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30 Best Survey Software for 2020

30 Best Survey Software for 2020

Creating a survey can be a complicated process, but with a good Survey Software, it’s easy to create and deploy interactive surveys. Conducting surveys is the need of the hour, and every industry makes use of it to understand where they stand, where they lack, what all they can do to enhance their products and services, and make their customers happy. For instance, businesses can use it to collect Customer Feedback, organizations to capture Employee Feedback, healthcare facilities to gather Patient Feedback, education industry to capture Parent and Student Feedback, and a lot more.

According to Capterra , 52% of buyers say they trust a business more if they have a few negative reviews of their product.

What is Survey Software?

It’s a data collection software that gives flexibility to businesses to create different types of surveys as per their requirement, deploy them on different channels comprising of Websites, Emails, Tablets, Smartphone, iPhone, iPad, and Kiosks, captures online and offline responses, tracks responses, measures customer experience metrics, analyzes complex data with the help of in-built reporting and analytical tool, and take action to close the feedback loop.

The survey software is an easy way to get in touch with the target audience and collect valuable feedback. Most of the online survey software works on a SaaS (software as a service) model that offers different pricing plans, which makes them user and budget-friendly for most of the users.

Reasons to use Survey Software

There are numerous reasons businesses should make use of survey software. Some of them are:

  • Helps in conducting market research
  • Helps in capturing and analyzing real-time data
  • Helps in saving a lot of time of customers
  • Helps in sending surveys to multiple people
  • Helps in creating customized designs tailored to target audience
  • Helps in capturing and tracking product and service feedback
  • Helps in measuring Customer Satisfaction
  • Helps in collecting more accurate data

30 Best Survey Software and Apps for 2020

There’s always a margin to improve any business’s products and services, only if they know what factors can influence their customer’s decisions. With Survey software and apps, it’s an effortless process to create robust questionnaires targeting different industries and gain insights that can help businesses understand their customer’s preferences. Let’s compare 30 best survey software for 2020 that can address the ever-changing business needs.

1. Zonka Feedback

Zonka Feedback is a leading Survey Software and Customer Feedback App to reach your customers wherever they are — online as well as offline, get real-time responses, in-depth instant reports and ability to take action and close the feedback loop.

zonkafeedback-surveysoftware

  • Pricing: Starts at $29 per month
  • Channels: Web Link, Web Widget, Web Embed, QR- Code, Kiosk, iPad, iPhone, Tablets, Smartphones, SMS, Email
  • Customer Experience Metrics: NPS, CES 2.0, CSAT
  • Advantages: Easy to customize survey screens – welcome, questionnaire, and thank you with WYSIWYG Survey Builder, comes with pre-built 40+ expert feedback forms & templates and 30+ question types, easy to set up notifications for all types of responses, different data capturing modes such as Mobile Forms, Kiosk, etc., uses attributes to personalize messages, set up reminders in case of non-completion of surveys, option to set survey inactivity timeout and restart time, view logs based on different parameters, robust analytical and reporting tools to analyze responses and take action to close the feedback loop
  • Complaints: Export of data needs to be more flexible to derive 360-degree information
  • Type of Reports: Real-time, Snapshot, Drill-down, Response Insights, Location insights, Team Performance, Response Inbox, Trends , Text analysis, ability to export survey results - Excel, CSV, PDF
  • Integration: Supports integration with Zapier, Twilio, Plivo, custom APIs
  • Webhooks: Yes
  • Review Score (Capterra): 4.8/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 15 days
  • Support: Online
  • Training: Live online, Webinar, In-person, Knowledge Base

2. Survey Monkey

surveymonkey

Survey Monkey captures real-time feedback with the help of polls, quizzes, and mobile responsive surveys. It offers a free basic plan where businesses get an option to create surveys with a fixed limit of 10 questions and collect up to 100 responses. With this tool, it’s possible to add different types of questions such as video, matrix, rating, star, slider, etc.

  • Pricing: Starts at $25 per user per month
  • Channels: Email, SMS, Web link, QR-Code, iPhone, Android Phone, iPad, Tablets
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Plans available for single and multiple users, pre-built 200 survey templates, expert-written question bank, create multilingual and conversational surveys, quizzes, and polls, to performs A/B tests on different versions of surveys, snapshot of responses with charts and summary reports
  • Complaints: User-interface is not soothing, costly plans, lack of reporting options, no option to access old data once the plan expires
  • Types of Reports: Crosstab, Data Trends, Word Clouds, Global & Industry Benchmarks, ability to export Survey Results- Excel, CSV, PDF, PPT, SPSS
  • Integrations: Supports integration with Salesforce, Marketo, Hubspot, custom APIs
  • Webhooks: Yes
  • Review Score (Capterra): 4.6/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: No, but a free version is available
  • Support: 24*7 Phone and  Email support
  • Training: Live Online, Webinar, Documentation

3. Typeform

typeform

Typeform is a hassle-free application that creates polls, quizzes, forms, and surveys. It runs smoothly on all the devices and displays only one question at a time. With the user-friendly drag-n-drop interface, it’s super easy to create a stunning questionnaire and segment data based on pre-defined parameters. It supports different types of survey distribution methods, such as on-site pop-ups and push notifications.

