Best Voice of Customer Tools in 2024: Overview, Rating & Free Trial

Regardless of the industry you work in or the kind of products or services you offer, the only thing that will remain consistently important is your customers. Therefore, it is important to actively hear and understand the voice of the customers in terms of the product or experience.

And that's where voice of customer (VoC) tools come into the picture.

From understanding the perceptions and expectations of your customers to collecting customer feedback and insights – you can do everything on a single platform and excel at customer experience.

There are several VoC survey tools that can help you take your Voice of Customer program several notches higher. And, we have created a consolidated list for you with ratings and availability of a free trial to help you make an informed choice. Read on to find out which VoC tool would fit perfectly among your VoC methodologies and is the right choice for your business as per customer experience requirements.

TL;DR

There are several approaches to listening to the voice of the customer. Using VoC survey tools is the most effective way to collect customer feedback at different touchpoints across the customer journey and get an in-depth analysis of customer sentiment.
There are many online survey tools in the market that can help you listen to the voice of customers and assess their sentiments to improve customer satisfaction and overall experience.
Our list of top VoC survey tools includes names like Zonka Feedback, SatisMeter, Wootric, AskNicely, Jotform, and more that can help you listen to customers and reduce customer churn.
We have curated this list based on different parameters like their ratings, if they have a free trial available, the pricing of the tool, and the key features that they offer as a VoC tool.
You can choose Zonka Feedback which is one of the most popular VoC tools. It lets you get a holistic view of your entire customer journey and what they feel about your product, service, or brand. You can sign up for a free trial or schedule a demo to use this VoC app.

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What are Voice of Customer Tools?

Voice of customer survey tools are powerful resources that enable businesses to capture and analyze customer feedback to improve their overall customer experience. These tools allow companies to reach their customers wherever they are, whether it's through online channels like email, SMS, website, or mobile app, or offline touchpoints such as kiosk booths and tablets.

There are different voice of customer tools and methods that you can use to listen to your customers. Some of these are:

Surveys, customer feedback forms, and questionnaires
Customer reviews and ratings
Text and sentiment analysis
Net Promoter Score
Social media monitoring
Customer journey mapping
Email surveys and feedback requests
In-app feedback and ratings

Top Voice of Customer Software

Voice of Customer (VoC) survey tools are specialized survey software platforms designed to collect feedback directly from customers regarding their experiences with a product, service, or brand. These customer tools enable businesses to gather structured feedback through targeted surveys and questionnaires.

Here are some popular VoC survey tools:

1. Zonka Feedback - Best Omnichannel Voice of Customer Software

Zonka Feedback is a Voice of Customer survey tool designed to enable enterprises as well as SMBs to collect customer feedback at various touchpoints. It features an easy-to-use survey builder and customizable survey templates to help your customer experience team create beautiful and interactive surveys that can be distributed both online and offline.

This means that you can collect customer feedback online through email, SMS, website, mobile app, web URL, live chat, and QR code, as well as on-premises through a mobile, tablet, and kiosk booth, both with and without internet connectivity.

Here are a few other features of Zonka Feedback survey software:

It enables you to create NPS, CSAT, CES, and CSS surveys, and also embed microsurveys into your questionnaire.
It helps in collecting real-time feedback and closing the feedback loop quickly to create the best customer experience.
It features 100+ customizable survey templates and a survey builder that doesn't require coding skills to create surveys.
With the help of white-labeling and other features like survey logic, it allows you to make sure that your surveys are branded and relevant for all your customers.
It creates intelligent reports and transforms complex customer feedback data into actionable insights for easy data visualization.
Rating: 4.8
Free Trial & Plan: Available for 14 days
Pricing: Starts at $49/month

2. SatisMeter - Popular among Comprehensive Voice of Customer Platforms

SatisMeter is one of the most popular VoC tools that enhances customer retention strategies of existing customers by gauging brand and customer sentiment through NPS and CES surveys. The VoC tool tailors customer satisfaction surveys, distributed via emails, text messages, in-app channels, and web links to close feedback loop easily. It combines survey data, with seamless integration options for customer tools like Slack and Salesforce.

