Imagine a high-traffic SaaS website seeing a steady drop in conversions. The traffic is there, but users are not completing key actions. Instead of guessing whether the issue is navigation, messaging, or mobile experience, the team enables a website feedback widget. Within days, real user responses highlight a recurring problem in the checkout flow. The fix is straightforward, and conversions recover quickly.

This is why website feedback matters in 2026. Users expect fast, intuitive, and friction-free experiences. When something feels off, they leave. Studies consistently show that users abandon websites due to usability and functionality issues, and most do not return after a poor experience. For growing businesses, relying on assumptions instead of real feedback is no longer an option.

Website feedback widgets make it easy to collect insights directly from users while they are on your site. These widgets can capture feedback through buttons, pop-up surveys, slide-outs, and embedded forms, without requiring complex development work. Teams use them to measure NPS and CSAT, report bugs, understand drop-offs, and identify opportunities to improve conversion and customer satisfaction.

In this guide, we cover the 21 best website feedback widgets for 2026, including their types, ideal use cases, and key factors to consider when choosing the right tool for your business.

TL;DR

• A website feedback widget is an interactive element embedded on web pages to collect real-time user insights that help improve user experience, identify issues, and guide website optimization.
• There are multiple types of website feedback widgets, including feedback buttons, popup surveys, slide-out surveys, embedded forms, and exit-intent widgets, each designed to capture feedback at different stages of the user journey.
• Some of the best website feedback widget tools in 2026 include Zonka Feedback, Qualtrics, SurveyMonkey, Hotjar, and Survicate, offering a mix of free plans, customization options, and targeting capabilities.
• Zonka Feedback stands out as one of the most effective website feedback widget tools for teams looking to deploy highly customizable and engaging surveys directly on their websites. It enables omnichannel feedback collection, advanced targeting, analytics, and closed-loop workflows—helping teams collect feedback, analyze results, take action, and close the feedback loop.
  Schedule a demo to see how Zonka Feedback can help you turn website feedback into measurable improvements.

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If you’re ready to explore the best website feedback widgets and skip straight to our top picks, here's our curated compilation you can implement right away.

What is a Website Feedback Widget?

A website feedback widget is an interface element or a snippet placed on a website to gather opinions, suggestions, and comments from visitors. It typically appears as a small tab or button fixed to the side or bottom of a webpage, inviting users to provide feedback about their experience on the site.

It can be easily embedded into your live website without any coding or technical skills required. You can add a website feedback widget to CX metric surveys like NPS surveys and CSAT surveys, or to others like 1 to 5 rating scale surveys and bug reporting surveys for analyzing user feedback.

Why is Website Feedback Widget Important?

Here are some reasons why you must consider website feedback widgets for your business:

• Identify and Resolve Issues: Feedback widgets let users report bugs or share suggestions, enabling you to quickly fix problems and enhance your website or product experience.

• Facilitate Feature Enhancement: By collecting user ideas for new features or improvements, feedback widgets support smarter feature prioritization and align development with user needs.
• Capture Testimonials and Reviews: Gather ratings and reviews seamlessly through in-app feedback using feedback widgets, providing authentic social proof that builds trust and influences new customers.
• Evaluate Satisfaction and Loyalty: Use surveys like NPS surveys and CSAT surveys via widgets to measure customer satisfaction, address pain points, and foster long-term loyalty.

What are the Types of Feedback Widgets to Collect Feedback?

Here are some feedback widget examples that can help you decide what would work best for your requirements:

1. Feedback Button

The website feedback button, placed strategically across web pages, allows customized survey access, providing continuous, unobtrusive feedback without crowding the interface or requiring any additional integration within the system, unlike the feedback plugin. It’s versatile and serves various purposes:

• Website Usability Feedback: To capture user insights on website experience, from navigation to overall UX.
• Product or In-App Feedback: Gather unsolicited opinions or suggestions about products or app usage.
• Lead Capture: Utilize customizable user feedback buttons for capturing user details seamlessly, enhancing branding and attention capture. 

2. Popup Survey

Website popup surveys are among the most popular ways to collect customer feedback aimed at collecting event-specific or user-specific content on a website. They appear as forms within the website interface and serve specific functions tailored to user behavior. Use them to get:

• Time-Based Feedback: To trigger surveys after specific durations and capture genuine impressions, such as engaging users after 5 minutes on the website.
• Exit Intent Feedback: Understand reasons behind incomplete actions, like abandoned purchases, by prompting exit-intent surveys before users leave the website.
• Post-Transaction/Event Feedback: Solicit feedback post-interaction, be it a purchase, newsletter sign-up, or other transactions, to gather insights on varying user experiences.

3. Slideout Survey

A slideout survey is designed to slide out from the side of the screen without taking up the entire screen space. Most website builders allow for easy integration. Use them to collect:

• Post-Transaction Feedback: Place slideout surveys strategically, such as on the order completion page, to gather feedback immediately after a transaction.
• Exit Intent Feedback: Engage users before they leave the website, capturing unsolicited feedback and understanding the reasons behind their exit.
• Generic Feedback: Deploy slideout surveys on the homepage or across various pages to capture general feedback or suggestions, aiding in collecting both generic and page-specific insights.

4. Bottom Bar Survey

Bottom bar surveys are unobtrusive buttons placed at the bottom right or left of a webpage that open a survey when clicked. The button text can be customized to align with your brand or survey purpose, offering a seamless opt-in experience.

Bottom bar surveys are perfect for:

• Opt-In Feedback: Allow visitors and customers to voluntarily provide feedback by clicking on the button. For example, add a "Share Your Thoughts" button on a blog page to collect content feedback.
• Post-Support Interaction: Place a button labeled "Rate Our Help" on your help center page to gather feedback on knowledge base articles or chat support.
• Homepage Feedback: Use a "Tell Us What You Think" button on your homepage to capture overall impressions from new and returning visitors.

