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Feedback Management

How to Create Surveys That Boost Your Response Rate

How to Create Surveys That Boost Your Response Rate

Your survey response rate is the report card of your survey’s performance. Bain Insights reported, “Higher response rates lead to more accurate survey scores. Anything less than a 40% response rate for business-to-consumer (B2C) and 60% for B2B enterprises is a red flag”. Now did that raise your eyebrows? We understand that these statistics for customer surveys reveal some numbers which are very hard to achieve. But trust us by the end of this post you will be some steps closer to achieving this far-fetched goal.

We bring you 10 simple tips that will help you to improve your current survey response rates, guaranteed!

10 ways to enhance your response rates-

1) Know your audience

Identify your target audience clearly and design the survey questions keeping them at the back of your mind. Be aware of the age, gender, and other such respondent demographics as they would help in creating exclusive survey forms. Also, consider your audience for the timings of the survey. For instance, if you are sending employee surveys, sending them the survey during the weekdays during your office timings will be most suitable.

2) Create surveys that appeal in the first go

The survey design is the first thing that your respondent notices. A well-put up survey with enthralling color schemes, an attractive background, and apt pictures does the work of a silent ambassador for your brand. If the respondent finds the visual appeal of your surveys impressive he/she will surely opt-in to leave a feedback for your survey.

3) Define the purpose of the survey in the start

Maintain a transparency with your respondents by letting them know the purpose of your survey in the beginning itself. This encourages them to fill up the survey with utmost honesty and clarity. Also, the purpose of your survey conduct must be well thought of beforehand in order to avoid receiving feedbacks that lead you nowhere.


4) Create survey from the point of view of your respondents

Use the tone that your respondent’s want to hear and address them in that tone during the whole survey. Respect the respondent's time and try to wrap up the survey quickly. Make sure your survey does not exceed 10 questions.


Kiss and tell. By this we mean that apply the kiss rule while designing your surveys that says- Keep It Short and Simple (also, Keep it Simple, Stupid). Shorter your surveys, lesser the chances of survey opt-out. Also, keep your surveys simple that avoids using jargons and don’t overload your surveys with the unnecessary dichotomous type of questions.

6) Personalize your surveys

Personalizations can do wonders for your surveys! You can add personal tone as well as by using survey skip and hide logic you can personalize the survey for the respondent. For example - If your respondent answers a ‘Yes/No’ type of questions then their initial choice between Yes and No options will decide which screen they will be sent to. This would make the survey more relevant, flowing and personalized.

7) Add logic to your surveys

Using skip and hide logic while creating surveys in a customer survey software helps in creating relevant and well-tailored surveys for each respondent. Logic gives the power of collecting responses from respondents with different and even opposite experiences, choices and point of views.


8) Limit the number of open-ended questions

Do not ask too many open-ended questions as they take more time and effort to fill. Close-ended questions, on the other hand, make it easier to analyze the survey results.

9) Show progress bar

Be considerate of your respondents’ time. Let them know how long the survey will take to complete by showing a progress bar at the top or end. Respondents always want to know how much longer the survey will take.


10) Brand your surveys

Insert your brand logo and color theme and brand your surveys completely. Respondents would always want to see that the survey is coming from a reputable brand.


Published on Jun 28, 2017. Updated on Mar 13, 2020.

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