SMS remains one of the most widely used and effective communication channels in the world. As of 2026, over 5.5 billion people globally use SMS-enabled mobile phones, making text messaging one of the most direct ways for businesses to reach customers. Unlike email or in-app notifications, SMS consistently delivers results—with open rates as high as 95–98% and response rates averaging 30–45%, according to industry benchmarks across CX and mobile marketing platforms.
This unparalleled reach and engagement make SMS surveys a powerful tool for collect customer feedback in real time. Businesses today use SMS surveys to capture feedback after purchases, support interactions, appointments, deliveries, and in-store visits—moments when customer sentiment is still fresh. As customer experience becomes a key competitive differentiator in 2026, brands are increasingly relying on SMS survey software to gather actionable insights quickly, improve response rates, and close the feedback loop faster.
Modern SMS survey software goes far beyond sending simple text questions. Leading platforms now offer automation, advanced survey logic, CRM and helpdesk integrations, real-time analytics, and compliance-ready messaging, enabling businesses to scale feedback programs across multiple touchpoints. Whether you’re a small business collecting CSAT scores or an enterprise running NPS and transactional surveys, choosing the right SMS survey tool can significantly impact data quality and decision-making.
In this guide, we’ve curated and compared the best SMS survey software in 2026, evaluating each platform based on features, use cases, integrations, pricing, and overall suitability for different business needs. Let’s explore the top tools to help you build an effective, high-response SMS survey program.
TL;DR
-
SMS survey software enables businesses to collect real-time customer feedback through text messages, leveraging SMS’s wide reach and consistently high response rates across customer touchpoints.
-
This blog covers the best SMS survey software in 2026, evaluated based on survey features, SMS deliverability, automation, analytics, integrations, ease of use, pricing, and suitability for different business needs.
-
Based on our 2026 comparison, the top SMS survey tools by use case include:
-
Zonka Feedback — Best for end-to-end SMS surveys with automation, real-time reporting, CRM integrations, and closed-loop feedback.
-
Delighted — Best for simple, NPS-focused SMS surveys with a minimal setup.
-
SurveySparrow — Best for conversational SMS surveys and omnichannel feedback collection.
-
SimpleTexting — Best for teams combining SMS surveys with two-way messaging and campaigns.
-
SMS-Track — Best for running lightweight SMS surveys with basic tracking requirements.
-
-
Key factors to consider when choosing SMS survey software include survey customization and branding, SMS deliverability and compliance, automation and triggers, analytics depth, and integrations with existing tools.
-
SMS survey software is commonly used to collect CSAT, NPS, CES, post-purchase feedback, service experience feedback, and patient or appointment-based feedback.
-
Zonka Feedback is an SMS survey software that supports automated survey distribution, real-time insights, integrations, and feedback loop closure. You can schedule a demo to explore how its SMS surveys work across different customer touchpoints.
-
How we evaluated SMS survey software: Each platform was assessed based on survey capabilities, SMS deliverability, automation, integrations, analytics, ease of use, scalability, pricing transparency, and overall suitability for different business use cases in 2026.
Reach a Wide Audience with SMS Surveys📈
With SMS Surveys, collect feedback in a fast and easy way through Survey Invitations sent via text message.

How to Choose the Best SMS Survey Software for Your Business?
Choosing the right SMS survey software in 2026 is about more than sending text messages. The right platform should help you collect feedback at scale, automate distribution at key moments, and turn responses into actionable insights across teams.
When evaluating SMS survey software, focus on the following factors:
-
Survey Customization & Personalization — The platform should support flexible survey design, logic-based questions, and personalized SMS content using customer data and interaction context.
-
Branding & White-Labeling — Branded sender IDs, custom survey links, and white-labeling help build trust and ensure customers clearly recognize the feedback request as coming from your brand.
-
SMS Deliverability & Compliance — High SMS deliverability across regions, along with built-in compliance for opt-ins, opt-outs, and global messaging regulations, is essential for consistent response rates.
-
Automation & Trigger-Based Surveys — Automated SMS surveys triggered by events such as purchases, support interactions, appointments, or deliveries help capture feedback when customer sentiment is highest.
-
Integrations & Workflow Enablement — Native integrations with CRMs, helpdesks, analytics tools, and automation platforms enable feedback to flow seamlessly into existing workflows and support closed-loop action.
-
Analytics, Reporting & Alerts — Real-time dashboards, trend analysis, alerts, and role-based reporting empower teams to monitor performance and act on feedback without delays.