5. Popover Survey

Popover surveys open as an overlay on a webpage, triggered by user actions such as clicking a button or link, rather than by events or timers like popup surveys. They are anchored to the button or link that triggers them, ensuring a seamless user experience without disrupting the page layout.

Popover surveys are ideal for:

• In-Context Feedback: Gather specific feedback related to features, articles, blogs, or CTAs, right where user interaction happens.
• Feature Feedback: Understand how users interact with new or existing features directly within their context.
• Content Feedback: Use popover surveys on blogs or knowledge base articles to assess relevance and quality instantly.

Use Case of Feedback Widgets

Some use cases for feedback widgets include:

• SaaS: Utilizing feedback widgets to collect user suggestions and opinions helps in iterating and improving the software. This can lead to higher user satisfaction and increased retention rates.

• E-commerce: In E-commerce, feedback widgets can be used to collect customer feedback on products and shopping experiences, conduct market research surveys to grasp market trends and request contact forms for enhancing personalization efforts.

• Healthcare: Feedback widgets can help to collect patient feedback on services, facilities, and healthcare experiences and enhance the overall patient journey.

• Financial Services: Allowing clients to provide feedback on banking services, online transactions, or customer support interactions through feedback widgets helps in refining service quality.

• Tourism: Feedback widgets allow travelers to provide real-time feedback on their user journey, encompassing aspects such as accommodations, tours, transportation, and attractions so that companies can fine-tune their services.

Best Website Widgets at a Glance

What are the Best Website Feedback Widgets to Collect User Feedback in 2026?

The best website feedback widgets in 2026 are tools that go beyond basic surveys to help teams collect real-time, contextual feedback directly from users while they browse a website. These tools combine flexible widget formats, smart targeting, analytics, and integrations so teams can not only gather feedback but also understand it and take action.

Based on the categories covered in this guide, the top website feedback widget tools include:

• Zonka Feedback – Best for customizable website feedback widgets, advanced targeting, CX metrics, and closed-loop feedback workflows.

• Qualtrics – Best for enterprise-grade experience management and deep research-driven insights.

• SurveyMonkey – Best for structured surveys with reliable analytics and team collaboration features.

• Hotjar – Best for UX-focused feedback combined with behavior analytics like heatmaps and recordings.

• Survicate – Best for product-led and SaaS teams collecting in-app and website feedback at scale.

Below, we break down these website feedback widgets along with other leading tools in detail, covering their widget types, ideal use cases, and key features, so you can choose the best solution for your website in 2026.

1. Zonka Feedback: AI-Powered Website Feedback Widget 

Zonka Feedback is a comprehensive solution for gathering and acting on feedback from your website and app. With its customizable feedback widgets, it empowers you to measure user satisfaction, identify issues, and optimize user experiences in real-time. Whether you're looking to improve navigation, capture feature-specific insights, or understand why users abandon their journeys, this website feedback widget tool offers features to collect actionable feedback seamlessly across every stage of the user journey.

Its diverse widget options include popup surveys triggered by key actions, feedback buttons for voluntary inputs, and exit intent surveys that capture feedback just before users leave. For non-intrusive feedback collection, slide-up surveys and bottom bar buttons gather insights without interrupting user activity. Embedded surveys and clickable survey links further integrate seamlessly with your website content, offering a cohesive user experience.

Advanced targeting options ensure that feedback collection is precise and context-driven. You can tailor surveys based on user devices, specific web pages, or dynamic audience segments. Coupled with powerful AI-driven analytics, Zonka Feedback transforms raw data into actionable insights by detecting sentiment, identifying themes, and tracking trends. 

Best For: Teams and businesses that need a comprehensive website feedback solution with customizable widgets and advanced analytics.

Use Case: Collecting real-time user feedback through feedback buttons, pop-ups, slide-outs, and embedded surveys to measure CX metrics and improve website experience.

Key Strength: Flexible website feedback widgets combined with multi-channel feedback collection and centralized dashboards for NPS, CSAT, CES, and qualitative insights.

AI / Automation: Yes. Uses AI-driven text and sentiment analysis to identify themes, uncover feedback drivers, and automate insight-driven actions across teams.

G2 Rating: 4.6 / 5

Top Features

• Collect feedback using various feedback widgets like feedback buttons, popup surveys, popover surveys, slide-up surveys, and bottom bar for non-intrusive, context-aware feedback collection.
• Choose from 100+ templates and 30+ question types to create customized surveys tailored for CX metrics like NPS, CSAT, and CES, or for other feedback needs.
• Conduct surveys in over 30 languages to cater to a global and diverse audience effectively.
• Ensure a seamless feedback experience on all devices with mobile-optimized surveys.
• Segment users by behavior, demographics, and dynamic attributes to offer personalized feedback requests and tailored survey displays.
• Deploy surveys based on specific pages, devices, and user actions to capture feedback at the most relevant touchpoints.
• Access advanced reporting with AI-driven tools like sentiment analysis, trends, and text analytics for actionable insights.
• Connect with CRMs, helpdesks, and marketing platforms like Salesforce, HubSpot, and Zendesk to centralize and automate feedback management.

2. Qualtrics: Feedback Widget with Predictive Analytics

Designed to enhance customer journeys, Qualtrics is an enterprise feedback management software that enables you to capture in-the-moment insights with interactive forms and surveys at key touchpoints. Whether you're analyzing website navigation, understanding user behavior, or identifying bottlenecks, Qualtrics provides feedback widgets to gather actionable feedback and predict trends.

Its website feedback widget seamlessly integrates with your website, offering popups, embedded surveys, and targeted forms triggered by user actions. These widgets enable real-time data collection, helping you address issues as they arise and optimize the user experience effectively. Paired with Qualtrics' powerful reporting and predictive analytics, you can make informed decisions and improve customer satisfaction.

Best For: Large enterprises and research teams that need robust experience management and deep analytical capabilities for customer, employee, and product feedback.