Rating: 4.8
Free Trial: First 100 Survey Responses Free
Pricing: Starts at $49/month

3. AskNicely - NPS Focused VoC Software

AskNicely is most popular among VoC tools that facilitate the creation of NPS surveys to measure customer loyalty. Featuring a 'leaderboard,' it provides insights into customer interactions and team performance. This helps in assessing employee engagement performance in delivering memorable customer experiences. The tool's insights can be used to coach the frontline team for improved customer service efforts and customer effort score.

Rating: 4.7
Free Trial: N/A
Pricing: Not Mentioned

4. Wootric - Enterprise Grade Voice of Customer Software

Wootric, an enterprise survey software, utilizes NPS, EFS, and ESS surveys to gather customer insights via emails, texts, and mobile apps. With customer data and sentiment analysis, it records experience patterns, allowing teams to understand the organizational pulse and formulate improvement plans.

Rating: 4.7
Free Trial: 30 Days
Pricing: Starts at $89/month

5. OpinionLab by Verint - Real-time Feedback VoC Software

OpinionLab, a renowned VoC platform, enhances digital experiences by gathering customer feedback from various channels, including offices, shops, and service centers. The platform features real-time alerts and team collaboration to effectively close the feedback loop.

Rating: 4.7
Free Trial: 30 Days
Pricing: Not Mentioned

6. JotForm - Best Form Building Voice of Customer App

JotForm is a customer experience platform that gauges customer behavior and experience through easy-to-create survey forms and mobile surveys. It enables businesses to add a personalized button to all website pages which prompts website visitors to take the survey. Moreover, JotForm also offers a free WordPress plugin for 100 form submissions every month.

Rating: 4.7
Free Trial: Free Version with Basic Features
Pricing: Starts at $24/ month

voice of customer survey tools jotform

Need a tool that goes beyond feedback forms and online surveys? Check out the top Jotform alternatives that are more comprehensive and help you capture multichannel feedback.

7. Track.co - Innovative AI-Powered VoC Software

Track.co, a VoC tool, enables businesses to track and manage how customers interact throughout the relationship journey. One of its key offerings to measure customer satisfaction is its Net Promoter Score surveys distributed across digital platforms. The tool also sends reminders to non-responders, enhancing the likelihood of a better response rate.

Rating: 4.6
Free Trial: Not Available
Pricing: Not Mentioned

8. Survicate - Intuitive VoC Software

Survicate, a customer experience company, offers an easy-to-use survey platform for creating branded surveys with diverse templates and question types. The VoC surveys can be distributed through email, websites, or embedded into apps, providing real-time results for consolidated reports and data visualization.

Rating: 4.6
Free Trial: Free Account with Basic Features
Pricing: Starts at $89/month

9. SentiSum - Popular among Advanced AI Voice of Customer Platforms

SentiSum, a customer experience tool, utilizes natural language processing to tag customer tickets and responses by topic and tone. The tool converts voice calls and messages into texts, enabling tone/emotion tagging for all tickets and facilitating tagging feedback from various channels, including social media and surveys.

Rating: 4.6
Free Trial: 30 Days
Pricing: Starts at $1000/month

10. SurveySparrow - Conversational Survey Building Voice of Customer Platform

SurveySparrow, a VoC tool, provides helpdesk assistance through chat-like surveys and conversational forms. With two interfaces, it facilitates communication, feedback collection, and complaint assessment efficiently. The platform also supports target audience selection and scheduled recurring surveys through various channels like emails, SMS, websites, and weblinks.

Rating: 4.5
Free Trial:14 Days
Pricing: Starts at $99/month

VoC Tools SurveySparrow

SurveySparrow looking too chat-like for your VoC survey requirements? Why not check to our SurveySparrow alternatives that offer an expansive bank of voice of customer survey questions and reporting features.

11. Medallia

Medallia, an enterprise feedback management solution with speech analytics that collects customer sentiments at scale from diverse channels including email, website, SMS, and phone. The customer feedback tool generates reports, sent directly to your phone, facilitating a comparison of customer experience with financials for effective revenue growth planning.

Rating: 4.5
Free Trial: Not Available
Pricing: Not Mentioned

VoC Tools Medallia

Medallia can be too complex and enterprise-y for many smaller businesses. If you are looking for a simpler tool to capture the voice of the customer you are targeting, check out our list of top Medallia alternatives.

12. NiceReply

NiceReply empowers customer service agents to collect valuable VoC data through customizable survey-embedded emails, including CSAT surveys and Net Promoter Score surveys. The software promptly notifies you of responses, enabling quick issue resolution and enhancing the overall customer experience.