  • Pricing: Starts at $35 per month
  • Channels: iPad, Tablet, iPhone, Smartphone, Email, SMS, QR-code, Web Link, Web Widget
  • Customer Experience Metrics: NPS, CSAT
  • Advantages: Creates mobile-optimized surveys, offers 500+ integrations with web apps, add multiple thank you screens, option to preview surveys, optimize marketing campaigns with Google tag manager or Facebook pixel, add unlimited logic jumps to questionnaire, use hidden fields to segment surveyors by channels
  • Complaints: Not possible to collect feedback in offline mode, difficult to analyze data, unable to white label surveys in Essential and Professional version
  • Type of Reports: Response, Schedule , ability to export survey results - Excel and CSV
  • Integrations: Supports integration with Mailchimp, Google Sheets, Salesforce, Slack, Canva, Airtable, custom APIs
  • Webhooks: Yes
  • Review Score (Capterra): 4.7/5
  • Ease of Use (g2): 9.1/10
  • Free Trial: Yes, No information available on the website regarding no. of days
  • Support: Online
  • Training: Live Online, Knowledge Base

4. Qualtrics

qualtrics

Qualtrics assists small-to-large scales businesses to improve customer engagement and experience by using surveys. It comes with 50+ ready-made survey templates designed by Ph.D. customer scientists and pre-designed 100+ types of questions. Its main features consist of multi-channel survey distribution, gathering & analysis of complex customer data via reporting tools, identify customers who are at risk of churning, follow-up with customers to close the feedback loop, etc.

  • Pricing: Available on request
  • Channels: Email, Mobile, Kiosks, SMS, Wearables, Social Media, QR-Code, Web Links, IVR, Social Media, Web Embed, Web Widget, Chatbots and Messaging Apps
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Offers free account, creates & tests online and offline surveys, visualize data with 30+ different graph types, improves survey quality & boosts survey responses with AI tool- ExpertReview, option to share reports online, customize surveys with 20+ variables, run targeted campaigns based on location and purchase history
  • Complaints: Very Costly, not very user-friendly, difficult to customize question and answer choices, complex reporting, and dashboard functionality
  • Type of Reports: Results- Reports Basic Overview, Advanced - Reports Basic Overview, ability to export survey results - Word, PowerPoint, PDF, CSV, and SPSS
  • Integration: Supports integration with Salesforces, SAP, Microsoft, Marketo, Adobe, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.7/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: No
  • Support: 24 x7 live rep, online
  • Training: Live online, Webinar, In-Person, Knowledge Base

5. Survey Gizmo

surveygizmo

Survey Gizmo is enterprise-level survey software that is used by startups and Fortune 500 companies. It has good automation capabilities, such as sending emails/notifications based on numerous responses. It comes with a wide variety of questions and filtering options that ensure that proper questions are added in the questionnaire. With Survey Gizmo, it’s easy to improve the customer experience at every touchpoint and reduce customer churn.

  • Pricing: Starts at $25 per user per month
  • Channels: Web Embed, Web Link, Social Media Platforms, QR-code, Kiosks, Email, SMS
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Easy to create online and offline surveys with 40+ Built-in Question Types, set up email alerts, option to include/exclude partial, complete, and disqualified responses, tracks and retrieves geo-targeting data, follows security standards such as HIPAA, GDPR, PCI, WCAG, EU-US Privacy Shield, NIST CSF, CIS, real-time analytics dashboard to view data, provides custom workflows to assign issues and take an instant action
  • Complaints: Less in-built survey template options, difficult to use translation and navigation feature, difficult to customize the look and feel of the software, no option to check survey results on mobile
  • Type of Reports: Style Standard , TURF-Total Unduplicated Reach and Frequency, Cross Tabulation, Data Visualization, Segmentation, Filterating, Page Fall-off, ability to export data: SPSS, Excel, and CSV
  • Integration: Supports integration with Salesforce, Service Cloud, Microsoft Dynamics, Tableau, HubSpot, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 7-days
  • Support: 24*7 Customer Support via Phone, Live Chat, Email
  • Training: In-person, Live Online, Webinar, Documentation

6. QuestionPro

questionpro

QuestionPro is an online survey software provider that helps in creating efficient surveys, polls, and quizzes within a span of a few minutes. It consists of numerous tools that create and distributes surveys, polls, quizzes on multiple platforms, and performs analysis of data. It’s one of the preferred choices for the businesses because of its unique feature of shareable and robust analytical reports. It keeps the data secure by following the most up to date and privacy and regulation standards such as ISO, GDPR, HIPAA, FERPA, and PCI/DSS compliant.

  • Pricing: Starts at $85 per month
  • Channels: Email, SMS, Kiosk, Social Media, QR code, Web Embed, Web Link, SMTP, iPad, iPhone, Tablet, Android Phone
  • Customer Experience Metrics: NPS, CSAT, CES 2.0
  • Advantages: Easy to create multilingual online and offline surveys, 250+ customized survey templates, pre-built 30+ question types, option to translate question and answers to 95+ languages, access to 22+ million double opt-in and mobile-ready panelists, dedicated account manager
  • Complaints: Interface is outdated and not visually appealing, takes time when switching between tabs and applying filters, lacks presentation capabilities for data graphs and charts
  • Type of Reports: Spotlight, Real-time Response Collection, Real-time Dashboard, Online Comparison, Participant Statistics, Response Map, Customizable report theme, Word Cloud, Combine Data, Consolidate Data, Cross-Tabulation, Banner Tables, Correlation Analysis, Sentiment Analysis, Text Categorization & Tagging, MaxDiff Analysis, Conjoint Analysis, Heatmap Analysis, Trend Analysis, Gap Analysis, TURF Analysis, Ability to export data: Excel, CSV, Word, Excel with charts, Powerpoint, PDF, XML, SPSS
  • Integration: Supports integration with Microsoft Dynamics, Salesforce, Hubspot, Tableau, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 10-days
  • Support: 24*7 live rep – Email, Phone, Chat
  • Training: Live online, Webinar, Guides, Videos, Knowledge Base

7. Survicate

survicate

Survicate is an all-in-one online survey tool that captures useful insights about prospects, products, and customers with the help of surveys. Apart from email, website, and mobile surveys, it‘s possible to create chat surveys and gather real-time insights from the customers while talking to them on chat. It gives the liberty to launch an unlimited number of surveys on multiple domains from a single account. With the tool, businesses can reach a wider audience, create accurate marketing personas, collect feedback to improve website content, trigger surveys based on visitor behavior, improve product features, improve customer engagement and satisfaction.