Use Case: Collecting and analyzing comprehensive feedback across websites, digital channels, and enterprise touchpoints; designing advanced surveys and experience measurement programs across customers and employees.

Key Strength: Enterprise-grade experience management platform with powerful analytics, customizable survey logic, integrated dashboards, and support for multi-channel feedback consolidation and reporting.

AI / Automation: Yes. Offers AI-powered insights including automated summaries, intelligent action triggers, conversational feedback capabilities, and automated workflows that help teams interpret and act on feedback data with minimal manual effort.

G2 Rating: 4.4 / 5

Top Features

• Deploy popups, embedded forms, and triggered surveys to capture user insights at crucial touchpoints with dynamic feedback widgets.

• Analyze feedback data to forecast trends, behaviors, and potential issues proactively with predictive analytics.
• Access pre-built survey templates and multiple question types tailored to various feedback needs.
• Generate concise summary reports with filtering options to focus on relevant data.
• Collect up to 500 responses in the free version, with options to scale for larger needs.
• Tailor surveys to specific user segments or actions for precise and relevant feedback collection.

If you find that this software does not fit your customization needs, you can check out Qualtrics alternatives that have similar powerful features to meet your needs.

3. SurveyMonkey: Versatile User Feedback Widget Tool

SurveyMonkey is a versatile customer experience tool that offers customizable widgets and in-page feedback options and helps you capture precise insights directly from users, making it an ideal solution for improving navigation, addressing usability issues, and enhancing content relevance. Whether it’s a quick yes/no question or a detailed survey embedded within a page, SurveyMonkey ensures seamless integration with your website and other feedback channels.

The platform supports multiple survey formats, including popups, embedded surveys, and in-page widgets, enabling targeted feedback collection at specific moments in the user journey. Additionally, the tool’s user-friendly interface and powerful analytics capabilities streamline feedback management, helping businesses make data-driven decisions efficiently.

Best For: Teams and businesses that need a widely adopted survey and feedback tool that is easy to use and suitable for gathering structured feedback across websites, products, and audiences.

Use Case: Creating and deploying customizable surveys or embedded forms to collect user feedback, customer satisfaction scores, market research insights, and website experience data at scale.

Key Strength: Strong survey builder with intuitive design, a large library of templates, robust analytics, segmentation, and reporting features, making it a trusted choice for both beginners and experienced researchers. Users appreciate its ease of use and broad adoption across organizations of all sizes.

AI / Automation: Yes. Includes AI-assisted features such as automated insights, intelligent survey suggestions, and workflow automation that help teams interpret responses and act on feedback efficiently.

G2 Rating:  4.4 / 5

Top Features

• Use popups, embedded surveys, and in-page widgets to capture user feedback without disrupting the browsing experience.
• Gather contextual insights by embedding widgets directly into website content, such as FAQ pages or blog posts.
• Share surveys across websites, email, and social media to reach a broad audience.
• Access various question types and design options to create engaging surveys tailored to your needs.
• Generate detailed reports with filtering and analysis options to uncover trends and actionable insights.
• Collaborate on survey creation, analysis, and management for streamlined feedback processes.

You can also look at these SurveyMonkey alternatives if you think the tool has integration constraints with various software. 

4. Hotjar: Feedback Widget with Behavioral Insights 

Hotjar is a dynamic tool for collecting and analyzing website feedback, offering a mix of in-the-moment feedback widgets and detailed survey options to understand user behavior and improve their experience. Its feedback widgets and surveys are designed to provide real-time insights into what users love, dislike, or struggle with on your website, helping you optimize their site for conversions and user satisfaction.

Hotjar’s Feedback widget sits unobtrusively at the edge of your web pages, allowing users to rate their experience, leave comments, and even attach screenshots for context. For deeper insights, its Surveys can be triggered across the site or on specific pages, collecting qualitative and quantitative feedback to uncover what drove users to your site, how they engage with it, and any obstacles they face.

Best For: Teams that need qualitative and behavior analytics combined with feedback collection to understand how users interact with their website.

Use Case: Capturing user insights through on-site feedback widgets, surveys, heatmaps, and session recordings to improve UX, spot pain points, and optimize conversion funnels.

Key Strength: Combines visual behavioral data like heatmaps and session recordings with feedback tools that reveal both what users do and why they do it, giving teams a fuller picture of user experience.

AI / Automation: Limited compared with AI-first platforms; mainly offers workflow automations and integration-based insights rather than AI-driven theme extraction.

G2 Rating: 4.3 / 5

Top Features

• Heatmaps, session recordings, and funnel analysis provide deep insights into user interactions, aiding in website optimization.
• In-the-moment feedback buttons allow users to rate their experience and provide detailed comments with optional screenshots.
• Customizable surveys, polls, and feedback forms allow for targeted feedback gathering, enabling businesses to address specific user concerns.
• Visualize numerical feedback like NPS or rating scale responses using graphs and charts in the Hotjar dashboard.
• In-depth analytics and reporting tools offer detailed data visualization, empowering informed decision-making for website enhancements.
• Capability to recruit testers and gather user feedback for comprehensive usability testing, facilitating tailored improvements.

This software offers limited targeting and segmentation, hence you can check out Hotjar alternatives if that feature matters the most to your business requirements. 

5. Typeform: Interactive Feedback Widget for Websites

Typeform is a dynamic website feedback survey widget known for its interactive and engaging forms that effortlessly capture customer feedback. Designed with a focus on user experience, Typeform’s forms guide visitors through questions in a one-at-a-time format, encouraging thoughtful responses while maintaining high completion rates. Its website feedback widgets can be embedded into pages or triggered as pop-ups, ensuring feedback is collected without disrupting the user journey.

Combined with its visually appealing design options, Typeform makes collecting feedback intuitive and aligned with your brand identity. With powerful analytics tools, it enables you to analyze trends, completion rates, and key feedback metrics to improve website experiences effectively.