-
Scalability & Ease of Management — The software should be easy to deploy and manage while supporting high-volume SMS surveys and collaboration across multiple teams or locations.
-
Pricing Transparency & Flexibility — Pricing should scale predictably with usage or SMS volume and provide access to core features without hidden limitations.
Let’s now explore the best SMS survey software that meet these criteria and help you choose the right solution for your business in 2026.
Best SMS Survey Software At A Glance
| Tool | Best For | SMS Style | Automation & Triggers | Pricing Model | G2 Rating |
| Zonka Feedback | End-to-end SMS surveys with analytics & closed-loop feedback | Two-way + Survey Links | Advanced | Annual subscription (Free trial available) | 4.6 / 5 |
| Delighted | Simple, NPS-focused SMS surveys | Survey Links | Moderate | Free tier + paid plans | 4.7 / 5 |
| Sender | Campaign-based SMS surveys & messaging | Survey Links | Basic | Free plan + paid plans | 4.7 / 5 |
| piHappiness | Continuous CX measurement via SMS & other channels | Survey Links | Moderate | Free trial + paid plans | 3.6 / 5 |
| QuestionPro | Advanced survey logic & research-driven feedback | Survey Links | Moderate | Tiered plans | 4.5 / 5 |
| SurveySparrow | Conversational SMS surveys & recurring feedback | Survey Links | Moderate | Tiered plans | 4.4 / 5 |
| SurveyMonkey | Quick SMS survey distribution using a familiar platform | Survey Links | Basic | Tiered plans | 4.4 / 5 |
| GetFeedback | Enterprise CX programs with Salesforce integration | Survey Links | Advanced | Custom pricing | NA |
| SimpleTexting | Two-way SMS surveys & large-scale distribution | Two-way SMS | Basic | Usage-based estimate | 4.7 / 5 |
| TextMagic | Simple SMS surveys with pay-as-you-go flexibility | Two-way + Survey Links | Basic | Pay-as-you-go SMS credits | 4.4 / 5 |
| SMS-Track | Lightweight two-way SMS feedback & polls | Two-way SMS | Basic | Custom pricing | NA |
| Twilio | Custom-built SMS surveys via APIs | Two-way SMS | Custom (API-based) | Pay-as-you-go | 4.2 / 5 |
What are the Best SMS Survey Software in 2026?
The best SMS survey software in 2026 includes platforms designed to help businesses collect timely customer feedback through text messages—ranging from lightweight tools for simple SMS surveys to advanced platforms offering automation, analytics, integrations, and closed-loop feedback.
Tools such as Zonka Feedback, Delighted, SurveySparrow, SimpleTexting, SMS-Track, and others are commonly evaluated based on factors like SMS deliverability, survey customization, automation and trigger-based sending, analytics and reporting, integrations with CRM and CX tools, ease of setup, and pricing flexibility.
Let’s take a closer look at each of these SMS survey software options and how they compare across features, strengths, limitations, and ideal use cases.
1. Zonka Feedback: Best End-to-End SMS Survey Software for Automated Customer Feedback
Zonka Feedback is an SMS survey software designed to help businesses collect real-time customer feedback through text messages at key moments in the customer journey. It enables teams to send short, personalized SMS surveys after events such as purchases, support interactions, appointments, deliveries, and in-store visits—making it highly effective for capturing timely, high-response feedback.
The platform supports automated and trigger-based SMS surveys, allowing businesses to send feedback requests instantly based on customer actions or schedules. Teams can design SMS-friendly surveys using a flexible survey builder that supports multiple question types, logic, branding, and personalization. This ensures surveys remain concise, relevant, and optimized for mobile-first experiences.
Beyond SMS distribution, Zonka Feedback provides powerful analytics and insight capabilities tailored for SMS feedback. It includes real-time dashboards, sentiment analysis, and response tagging to help teams quickly understand customer sentiment and identify trends. Negative or critical responses can trigger automated alerts and workflows, enabling teams to follow up immediately and close the feedback loop.
Zonka Feedback also integrates with CRMs, helpdesks, and business tools, allowing SMS survey responses to sync seamlessly with existing systems. With built-in automation, sentiment analysis, and compliance-ready SMS delivery, it is well suited for businesses running scalable, action-oriented SMS feedback programs.
Use Case:
SMS-based customer feedback collection, CSAT, NPS, CES surveys, post-purchase and post-support SMS surveys, real-time alerts, sentiment analysis, and closed-loop feedback.