  • Pricing: Starts at $49 per month
  • Channels: Web Embed, Web Link, Web Widget, Social Media Platforms, QR-code, Kiosks, Email, SMS, iPad, Tablet, Smartphone, iPhone
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Customize mobile responsive surveys by adding a logo, changing the background color, use custom CSS, 50+ survey templates, apply conditional logic, add unlimited survey question, get instant tips, option to segment visitors based on different parameters, shows surveys on different web pages based on different criteria, instant email or slack alert notifications, live chat support on free plan
  • Complaints: No export features available in Essential plan, bad customer service, issues with email notifications
  • Type of Reports: Completion Rate, Number of responses, Date of Last Response, Survey Views, Breakdown of answers per survey respondent, Breakdown of Close-Ended Questions, ability to export data: Excel and CSV
  • Integration: Supports integration with Drip, Slack,Intercom, ActiveCampaign, Marketo, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.4/5
  • Ease of Use (g2): 9/10
  • Free Trial: No, but a free plan is available (collects 100 responses)
  • Support: 24*7 Customer Support via Phone, Live Chat, Email
  • Training: Live Online, Webinar, Documentation

8. HubSpot

hubspot-1

HubSpot’s set of feedback tools allows businesses to create NPS, CSAT, and CES surveys to capture qualitative and quantitative data. It plays an imperative role to understand the customers better and can convert them into promoters. It’s possible to deploy surveys on both Emails as well as Websites. Additionally, it keeps track of all the customer feedback data in one single dashboard.

  • Pricing: Starts at $400 per month
  • Channels: Website, Email, SMS, iPad, Tablet, Smartphone, iPhone
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Easily customizable tool, choose surveys as per goals, use bots to manage 1-1 customer communications, automates customer service issues and assign to team members
  • Complaints: No drag and drop feature for tasks, no color-coded calendar feature, sometimes difficult to implement complex processes, difficult to apply filter options to a report
  • Type of Reports: Different Custom and Standard report options are available for Web, Email, NPS, CSAT, CES surveys, ability to export data: Excel and CSV
  • Integration: Supports integration with WhatsApp, Warmly, Outlook, Gmail, Twitter, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 8.6/10
  • Free Trial: 30 days
  • Support: 24*7 Customer Support via Phone, Live Chat, Email
  • Training: In-Person, Live Online, Webinar, Knowledge Base

9. Crowdsignal

crowdsignal

Crowdsignal offers a drag and drop feature to create polls, quizzes, and surveys in a few minutes. It’s easy to customize surveys and give them a look and feel as per the brand image. The tool allows deploying the surveys and polls on all the channels where the customers are available – be it on WordPress, Twitter, Facebook, or even on their emails. There’s a feature available to export poll and survey data to apps like Google Sheets and Excel.

  • Pricing: Starts at $25 per month
  • Channels: Web Link, Web Embed, Web Widget, Email, SMS, iPad, iPhone, iPod
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Simple tool to create multilingual surveys and polls, creates custom survey styles with CSS editor, pre-built 14 question types, option to add a brand name in URL, customize buttons text in different languages, supports installation on multiple iOS devices, syncs data without internet, prevent spams & multiple voting with reCaptcha verification, IP & email restrictions, filters to analyze data, pricing plans comes with 20 days money-back guarantee
  • Complaints: No back button available on iPad app, less survey template options, need to add more graphics to surveys, not possible to optimize images within the tool
  • Type of Reports: Location, Participant, Device, Data reports, ability to export data: Excel, PDF, CSV, Google Docs, and XML format
  • Integration: Supports integration with WordPress, Google Sheets, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 3.7/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: No, but a free plan is available (collects 2500 responses)
  • Support: 24*7 Customer Support via Phone, Live Chat, Email
  • Training: In-Person, Live Online, Webinar, Help Center

10. GetFeedback

getfeedback

GetFeedback provides a platform to create engaging and mobile-friendly surveys. It helps businesses to listen to the voice of their customers, determine the gaps, and take relevant action after every interaction from sales to service. The tool consists of numerous inbuilt survey templates like Employee Experience, Net Promoter Score, Customer Satisfaction, Customer Effort Score, Product Experience, Lead Form, Customer Experience Survey, Deal Lost Feedback, etc.