Rating: 4.5
Free Trial: 14 Days
Pricing: Starts at $39/month

13. GetFeedback

GetFeedback is a versatile feedback tool that collects input through various channels like websites, apps, emails, web links, SMS, etc. You can schedule survey triggers post-customer interactions and get real-time feedback through its interactive, branded surveys.

Rating: 4.5
Free Trial: 14 Days
Pricing: Not Mentioned

Voice of Customer Tools GetFeedback

Not sure if GetFeedback is ideal to listen to the voice of the customer? Check out the top GetFeedback alternatives that you can switch to.

14. Feedier

Feedier, one of the most popular voice of customer tools, enhances end-user experience with features like survey creation, SMS/email campaigns, response organization, event creation, and analysis. The live response feed provides customer experience managers with real-time alerts and customer insights and takes the voice of customer analysis to another level for quick actions and overall improvement.

Rating: 4.5
Free Trial: 1 Feedback Form Free
Pricing: Starts at $180/month

15. ResponseTek

ResponseTek offers a customer experience management tool that allows enterprises to access targeted surveys and selects customers to send them customizable surveys to gather feedback. In addition to email survey invites, ResponseTek surveys can be made available on websites and shared via social media.

Rating: 4.5
Free Trial: 30 Days
Pricing: Not Mentioned

16. WebEngage

WebEngage's VoC tool empowers businesses to build feedback forms using a survey builder and target website visitors based on their click activity. Beyond survey widgets, it enables sending notifications for various purposes, such as promoting a product and enhancing its versatility.

Rating: 4.5
Free Trial: Not Available
Pricing: Not Mentioned

17. TypeForm

Typeform, a user-friendly survey tool, excels in creating branded customizable surveys for optimal responses. With built-in themes, fonts, video, and photo libraries in a sleek interface, it prioritizes beautiful and easy survey design to collect feedback. The application of condition logic, particularly for follow-up questions, enhances its functionality. Additionally, shareable reports facilitate in-depth analysis.

Rating: 4.5
Free Trial: Free Version with 10 Responses per Month
Pricing: Starts at $83/month

18. Formsite

Formsite, a versatile form and survey building tool, seamlessly integrates with various tools like Google Sheets, Dropbox, Salesforce, and Mailchimp. It enables secure online survey distribution through links or website embedding, ensuring responsiveness across all devices, including desktops, phones, and tablets.

Rating: 4.5
Free Trial: Free Version for up to 5 Forms
Pricing: Starts at $24.95/month

19. Astute

Astute's software solutions integrate feedback technology, closed-loop features, and industry expertise for optimal use of VoC data and to collect feedback. This customer tool enables customer interaction and data collection through actionable surveys, enhancing journeys across touchpoints.

Rating: 4.5
Free Trial: 7 Days
Pricing: Not Mentioned

20. LiveChat

LiveChat, a real-time VoC tool, enables brands to communicate with website visitors via desktop or mobile apps. Through this voice of customer tool, customer service representatives can proactively engage with prospects and customers, assisting in purchase decisions and addressing queries in real-time for an enhanced CX.

Rating: 4.5
Free Trial: 14 Days
Pricing: Starts at $16/month

21. SurveyMonkey

SurveyMonkey, an enterprise voice of the customer solution, streamlines creating and sending customer feedback surveys on online survey software. It integrates with CRM tools for seamless reporting and analysis, offering actionable customer insights. The versatile survey tool doubles as a market research tool and supports market research surveys and event surveys, helping in informed business decisions.

Rating: 4.4
Free Trial: Basic Plan Available
Pricing: Starts at $21.16/month

voice of customer survey tools surveymonkey SurveyMonkey

Finding SurveyMonkey's free plan too limiting? Check out SurveyMonkey alternatives with greater offerings to use as your voice of customer tool.

22. Intercom

Intercom's voice of the customer program allows engaging conversations with customers via targeted messages, real-time chat, and website bots. Utilizing data, it re-engages customers through targeted email campaigns, product tours, and personalized help. The customer survey tool uniquely layers self-service, human, and proactive support to optimize customer engagement.