Best For:
Businesses looking for a scalable SMS survey software with automation, analytics, sentiment analysis, and integrated follow-up workflows.
G2 Rating: 4.6 / 5

Key Features
- Automated SMS Surveys: Send surveys automatically after purchases, support interactions, appointments, or other customer events
- Personalized SMS Messaging: Customize text messages using customer data such as name, location, or interaction details
- SMS-Optimized Survey Builder: Create mobile-friendly surveys with multiple question types, logic, and branding
- High SMS Deliverability: Ensure reliable message delivery with built-in opt-in, opt-out, and compliance controls
- Real-Time Dashboards: Monitor SMS responses and feedback trends as they come in
- Sentiment Analysis: Automatically detect positive, neutral, and negative sentiment from SMS responses
- Automated Alerts: Trigger instant notifications for low ratings or negative feedback
- Response Tagging: Categorize SMS feedback to identify recurring issues and themes
- Closed-Loop Workflows: Route feedback to the right teams for follow-up and resolution
- CRM & Tool Integrations: Sync SMS survey responses with CRMs, helpdesks, and automation platforms
Zonka Feedback Pros
-
Strong automation for event-based SMS surveys
-
High response rates with SMS-first survey design
-
Built-in sentiment analysis and real-time alerts
-
Easy-to-use interface with flexible customization
-
Seamless integrations for closing the feedback loop
-
Scales well for multi-location and multi-team use
Zonka Feedback Cons
- Advanced workflow setups may require initial configuration
Zonka Feedback Pricing
- Free trial available
- Pricing is based on annual subscription
2. Delighted - Best among Enterprise Text Survey Tools
Delighted is a popular enterprise survey software for texts that is a user-friendly option for quick and easy user feedback collection. Its smart scheduling feature ensures timely delivery of text survey invitations during the day.
With Delighted, teams can design SMS-compatible surveys using pre-built templates and send them in minutes. The platform focuses on short, mobile-friendly surveys that drive high response rates via SMS and other channels. Integrated analytics and reporting provide insights into trends, sentiment, and satisfaction scores, making it easier to track customer experience over time.
Use Case:
SMS customer surveys for NPS, CSAT, CES, real-time feedback collection, and basic trend monitoring.
Best For:
Small to medium-sized businesses and teams seeking an easy-to-use SMS survey tool with fast setup and intuitive feedback analytics.
G2 Rating: 4.7 / 5
Key Features
-
Quick SMS survey deployment: Create and send SMS surveys in minutes with pre-built templates
-
Mobile-friendly surveys: Short, text-optimized questions that drive higher response rates
-
NPS, CSAT & CES support: Built-in support for key feedback metrics and question types
-
Real-time reporting: Dashboards and trend views to track sentiment over time
-
Sentiment & response tagging: Basic analysis of open-ended SMS responses
-
Customizable branding: Branded survey messages and thank-you screens
-
Integrations with business tools: Sync responses to CRM, helpdesk, Slack, and more
-
Automated workflows: Trigger notifications and basic actions based on survey results
-
Multi-channel support: Distribute surveys via SMS, email, link, and other channels
-
User segmentation: Filter responses by customer segments for deeper insights
Delighted Pros
-
Extremely easy to set up and use, even for non-technical teams
-
Fast deployment of SMS surveys
-
Clean, intuitive interface with clear feedback metrics
-
Strong basic reporting and filtering tools
-
Supports key customer feedback frameworks (NPS, CSAT, CES)
Delighted Cons
-
Limited advanced customization options for SMS and branching logic compared to more robust platforms
-
Analytics and automation features are basic relative to enterprise feedback tools
Delighted Pricing
-
Delighted offers a free tier with limited usage.
-
Paid pricing starts at approximately $19/month.
3. Sender - Best SMS Survey Software for Campaign-Based Feedback and Messaging
Sender is a powerful email and SMS marketing automation tool, enabling seamless creation and scheduling of SMS marketing and campaigns for surveys. Trusted by 150,000 users, it ensures top-notch SMS deliverability with cost-effective plans, offering a feature-rich experience for effective text surveys.
For SMS surveys, Sender allows teams to send short survey links or questions via text messages to collect quick customer feedback. Surveys are typically used after campaigns, promotions, or basic customer interactions rather than deeply automated CX workflows. The platform focuses on ease of use, making it suitable for teams that want to launch SMS surveys quickly without complex setup.
Use Case:
SMS surveys for campaign feedback, promotional follow-ups, basic customer feedback, and engagement tracking.