Best For: Businesses and teams that want highly engaging, conversational forms and surveys that feel like a natural interaction rather than a traditional feedback form.

Use Case: Collecting user feedback, customer satisfaction responses, lead information, and general insights through visually appealing and conversational surveys embedded on websites or shared via links and channels.

Key Strength: Intuitive and interactive design with a one-question-at-a-time experience that increases engagement and completion rates; strong template library and integration support for CRM and marketing tools.

AI / Automation: Yes. Offers AI-assisted analysis and insights, enabling teams to summarize open-ended responses and spot trends without heavy manual work.

G2 Rating: 4.5 / 5

Top Features

• Interactive, conversational forms with multimedia capabilities make filling the feedback form more enjoyable and insightful for users.

• Smart form features enable conditional logic and dynamic questioning based on user responses, ensuring a personalized feedback-gathering experience.

• Customizable designs and templates allow you to align feedback forms with their branding, enhancing user experience.

• Robust analytics tools provide comprehensive insights, including completion rates and response trends, helping in data-driven decision-making for website improvements.

If you feel that this software doesn't offer in-depth data analysis and customizations, you can check out Typeform alternatives to find the tool that fits your needs. 

6. Survicate: Targeted Website Feedback Widgets for Precise Insights

Survicate's feedback widgets enable you to collect real-time data directly from website visitors through embeddable buttons, behavior-triggered surveys, and targeted forms. These widgets ensure feedback is collected non-intrusively, encouraging user participation while maintaining the browsing experience. Its advanced feedback widgets adapt to user behavior and demographics, enabling precise targeting. Whether you want to deploy exit intent surveys, gather feedback on specific pages, or capture user goals during navigation, its widgets make it possible.

Additionally, with features like multilingual support and the ability to save partially submitted surveys, Survicate ensures higher response rates and actionable insights tailored to your audience's needs.

Best For: SaaS, product, and growth teams that need targeted website and in-app feedback to understand user behavior across the customer journey.

Use Case: Collecting contextual feedback through website widgets, in-app surveys, and email surveys to measure product experience, onboarding effectiveness, and customer satisfaction.

Key Strength: Strong targeting and segmentation capabilities that allow teams to trigger surveys based on user behavior, page visits, or lifecycle stage, making feedback highly relevant and actionable.

AI / Automation: Yes. Provides AI-powered insights that help summarize responses, detect patterns, and automate reporting across teams, along with integrations for workflow automation.

G2 Rating: 4.6 / 5

Top Features

• Run targeted surveys via email, link, chat, websites, web apps, or mobile apps for different user demographics.

• Over 125+ customizable survey templates and 15+ question types like NPS, CES, and CSAT enable tailored surveys with brand-centric customization for enhanced engagement.

• Seamless integration with various software, including email and marketing automation tools, ensuring comprehensive feedback management across platforms.

• Access a dedicated dashboard for customer experience tracking, providing detailed filtering options and per-respondent analysis for actionable insights.

If you are looking for advanced features on a budget, consider checking out these Survicate alternatives for your business requirements. 

7. Surveysparrow: Dynamic Feedback Widget for Website Engagement

Survicate stands out as a feedback widget tool with advanced configurations to collect actionable website feedback effortlessly. Its dynamic feedback widgets—including popups, inline embeds, and side panels—are designed to engage users at the most opportune moments. You can easily configure these widgets to trigger based on user actions, events, or specific conditions, enabling precise feedback collection without disrupting the user experience.

These widgets can also be tailored with multilingual support, custom variables, and behavior-specific triggers, such as starting surveys automatically, redirecting users post-survey, or displaying surveys in specific languages.

Best For: Teams that want conversational, mobile-friendly surveys for collecting continuous customer and employee feedback.

Use Case: Running website feedback surveys, recurring NPS and CSAT programs, and user experience surveys using chat-like, engaging formats that improve response rates.

Key Strength: Conversational survey design combined with recurring feedback capabilities, making it well suited for ongoing experience measurement rather than one-off surveys.

AI / Automation: Yes. Includes AI-driven text analysis, automated insights, and workflow automations that help teams identify trends and close the feedback loop faster.

G2 Rating: 4.4 / 5

Top Features

• Create native pop-up surveys tailored to your branding with AI-recommended or pre-built templates.
• Show surveys based on page views, scrolling, or exit intent for targeted feedback collection.
• Address cart abandonment, measure customer satisfaction, gather zero-party data, and validate product roadmaps.
• Implement the Web Widget with a simple code snippet, enabling updates and new surveys without additional development effort.
• Complement broader feedback programs with specific, actionable insights on high-priority touchpoints.
• Analyze feedback instantly through reporting dashboard, complete with visual progress tracking.

8. Wootric: Best Website Widgets for CX Metrics

Wootric, now part of the InMoment experience management platform, focuses on delivering a streamlined and reliable feedback experience through its website and in-app feedback widgets. It is designed to help teams measure customer sentiment and engagement across websites, mobile apps, and other digital touchpoints.

Its feedback widgets enable real-time feedback collection at critical moments in the customer journey, allowing businesses to track Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) with minimal friction. This makes it especially useful for teams running ongoing experience measurement programs.

The widgets are highly customizable, making it easy to align surveys with brand design while maintaining a consistent user experience. Through event-based and behavior-driven triggers, Wootric helps teams collect feedback at meaningful touchpoints, uncover experience gaps, and prioritize improvements based on customer sentiment trends.

Best For: Product, CX, and SaaS teams focused on measuring customer experience using standardized CX metrics like NPS, CSAT, and CES.

Use Case: Collecting website and in-app feedback to track customer sentiment at key touchpoints and monitor experience trends over time.

Key Strength: Strong focus on CX metrics combined with simple deployment and real-time dashboards that make it easy to monitor customer sentiment and take action quickly.