Rating: 4.4
Free Trial: 14 Days
Pricing: Starts at $79/month

23. Delighted

Delighted simplifies feedback collection by allowing you to collect VoC data from diverse sources including web surveys, website forms, emails, SMS. It enhances audience management, facilitates customer-centric workflows, and connects stakeholders for a seamless customer experience.

Rating: 4.7
Free Plan: Available
Pricing: Starts at $17/month

24. Usersnap

Usersnap, a customer feedback platform, tailored for SaaS companies, enhances product and service offerings through actionable consumer data collection. It facilitates the sharing of reviews and scores among stakeholders for expedited issue resolution. With readily available customer trend reports, the platform streamlines team decision-making in product and marketing.

Rating: 4.4
Free Trial: 14 Days
Pricing: Starts at $19/month

25. Alchemer

Alchemer, a VoC tool, helps in conducting market research to identify key customer segments. It tracks customer success with personalized surveys for experience and product feedback. Additionally, it facilitates gathering employee experience feedback, contributing to enhanced employee satisfaction and productivity.

Rating: 4.4
Free Trial: 7 Days
Pricing: Starts at $49/month

26. QuestionPro

QuestionPro, a customer experience software, identifies promoters and detractors through NPS surveys. It offers a customizable dashboard and detractor recovery for creating excellent user experiences, with surveys shareable via emails and mobile devices. The included ticketing system helps to close feedback loop post-query resolution.

Rating: 4.4
Free Trial: 10 Days
Pricing: Starts at $35/month

27. SurveyLegend

SurveyLegend is an engaging survey tool that helps in creating interactive surveys and extracting survey data reports. Its features include branching, adding media-rich questions, applying logic, and many more. Each feature is specifically designed to help you gauge user experiences at various points in their relationship with you and use that data to make insightful business decisions.

Rating: 4.4
Free Trial: Free Base Plan
Pricing: Starts at $19/month

28. Formstack

Formstack, a versatile online form builder, empowers VoC managers to create web forms effortlessly without coding. Its mobile-friendly forms, embeddable in websites and social media, capture valuable customer feedback. Its integration with web apps like Salesforce and PayPal enhances payment collection and workflow creation.

Rating: 4.4
Free Trial: 14 Day
Pricing: Starts at $59/month

29. Nextiva

Nextiva consolidates communication channels, including surveys, voice, video, SMS, and chat, for seamless user experiences. Easy to set up and integrate with sales and productivity tools, it facilitates a comprehensive understanding of both customer satisfaction and employee sentiments.

Rating: 4.4
Free Trial: 30 Days
Pricing: Starts at $18.95/month

30. Survio

Survio is a versatile online survey tool to build attractive surveys, collect data, and analyze feedback responses. Available in 16 languages, this feedback management tool not only suitable for collecting customer feedback but also for market research, human resource management, and customer satisfaction management.

Rating: 4.4
Free Trial: Free Basic Plan
Pricing: Starts at $16.58/month

31. Qualtrics

Qualtrics is a customer experience management platform that prioritizes understanding customer needs, expectations, and product improvement through natural language processing. It facilitates survey distribution across various channels and offers insights into the voice of the customer, helping in identifying obstacles to delivering a great user experience.

Rating: 4.3
Free Trial: One Free Survey + 100 Responses Free
Pricing: Not Mentioned

32. Taggbox

Taggbox is the best social media aggregator that allows brands to aggregate reviews of customer's perspective from numerous platforms and embed them on multiple marketing touchpoints. Using Taggbox you get various benefits like customization, moderation, and analytics features to deliver exceptional customer experience.

Rating: 4.9
Free Trial: Available
Pricing: Not Mentioned

33. Chattermill

Chattermill is a versatile customer feedback platform collecting insights through VoC surveys, social media, and online reviews. It employs AI tools for data analysis, offering valuable insights into customer experience and response trends, with surveys distributed via email.

Rating: 4.3
Free Trial: 14 Days
Pricing: Not Mentioned

34. Olark

Olark engages with website visitors through live chat, utilizing customer analytics to boost conversions and track leads. It harnesses purchase history, geographic location, and cart contents, empowering customer service to personalize experiences effectively.

Rating: 4.3
Free Trial: Free Plan with 20 Chats Available Per Month
Pricing: Starts at $19/month

35. DeskPro

Deskpro is a versatile helpdesk VoC tool managing customer communication via live chat, social media, and email. Its integration with helpdesk CRM enhances support and retention strategies, while data analysis generates valuable customer experience insights.