Best For:
Small businesses and marketing teams looking to combine SMS messaging and simple surveys within one platform.
G2 Rating: 4.7 / 5

Key Features
- SMS Survey Distribution: Send survey links or short questions via SMS campaigns
- Contact Management: Manage customer lists and segments for targeted SMS surveys
- Campaign Automation: Schedule and automate SMS messages based on basic triggers
- Multi-Channel Messaging: Combine SMS surveys with email campaigns
- Response Tracking: Track survey link clicks and engagement metrics
- Template-Based Setup: Use pre-built templates for faster survey deployment
- Basic Analytics: Monitor delivery, opens, and response activity
- Compliance Controls: Manage opt-ins and opt-outs for SMS messaging
- Automation: Automation for omnichannel marketing with SMS and email survey capabilities
- Integrations: Integrates with all major CMS platforms, CRM, and eCommerce platforms like WordPress, PrestaShop, Magento, Shopify, WooCommerce, and more
Sender Pros
-
Easy to use with quick setup for SMS surveys
-
Combines SMS surveys with marketing campaigns
-
Affordable entry-level pricing
-
Suitable for simple feedback collection needs
-
Clean interface for managing contacts and campaigns
Sender Cons
-
Limited survey logic and customization for SMS surveys
-
No advanced sentiment analysis or CX-focused analytics
Sender Pricing
-
Sender offers a free plan with limited usage,
-
Paid plans start at $7/month
4. piHappiness - SMS Survey Software for CX Measurement and Continuous Feedback

piHappiness helps you create surveys that are powerful and flexible, facilitating design, conduct, and evaluation. You can analyze customer satisfaction, customize personalized surveys, and exceed customer expectations with this survey app.
The platform enables teams to send SMS surveys for metrics like NPS, CSAT, and CES, helping capture customer sentiment shortly after interactions. Surveys can be scheduled or triggered based on events, making SMS a practical channel for transactional feedback where speed and convenience matter. The focus is on continuous feedback collection rather than one-off surveys.
Use Case:
SMS-based CX surveys, NPS, CSAT, CES measurement, transactional feedback, and continuous customer experience monitoring.
Best For:
Teams focused on structured CX measurement using SMS as one of multiple feedback channels.
G2 Rating: 3.6/5 ( based on 4 reviews)
Key Features
-
SMS Survey Distribution: Send SMS surveys for transactional and relationship feedback
-
CX Metric Support: Built-in surveys for NPS, CSAT, and CES
-
Event-Based Triggers: Trigger SMS surveys after customer interactions
-
Centralized Dashboards: Track feedback trends and CX performance over time
-
Response Categorization: Organize feedback for reporting and analysis
-
Multi-Channel Feedback: Combine SMS surveys with email and other channels
-
Role-Based Access: Share insights with relevant teams using controlled access
-
CRM Integrations: Sync SMS feedback with customer data and records
-
Utilize multiple survey channels: Email, Personal Links, Website surveys, SMS, Weblinks, Offline surveys, and other channels.
piHappiness Pros
-
Strong focus on CX metrics and continuous feedback
-
Supports SMS surveys alongside other channels
-
Easy to deploy for standardized feedback programs
-
Useful dashboards for tracking experience trends
piHappiness Cons
-
Limited flexibility for advanced SMS survey customization
-
Automation and analytics are less configurable compared to specialized SMS survey platforms
piHappiness Pricing
-
It offers a free trial
-
Paid plans start at $49/month
5. QuestionPro - Advanced Text Survey Tool
QuestionPro is a leading SMS text message survey tool that allows you to create and send SMS surveys and perform real-time analysis of survey results through its SMS survey analytics. With 350+ templates and 40+ question types, its advanced logic ensures a smooth customer survey experience, featuring skip logic, text piping, survey looping, and branching.
With QuestionPro, teams can send SMS surveys by sharing survey links or triggering messages as part of transactional and research workflows. The platform supports complex survey structures, advanced logic, and multiple question types, making it suitable for detailed feedback collection beyond simple one-question SMS surveys.
Use Case:
SMS surveys for research studies, customer feedback, NPS and CSAT surveys, structured data collection, and detailed analysis.
Best For:
Research teams, enterprises, and organizations that need advanced survey logic and analytics with SMS distribution support.