  • Pricing: Available on request
  • Channels: Web Link, Web Embed, Web Widget, Web Form, Email, SMS, Salesforce Chat, iPad, iPhone, Tablet, Smartphone, Communities, Kiosk, QR-Codes
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Intuitive interface, white-label surveys, crop and resize images within the tool, embed surveys in Salesforce screens with GetFeedback Flow templates, determines trends and areas of improvement, analyses customer sentiments with Text Analytics, take action based on conditions, creates and shares personalized dashboards based on filters
  • Complaints: No monthly plans available, a bit pricey for small businesses and startups, less flexible in terms of survey customization and questions, mobile forms not available
  • Type of Reports: Summary reports, ability to export data: Excel, CSV format
  • Integration: Supports integration with Salesforce, Campaign Monitor, custom APIs, etc
  • Webhooks: No information available on the website
  • Review Score (Capterra): 4.8/5
  • Ease of Use (g2): 9.0/10
  • Free Trial: 14 days
  • Support: 24*7 Customer Support via Phone, Live Chat, Email
  • Training: Live Online, Webinar, Help Center

11. Qualaroo

qualaroo

Qualaroo is a research platform that captures different types of feedback such as Website & App, Product, and UX by surveying customers with Qualaroo-Nudges. The tool assists in getting actionable customer insights based on different targeting choices such as their visit history, identity, duration on-page, clicking an element, etc. It also supports integration with IBM Watson’s Natural Language Understanding that performs sentiment analysis to know how the customers feel and what emotions they go through. The tool segregates qualitative data into 3 categories – positive, negative, neutral, and attribute expression values into 5 categories- anger, disgust, sadness, fear, and joy.

  • Pricing: Available on request
  • Channels: Web Link, Web Embed, Web Widget, Email, SMS, iPad, iPhone, iPod, Tablet, Smartphone, QR-Codes
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Templates available for Customer and User Experience, bookmark responses, easy to embed code in the website, modify survey look and feel with customized fonts, colors, logos, etc., 10+ question types, creates unique CTA based on emotional scores, instant notifications via slack, import response data using tools like Tableau, Google Data Studio or Chartio, conducts competitor research
  • Complaints: Adding logic to survey questions is not available, not possible to re-order questions, limited reporting and filtering options for responses
  • Type of Reports: Word cloud, sentiment analysis, ability to export data: CSV format
  • Integration: Supports integration with Salesforce, HubSpot, Tableau, Google Analytics, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 9.0/10
  • Free Trial: 14 days
  • Support: 24*7 Customer Support via Phone, Live Chat, Email
  • Training: In-Person, Live Online, Webinar, Help Center, Videos

12. Pulse Insights

pulseinsights

Pulse Insights collects data about the customer’s attitude and preferences in a simple way. With their micro surveys and polls, it’s easy to capture actionable feedback and boost response rates. It also supports the integration of survey responses into other tools such as web analytics, CMP, and DMP.

  • Pricing: No information available on the website
  • Channels: Web Link, Web Embed, Web Widget, Email, iPhone, Smartphones
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Access multiple accounts with single username, performs A/B tests, optimize paid media campaigns, different survey status available to know the current state of the surveys, offers single, multi, free text, and custom content question choices, supports simple WYSIWYG or advanced HTML editing, shows survey results to surveyors, advanced formatting option to change survey styling by adding custom CSS, set start and end date & time to show surveys during the specific period, target surveys based on different conditions
  • Complaints: Not enough relevant questions available as per the industry
  • Type of Reports: Summary, Filtering, Word Cloud, Text Responses, Group Responses, ability to export data: XLSX format
  • Integration: Supports integration with CRM, Google and Adobe Analytics, custom APIs, etc
  • Webhooks: No information available on the website
  • Review Score (Capterra): No reviews available
  • Ease of Use (g2): Not sufficient reviews available
  • Free Trial: 14-days
  • Support: 24*7 Customer Support via Phone, Email
  • Training: Live Online, Documentation

13. WebEngage

webengage

WebEngage helps businesses engage with their customers by creating personalized and cross-channel surveys. It allows streamlining customer experience workflows based on different scenarios with the help of a highly intuitive drag and drops interface- Journey Designer. Plus, it offers a feature to segment customers on the basis of numerous behavioral attributes such as acquisition channel, user profile information, location details, device particulars, etc. to reach the right customers at the right time.

  • Pricing: Available on request
  • Channels: Mobile and Web Push Notifications, WhatsApp, Facebook, SMS, Email, In-app, Web Overlay
  • Customer Experience Metrics: NPS, CSAT
  • Advantages: Tracks real-time performance of campaigns, creates personalized messages and suggestions using CRM, recommendation engine, etc., comprehensive insights into engagement strategies for each channel, view trends for uninstalled apps, app versions, acquisition channels, etc., collects stats about the number of people attempted the survey, completed the survey, detailed user response, etc.
  • Complaints: Segmentation dashboard is slow, no options available in data analytics concerning user activity, customer churn prediction, conversion probability, etc.
  • Type of Reports: Dashboard view, Download, Schedule, Custom, Journey, ability to export data: Excel, CSV, Google Sheets
  • Integration: Supports integration with AppsFlyer, TUNE, and Adjust, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.6
  • Ease of Use (g2): 8.6/10
  • Free Trial: No
  • Support: 24*7 Customer Support via Phone, Email, Chat
  • Training: In-Person, Live Online, Webinars, Documentation, Knowledge Base, eBook

14. AskNicely

asknicely

AskNicely measures every customer experience by gathering valuable feedback, determining the loopholes, responding directly, and taking necessary action to enhance the products and services by using the Net Promoter Score (NPS) framework. Managers can use it to provide real-time recognition to their team members on mobile phones and guide them on how they can improve their performance.