AI / Automation: Limited compared to AI-first platforms; primarily supports automated survey triggers, integrations, and reporting workflows rather than advanced AI-driven analysis.

G2 Rating: 4.7 / 5

Top Features

• Tailor survey widgets to match your website or app’s design for a seamless brand experience.
• Deploy surveys during critical moments, such as post-purchase or support interactions, for context-aware feedback.
• Use feedback widgets across websites, mobile apps, and email or SMS for consistent feedback collection.
• Combine data from feedback widgets with other customer experience sources for a unified view of sentiment and trends.
• Gain instant insights into feedback scores and qualitative data to make timely, data-driven decisions.

9. SurveySensum: Dynamic Feedback Widgets for Website

SurveySensum is an enterprise-grade feedback platform that specializes in delivering real-time insights through its customizable feedback widgets. Designed to help you collect actionable data, it supports NPS, CSAT, and other CX-focused surveys to measure customer satisfaction and optimize key touchpoints in the user journey. With its dynamic widgets, you can deploy surveys seamlessly across websites and mobile apps, enabling precise and context-driven feedback collection.

SurveySensum’s feedback widgets are tailored to fit enterprise needs, offering multilingual support and the ability to target specific user segments. These widgets can be triggered based on customer actions or displayed consistently across a user’s journey, ensuring high response rates and valuable insights.

Best For: CX, product, and support teams looking for a structured yet easy-to-use platform to manage customer feedback and experience programs.

Use Case: Collecting website and digital feedback to measure NPS, CSAT, and CES, identify experience gaps, and prioritize improvements across customer journeys.

Key Strength: Clear focus on turning feedback into action through intuitive dashboards, prioritization insights, and closed-loop feedback workflows.

AI / Automation: Moderate. Supports automated survey distribution, alerts, and reporting, with limited AI-driven text analysis compared to AI-first feedback platforms.

G2 Rating: 4.6 / 5

Top Features

• Create branded surveys tailored for websites and apps, including NPS, CSAT, and customer journey surveys using feedback widgets.
• Deploy surveys based on user actions like page visits, scroll depth, or navigation events for timely feedback collection.
• Leverage AI-driven text analytics to extract key themes and sentiment from open-ended responses.
• Target specific user groups or behaviors to collect context-specific feedback.
• Access real-time feedback insights with advanced filtering and trend-tracking capabilities.

10. Delighted: Simple & Customizable Website Feedback Widget

Delighted simplifies website feedback collection with its web widget, designed for fast, seamless integration and user-friendly customization. Whether it's gathering feedback on site navigation, validating product features, or addressing pain points, Delighted empowers you to uncover actionable insights without relying heavily on developers or designers. Its website feedback widget offers full control over survey customization, targeting, and triggers. You can deploy surveys on specific pages, for certain user flows, or trigger them by behaviors such as scrolling or exit intent. 

Best For: Teams that need a fast, low-complexity way to collect customer experience feedback without heavy configuration or advanced technical requirements.

Use Case: Deploying website or email feedback widgets to capture Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and general feedback from users with minimal friction.

Key Strength: Delighted’s simplicity and intuitive design make it ideal for teams who want fast deployment and easy interpretation of feedback data without complex setup.

AI / Automation: Moderate. Offers automation for survey distribution and reporting workflows; supports integrations that help streamline feedback collection though not as AI-intensive as some other platforms.

G2 Rating:  4.7 / 5

Top Features

• Create native pop-up surveys tailored to your branding with AI-recommended or pre-built templates.
• Show surveys based on page views, scrolling, or exit intent for targeted feedback collection.
• Address cart abandonment, measure customer satisfaction, gather zero-party data, and validate product roadmaps.
• Implement the Web Widget with a simple code snippet, enabling updates and new surveys without additional development effort.
• Complement broader feedback programs with specific, actionable insights on high-priority touchpoints.
• Analyze feedback instantly through reporting dashboard, complete with visual progress tracking.

11. Feedbackify: Drag & Drop Website Feedback Widget

Feedbackify is a simple yet effective feedback tool designed for websites, offering a customizable feedback widget that allows you to gather real-time, anonymous feedback from visitors. With its drag-and-drop form builder, this feedback widget tool makes it easy to create tailored feedback forms that integrate seamlessly into websites or apps. The platform’s focus on data privacy and intuitive design ensures higher response rates and actionable insights to improve user experiences.

Best For: Small businesses and teams that need a simple, no-frills website feedback widget to collect user comments and suggestions.

Use Case: Collecting on-page website feedback, usability suggestions, and issue reports directly from visitors during their browsing experience.

Key Strength: Quick setup and ease of use, with a lightweight feedback widget that works well for basic feedback collection needs.

AI / Automation: No. Feedbackify focuses on manual feedback collection and basic reporting rather than AI-driven analysis or advanced automation.

G2 Rating: 4.5 / 5 

Top Features

• Design tailored feedback forms effortlessly with a drag-and-drop form builder, ensuring easy customization.

• Collect instant feedback from website visitors using the Feedbackify widget or a text link, enhancing user engagement.

• Gather feedback through embedded text links on websites or emails, expanding customer feedback collection channels for comprehensive insights.

• Access and manage collected feedback conveniently through the Feedbackify dashboard, streamlining data analysis and decision-making.

12. Marker.io: Visual Website Feedback Widget for Bug Reporting

Marker.io stands as a visual feedback tool that helps in collecting bug reports through direct identification of website issues through annotations and customizable bug reporting templates. By embedding a feedback widget, users can capture screenshots, annotate issues, and submit detailed reports without leaving the site. This tool integrates seamlessly with popular project management platforms like Jira, Trello, ClickUp, and Asana, ensuring that feedback is efficiently channeled to your development team.

Best For: Product, QA, and development teams that need visual feedback and bug reports directly from websites.

Use Case: Collecting annotated screenshots and contextual bug reports from users or testers to streamline issue tracking and resolution.