G2 Rating: 4.5 / 5

Key Features
-
SMS Survey Distribution: Send survey links via SMS for customer and research feedback
-
Advanced Survey Logic: Use branching, skip logic, piping, and randomization
-
Extensive Question Library: Choose from a wide range of question types
-
Customizable Survey Design: Brand surveys and tailor layouts for mobile users
-
Powerful Analytics & Reporting: Dashboards, cross-tabs, and data visualization tools
-
Sentiment & Text Analysis: Analyze open-ended responses (plan-dependent)
-
Integrations & Data Exports: Connect with CRMs and export data for deeper analysis
-
Multi-Channel Surveys: Distribute surveys via SMS, email, web, and other channels
QuestionPro Pros
-
Highly flexible and powerful survey design capabilities
-
Strong analytics and reporting for research-driven use cases
-
Suitable for large-scale and complex surveys
-
Supports multiple distribution channels, including SMS
QuestionPro Cons
-
SMS surveys are more link-based than conversational
-
Advanced analytics and automation are available mainly on higher-tier plans
QuestionPro Pricing
-
QuestionPro offers tiered pricing plans based on features
-
Paid plans start at $99/month
6. SurveySparrow - Popular among Interactive Text Message Survey Tools
SurveySparrow is an excellent tool to create engaging surveys and collect customer feedback via text. Known for its compatibility with Salesforce survey tools, it enables easy integration for centralized feedback management. SurveySparrow helps you create conversational forms with high response rates, customize designs, and white-label surveys to add your branding. This customization ensures clear, crisp, and focused surveys that reflect your brand’s identity.
For SMS surveys, SurveySparrow allows teams to send short, conversational survey links or questions via text messages, making it effective for collecting feedback after transactions, support interactions, and ongoing relationship surveys. The platform supports automation and recurring surveys, helping businesses continuously measure customer experience over time.
Use Case:
Conversational SMS surveys, NPS, CSAT, CES surveys, recurring customer feedback, and engagement-focused CX programs.
Best For:
Teams looking to run engaging, conversational SMS surveys with minimal setup and a strong user experience.
G2 Rating: 4.4 / 5

Key Features
- Conversational Survey Design: Chat-style surveys that improve engagement and completion rates
- SMS Survey Distribution: Send surveys via SMS for quick customer responses
- Recurring Surveys: Run automated, periodic SMS surveys for ongoing feedback
- CX Metric Support: Built-in NPS, CSAT, and CES surveys
- Real-Time Dashboards: Track responses and trends as feedback comes in
- Sentiment Analysis: Analyze open-ended responses for customer sentiment
-
Workflow Automation: Trigger notifications and follow-ups based on responses
-
Integrations: Connect with CRMs, helpdesks, and productivity tools
- Multi-Channel Surveys: Use SMS alongside email, web, and other channels
Not sure if SurveySparrow is the right SMS survey software for you? Check out some of the top SurveySparrow alternatives that offer even more advanced features to create and send surveys via SMS.
SurveySparrow Pros
-
Highly engaging, conversational survey experience
-
Easy to set up and manage SMS surveys
-
Strong support for recurring and relationship surveys
-
Clean interface and good reporting for CX teams
SurveySparrow Cons
- Advanced customization and analytics are limited compared to enterprise platforms
- SMS surveys are often link-based rather than fully conversational within the message thread
SurveySparrow Pricing
-
SurveySparrow offers tiered pricing plans
-
Paid plans start at $6.64/month for individuals and $37.39 for businesses
7. SurveyMonkey - Best for Creating Quick SMS Surveys
Survey Monkey is yet another popular text survey platform that provides you with a fast and easy way to connect with people on their phones by sending them mobile surveys on the go via text message. It enables you to send time-sensitive text surveys at an ideal time to gather more accurate survey responses, be it on-premises or post-event.
Overall, SurveyMonkey is best suited for teams that want a well-known, general survey tool with SMS distribution as part of a broader feedback strategy.
Use Case:
SMS survey distribution for customer feedback, NPS, CSAT surveys, event feedback, and research-driven surveys.
Best For:
Teams looking for a familiar, easy-to-use survey platform with SMS support and strong general reporting capabilities.
G2 Rating: 4.4 / 5
Key Features
-
SMS Survey Distribution: Send survey links to respondents via text messages
-
Extensive Template Library: Use pre-built templates for common survey types
-
Flexible Survey Builder: Create surveys with multiple question types and logic
-
Text & Sentiment Analysis: Analyze open-ended responses at scale
-
Reporting & Dashboards: Track responses with filters, charts, and exports
-
Integrations: Connect with CRMs, analytics, and productivity tools
-
Multi-Channel Surveys: Distribute surveys via SMS, email, web, and embeds
-
Data Security & Compliance: Enterprise-grade security and privacy controls
You can also look for SurveyMonkey alternatives to send out effective text surveys at a much more competitive pricing.