  • Pricing: Available on request
  • Channels: SMS, Email, Web, iPhone, Smartphone, iPad, Tablet
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Creates customized conversational follow-up questions, share critical updates, tips, answers with teams, uses automated workflows & push notifications to respond instantly and close the feedback loop, integration with 40+ platforms
  • Complaints: Unable to post reviews on social media platforms, not possible to share surveys via QR codes
  • Type of Reports: Case Management, Salesforce, ability to export data: Excel, CSV, Google Sheets
  • Integration: Supports integration with Salesforce, HubSpot, Microsoft Dynamics, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.6/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 14-days
  • Support: Online, Phone, Email
  • Training: In-Person, Live Online, Webinars, White Papers, eBook, Help Center

15. Retently

retently

Retently is used by businesses of all sizes. It collects, understands, and tracks customer feedback to prevent churn and turn detractors into promoters. The tool consists of lots of great features such as custom survey creation, automatic schedule surveys, multi-channel & multi-lingual survey collection, and audience segmentation.

  • Pricing: Starts at $99 per month
  • Channels: SMS, Email, In-app, iPhone, Android phone, Website, Chatbots, Messaging Apps, Kiosks, QR-code
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Customize survey template’s styling and language, no Retently branding, creates custom workflows, A/B testing of subject lines, keeps track of survey statuses, set and receive notifications on Email and Slack channel, uses antivirus detection technique to block harmful content, option to add CTAs on Thank You page, integration with 1500+ apps, compare results with industry benchmarks
  • Complaints: Setting up a campaign requires lots of clicks, requires more easy options to segregate customers
  • Type of Reports: Campaign, Survey Delivery, Response Tag Analysis, Feedback Tag Analysis, Feedback Sentiment Analysis, Customer Engagement, ability to export data: CSV, PDF
  • Integration: Supports integration with Slack, Zendesk, HubSpot, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.9/5
  • Ease of Use (g2): No ratings available
  • Free Trial: 7 days
  • Support: 24x7 Live, Phone, Email
  • Training: In-Person, Live Online, Webinars, eBook, Knowledge Base

16. Wootric

wootric

Wootric follows a modern approach to Customer Experience Management and listens to the voice of the customers by conducting NPS, CSAT, and CES microsurveys. With AI-driven and sentiment analytics, it’s possible to analyze customer sentiments in real-time, understand the reasons behind the scores, identify experience gaps, and make improvements. The tool allows sending requests to customers to write a review or join a referral program.

  • Pricing: Starts at $89 per month
  • Channels: In-App Web, In-App Mobile, Email, Web Link, or Intercom Messenger, SMS, QR-code
  • Customer Experience Metrics: NPS, CSAT, PSAT, CES
  • Advantages: Multi-channel and multi-lingual platform, 9 font styles available, trigger surveys based on events, set custom parameters for surveys, uses segment and filter options to compare metrics, respond to customers and forward feedback, creates unlimited tags for different categories, view trends, metrics, and responses all in one dashboard
  • Complaints: Navigation is slightly confusing, fewer options available to customize look and feel, not possible to compare current and previous data in the same graph, app not responsive
  • Type of Reports: Overall Score, Comments, NPS, CSAT, CES, Salesforce, ability to export data: CSV
  • Integration: Supports integration with Zapier, Salesforce, Slack, Intercom, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.6/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 7 days
  • Support: Live Chat, Phone, Email
  • Training: Live Online, Webinars, eBook, Knowledge Base

17. Delighted

delighted

Delighted captures actionable feedback quickly and easily from the customers, employees, partners, and vendors. They will take a single survey question and share their experience in their own words. Apart from NPS, CSAT, CES surveys, the tool also creates 5-star, Smileys, and Thumbs surveys. Several renowned brands like Cisco, Slack, Bonobos, etc. use this tool to create branded and multi-channel surveys to understand their customer’s needs and improve customer experiences.

  • Pricing: Starts at $224 per month
  • Channels: Web Embed, Tablet, iPhone, iPad, Email, Web Link, SMS, QR-code, Kiosk
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Mobile optimized surveys, supports 37 different languages, customization options to change button style, colors, subject line, logo, etc., flexibility to add additional questions, customizable thank you messages, survey throttling setting, set up email alerts for responses, segment survey responses, visualize survey results with graphs, option to edit scores and add comments
  • Complaints: Fonts are not customizable, less survey type options, not possible to post reviews on sites like Google, Facebook, Yelp, etc.
  • Type of Reports: Snapshot, Overtime, Pivot Table, Metrics, Additional Questions, ability to export data: CSV, PDF, XLSX
  • Integration: Supports integration with Shopify, Salesforce, Slack, Help Scout, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.9/5
  • Ease of Use (g2): 9.0/10
  • Free Trial: 7 days
  • Support: Live Chat, Phone, Email
  • Training: In-Person, Live Online, Webinars, Help Center

18. Promoter.io

promoter.io

Promoter.io is a customer intelligence and engagement platform that assist businesses to engage with their customers and measure sentiments. It drives growth, predicts customer behavior, and reduces customer churn by using the NPS system. With the List Management feature, it’s simple to segment customers and manage NPS campaigns. It has powerful Machine Learning and Natural Language Processing that can perform keyword research from customer feedback.