Key Strength: Visual feedback with automatic technical context and strong integrations with tools like Jira, Trello, GitHub, and ClickUp.

AI / Automation: Limited. Focuses on automation through integrations and workflow routing rather than AI-driven analysis.

G2 Rating: 4.8/ 5

Top Features

• Allows visual bug identification through direct annotations on websites to pinpoint issues visually, enhancing precision in bug reporting.
• Tailor bug reporting templates for personalized bug tracking, aligning with specific business requirements for enhanced customization.
• Integrates seamlessly with issue trackers, consolidating incoming feedback across local, staging, and live websites for streamlined management.
• Enables non-disruptive way to collect honest feedback, avoiding intrusive pop-ups or exit intent frames, ensuring a smooth user experience. 

13. GetFeedback: Intuitive Website Feedback Widget for CX Teams

GetFeedback, now a part of SurveyMonkey enterprise, is among the popular customer feedback tools that offers a versatile feedback widget allowing contextual ways to collect feedback. It enables personalized surveys triggered by various events, while customization options including logos, fonts, and colors to enhance engagement. By integrating feedback widgets, this tool helps you identify content issues, process bugs, and friction points in the user journey. Its customizable surveys blend effortlessly with your website’s design, providing a non-disruptive way to gather actionable insights.

Best For: CX, marketing, and experience teams looking for a scalable feedback solution with strong reporting and integrations.

Use Case: Collecting website and digital feedback to measure customer satisfaction, identify experience gaps, and monitor trends across customer touchpoints.

Key Strength: Combines flexible survey design with enterprise-ready analytics and integrations, backed by the SurveyMonkey ecosystem.

AI / Automation: Moderate. Supports automated survey distribution, reporting, and integrations, with limited AI-driven text analysis compared to AI-first platforms.

G2 Rating: NA

Top Features

• Create branded user feedback buttons and surveys personalized with logos, fonts, colors, and custom URLs.

• Embed surveys on websites or apps, share via text messages or social media, or send emails directly or through integrated email service providers.

• Customize survey logic, greetings, and personalize interactions, ensuring tailored feedback experiences for users.

• Utilize advanced targeting capabilities to prompt real-time website feedback based on user behavior and demographics, enhancing feedback relevance.

If you think this software doesn't have enough customization options, you can check out GetFeedback alternatives to find your required tool. 

14. Saber Feedback: Intuitive User Feedback Widget for Websites

Saber Feedback is a lightweight yet powerful website feedback widget tool designed to simplify collecting and managing customer insights. With its customizable feedback button, it allows users to provide visual and textual feedback directly from any webpage. It captures precise user input through screenshots and detailed system data, enabling you to uncover bugs, identify UX issues, and gather customer suggestions seamlessly. Its intuitive design ensures a non-disruptive experience while integrating effortlessly with project management and communication tools.

Best For: Small businesses and website owners who want a straightforward feedback widget for collecting user comments and suggestions.

Use Case: Collecting on-page website feedback, usability suggestions, and issue reports from visitors in real time.

Key Strength: Simple setup and lightweight widget that enables quick feedback collection without technical complexity.

AI / Automation: No. Saber Feedback focuses on basic feedback capture and manual review rather than AI-driven insights or automation.

G2 Rating: NA

Top Features

• Visual issue annotation enables you to 'draw' on websites to pinpoint specific issues, providing clear visual references for quick fixes.
• Allows users to capture snapshots of website problems for comprehensive issue identification.
• Offers 14 form field types including emoji rating and logic-based forms, ensuring tailored feedback collection.
• Enables easy feedback incorporation into various systems like email, helpdesk tools, or project management tool for efficient issue resolution.

15. Mopinion: Best Website Widgets for Actionable Feedback Insights

Mopinion is one of the most popular website feedback tools enabling centralized collection, analysis, and segmentation of online customer feedback. Its widgets are designed for diverse use cases, including slide-in forms, modals, or embedded feedback buttons, enabling precise feedback collection at key touchpoints. With a drag-and-drop feedback form builder and advanced analytics, Mopinion provides actionable insights to optimize the user experience.

Best For: Digital, CX, and analytics teams that want structured website feedback collection with strong analysis capabilities.

Use Case: Collecting website and app feedback to identify usability issues, measure customer sentiment, and improve digital customer journeys.

Key Strength: Powerful feedback analysis and reporting combined with flexible widget deployment for collecting insights at critical touchpoints.

AI / Automation: Moderate. Supports automated feedback routing, tagging, and reporting, with limited AI-driven text analysis compared to AI-first platforms.

G2 Rating: 4.1 / 5

Top Features

• Design customizable feedback surveys using a drag-and-drop interface, featuring various modes like slide-in forms, modals, or embedded options to collect customer feedback.

• Collect visual feedback by allowing users to point and click on-page elements, providing precise insights into reported issues or suggestions.

• Create feedback forms that are customizable and display on-page, facilitating contextual customer feedback gathering directly within the user experience.

• Use a single lightweight script for all feedback buttons, ensuring streamlined integration and management of feedback tools.

16. Medallia: Enterprise Website Feedback Widgets for CX

Medallia stands as an all-inclusive and one of the best enterprise feedback tools offering powerful website feedback widgets to capture customer sentiments at critical touchpoints. Known for its advanced analytics and comprehensive insights, Medallia goes beyond traditional surveys by incorporating feedback widgets into a broader CX ecosystem. Its feedback tools seamlessly integrate with websites to gather real-time insights, addressing user pain points and improving the overall customer journey.

Best For: Large enterprises that require a scalable, enterprise-grade platform for managing customer experience across multiple channels.

Use Case: Collecting and analyzing website and digital feedback as part of broader CX, VoC, and experience management programs.

Key Strength: Robust enterprise capabilities, advanced analytics, and the ability to unify feedback across large, complex organizations.