SurveySparrow Pros
-
Very easy to use with minimal onboarding
-
Large library of templates and question types
-
Strong reporting and data export options
-
Trusted, well-established platform
SurveySparrow Cons
-
SMS surveys are primarily link-based, not conversational
-
Limited automation and closed-loop workflows compared to SMS-first tools
SurveySparrow Pricing
- Paid plans start at $17.17/month
- Enterprise pricing can be availed by contacting the sales team
8. GetFeedback - Enterprise-Focused Survey Platform with SMS Distribution
GetFeedback, a form builder software helps you capture real-time quality feedback from all your customers by sending them survey invitations through SMS. The automation in this SMS survey tool enables the surveys to be sent to the customers automatically after an interaction to prompt real-time feedback.
While the platform supports text analysis for open-ended responses, it is more focused on experience measurement and reporting than real-time, action-driven SMS workflows. Overall, GetFeedback is best suited for larger organizations that need enterprise-grade survey management with SMS as one of several feedback channels.
Use Case:
SMS survey distribution for NPS, CSAT, and CX measurement, enterprise feedback programs, and Salesforce-connected customer insights.
Best For:
Mid-market and enterprise teams running structured CX programs and using Salesforce, with SMS as a supporting survey channel.
G2 Rating: NA

GetFeedback looking too complex and expensive for your text messaging survey needs? Look at some of the best GetFeedback alternatives we have covered to find a simpler and more affordable platform.
GetFeedback Pros
-
Strong Salesforce integration for enterprise workflows
-
Well suited for structured CX measurement programs
-
Reliable reporting and data organization
-
Trusted platform for larger organizations
GetFeedback Cons
-
SMS surveys are primarily link-based rather than conversational
-
Less flexible for real-time alerts and closed-loop workflows compared to SMS-first tools
GetFeedback Pricing
-
Pricing details are available by contacting sales through the official website.
9. SimpleTexting - SMS Survey Tool for Extensive Distribution
SimpleTexting is a text message service app designed for sending mass texting, particularly for alerts and surveys. You can easily create and conduct text surveys, collect feedback, and manage survey responses, allowing seamless follow-up with respondents.
While it does not position itself as a full CX or survey analytics platform, it works well for teams that prioritize direct SMS interaction and conversational responses over structured survey frameworks. Integrations and API access allow SMS surveys to be tied into broader workflows when needed.
Use Case:
SMS polls, two-way SMS surveys, event feedback, post-purchase questions, and conversational customer feedback.
Best For:
Small to mid-sized businesses that want to collect feedback through two-way SMS conversations with minimal setup.
G2 Rating: 4.7 / 5

Key Features
-
Two-Way SMS Surveys: Collect responses directly through SMS conversations
-
Survey Links via SMS: Send short survey links for more detailed feedback
-
Shared SMS Inbox: Manage and reply to survey responses in real time
-
Contact Management: Segment audiences for targeted SMS surveys
-
Message Scheduling: Schedule surveys and follow-ups in advance
-
Basic Reporting: Track replies, delivery rates, and engagement metrics
-
Automation & API Access: Trigger SMS surveys using workflows or custom logic
-
Opt-In & Compliance Tools: Manage consent and opt-outs easily
SimpleTexting Pros
-
Very easy to set up and use
-
Supports true two-way SMS conversations
-
Clean inbox experience for managing replies
-
Suitable for quick feedback and polls
SimpleTexting Cons
-
Limited survey logic and analytics compared to dedicated survey platforms
-
Not ideal for structured CX metrics like NPS at scale
SimpleTexting Pricing
-
Free trial is available
- The platform quotes an estimated monthly cost of $39
10. TextMagic - SMS Survey Software for Simple Text-Based Feedback and Messaging
TextMagic is an SMS messaging platform that supports SMS surveys through text messages and survey links, making it suitable for businesses that want a straightforward way to collect feedback via SMS. It is commonly used for sending notifications, reminders, and two-way messages, with surveys acting as an extension of its core SMS capabilities.
For SMS surveys, TextMagic allows teams to send short questions or survey links via text and collect responses directly through replies or linked forms. This makes it effective for basic feedback use cases such as service follow-ups, appointment feedback, and quick customer check-ins. The platform focuses on simplicity and reliability rather than complex survey logic.