  • Pricing: Starts at $199 per month
  • Channels: Email, Web Link
  • Customer Experience Metrics: NPS, eNPS, CSAT,CES
  • Advantages: Easily customizable for any business model, uses powerful survey logic, supports 27+ languages, tracks historical customer sentiments, comprehensive survey statistics to understand survey engagement, sends reminders to non-surveyors, weekly digest setting to see campaign overview, add tags to trends, make internal notes for teams, set different criteria for email alerts, pre-formulated replies to close the feedback loop, measures NPS with different attribute filters like customer demographics, revenue, etc.
  • Complaints: Lack of in-depth feedback analysis tools, a bit pricey, don’t have in-app web surveys
  • Type of Reports: NPS, Survey Summary, ability to export data: format related information not available, limited options to customize survey templates
  • Integration: Supports integration with Salesforce, Segment, Slack, custom APIs, etc
  • Webhooks: Yes
  • Review Score (Capterra): 3.8/5
  • Ease of Use (g2): 9.0/10
  • Free Trial: 14 days
  • Support: Live Chat, Phone, Email
  • Training: Live Online, Webinars, Help Center

19. Confirmit

confirmit

Confirmit enables all size market research agencies and organizations to collect feedback in 5 stages – defining the objective, designing the survey, listening to the voice of customers, employees, market, and business across multiple channels, analyzing the feedback, taking action to resolve issues and close the feedback loop. It even allows sharing customer insights with the right stakeholders. It gives a snapshot of both structured (survey feedback) and unstructured feedback (reviews from social media, online review sites, forums, email complaints, etc.)

  • Pricing: No information available on the website
  • Channels: Email, iPad, iPod, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, IVR(Interactive Voice Response), Web Embed, Social Media, CATI (Computer Assisted Telephone Interviewing)
  • Customer Experience Metrics: NPS, eNPS, CSAT, OSAT,CES
  • Advantages: Pre-built different question types, option to add images and multimedia clips, customize panels as per brand, test surveys before launch, design questionnaire from multiple resources such as Microsoft Word document, supports reward and incentive programs, supports 42+ languages, ability to scan and analyze paper survey feedback, performs text mining and sentiment analysis, drag-and-drop dashboard to view real-time data, access reports on mobile
  • Complaints: Very expensive, additional charges for reporting tools, requires lots of adjustments to make surveys mobile optimized, lack of support for Chrome, not many editable options in reports
  • Type of Reports: Analysis, Reportal Responsive, Text Analytics, Multi-Media, ability to export survey results - Excel
  • Integration: Supports integration with Salesforce, custom APIs, etc
  • Webhooks: No
  • Review Score (Capterra): 3.8/5
  • Ease of Use (g2): 9/10
  • Free Trial: No information available on the website
  • Support: Live Chat, Phone, Email
  • Training: Live Online, Manuals, Videos

20. KwikSurveys

kiwisurveys

KwikSurveys offers different types of surveys consisting of 360-degree feedback, CSAT, NPS, Employee Satisfaction, Education, Event, and Market Research that cater to different business needs. Using this software, it’s possible to create stunning forms and quizzes. The platform is GDPR compliant to ensure data protection and security.

  • Pricing: Starts from $12.99 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed, Social Media
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Simple drag-and-drop editor to build branded and mobile responsive surveys, personalize surveys with advanced question logic and text piping, deploy surveys on own domain, option to buy qualified survey respondents, A/B testing for images, content, and videos, provides access of shareable reports to stakeholders, performs data analysis with charts and graphs
  • Complaints: Costly to upgrade, certain issues while saving the survey, less template options
  • Type of Reports: Charting, Filtering, Comparisons, Individual Results, ability to export survey results – Excel, PDF
  • Integration: Supports integration with Slack, custom APIs, etc
  • Webhooks: No
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 14-days
  • Support: Live Chat, Phone, Email
  • Training: Live Online, Documentation

21. Survey Nuts

surveynuts

Survey Nuts is a questionnaire maker and survey builder that generates quizzes, forms, and surveys to collect data. It has a unique feature where quizzes can be created out of surveys. The software gives different options such as dynamic bar charts, percentages, donut charts, word clouds, etc. to display data graphically to get a comprehensive analysis of the survey results and that are easy to interpret.

  • Pricing: Starts from $17 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Super intuitive interface, printer-friendly, integration with 2000+ apps, in-built design themes with different color combinations, settings to make questions mandatory, allows selection of multiple answer choices, creates image polls, customize screen messages with HTML code, provides file upload option to collect files from surveyors, filters result group-wise, setting to display survey results to surveyors, close surveys as per requirement, deletes multiple entries from same IP.
  • Complaints: Need to update the interface, doesn’t support multiple languages, difficult to send to multiple users
  • Type of Reports: Response, ability to export survey results – CSV, table compatible with other software like R and SPSS
  • Integration: Supports integration with Trello, Gmail, Dropbox, Slack, custom API, etc
  • Webhooks: Yes
  • Review Score (Capterra): 4.0/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: No, but offers a free plan with limited features(collects 100 responses per survey)
  • Support: Email
  • Training: No information available on the website

22. Survey Planet

surveyplanet

Survey Planet is bundled with free tools that make the whole process of creating surveys, sharing them online, and reviewing results a lot simpler. It offers templates for different areas like Research, Human Resource, Customer Satisfaction, Education, and Events. With the preview mode, the software permits to preview the survey on different devices. It comes with hundreds of pre-written editable question templates.