AI / Automation: Yes. Offers AI-powered text analytics, sentiment analysis, and automated insights to help enterprises identify trends and prioritize actions at scale.

G2 Rating: 4.5/ 5 

Top Features

• Analyze sales and customer support calls for nuanced insights through speech analysis, providing deeper understanding and improvement opportunities.

• Uncover frustrations and usability issues via heatmaps and click analysis, identifying precise areas needing enhancement within the user experience.

• Gather insights from various social platforms and third-party reviews, consolidating feedback from diverse sources for holistic analysis.

• Incorporate video feedback for enriched insights, allowing users to convey feedback more comprehensively than traditional text-based responses.

While the initial setup of this software can be a hassle, you can check out Medallia alternatives for an easy onboarding requirement of your feedback widgets tool. 

Top Free Feedback Widgets to Collect Customer Feedback

While many feedback widget tools mentioned in the above list were free for use, here are some that offer complimentary access to essential features for gathering customer feedback.

Zonka Feedback's plan includes fully customizable surveys, including CX metric surveys like NPS, CSAT, and CES. It also offers multilingual surveys, web embeds, microsurveys, survey distribution through web widgets, white-labeling, response tagging, snapshot reporting, segmentation, and integrations with apps such as Slack, Zapier, Microsoft Teams, and more.

17. Userback: Free Feedback Widget for Visual Insights

Userback is a free feedback widget tool designed to capture visual feedback seamlessly, empowering users to provide annotated screenshots and detailed insights on websites or applications. Ideal for development teams and designers, it simplifies the process of reporting issues and gathering suggestions on live websites, prototypes, or staging environments.

Best For: Product, design, and development teams that need visual, contextual feedback from website users.

Use Case: Collecting annotated screenshots, bug reports, and user suggestions directly from websites to improve usability and fix issues faster.

Key Strength: Visual feedback with screenshots, annotations, and automatic technical metadata that makes issues easy to understand and act on.

AI / Automation: Limited. Focuses on workflow automation through integrations with tools like Jira, Trello, and Asana rather than advanced AI-driven analysis.

G2 Rating: 4.7/ 5

Top Features

• Capture annotated screenshots with precise feedback

• Collect feedback on live websites or prototypes

• Collaborate with team members and clients in real-time

• Integrate feedback directly into popular project management tools

18. Crowdsignal: Best Free Widget for Website Polls 

Crowdsignal is a versatile website feedback widget tool that enables you to embed widgets on your website for continuous feedback collection. It also allows you to share interactive polls, surveys, and quizzes easily, even via email, without requiring users to leave their inbox.

Best For: Content creators, bloggers, and small businesses looking for simple polls and feedback widgets.

Use Case: Collecting quick website feedback through polls, ratings, and short surveys embedded on web pages.

Key Strength: Easy-to-use polling and survey widgets with minimal setup and low learning curve.

AI / Automation: No. Crowdsignal focuses on basic feedback collection and reporting rather than AI-driven insights or advanced automation.

G2 Rating: 4.2/ 5

Top Features

• Easily embed widgets on your website to collect feedback continuously.

• Share polls that users can fill out from anywhere, including email.

• Engage and educate your audience with interactive quizzes.

• Gain insights from feedback and survey responses with robust data analysis tools.

• Connect Crowdsignal with your existing tools for seamless data sharing and analysis.

19. Ruttl: Feedback Widget for Annotated Reviews

Ruttl is a visual feedback tool tailored for websites, enabling users to leave comments and precise annotations on web pages, images, and PDFs. Its no-signup feedback process is perfect for clients and customers, while integrations with tools like Zapier ensure a smooth feedback-to-action workflow.

Best For: Design, marketing, and web teams that need visual, contextual feedback on websites and digital assets.

Use Case: Collecting annotated feedback on live websites to streamline design reviews and website updates.

Key Strength: Visual commenting and annotation directly on live web pages, reducing miscommunication and revision cycles.

AI / Automation: Limited. Focuses more on collaboration workflows and integrations rather than AI-driven feedback analysis.

G2 Rating: 4.6 / 5

Top Features

• Integrate with 3000+ apps using Zapier for a seamless workflow.

• Clients can leave comments without the need for sign-ups.

• Request feedback on web pages, images, and PDFs.

• Receive feedback on web apps without requiring logins.

• Access an open Slack channel for prompt customer support, regardless of plan.

20. Emojicom: Fun & Engaging Feedback Widget for Websites

Emojicom is a lightweight and engaging feedback widget tool that enables you to capture user sentiment through emoji-based reactions. By embedding the Emojicom widget on websites, blogs, or emails, you can quickly understand how their audience feels about their content, service, or platform. Its simplicity and visual appeal make it an excellent option for collecting instant user feedback.

Best For: Teams that want quick, low-friction sentiment feedback using emoji-based reactions.

Use Case: Collecting instant feedback on content, pages, or features using simple emoji reactions.

Key Strength: Extremely simple, engaging feedback widgets that encourage participation with minimal user effort.

AI / Automation: No. Focuses on basic sentiment capture without AI-driven analysis or advanced automation.

G2 Rating: 4.2/ 5

Top Features

• Use customizable emoji sets to gather contextual user feedback intuitively.
• Easily integrate feedback widgets into websites, emails, blogs, or help center articles.
• Collect feedback on user sentiment or performance through mood reactions or star ratings.
• Install the widget in under a minute with simple copy-paste embed codes or plugins.
• Gather feedback directly at touchpoints where it matters most, such as blog posts or emails.

21. Featurebase: Best for SaaS Product Feedback, Changelogs & User Engagement

Featurebase is a modern product feedback and support platform that helps teams collect ideas, prioritize feature requests, and communicate product decisions in one place. It allows companies to capture feedback directly from users, understand what matters most, and keep customers informed through roadmaps and updates without juggling multiple tools.