Use Case:
Basic SMS surveys, service feedback, appointment follow-ups, quick customer check-ins, and two-way SMS communication.
Best For:
Small businesses and teams looking for a simple, reliable SMS tool to collect quick feedback.
G2 Rating: 4.4 / 5

Key Features
-
Two-Way SMS Messaging: Collect feedback directly through SMS replies
-
Survey Links via SMS: Send links for slightly longer feedback forms
-
Bulk SMS Sending: Distribute surveys to large contact lists
-
Contact Management: Organize and segment recipients
-
Message Scheduling: Schedule surveys and reminders in advance
-
Delivery & Response Tracking: Monitor message status and replies
-
API Access: Integrate SMS surveys into custom workflows
-
Opt-In & Compliance Tools: Manage consent and opt-outs
TextMagic Pros
-
Easy to use with minimal setup
-
Reliable SMS delivery
-
Supports two-way SMS responses
-
Pay-as-you-go flexibility
TextMagic Cons
-
Limited survey logic and customization
-
No advanced analytics or sentiment analysis
TextMagic Pricing
-
TextMagic follows a pay-as-you-go pricing model based on SMS usage
- Costs vary by destination and message volume, and users purchase SMS credits as needed.
- The estimated cost is $59 in SMS credits for the selected pay-as-you-go services.
11. SMS-Track - Dynamic SMS Survey Tool
SMS-Track is a 2-way SMS Survey tool that specializes in effective SMS communication for surveys and multiple choice polls, boasting a remarkable 90% response rate. It offers seamless integration of SMS surveys with web surveys, enabling real-time monitoring and quick customer response.
SMS-Track allows teams to send questions via text and capture replies in real time. Responses can be tracked and managed through a centralized interface, making it useful for follow-ups, service feedback, and quick pulse checks. Surveys are typically conversational and message-based rather than form-driven, which helps keep interactions simple and accessible.
Use Case:
Two-way SMS feedback, service follow-ups, quick customer questions, response tracking, and basic SMS surveys.
Best For:
Teams that want to collect and manage customer feedback directly through SMS conversations with minimal setup.
G2 Rating: NA

Key Features
- Two-Way SMS Surveys: Ask questions and receive replies directly via text messages
- Response Tracking: Monitor incoming SMS responses in a centralized view
- Bulk SMS Sending: Send feedback questions to multiple recipients at once
- Contact Management: Organize contacts for targeted SMS outreach
- Message Scheduling: Schedule SMS surveys and reminders
- Basic Reporting: Track response activity and engagement levels
- Opt-In Management: Handle consent and opt-out requests
- API Access: Integrate SMS messaging into custom systems
SMS-Track Pros
-
Simple and easy to use
-
Supports direct, conversational SMS feedback
-
No complex survey setup required
-
Suitable for quick feedback use cases
SMS-Track Cons
-
Limited survey logic and customization
-
No advanced analytics or sentiment analysis
SMS-Track Pricing
- Customized plan is available. Contact their team to know the pricing.
12. Twilio - Adaptive SMS Survey Tool
Twilio is a cloud communications platform that provides APIs for sending and receiving SMS messages at scale. Unlike dedicated survey tools, Twilio does not offer a built-in survey builder. Instead, it is used by engineering and product teams to build custom SMS survey workflows tailored to specific business needs.
For SMS surveys, Twilio enables businesses to programmatically send questions via text messages and capture responses through two-way SMS. This makes it highly flexible for creating transactional surveys, conversational feedback flows, and event-triggered SMS surveys. However, all survey logic, analytics, and workflows must be built and managed by the team using Twilio’s APIs or third-party tools.
Use Case:
Custom-built SMS surveys, transactional feedback, two-way SMS conversations, event-triggered surveys, and large-scale SMS programs.
Best For:
Engineering-driven teams and enterprises that want to build fully customized SMS survey and feedback workflows.
G2 Rating: 4.2 / 5

Key Features
- SMS APIs: Send and receive SMS messages programmatically
- Two-Way Messaging: Build conversational SMS feedback flows
- Global SMS Delivery: Reach customers across multiple countries
- Delivery & Status Reports: Track message delivery and failures
- Programmable Workflows: Create event-based SMS survey triggers
- High Scalability: Support high-volume SMS sending
- Security & Compliance: Enterprise-grade security controls
- Integrations & Webhooks: Connect SMS data to external systems
Twilio Pros
-
Extremely flexible and customizable
-
Reliable global SMS infrastructure
-
Scales well for high-volume use cases
-
Strong developer documentation and APIs
Twilio Cons
-
No built-in survey builder or analytics
-
Requires engineering resources to implement and maintain
Twilio Pricing
- Twilio follows a pay-as-you-go pricing model based on SMS usage.