  • Pricing: Starts from $20 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Collects feedback anonymously, fast and most intuitive user interface, offers 10 colorful themes, setting to add images in questions and messages, supports 20+ languages, modifies logo and redirect surveyors to custom URL, skip questions with advanced branching, add additional comments in survey questions
  • Complaints: Unable to organize surveys into folders, all features should be available at less price, few interface parts are non-intuitive
  • Type of Reports: Survey Result Summary, Question Results Details, Participant Summary List, Detailed Participant Results, ability to export survey results – Excel, Word, CSV, JSON, PDF
  • Integration: No information available on the website
  • Webhooks: No information available on the website
  • Review Score (Capterra): 5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: No, but offers a free plan with limited features(collects unlimited responses)
  • Support: Email
  • Training: Live Online, Documentation

23. SoGoSurvey

sogosurvey

SoGoSurvey delivers the most secure customer and employee experience with its products SoGoCX and SoGoEX. It consists of engaging survey templates, multiple survey distribution channels, secure data management, and advanced analytics & reporting tools. It also incorporates powerful features such as a diverse set of question types, branded URL, segmentation and sentiment analysis, and much more.

  • Pricing: Starts from $24 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Creates multi-lingual surveys and forms, white-label surveys, schedules SMS, and email invites, sends reminders to non-surveyors, tracks open and response rate, advanced design options- skip logic, branching, pre-population,100+ integrations, share reports on social media
  • Complaints: Sometimes a bit slow during feedback collection, difficult to analyze results for different campaigns, some question types available only in higher plans
  • Type of Reports: Frequency, Verbatim, Individual, Segmentation, Bar Graph, Statistical, Conditional, Cross Tab, Comparison, Pivot Table, Response Trend and Rate, ability to export survey results – Excel, Word, CSV, PPT, Access, HTML, XML, SPSS
  • Integration: Supports integration with Salesforce, Slack, Zapier, Basecamp, custom API, etc.
  • Webhooks: Yes
  • Review Score (Capterra): 4.7/5
  • Ease of Use (g2): 9.0/10
  • Free Trial: 10 days
  • Support: 24x7 live rep- Chat, Email, Phone
  • Training: Live Online, Documentation, Videos, Webinar

24. ProProfs

proprofs

ProProfs is best suited for companies, event management firms, universities, and trainers. With this online survey maker, users can create surveys, polls, forms, quizzes, and tests & assessments. Additionally, users can make use of 1,000,000+ questions and 15+ question types to create beautiful and engaging surveys.

  • Pricing: Starts from $10 per month (100 responses)
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed, Social Media
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Offers free version (collects 10 responses per survey), NPS and scored surveys, pre-built 100+ templates, supports 70+ languages, customize themes, color coding, and logo, option to add scores and branching to questions, set start and expiration date, set access setting as private or public, make surveys password-protected, survey throttling option, uses GDPR compliant IBM servers for data storage and protection, get visual insights through graphs and charts
  • Complaints: User interface needs improvement, can’t receive email notifications in free version, advanced customization not possible
  • Type of Reports: Customer Experience -Daily, Monthly, Weekly – ability to export survey results- Excel
  • Integration: Supports integration with Mailchimp, Campaign Monitor, Zendesk, Salesforce, custom API, etc.
  • Webhooks: No
  • Review Score (Capterra): 5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 15 days
  • Support: Email, Phone, Chat
  • Training: Live Online, Knowledge Base, Videos

25. Feedier

feedier

Feedier captures product, employee, customer, and client feedback and measures real-time satisfaction with the help of gamified forms. The tool provides a 4-way authentication code for surveyor verification and data protection. With Feedier, it’s a simple process to create reward programs and give coupons, gifts, and loyalty points to loyal customers.

  • Pricing: Starts from $30 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Customize designs with form builder, printer-friendly surveys, interactive questions,10+ question types, compatible with 20+ languages, schedule Email/ SMS campaigns, create question flows with conditions, different action types to close the feedback loop, collects testimonials, comes with advanced reporting tools including pie charts, bar graphs, private comment section for discussions, smart feedback alerts in Slack
  • Complaints: Expensive plan, Some issues with settings, limited reports
  • Type of Reports: Bespoke Summary, Individual, – ability to export survey results- Excel, PDF, CSV
  • Integration: Supports integration with Google Sheet, Airtable, Slack, Microsoft Teams, custom API, etc.
  • Webhooks: Yes
  • Review Score (Capterra): 4.7/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: No, but offers a free plan (collects 500 responses)
  • Support: Email, Phone, Chat
  • Training: Live Online, Knowledge Base, User Manual

26. Zoho Survey

zohosurvey

Zoho Survey is a straightforward software that engages with customers on every platform wherever they are present. With 200+ customizable themes, 25+ question types, and fantastic features like skip logic and piping, businesses can create surveys as per their needs. It analyzes responses by using 3 methods – TURF, Sentiment, and Word Cloud. It provides integration with Google sheets to analyze responses and understand the complex data.

  • Pricing: Starts from $29 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed, Social Media
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Comes with a free version( 100 responses per survey),drag-and-drop interface, mobile responsive surveys, translate surveys in 30+ languages, white-label setting, customize end page, option to buy responses, send invites to teams and share reports with stakeholders
  • Complaints: Dull user interface, costly subscription plans, lagging issues, difficult to analyze customized survey responses
  • Type of Reports: Summary, Individual, Custom, Trend, Cross-tab, Share, Schedule, Delete, Analysis – ability to export survey results- Excel, PDF, CSV, SPSS, Tableau Extract
  • Integration: Supports integration with Slack, Tableau, Eventbrite, Zoho SalesIQ, custom API, etc.
  • Webhooks: Yes
  • Review Score (Capterra): 4.6/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 7 days
  • Support: Email, Phone, Chat
  • Training: In-Person, Live Online, Knowledge Base, Webinar

27. Survey Anyplace

surveyanyplace

Survey Anyplace engages with customers and get their opinion via interactive surveys, assessments, and quizzes. It works on a 3 step process – asking relevant questions from surveyors, assessing their responses with the expertise to make informed decisions, and advising them via emails or auto-generated PDF reports.