The platform supports feedback collection through public boards, in app widgets, and surveys, making it easy to gather input at the right moment in the user journey. Alongside voting and prioritization, Featurebase helps teams close the loop with clear communication through changelogs, email updates, and public roadmaps, so users always know what is happening with their requests.

Best For: SaaS and product teams that want a structured way to collect feature requests and manage product feedback.

Use Case: Collecting feature requests and product feedback from website visitors and users, then prioritizing them through voting and roadmaps.

Key Strength: Strong feedback organization with built-in voting, prioritization, and public roadmaps that keep users engaged.

AI / Automation: Limited. Focuses on feedback organization and workflows rather than AI-driven sentiment or text analysis.

G2 Rating: 4.7 / 5

Top Features

• Collect user ideas through public feedback boards where customers can submit and vote on feature requests.
• Embed feedback boards, changelogs, and help center widgets directly inside your product.
• Prioritize feedback using business context such as customer revenue and company size.
• Share internal and public product roadmaps to communicate plans and progress clearly.
• Publish product updates through changelog pages, in app widgets, and email notifications.
• Run surveys including NPS and CSAT to measure customer sentiment and satisfaction.
• Integrate feedback and updates with tools like Slack, Linear, Jira, and HubSpot.

What to Consider While Selecting the Feedback Widget in 2026?

When selecting a feedback widget, consider the following factors to ensure it meets your needs and enhances user engagement:

• Placement: Choose a widget placement that is easily noticeable but unobtrusive, such as a side tab or bottom bar.

• Design: Select a design that aligns with your brand's aesthetics and is visually appealing to users.

• Customization: Look for widgets that offer customization options, such as color, size, and branding, to match your website or application.

• Interaction: Consider how users will interact with the widget and ensure it provides a seamless experience, such as easy access to the feedback form.

• Targeting: Choose a widget that allows you to target specific user segments or pages to gather relevant feedback.

• Behavior: Decide on the widget's behavior, such as when it appears (e.g., on page load, after scrolling) and how it behaves after submission (e.g., closes automatically, remains open).

• Integration: Ensure the widget can be easily integrated into your website or application without requiring extensive development work.

How to Choose the Best Website Feedback Widget in 2026?

Choosing the right website feedback widget in 2026 depends on your business type, goals, and how you plan to use feedback. Not every tool is built for the same purpose, so matching the widget to your use case is key.

1. Best for SaaS and Product Teams

SaaS teams often need flexible widgets, precise targeting, and tools that support product feedback, CX metrics, and feature prioritization.

Recommended tools:

• Zonka Feedback for customizable widgets, CX metrics, and closed-loop workflows

• Survicate for behavior-based targeting and in-app feedback

• Featurebase for collecting feature requests and managing product feedback

2. Best for UX Research and Usability Testing

UX and design teams benefit from tools that capture visual feedback, behavioral context, and qualitative insights tied to real user interactions.

Recommended tools:

• Hotjar for combining feedback widgets with heatmaps and session recordings

• Marker.io for visual bug reporting with screenshots and annotations

• Userback for contextual, visual feedback tied to technical metadata

3. Best for Enterprise Customer Experience Programs

Enterprise teams typically require scalable platforms with advanced analytics, CX metrics, and integration across multiple channels and systems.

Recommended tools:

• Qualtrics for enterprise-grade experience management and predictive analytics

• Medallia for large-scale CX programs and advanced insight generation

• Wootric for tracking NPS, CSAT, and CES across digital touchpoints

Final Tip: Before choosing a feedback widget, consider where feedback will be collected, how it will be analyzed, and who will act on it. The best tool is one that fits naturally into your workflows and helps turn user feedback into meaningful improvements.

How to Create a Feedback Widget with Zonka Feedback?

Creating a feedback widget with Zonka Feedback is a simple process that can be completed in five easy steps. Here's how you can do it:

Step 1: Sign up for Zonka Feedback and login into your account using your credentials.

Step 2: Click on 'Add Survey' and select among survey templates that align with your survey goals or use AI to create your survey.

Step 3: Select 'Website and Web Apps' as your survey distribution method and choose your website widget

Step 4: Choose among the available feedback widgets and click on 'Continue'

• Side Tab: Also known as feedback button, it is displayed on the side of a website or application that users can click to open a feedback form.

  

• Popup: Provides a fixed or floating feedback widget on the website for users to easily access and participate in the survey.

  

• Popover: Similar to a popup survey but typically appears as a small button that opens into a survey, a less intrusive window on the website.

  

• Bottom Bar: It is a fixed or floating bar at the bottom of the website, prompting users to participate in the survey.

  

• Slide Up: Presents the survey as a sliding panel from the bottom of the website, engaging users without interrupting their browsing experience.

  

Step 5: Your survey with a feedback widget will be ready once you configure your feedback widget by adjusting available features in the editor and clicking on 'Done'.

• Appearance: Choose survey size, include welcome screen, dismiss button, auto-close on submission

  

• Targeting: Select devices (desktop, mobile, tablet), specify pages for survey launch, target specific users

  

• Behavior: Decide when the feedback widget appears (after scroll, after time, on exit), choose display settings (once, until submission, every time)

  

• Segment: Define user groups for survey visibility and exclusions

  

Conclusion

Website feedback widgets help teams understand what users experience in real time. They make it easier to spot friction, gather context-specific insights, and improve websites based on actual user input rather than assumptions. In 2026, using feedback widgets is no longer optional for teams that care about user experience and conversions.

With the right feedback widget, businesses can collect insights through buttons, pop-ups, slide-outs, and embedded surveys, then use that feedback to improve usability, satisfaction, and performance.

Zonka Feedback offers a flexible and reliable way to collect and act on website feedback. With customizable widgets, smart targeting, CX metrics like NPS and CSAT, and built-in analytics, it helps teams turn feedback into meaningful improvements.

If you’re ready to start collecting actionable website feedback, schedule a demo with Zonka Feedback and see how you can improve your website experience with real user insights.