses should land on Cases, Contacts, or Accounts depending on what triggered the survey, not on a generic record
• Channel parity or better — GetFeedback covered email, web, and limited SMS; a replacement that adds WhatsApp, in-app, and offline extends your program rather than just replacing it
• Migration support — historical data export, survey template recreation, integration rebuild assistance

A practical note on timing: December 31, 2026 sounds far away. It isn't, once you factor in the actual migration work. Exporting historical data, rebuilding surveys, reinstalling the Salesforce integration, recreating Flow triggers, revalidating field mapping — most teams underestimate this by about two months. If your SurveyMonkey contract renewal is coming up before the shutdown date, the decision window may already be narrower than the deadline implies.

Broader alternatives: GetFeedback alternatives. Full timeline: GetFeedback shutting down.

Which Salesforce Survey Tool Is Right for Your Team?

The right answer depends on what your program actually needs.

Simple email program, everything inside Salesforce, no external vendor: native Feedback Management or SurveyVista.

Channels beyond email or AI analysis on open-text: a third-party platform.

Zonka Feedback for omnichannel programs where AI signals matter.

Qualtrics or Medallia if scale and complexity genuinely require enterprise-grade analytics.

AskNicely if NPS frontline visibility is the primary use case.

And if you're on GetFeedback, the decision window is shorter than it looks. Start now.

Choosing a tool is one decision. Building a program that turns feedback into operational improvement is the longer game. The mechanics of how Salesforce surveys actually work — triggers, mapping, response rates, common mistakes — are worth understanding before you configure anything. And if your goal is a full CX program built around Salesforce, not just a survey workflow, the strategic architecture looks different from a single-tool setup.