- Costs varying by destination and message volume. There are no fixed subscription plans, and users pay only for messages sent and received.
Use Cases of SMS Survey Tools
To put it into simple words, every business or creative writing narrative essay service that collects user feedback can use SMS survey software to capture a high volume of meaningful feedback. Here are some use cases to help you understand how an SMS survey software can benefit your brand:
1. Customer Satisfaction Feedback
You can create short text message surveys that aim at capturing feedback across the primary CX metrics:
-
CSAT: The Customer Satisfaction Score or CSAT measures customers’ satisfaction level through a CSAT survey which is usually a 5-scale survey that you can employ to prompt customers to rate how satisfied they are with your brand or service.
-
NPS: NPS or the Net Promoter Score measures customer loyalty using an NPS survey question on a 0 to 10 scale in which you can add closed or open ended survey questions for deeper insights.
2. Customer Service Feedback
With the best survey app or text software, you can collect customer service surveys and measure feedback on two aspects:
-
Customer Effort Score: You can measure the Customer Effort Score or CES which is the measure of your customers’ effort in doing business with you.
-
Agent Performance: You can design agent performance SMS surveys to understand how well your support executives perform on key qualities like knowledge, willingness to help, communication, friendliness, etc., to measure agent performance.
3. Online Purchase Experience Feedback
To evaluate online purchase experience, you can automate customer satisfaction surveys after purchase and deploy targeted eCommerce surveys at various touchpoints. You can automate surveys at various touchpoints, such as customer service calls, chats, and post-product delivery, using AI-based text message survey software.
4. Capture Event Feedback
SMS survey software can be used to send email lead capture surveys multiple times before, during, and after the event. For example, in a painting workshop, SMS surveys can be sent before the workshop to know what participants are expecting.
During the event, use text surveys to measure satisfaction and make improvements. Post-event SMS surveys capture overall participant satisfaction and valuable comments, informing enhancements for future workshops aligned with audience expectations.
5. Patient Feedback
Text message tool efficiently collects post-consultation and post-treatment feedback, reaching patients promptly. You can automate appointment reminders and conduct patient satisfaction surveys after inpatient discharge or doctor consultations.
You can also utilize SMS feedback tools for health monitoring surveys, post-appointment surveys, post-discharge surveys, and even calculate the net promoter score.
Which SMS Survey Software Should You Choose in 2026?
The best SMS survey software for your business depends on how you plan to collect feedback, the level of automation and analysis you need, and whether SMS is your primary feedback channel or part of a broader strategy.
-
Choose Zonka Feedback if you want an end-to-end SMS survey solution with automation, real-time analytics, sentiment analysis, integrations, and closed-loop feedback workflows across customer touchpoints.
-
Choose Delighted if you need a simple, quick-to-launch SMS survey tool for measuring NPS, CSAT, or CES with minimal setup.
-
Choose SurveySparrow if you want conversational, engagement-focused SMS surveys and recurring feedback programs with an easy-to-use interface.
-
Choose QuestionPro if your priority is advanced survey design and research-driven analysis, with SMS serving as one of several distribution channels.
-
Choose SurveyMonkey or GetFeedback if you’re looking for a well-established survey platform or an enterprise CX tool where SMS is used mainly for survey distribution.
-
Choose SimpleTexting, TextMagic, or SMS-Track if you want lightweight, two-way SMS conversations or basic text-based feedback without complex survey logic.
-
Choose Twilio if you need complete flexibility to build custom SMS survey workflows and have the technical resources to manage APIs and integrations.
Ultimately, if SMS is a core part of your feedback strategy and you need automation, analytics, and actionability, a dedicated SMS survey platform will deliver the most value. For simpler use cases, messaging-focused tools or general survey platforms may be sufficient.
Conclusion
Text survey tools have evolved and have emerged as powerful assets for businesses seeking efficient and valuable feedback collection. The comprehensive comparison presented in this blog highlights the top 12 SMS survey software tools available, offering a valuable resource for organizations aiming to make informed choices.
Zonka Feedback is among the most popular customer satisfaction tools that doubles as SMS survey software and can be a great choice for businesses looking to trigger text surveys to your target audience on mobile devices. It can gather useful information through SMSes and help measure customer satisfaction to enhance the overall customer experience.
You can schedule a demo to explore more about the tool.