Rating: 4.3
Free Trial: 14 Days
Pricing: Starts at $15/month

36. Qualaroo

Qualaroo provides a customizable survey tool appearing as a widget at the bottom of your website, encouraging quick visitor feedback through polls. Businesses can set triggers based on website actions or patterns, prompting a subtle feedback form for small feedback surveys when activated.

Rating: 4.3
Free Trial: Free Basic Plan
Pricing: Starts at $50/month

37. Confirmit (Now Frosta)

Confirmit is a customer experience platform that offers a 5-part VoC program that includes defining business needs, designing a VoC program that fits the needs, listening to the voice of customers, collecting feedback data through a multi-channel platform, and analyzing feedback to respond to customer queries and complaints. The tool is designed to show the ‘big picture’ to brands.

Rating: 4.3
Free Trial: Not Available
Pricing: Not Mentioned

38. Webex Experience Management

Cisco's Webex Experience Management revolutionizes how businesses listen to customer feedback. Using a journey-based approach and predictive analysis, this VoC software enables proactive response to customer sentiment and needs, with real-time insights for continuous improvement in customer experience.

Rating: 4.3
Free Trial: Available
Pricing: Not Mentioned

39. Pulse Insights

Pulse Insights is a customer experience platform that enables businesses to effortlessly create personalized customer experiences with quick deployment of micro surveys. Shareable across multiple platforms, its real-time insights and robust reporting help in driving business growth and overall experience.

Rating: 4.3
Free Trial: Not Available
Pricing: Starts at $4,000/month

40. Hotjar

Hotjar integrates various user experience tools, enabling the creation of heatmaps and session tracking. However, unlike Survicate and Qualaroo, Hotjar lacks feedback analysis and reporting features that can hinder businesses to extract valuable insights and identify trends.

Rating: 4.3
Free Trial: Free Basic Plan
Pricing: Starts at $39/month

However, businesses can look for Hotjar alternatives that offer more than just website feedback collection and user behavior analytics.

Other Voice of Customer Survey Tools You Can Try

Apart from the tools that we have discussed above, there are several other voice of customer tools that can help you listen to what your customers are saying, capture their feedback, and get actionable insight to improve their overall experience. Let's look at them.

Mopinion: Mopinion is a voice of the customer platform that focuses on collecting real-time feedback across digital platforms and in-store/call center environments, catering to enterprises and small businesses with a digital-first approach to boost customer lifetime value.
Zendesk: It lets you respond to customer complaints at scale, leveraging data and analytics to measure CX metrics like Customer Effort Score and CSAT accurately. Zendesk's Voice of Customer survey tool is designed to ensure businesses deliver excellent customer service.
InMoment: It collects customer data through VoC surveys and real-time chats. The customer data is then combined to generate reports available on the VoC platform.
NiceSatmetrix: It allows listening to the voice of the customers across different platforms, combining direct and indirect feedback to empower customer service agents to act quickly.
SalesForce: This software helps transform enterprise-level processes comprehensively, from sales and services to finance and marketing, through a digital revolution on a connected platform.
Crowdsignal: It allows businesses to collect customer experience data through website surveys and email, with the ability to filter and create reports in various formats, including Excel, PDF, Google Docs, CSV, and XML.
Wufoo: It helps build online forms for customer feedback collection and automatically builds the backend, database, and scripts that you would need to make the collection of data and its accessibility more convenient.
Customer Thermometer: This voice of the customer tool is one of the best survey apps that allows customers to respond to surveys directly from emails, providing real-time tracking and integration with popular software tools.
Verint ForeSee: It is a multi-channel VoC tool that collects and merges data silos from various sources such as chat sessions, website feedback, surveys, and digital participation into a single view measuring conversion, customer loyalty, and other metrics.
Honestly: Honestly is a SaaS platform for service-oriented companies, offering web integration, chat services, email, and QR code solutions for collecting and analyzing customer data.

Conclusion

Depending on how far along you are in your VoC program, you can choose a VoC survey tool and make great strides. Voice of customer tools that offer your preferred distribution channels, easy integrations, and powerful analytics capabilities can significantly enhance your feedback program.

Zonka Feedback is an all-encompassing VoC platform that lets you listen to the voice of your customers at each touchpoint in the customer journey to paint a holistic picture.

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