  • Pricing: Starts from $39 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed, Social Media
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Collects offline and online data, pre-designed templates, customize brand elements – logo, color, font style, add images, videos, and animations, schedule campaigns, gathers demographic details, white-labeling, question hints, design questionnaire with custom CSS, share feedback on Facebook
  • Complaints: Doesn’t support multiple concurrent users with first 2 plans, less customization options for intro page, little complicated, formula feature available only in enterprise plan
  • Type of Reports: Sentiment Analysis, Custom – ability to export survey results- Excel, PDF, CSV
  • Integration: Supports integration with Google Analytics, Facebook Pixel, Integromat, custom API, etc.
  • Webhooks: Yes
  • Review Score (Capterra): 4.6/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 7 days
  • Support: Email, Phone, Chat
  • Training: In-Person, Live Online, Help Center, Webinar

28. Survey Sparrow

surveysparrow

Survey Sparrow makes it easy to send surveys to customers. Being an omnichannel experience management platform, it allows capturing quality feedback from customers and employees at all touchpoints. It has a conversational interface that creates and shares mobile-first surveys that provide a chat like an experience.

  • Pricing: Starts from $19 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed, Social Media
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Creates online and offline surveys, 8 question types, 20 font families, 1500+ app integrations, supports conditional and skip logic, manages multiple accounts under a single account, uses company credentials to log in, sends reminders to non-respondents, recurring survey setting, centralized billing system, GDPR compliant, host surveys with company domain, custom CSS to re-design surveys, Shares surveys across Twitter and Facebook
  • Complaints: Issues with website embed feature, limited design customization options, a steep learning curve
  • Type of Reports: Schedule, Cross Tabulation, Individual – ability to export survey results- Excel, PDF, SPSS
  • Integration: Supports integration with Intercom, Salesforce, Slack, Zapier, custom API, etc.
  • Webhooks: Yes
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 14 days
  • Support: 24*7*365-Email, Phone, Chat
  • Training: In-Person, Vlog, Help Center, Webinar, SparrowCast, Community

29. Survio

survio

Survio is best recommended for businesses who want to conduct surveys to measure Customer & Employee Satisfaction and perform Market Research. It helps in creating professional surveys with 100+ modern in-built templates for different categories –CSAT, Market Research, Human Resource, Education, Events, and Friends & Family. There’s also a functionality to preview surveys and test them in real-time.

  • Pricing: Starts from $16.58 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed, Social Media
  • Customer Experience Metrics: NPS, CSAT, CES
  • Advantages: Embeds image and video in questions, 19+ question types, tooltips for questions, editable footer and thank you pages, setting to make questions mandatory, set start and end date, restricts multiple responses from same IP, response email notifications, survey progress bar option, daily data backups, integration with social media plugin, different filters to analyze responses
  • Complaints: Pricing plan is a bit high for premium packages, unable to download open question responses, write reviews to get student discount
  • Type of Reports: Analyze Results, Summary Results, Individual Responses, – ability to export survey results- Docx, XLSx, PDF, CSV, PPTx
  • Integration: Supports integration with Google Analytics
  • Webhooks: No
  • Review Score (Capterra): 4.5/5
  • Ease of Use (g2): 8.8/10
  • Free Trial: 14 days
  • Support: 24*7-Email
  • Training: Live Online, Help Center

30. Formsite

formsite

Formsite builds professional HTML forms and web surveys by using an easy to use drag-and-drop builder. Businesses can choose from 100+ customizable templates and 40 item types to create customer surveys, website evaluation surveys, registration forms, employment application forms, lead forms and much more. It becomes easy to process payments as the platform supports integration with numerous payment gateway websites like PayPal, Braintree, Authorize.net, Stripe, or Pay by Check.

  • Pricing: Starts from $16.67 per month
  • Channels: Email, iPad, iPhone, Tablet, Smartphone, Kiosks, SMS, QR-Code, Web Links, Web Widget, Web Embed
  • Customer Experience Metrics: No information available on the website
  • Advantages: Allows surveyors to upload files in different formats, builds multiple page forms, real-time notification for responses, graphs and tables for visual data representation, shareable reports, uses SSL certificate to protect data, prevents spam with reCAPTCHA
  • Complaints: Fewer user permissions, requires extensive tutorial, difficult to embed surveys
  • Type of Reports: Table, Chart – ability to export survey results- Docx, PDF
  • Integration: Supports integration with Amazon S3, Box, Dropbox, Google Drive, Microsoft OneDrive, custom API, etc.
  • Webhooks: Yes
  • Review Score (Capterra): 4.4/5
  • Ease of Use (g2): 9.1/10
  • Free Trial: 14 days
  • Support: 24*7-Email
  • Training: Live Online, User Guide

Deploy Surveys for your Business with Best Survey Software

It’s not realistic to reach out to customers and interact with them manually on every platform wherever they are present. Therefore, most businesses invest in survey software to get the true picture of their customers and brand.

Choosing perfect Survey Software for creating an Email survey or SMS survey or Website survey can be tricky. This is why every business needs to jot down their requirements and know the survey goals well in advance. It can make the whole process of selection of the right survey software a lot easier. Moreover, when used in the right direction, survey software can provide actionable customer insights that play a significant role in enhancing products and services.

Published on Aug 21, 2020. Updated on Aug 24, 2020.



Megha

Written by Megha

Aug 21, 2020

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